Informed Consent Form

Dear Respondents,

Thank you for agreeing to complete this survey. This information will be used to know
what the Green Marketing of KFC in Relation to Customer Loyalty of HUMMS Students
in Our Lady of Fatima University Pampanga Campus and your participation is an
important part of this process. Please be advised that participation in this survey is strictly
voluntary on your part and will have no effect on your course grade.

Your individual responses in this survey are confidential and will not be connected with
you as an individual in any reporting of this data.

If you have any questions about this survey, or to learn more about the study in general,
you may contact Ma. Kinnie V. Ching 09452981216

Please sign and date below indicating your agreement to participate in this (survey
questionnaire).

Thank you.

Name (signature): _____________________ Date: __________________

 ASSENT FORM (13-17 Year Olds)
(For Practical Research 2)
Our Lady of Fatima University Pampanga Campus

ASSENT TO PARTICIPATE IN A RESEARCH STUDY

Title of the Study: Green Marketing of KFC in relation to Customer Loyalty of
HUMMS Students in Our Lady of Fatima University Pampanga Campus

I am a Senior High School Student at Our Lady of Fatima University Pampanga Campus.
I am doing a research study. I am working with my teacher, Ms. Miljoy R. Manalo, on a
research study. I'd like to tell you about this study and ask if you will take part in it.

What is a research study?

A research study is when people like me collect a lot of information about a certain thing
to find out more about it. Before you decide if you want to be in this study, it’s important
for you to understand why we’re doing the research and what’s involved.

Please read this form carefully. You can discuss it with your parents or anyone else. If
you have questions about this research, just ask me.

Why are we doing this study?

We are doing this study to find out the relation of Green Marketing of KFC to Customer
Loyalty. This study is not part of your school work, and you won't get grades on it.

Why are we talking to you about this study?

We're asking about 50 adolescents if they would like to participate. We’re inviting you
to take part because you are this age and you go to a school where we’re doing the study.

What will happen if you are in this study?

If you agree to be in the study and your parents give permission, we will ask you to:
• Answer a questionnaire
 You will be asked to complete a survey questionnaire that we will provide for
you. This part will take about a minute.

Study location: Study will be conducted at Our Lady of Fatima University Pampanga
Campus

If you don’t want to be in the study, what can you do instead?

This study will be held only during your free time so that there will be no intervention on
your part.

Are there any benefits to being in the study?

There is no benefit to you personally for taking part in this study. But we hope that the
results of the research will other reader in the future.

Are there any risks or discomforts to being in the study?

• You might get bored or tired and decide that you don’t want to finish the study activities
or the interview. If so, just tell us that you want to stop.
• A possible risk for any research is that people outside the study might get hold of
confidential study information. We will do everything we can to make sure that doesn't
happen.

Who will know about your study participation?

Besides you and your parents the researchers are the only ones who will know the details
of your study participation. If we publish reports or give talks about this research, we
will only discuss group results. We will not use your name or any other personal
information that would identify you.

Will you get paid for being in the study?

You will not be paid for being in this study.
Do you have to be in the study?
No, you don’t. Research is something you do only if you want to. No one will get mad at
you if you don’t want to be in the study. And whether you decide to participate or not,
either way will have no effect on your grades at school.

Do you have any questions?

You can contact us if you have questions about the study, or if you decide you don’t want
to be in the study any more. You can talk to me, or your parents, or someone else at any
time during the study. My phone number is 09452981216.

If you have any questions or concerns about your rights and treatment as a research
subject, you can contact us 09452981216.

ASSENT OF ADOLESCENT (13 – 17 years old)

If you decide to participate, and your parents agree, we'll give you a copy of this form to
keep for future reference.

If you would like to be in this research study, please sign your name on the line
below.

________________________________________ _______________
Child's Name/Signature (printed or written by child)* Date

________________________________________ _______________
Signature of Investigator/Person Obtaining Assent Date
 SURVEY QUESTIONNAIRE

Name (optional): _________________________ Age: _____ Gender: ______

Direction: Check the number that corresponds to your answer (1-Strongly Disagree, 2-
Disagree, 3-Agree, 4-Strongly Agree). Please answer the following questions honestly.
This will be used as a basis for our study entitled “Green Marketing of KFC in Relation
to Customer Loyalty of HUMMS Students in Our Lady of Fatima University Pampanga
Campus".

Never Seldom Sometimes Always

How often do you visit / purchase at KFC?
(1) (2) (3) (4)

Strongly Strongly
Disagree Agree
Green Awareness Disagree Agree
(2) (3)
(1) (4)

1. Green Awareness is as important when

comparing to the other factors like Green
Product, Price and Promotion in KFC.
2. The wastes in trash cans are well segregated.
3. KFC is mindful of the surrounding
environment near them.
4. Teaching and conducting seminars for
different people is a good way for everyone to
help our environment.
Strongly Strongly
Disagree Agree
Green Product Disagree Agree
(2) (3)
(1) (4)
1. Purchasing Green Products can have a
positive effect on our environment.
2. The products from KFC have meet or exceed
the requirements of environmental regulations.
3. KFC has changed the way they package their
products comparing to what they have done in
the past.
4. The products from KFC are easy to recycle,
disassemble, decompose, and reuse.
Strongly Strongly
Disagree Agree
Green Price Disagree Agree
(2) (3)
(1) (4)
1. The products from KFC are affordable even
though eco-friendly products are usually more
expensive.
2. The materials used for production can affect
the price of the product.
3. The price can affect the way people purchase
the products through its affordability.
4. The prices of the products from KFC are
appropriate to be purchased by different kind of
people.
Strongly Strongly
Disagree Agree
Green Promotion Disagree Agree
(2) (3)
(1) (4)
1. Promotion can help in selling the products
from KFC.
2. KFC has done a lot of sales promotion
frequently.
3. Sales promotion can strengthen the image of
the products that are on sale.
4. KFC has done a lot of promos or other sales
promotion to sell products.
 Strongly Strongly
Disagree Agree
In relation with Customer Loyalty: Disagree Agree
(2) (3)
(1) (4
1. KFC has done a great job of appeasing the
needs of the people through its Green Marketing
Strategy.
2. I believe that the products from KFC are
reliable and will be helpful to the environment.
3. I am willing to recommend my family and
friends to eat in KFC.
4. I can accept the higher price of the green
products, even though the price of other general
products (not green products), are cheaper than
that of green products.
5. I am satisfied with my decision to purchase
the green products from KFC.
6. I feel that I contribute to the environmental
protection and sustainable development.
7. I believe that I do the right thing in purchasing
these green products.
8. I believe that these products are superior to the
products from the other Fast Food Chains.
9. I will continue to be a patron / customer with
KFC.
10. Overall, the Green Marketing Practices place
a very important role for people to be loyal to
KFC.

Approved and validated by:

______________________

Ms. Miljoy Manalo

Research 2 Advisor / Teacher