Additional Info: What is very clear is that marketing today affects everyone and is virtually inescapable.

Base on the definition of marketing, it

is apparent that marketing is not merely focused on selling or promoting. Marketing focuses on the value that their products can provide to the
customers involved. Marketing is normally thought of as being done by business firms. However, many other institutions and even individuals
engage in marketing as well.

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Additional Info: Target Market a particular group of consumers at which a product or service is aimed. Example of target market: McDonald’s
targets students, employees, and professionals in the age group of 8 to 45 years belonging to low & middle-income groups and having an easy-
going and careless personality.

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Additional Info: Production Era began during the Industrial Revolution. Products were produced in mass in low prices. Selling Era is a period
that lasted through the 1960s. Companies had to aggressively promote their products by means of advertising. Marketing Concept Era became
more apparent to marketers. Focuses on determining what the consumers’ needs and wants and became the source of product ideas.
Customer Relationship Era – started 1990s until the present. Focus in building customer relationship to achieved customer loyalty.

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Additional Info: Because of the stiff increase in COMPETITION, many markets has compelled companies/businesses to focus on customer
needs and wants and understand how customers value products so that they can earn their loyalty. Because of the COMPETITION, it is a quite
challenge for marketers to build customer relationships with their target market.

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Additional Info: Experiential marketing, sometimes called " Engagement marketing ", "event marketing", "on-ground marketing", "live
marketing", "participation marketing" is a marketing strategy that directly engages consumers and invites and encourages them to participate
in the evolution of a brand or a brand experience. Permission marketing is the privilege (not the right) of delivering anticipated, personal and
relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing.

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Additional Info: One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy
emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and
better return on marketing investment.