ENERGY SOLUTIONS

by Carminda David and Jessica Lapeña

August 2010
Introduction.......................................................................................... 2
Logo...................................................................................................... 3
Concept....................................................................................... 3
Configuration.............................................................................. 4
Colour.......................................................................................... 5
Requirements and Prohibitions................................................ 7
Design Elements.................................................................................. 10
Typography.......................................................................................... 12
Printed Documents............................................................................. 14
Business Cards.......................................................................... 14
Letterheads................................................................................ 15
Envelopes.................................................................................... 16
References........................................................................................... 17
 Apollo Energy Solutions is a new multinational non-profit
foundation which targets sustainable rural energy production. The
company motto, “Sustainable Energy for a Sustainable Commu-
nity” communicates succintly the company’s mission and vision.

In order to ensure consistency in the brand’s visual aspect,

this Corporate Design Manual has been created. It serves as a
guide to the application and usage of the Apollo Energy Solutions
logotype and other trademark design elements.

2

The Apollo Energy Solutions logo takes inspiration from two pre-dominant visual
design ideas.
ART DECO SUN
The sun, as our main source of energy,
stands as a symbol of the company.
The Art Deco style suggests the carefree,
happy lifestyle of an Apollo Energy Solu-
tions client.
3
CONCEPT
MODERN LINES
The modern lines in the Apollo Energy
Solutions logo suggest technological in-
novation and the forward=thinking nature
of the company.
CONFIGURATION
The Apollo Energy Solutions logo is a combination of text and graphics, therefore
it is a logotype.
TYPE
The type spells out “APOLLO” (without the last
letter “O”) and the subtext “ENERGY SOLU-
TIONS.” The last letter “O” is substituted with a
graphic. The letters “A-P-O-L-L” must never be
separated from the graphic substituting the last
letter “O.” However, the subtext “Energy Solu-
tions” may be omitted, depending on the situation.
ENERGY SOLUTIONS
LOGO
The logo takes inspiration from the jagged lines
of 20th Century Art Deco. It is a stylized yellow
sun that stands for solar power and the genera-
tive nature of the sun. The style of the graphic
stands for life and a carefree approach to it. The
graphic acts as a substitute for the last letter
“O” in “APOLLO.”
4
 COLOUR
The logo consists of two official colors, Yellow (Pantone 116 C) and Black
(100%). No other colors (not considering Grayscale mode) may be used.

Yellow HKS 5 Black (100%)

(Pantone 116 C)

Yellow is the color of the sun. It can
also stand for life, energy and happi-
ness. In line with these concepts is the
company motto, “Sustainable Energy
for a Sustainable Community.”
Black is simple, bold and clear. It
stands for efficiency and conciseness.
For technical considerations, the use of
black for the logo type allows for eas-
ily legible lines of text.

5
COLOUR
The Apollo Energy Solutions logo in CMYK colour
mode. The SUN and LINE must always be in Yel-
low (Pantone 116 C) while the type, “APOLL”
and “Energy Solutions” must always be in Black
ENERGY SOLUTIONS (100%). The logo is always placed against a white
background.

The Apollo Energy Solutions logo in Grayscale

mode.

In instances where the logo needs to be placed

against a dark background, a white rectangle fol-
lowing the appropriate margins (see p. 7) must be
used as the logo’s initial background.

6
 REQUIREMENTS & PROHIBITIONS
MARGINS
The Apollo Energy Solutions logo must
maintain an all-around margin equiva-
lent to the height of at least one line of
the “ENERGY SOLUTIONS” text, relative
to the present size of the logo and not
subject to any standard unit of mea-
surement (i.e., centimeters, inches).

VARIATION
The Apollo Energy Solutions Sun Line
can be extended to the left to act as a
natural border.

7
REQUIREMENTS & PROHIBITIONS
ORIENTATION
The logo must maintain an upright hori-
zontal orientation. In cases of rotation,
only a 90 ° clockwise tilt is allowed. The
logo must not be turned upside down or
ENERGY SOLUTIONS rotated 90 ° counter-clockwise. Like-
ENERGY SOLUTIONS
wise, other angled tilts are not allowed.
ENERGY SOLUTIONS

ENERGY SOLUTIONS

8
 REQUIREMENTS & PROHIBITIONS

Do not reduce the size of the logo to illeg- Do not distort the logo.
ibility.

Do not change the spacing between ele- Do not separate elements in the logo. The
ments in the logo. SUN and LINE graphics must always go
together with the “APOLL” type. However,
the “Energy Solutions” type may be omit-
9 ted (see p. 4).
 Apart from the logotype, Apollo Energy Solutions uses other characteristic design
elements that are consistently applied in all related media.

APOLLO COLOUR BLOCKS

The Apollo Colour Blocks are swatches of the
company’s official colors, Yellow HKS 5
The Apollo Colour Blocks must maintain the propor- (Pantone 116 C) and Black (100%).
tions of a 1:1 scale. The black and yellow blocks do They can be applied in several ways, most
not necessarily have to be adjacent to each other, commonly as a border or decorative pattern.
but within a single design, both colour blocks must
be present.

The colour blocks may be arranged in any

order and any number not less than 2.

In certain cases, like when the colour

blocks are arranged in a pattern, the
block/s at the end may be cropped, an
exception to the 1:1 proportion rule. 10
 Do not overlap blocks. Sizes of the paired blocks must always be
the same.

Do not use single blocks. The two (Yellow Do not distort the blocks.
11 and Black) must always appear together.
 Apollo Energy Solutions uses its own typeface, the Apollo font. This font is mainly
used for large point, short lines of text like titles and headers.

12
 Two other typefaces, Lily UPC and Arial, may be used for longer lines of text or
small point type, like subtitles and body text.

Lily UPC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123567890 . , ! ? “”
Arial
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123567890 . , ! ? “”

13
 Apollo Energy Solutions has a set of printed media that must also adhere to
branding guidelines in order to communicate a consistent company image.

Business Card 1

Business Card 2

14
15 Letterhead 1 Letterhead 2
 Letter Envelope 1

Letter Envelope 2

16
IMAGES
http://0.tqn.com/d/gomiami/1/0/a/3/-/-/sun80x80.gif
http://www.flickr.com/photos/theurbansnapper/1331560117/
http://cgi.ebay.ph/GLORIOUS-ART-DECO-SUN-BURST-STAINED-GLASS-WINDOW-
/160432141507
http://ny-image3.etsy.com/il_fullxfull.134097079.jpg
http://www.jlfurniture.com/Art_Deco/Art_Deco_Game_Table/art_deco_game_table.html
http://www.kpao.org/blog/2008/10/beautiful-art-deco-ampersand.html
http://www.thunderpuppet.com/events/

http://graphicriver.net/item/abstract-vector-background-with-modern-lines/83797

OTHERS
http://www.linos.com/pages/mediabase/original/cd-manual-engl-20_2713.pdf
http://www.keymile.com/media/en/internet/about_keymile/media_centre/logos/Corporate_De-
sign_Manual.pdf
http://www.designerstalk.com/uploads/corpid/DTcomdirect%20guidelines.pdf

http://www.pagid.de/images/stories/downloads/pagid_cd_manual_en.pdf
Sustainable energy for a sustainable community.