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Assignment 1
Year $
2008 2.00
2009 2.16
2010 2.37
2011 2.60
2012 2.80
2013 2.08
2014 2.38
2015 2.70
Required
Assuming a tax rate of 35%, compute the firm’s weighted average cost of capital (WACC) using
book value.
Financial management
Assignment two
Yellowbone, the finance manager, believes all the 3 groups have risk characteristics similar to
the average risk of the firm and hence the firm’s cost capital (12%) will apply. You have been
asked to prepare a report covering the following:
a) Calculate the payback period of Project A and B;
b) Calculate the NPV of Projects A, B & C;
c) Calculate the IRR for Projects A & B;
d) Discuss the merits and demerits of accounting rate of return (ARR) as a project evaluation
technique.
Question 2
Discuss with practical Zambian examples, why firms decide to go public and make an initial
public offer of shares.
Marketing
Assignment 1
Be warned: students who submit copied text will obtain a mark of ZERO for the assignment and
disciplinary steps may be taken by the Faculty and/or University. It is also unacceptable to do
somebody else’s work, to lend your work to them or to make your work available to them to
copy
– be careful and do not make your work available to anyone!
Communications, according to Kotler and Keller (2012:498), are the means by which firms
attempt to inform, persuade, and remind consumers - directly or indirectly - about the products
and brands that they sell. Marketing communications represent the “voice” of the brand and are a
means by which it can establish a dialogue and build relationships with consumers. Marketing
communications performs many functions for consumers.
Modern marketing calls for more than developing a good product, pricing it attractively, and
making it accessible. In Zimbabwe companies must also communicate with present and potential
stakeholders, and the general public. For most companies, the question is not whether to
communicate but rather what to say, how to say it, to whom, and how often.
Marketers in different industries are trying to come to grips with how to best use mass media and
social media in the new communication environment. Today, marketing communications are
increasingly seen as an interactive dialogue between the company and its customers. Companies
must ask not only, “How can we reach our customers?” but also, “How can our customers reach
us?” Personalizing communications is critical: It is important to say and do the right thing to the
right person at the right time.
Now Zimbabwe economy being dynamic and characterized by reforms of fiscal and monetary
policies that seek to stir up performance of all sectors, marketing managers ought to be
Integrated Marketing Communication (IMC) strategists to attract and retain loyal profitable
customers.
Answer the following question
a) Given the case study above, choose a Zambian firm threatened by global competition and
develop an effective IMC for firm`s products that will out position competitors and sustains
competitive advantage. [30]
b) Discuss the benefits of IMC to the firm. [20]
Marketing
Assignment 2
Organisation leadership
Assignment 1
Organisational leadership
Assignment 2