1,Executive Summary

2, Description of business (description of the company; Environmental

Scanning/SWOT/mission/vision/Goals and Objectives of company; and Description of the
project

3, Marketing plan/marketing Analysis

$plan(customers.competition,Promotion.product,price,packaging.locations of the business.etc)

4, Management and Organization

5,Operation/production plan

6. Financail plan/projection(Financials. Forecasting)

7, Appendix

1. Executive Summary
Amana bread baker Service rendering in woliso town. Woliso town found in Oromia region
south west shoa Zone, 114km from Addis Ababa.

Our business hotel is located at oromia region South west shoa zone in woliso town. At the
centre of the town, in 02 kebele in front of cooprtive .bank of Ethiopen.This hotel is to begin
hotel in woliso town,to decrease the problem that concerned both quality and shortage of
hotel in woliso town. By using owns finance, as well as family finance Haro Wanchi. hotel
established in 2001 E.C, to Satisfies woliso Towns people their needs and desires.

Our business hotel is operated by the following principal

NAME ADDRESS

1, Yilma,Anbase____________ Addis Ababa

2, Aster Haile_________________Addis Ababa

3, Dajane, mokenen________________Woliso,Town

4, Wulatew Asafa ____________________ Woliso Town

At The startup capital of Haaroo Wanchi. hotel is 50,000. Now,days hotel is in position of
good performance .Due to competitors in the market Haaroo,Wanchi. buy modern

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equipment and employees skilled man power and gives its services with the people living
standard.

Haaroo.Wanchi hotel provides service like; dinner lunch, breakfast that provide from non-
vegetable and vegetable of foods. Having this idea in mind this hotel employed or hired the
professionals peoples based on their respective qualification.

This hotel will give service by two parts these are day parts and night party Service. The
day party will give service such like; breakfast, telephone service, soft drink service,
recreational service etc. And night party service provided drinks like; beer, draft, wayine,
dinner, and recreational service.

Amana bread baker hope that in its plan, family due to every things in business by sharing
idea and they become work shift. Generally the businesses are to begin by capital which
gets from different sources which is productive family due to their relationship and
agreement of them.

2. Description of business
The Amana bread baker is described by the following features.

2.1 nature of Amana bread baker enterprise

The business involves service delivery for the people. Due to shortage of bread baker and
lack of quality or existing enterprise opened enterprise in woliso town.

2.5 Back ground Entrepreneurs

The entrepreneurs have good experiences on managing different organization with the
private or public which will significantly contribute to the successful establishment and
operation of the bread baker .The owners also have relevant knowledge of different skill of
managing and auditing.

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3. Environmental.Scanning (SWOT Analysis)
It shows the strength, weakness, opportunity and threat of Amana bread baker

3.1 Strength
Amana bread baker provides quality product and services with standard price than other
competitor hotel. And hotels have good financial management system. In addition to the above
the enterprise have good material management practice, motivated employees, having a greater
access of information about the market activities, and have good will in the town.

3.2 Weakness
The main weakness of our business enterprise nability to expand in other branch because of
financial problem. And unable to use modern equipment in bread service like lift in addition to
the above the other weakness is they sold their product with highest price for their customers as
equal as the other competitor did.

3.3 Opportunity
High demand of the customers to wards these braed and fast food products and service. The
status of using reengineering process for improving quality, service, cost and time, there is high
number improved machinery, Suitability of its location for business, and having right supplier.

3.4 Threats

There is increasing of tax, inflation, the high increment of salary of the employee and
government rule and regulation to get work premise for expansion. There are major threats of the

4. Vision, Mission, Goal and Objectives of Haro, Wanchi hotel

4.1Vision
 To become the main supplier of bread service in the town.

 It will use different ways to attract customers like quality servise.

 To Continuous auditing of sales and adjusting expenditure accordingly.

 To expand its service in different town.

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4.2 Mission
 Our project mission is to provide Woliso town society with input that will help
them to produce a product of their talent and skill.
 Supply high quality of
 Bread service in Woliso town.
 To eliminate unemployment in Woliso town by expanding its branch.

