Basic Marketing

Finals
Name:__________________________________________ Score:___________

A. UNIT 1: Meeting Needs and Understanding Basic Marketing Principles

1. Differentiate the following
a. Satisfaction and Unsatisfied
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b. Needs, Wants and Demands
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2. Identify the Maslow’s Hierarchy of needs in order.

3. What is Marketing?
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B. UNIT 2: Roberto’s Segmentation, Profiling, Targeting and Positioning.

1. Where the following does belongs according to their segmentation. (Geographic,
Demographic, Psychographic, Behavioral)
a. Age _______________
b. Values _______________
c. Regions _______________
 d. Family size _______________
e. Income _______________
f. Loyalty _______________
g. Gender _______________
h. User status _______________
i. Total Population _______________
j. Social Class _______________
2. What are the four profiles for smartphones user?
a.
b.
c.
d.

3. Analyse the description of Riza by filling out the table below.

My name is Riza and I am 27 years old. I live with my father in the province. I am
teaching mathematics, esp and computer. I am planning to travel this summer. I love to
see the beauty of nature. I also enjoy meeting new people and doing new things. I
usually love to listen the breeze of the sea, the sounds of water pouring down the falls
and the sounds of bird’s singing in the sky.

Segmentation Variables Riza

Geographic

Demographic

Psychographic

Behavioral

C. UNIT 3: Consumer Analysis

1. What are the factors influencing consumer behaviour?
1.
2.
3.
4.

2. Buying roles(Identification)
_______________1. The person who has a control on the flow of information.
_______________2. The person who decides to start the buying process.
_______________3. The person who makes the final decision to purchase.
_______________4. The person who is going to write you the check.
_______________5. The person who ends up using the product.
_______________6. The person who tries to convince others.
D. Marketing research
1. Explain: “The Market is dynamic.”
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2. Differentiate Primary and secondary research.
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3.