Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • ZiKang Slide For EEC2019

    Загружено:

    Noor Fathiah
    45 просмотров25 страниц
    This document discusses how small businesses can succeed globally through focusing on one distribution channel like Facebook ads and influencers. It shares the story of how the founder started two consumer brands, FITGEAR and OXWHITE, that earned over $1 million in the first year through building a strong product, marketing through storytelling and "wow" effect posts, and solely focusing on Facebook ads and influencers for distribution. Key lessons included having a hero product with a strong unique selling point, easy shipping, and high customer retention.

    Исходное описание:

    Оригинальное название

    ZiKang Slide for EEC2019

    Авторское право

    © © All Rights Reserved

    Доступные форматы

    PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    This document discusses how small businesses can succeed globally through focusing on one distribution channel like Facebook ads and influencers. It shares the story of how the founder started two consumer brands, FITGEAR and OXWHITE, that earned over $1 million in the first year through building a strong product, marketing through storytelling and "wow" effect posts, and solely focusing on Facebook ads and influencers for distribution. Key lessons included having a hero product with a strong unique selling point, easy shipping, and high customer retention.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    45 просмотров25 страниц

    ZiKang Slide For EEC2019

    Загружено:

    Noor Fathiah
    This document discusses how small businesses can succeed globally through focusing on one distribution channel like Facebook ads and influencers. It shares the story of how the founder started two consumer brands, FITGEAR and OXWHITE, that earned over $1 million in the first year through building a strong product, marketing through storytelling and "wow" effect posts, and solely focusing on Facebook ads and influencers for distribution. Key lessons included having a hero product with a strong unique selling point, easy shipping, and high customer retention.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 25

    Small Businesses’

    Secret Weapon
    for Going Global
    Hello!
    I am ZiKang Tai
    Founder of FITGEAR & OXWHITE
    Linkedin @zikangtai / zikang@oxwhite.com

    2
    1

    How I started
    The story before FITGEAR & OXWHITE...
    Failure #1
    Financial
    Planning
    Failure #2
    Team
    Management
    Failure #3
    Market
    Positioning
    Failure #4

    Sustainability
    2

    How about Failure #5?


    FITGEAR & OXWHITE
    FITGEAR
    Apr 2017
    OXWHITE
    Jun 2018
    Our Story

    0 - 20,000
    customers in 12 months
    2
    So,
    how did this consumer brand
    make US$1mil in the first year?
    What’s the secret?
    “ 1. Product
    2. Marketing
    3. Distribution

    13
    “
    Building a hero product
    Strong USP Easy shipping High retention

    High margin Low SKU

    14
    “

    15
    “

    16
    “ Marketing:
    Storytelling + “Wow” Effect

    17
    Big
    concept
    Bring the attention of your audience over a
    key concept using icons or illustrations

    18
    Big
    concept
    Bring the attention of your audience over a

    One-liner
    key concept using icons or illustrations

    To deliver your core massages and company mission


    19
    “ Distribution:
    Focus on ONE channel
    Me? FB Ads + Influencers

    20
    Big One Hero Post
    concept generated RM325k sales on the
    first day we launched!
    http://bit.ly/2KoY6ZE

    Bring the attention of your audience over a


    key concept using icons or illustrations

    21
    Big
    One Hero Post
    concept
    generated RM325k sales on the
    first day we launched!
    http://bit.ly/2MU2stu

    Bring the attention of your audience over a


    key concept using icons or illustrations

    22
    Big One Hero Post
    concept generated more than RM700k sales in the
    first 6 months

    Bring the attention of your audience over a


    key concept using icons or illustrations

    23
    Big
    concept
    Bring the attention of your audience over a
    key concept using icons or illustrations

    24
    Thanks!
    Any questions?
    Linkedin @zikangtai & zikang@oxwhite.com

    25

    Вам также может понравиться