4.3 Goals

The goal is not only profit maximization of the owner of the business, but also efficient and
superior service - customer satisfaction is our ultimate goal. Amana bread baker will be the
choice for all a mature and adult crowd, couples and singles, young and old. Employee
welfare, participation, and training are equally important to our success. Everyone is treating
fairly and with the utmost respect. Our employees will feel a part of the success of Woliso
bread products and service.

4.4 Objective of Amana bread baker

Amana bread baker has both general and specific objectives these are

General objective
Amana bread baker has the overall objectives of generating an income for his business
owners and satisfies the existing demand of our target customers in Woliso town.
Specific objective

• To generate income for the owners and for the government in the form of income tax.

 To provide the customer with high quality service.

 To satisfy the demand of hotel service of the town.

 To increase the income of the owner’s.

 To create job opportunity.

 To decrease unemployment in the town by expanding its branch.

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5. Description of Products and Service
The product Amana bread baker is described as follows within respective price. The service
comes next

5.1Product
Haaroo Wanchi hotel is brings different product and service to the customers and the
objective of the business is to meet the customer wants and desires. It brings different
product and services with their standard price such as.

Kinds of food Birrhot drinks Birr

 Keywot……………………..50 fresh milk……………………10

 Alicha fresh……………….75
 Agelgel ……………………….80
 Tips……………….………….40
 Kitfo……………………………130
 Tire siga……………….……...180
coffee…………………………..7
tea………………………………..3
Macchiato…………………………7

Soft drink Birr

 Sprite …………………..10
 Miranda ……………….10
 Fanta……………………10
 Sofi melt……………….13
 Coca cola………………. 10
 Pepsi……………………….10

Alcoholic drinks Bir

Beer……………………….14

Aksumaite…………….…..120

Whisk…………………….900 & 1800

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Draft………………………….12

Guider wayne………………80

5.2 Service
Hotel is to increase the size of the business by providing quality services to meet people
wants by standard price and public relation and it is increase revenue to become the most
business central in Woliso town as well as it uses different equipment and skilled
personnel. The service hotel provides are bed room service, recreational service, shower

service, helping poor, and others. To meet own customers demand because customers are
great asset.

6. Marketing (Analysis and Plan)

Marketing analysis and plan include the following element

6.1 Market research and analysis

Instead of building a business around a preconceived concept, we conducted market research and
built a concept around our consumers. According to survey and observation we have, people
which are around Woliso town are densely populated and some of them (self- employed and
investors) run their own business and government employees those who are not run their
business such as a university lectures, bankers, private college lecturers, Doctors. Therefore,
there are a great competition between them especially the investors and self- employed workers.
Those competitors have their own strength and weakness.

The Hotel is going to begin hotel in Woliso town is by looking the market condition asking
or dealing with question Like:

- To whom it gives (Provide services)?

- At what cost?
- At which location of the business central is get up?

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 By estimating the above questions the hotel is begin to gives quality service to the
people and to become known by good public relationship.

Customer
our target customer are self-employed people, investor of different country, university lectures,
bankers, private college lecturers, Doctors, Students and whole community of the town whose
are able to buy the product and service of the hotel.

Competitors
Know a days there are many competitors for such a quality and relevant hotel service in the
area. However, the hotel has many competitors that provide similar service at same Stage.
As its product is sold with the some prices by the existing hotel. The others competitors
however, cannot provide quality services that best meet interests of all people. Nowadays
competitors of the hotel include mobile Rafera hotel, Abenezar hotel, Eyahel hotel, Abba
Abba Qubsa hotel, Woliso hotel, Afera hotel.

Market size and trends

The market size of the hotel is somewhat good. And have an idea to open other branch in other
place. The market share of the hotel is good by meeting customer satisfaction. Haro.Wanchi
Hotel future outlook is satisfy people’s wants and desires by providing qualities services to
the people creating employment opportunity and generating revenue. Due to many
competitors in the Woliso town, Haaroo. Wanchi hotel use the modern equipment skilled
manpower.

