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7 CS OF EFFECTIVE W
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 COMPLETENESS K
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The message must be complete. It shouldW convey
E T
all the facts required by the audience. The
sender of the message must N take into
consideration the receiverC E
and should
R
communicate all theEfacts and figures related
to the message. M
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 CONCISENESS K
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 Conciseness means communicating what Wyou want to
convey in least possible words. Conciseness
E T is a
necessity for effective communication. N Concise
E
communication has following features:
C
 R
It is both time-saving as well as cost-saving.
E the main message.
It underlines and highlights

M


O
message in limited
M
Concise communication provides short and essential
words to the audience.
 C is more appealing and comprehensible to
Concise message
A
the audience.
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Consideration O
W
Consideration implies “stepping into the shoes of
T
E
others”. Effective communication must take the
N
audience into consideration, i.e, the audience’s
CE
view points, background, mind-set, education level,
R
etc. Make an attempt to envisage your audience,
E
their requirements, emotions as well as problems.
M
M
Ensure that the self-respect of the audience is
O
maintained and their emotions are not at harm.
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 CLARITY K
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 Clarity implies emphasizing on a specificW message or
E T
goal at a time, rather than trying to achieve too much
at once. Clarity in communicationN has following
features:
C E
 It makes understandingReasier.
E
 Complete clarity of
the meaning ofM
Mthoughts and ideas enhances
message.
 Clear message
O
C makes use of exact, appropriate and
concreteA words
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 CONCRETENESS K
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 Concrete communication implies being particular
W and
T
clear rather than fuzzy and general. Concreteness
E
N message has
strengthens the confidence. Concrete
following features:
C E

E R
It is supported with specific facts and figures.

the reputation.M
M
It makes use of words that are clear and that build


O
C are not misinterpreted
Concrete messages

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 COURTESY K
O R
Courtesy in message implies the message should show

the sender’s expression as well as shouldTrespect the
W
receiver. The sender of the message should
N E be sincerely

message has following features: C E

polite, judicious, reflective and enthusiastic. Courteous

 Courtesy implies taking intoE R

consideration both viewpoints as well
M
as feelings of the receiver of the message.
 Courteous message M is positive and focused at the audience.
It makes use ofO terms showing respect for the receiver of
message. C



A
It is notRat all biased
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 CORRECTNESS K
O R
Correctness in communication implies that there are no

W
grammatical errors in communication. Correct communication
has following features: T
 The message is exact, correct and
E
Nwell-timed.

confidence level. C E
If the communication is correct, it boosts up the

 E R
Correct message has greater impact on the audience/


readers.
It checks for theM
M
precision and accurateness of facts
O
and figures used in the message.
C of appropriate and correct language in the
 It makes use
A
message.
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