Digital Marketing trend’s for 2020

Brands that are out of date with the marketing trends will be limiting their prospects in
both reach and repetition syndromes. The landscape for digital marketing is upwardly
on the move; the exclusive that you are about reading represents what will be dictating
the market in 2020.

The Shoppable posts

The Shoppable posts that maintain a credible online presence have been wondering
how they can best convince their followers to pay a visit to their online store. The table
has now turned in their favour because the problem no longer exists. With Shoppable
posts trending in 2010, deals can now be struck right on social media. It has gained
increasing popularity in 2019 and it will dictate the trends in 2020.

Direct Messaging
Platforms such as WhatsApp, Viber, Facebook Messenger, private messages on social
media such as Twitter and Instagram will dictate the trend in marketing for 2020. Brands
find direct messaging as a means of effectively communicating with their customers
which will give them a greater opportunity of getting their loyalty.

Vlogging
Another sure trend that will dictate the landscape of marketing in 2020 is Vlogging.
Virtually every adult who is a potential customer is addicted to YouTube and several
others like it on social media. This is a general means of marketing that is targeted at
any particular customer. With Vlogging, brands have the opportunity of making their
marketing campaign​ ​personal to individual customers and this benefit will yield better
results and will, therefore, be exploited to the full this year.

Optimizing for featured snippets

Smart CEOs who have their ears to the ground as far as the trends are concerned in
the industry will exploit the benefits that are derivable through snippets. Using this form
of the advert will deliver contents that are all-inclusive and thorough and one which is
clear enough for the customer to grasps. The combination of the human interests and
what pertains to search engines are cleverly combined in the delivery here and this is
the reason why this form of the advert will be among the trending options for 2020.
Programmatic advertising
Smart brands have come to realize the futility in sending a robot to do the work that is
meant for the human being. The software can handle issues that pertain to marketing,
but when the tasks are outsourced to a bot; it will remove some of the tasks and give
you more time. This is why programmatic advertising will form one of the main issues in
marketing for 2020.

Social listening
There is space for sentiment analysis in 2020. This is a marketing strategy that
analyzes the reactions of the customers to product/service on the social media platform.
The results gotten will be used to strengthen the strong points and work on the weak
areas. It will involve the use of data collecting tools and algorithms.

Visual Search
The use of visual search technology will be predictably used by brands to get the inside
details of their product across to the customers. Customers can upload the image of
your product and have a better feel and this will give brands a better advantage to get
the customers.

Social Messaging Apps

This is a tool that will be used to send messages by brands directly to their customers in
the year 2020 with creditable results because they have the capacity to permit
personalization and add value to user experiences.
Influencer Marketing
This is another trend that brands that want to get the best out of marketing in 2020
should focus on.

Blog​: ​https://www.wedoeconsult.com/digital-marketing-trends-for-2020/

Author​ : wedoeconsult