6.2 Marketing plan

Product /service- Generally we provide domestic consumption services for our customers with
sound price, better ethics, at right place with right time but we add some features for competitive
advantage and for the quality of product. In addition to this, we will also provide some training
for the best customer how to run such types of business. In general, our market business consists
the marketing strategy, sales and distribution, pricing, advertising, promotion, and public
relation.

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Marketing strategy
The marketing strategy of the hotel is long term strategy and employee centered strategy in order
to expand its business and attract customer to realize competitive advantage over others
competitor.

Sales and distribution

Haro. Wanchi hotel sales and distribute its good and service in his own business area to meet
society demand and desires

Pricing

The price we have setting depends on the price of our competitors but we will have made some
modification in order to cover some of our costs. we will try to discount the prices of the product
in order to attract our customers, if it doesn’t have much effect even if it have some losses in
our business flow of cash.

Promotion and advertisement

In order to advertise our product and service that we gives we have assumed to follow the
following methods depending on market demand. The promotion methods are:

1. We will use postures and business cards in order to advertise

2. We will advertise our products by participating on different exhibition

3. In addition, we will use poster in local notice areas tapela in front of our business area,
billboards in some public places, flayers and an airtime advertisement using FM 105.5and
OBN.FM.

Public relation
As stated in above paragraphs due to the best service provided to the customer,Haaroo.Wanchi
hotel have best public relation within woliso town society.

7. Location and Suppliers of Material

The hotel is operating during peak service time to take advantage over other competitor. The
hotel opened all days in a week. The suppliers of material of agricultural input are local

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producing farmer, meat supplier’s is qera traders, alcoholic drink thus George beer supplied by
Biruk and his agent Atirsa and soft drink (coca) by Beyene and other soft drink is by other
supplier.

8. Management of Organization Haro.Wanchi hotel

Role and responsibilities’ of the management is critical factor which affects the success of the
business so, there are some necessary trait required from the owners these are;

 Giving dignity to the customers as well as to the employees.

 Confidentiality.

 Punctuality.

 Loyalty.

 Team work.

Responsible bodies
 Manager-control the whole operation of the hotel and employee to perform as to their
capacity and ability (profession).
 Casher- Put down or record expense and revenue of the hotel.
 Secretary- Saving the document of the hotel in proper manner and printing different
purpose for product of hotel.
 Purchaser – purchase raw material for hotel service.
 Waiter-He/she is responsible to treat customers equally without any discrimination, by
providing quality service on time and giving care all materials in the center.
 Guard –The person is responsible in settling deputies in the center from theft and robber

9. Critical Risks and its Management

9.1 critical risks

Just like any firms Haro.Wanchi. hotel also faces major business risks though its
operation. some potential risk to the business are.
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Low demand
The low demand of customer for hotel service mainly determine the amount of service
sale as well as profitability of the business an adverse variation in demand means an
ultimate decline in hotel ability to provide customized service if demand of customer is
not as forecasted by hotels official then there will be lost to the hotel.

There is a great possibility that some services of the hotel such as business plan
development will not be completely demand by our customer

Perishable habit of product

All most foods provided in hotels are perishable by their nature there might be the
possibility of loss of the demand for product fluctuates.

Failure of supplier
If there is failure in supplier to provide raw material on time there will be the possibility
of customer dissatisfaction ultimately losing the potential customers.

Unwillingness’ to pay for some services

Society might be unwilling to pay for service get from hotel. Because of little motivation
of society to be involved on the program.

Inflation
A continues increase in price might affect hotels sales through Increased price of raw
material forces the firm to increase its price which might be in contraction with fistum
hotel rule & regulation.

Failure to meet our production deadlines

If there is the probably that our product is highly demanded in the market but the society
is able to produce sufficient goods to fill market gap there will be huge loss of our
customer to competitor.

Power Disturbance
The electricity problem is great risks to hotel operation.

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New Technology
Perversely since sometimes our customer were not satisfied to our product and service for
out date technology equipment.

