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Social media is current and trending as a communications channel, but that doesn’t guarantee the

people you are trying to reach are there. Pew (2013) reports 87 percent of Americans are online, which
means 13 percent are not. Of those 87 percent online, 26 percent don’t use social media. Depending on
your audience demographics and psychographics, there’s a good chance they’re not there.

By giving your business brand the social media touch, you not only generate more business but also
connect with your customers better and serve them on a higher level. It actually makes your digital
marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a
brand to others if they have a positive experience with it on social media.

Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social
media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the
blind, shotgun approach where your returns are dismal even if you’re making big investments. Using
social media ads you reach out to targeted prospects, increase your conversions and ultimately get a
higher return on investment.

Social media offers an easy and low-commitment way for potential customers to express interest in your
business and your products. Lead generation is such an important benefit of social media for business
that many social networks offer advertising formats specifically designed to collect leads.

Sherpa Marketing found that more people follow brands on social media than follow celebrities. On
Instagram alone 80 percent of people follow at least one business.

If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to
reach almost half the world’s population.

With nearly half of the world’s population using social media platforms, they’re a natural place to reach
new and highly targeted potential customers.
“Social media is a part of consumers’ everyday lives, and companies are hard-pressed to find consumers
who aren’t affected by social media in some way

The reason social media is a good investment for small businesses at this time is that it provides
measurable metrics that can be analyzed and acted upon. When it comes to the most important metric
for the business owners 20% said engagement and 19 percent indicated audience growth, according to
the survey. Other important metrics for small business owners and managers included clicks to website
at 16%, leads or conversions at 15%, number of posts at 13% and reach at 12%.

No matter what industry your business is in, social media offers the opportunity to establish your brand
as a thought leader—the go-to source for information on topics related to your niche.

The importance of social media in business is growing at warp speed. With more and more people
joining social media sites and using them regularly/efficiently, the social media industry is bound to
become bigger in the coming years. It’s booming like never before.

By giving your business brand the social media touch, you not only generate more business but also
connect with your customers better and serve them on a higher level. It actually makes your digital
marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a
brand to others if they have a positive experience with it on social media.

https://www.google.com/amp/s/blog.hootsuite.com/social-media-for-business/amp/

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