9.2 Its Management

The management of improving these critical risks is the following

- Create customer satisfaction by providing quality product with standard price and
introducing new product to create high demand for the customer because customer is
king.
- Using just in time system of product delivery for reducing amount of perishable products.
- Choose right supplier,who supply the material within given specific time period of time.
- To avoid customer dissatisfaction.
- Turn materials to manufacture
- To compute in the market we adopt new technology automatically. Because new
technology brings new improvements in both products and service

The above methods are critical to manage risks of the business if it conducts effectively.

10. Financial forecasting

The most important assumption in the Projected Profit and Loss statement is the gross margin.
We show an adjustment increase in Year as we exit our start-up phase of the business and move
into our expected annual sales forecast.

This transition shows the Haaroo,Wanchi hotel managing through its operation period, and
gaining efficiency and customer loyalty. In summary, the business will develop its customer base
and reputation and the growth.

10.1. Income statement of Haaroo. Wanchi hotel business plan for year 2012

Haaroo. Wanchi Hotel

Income statement

For beginning year 2012

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Sale of product ...............................................................................................369600

Cost of goods sold ..........................................................................................245532

Gross profit ....................................................................................................124068

Operating expense ..........................................................................................26837.64

Operating income before tax and interest ......................................................97230.36

Interest expense ..............................................................................................1236.47

Income before tax ..........................................................................................95993.89

Tax payment...................................................................................................24813.6

Income after tax .............................................................................................71180.29

Dividends .......................................................................................................12000

Retained earnings ...........................................................................................59180.29

10.2. Balance sheet statement of the business

Haaroo. Wanchi Hotel

Statement of balance sheet
For beginning year 2012
Asset

Current asset

Cash....................................................................................................20461

Account receivable.............................................................................0

Total current asset .............................................................................20461

Fixed asset

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 Housing ............................................................................................20000

Equipment .........................................................................................2340

Total fixed asset ................................................................................22340

Total asset ......................................................................................................42801

Liability and owner equity

Liability

Current liability ................................................................34,240.8

Note payable ....................................................................0

Total liability..........................................................................................34,240.8

Owner equity.......................................................................................8,560.2

Total liability and owner equity .....................................................................42801

10.3. Cash flow statement of Haro.Wanchi.Hotel.

Haaroo.Wanchi Hotel
Statement of cash flow
For beginning year 2012
Cash inflow from operating activities

Net income ............................................................................................59180.29

Depreciation expense ...........................................................................0

Account payable...................................................................................11413.6

Net cash flow from operating activities ...................................47766.69

Subtract

Cash flow from investing activities

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 Sale of equipment ...............................................................................0

Purchase of equipment .......................................................................2340

Net cash flow from investing .....................................................45426.69

Cash flow from financing activities

Payment for dividends…………………………12000

Net cash flow from financing activities ............................12000

Note payable .....................................................................o

Net change in cash ............................................................33426.69

11. Milestone Schedule/Operation Plan

The activity we done to do this business plan are the following

S.no Activity Unit Quantity Time Budget Responsible

measure person
ment Q1 Q2 Q3 Q4
1 Purchase 4  40,000 Hotel
fridge birr manager
2 Buy paper package 10  1200 Hotel
Birr manager
3 Hire 5  7500 birr Hotel
employee manager
4 Purchase 2  40,000 Casher
generator birr &manager
5 Buy meat kilo 50  6000 birr Purchaser
6 Buy fruit kilo 65  650 birr Purchaser
7 Control  Guard
theft
8 Build 2  70000 Hotel
guest birr manager
house

12. Appendix
A. Letter we get the letter from different customer and sub-constrictor concerning to
our business.

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 B. Market research data
Before we enter into this business we do a research and also refer many different
research that done on the woliso town Enterprises. From this research we
understand that lack of quality bread in this town. From this we consider that we
can beneficiary when we open bread baker and fast food preparation in this town.
C. Price least from supplier
Some price of the wheats , , least from supplier and also from competitors.
D. Letter to waliso town trade and industry office.

================================END OF PROJECT================================

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