Amy Muraoka

San Diego, CA 92101 • amymuraoka@hotmail.com • www.linkedin.com/in/amymuraoka

EXPERIENCE
2008 – 2010 Bank of Hawaii Honolulu, HI
Ranked #1 on Forbes list of America’s Best Banks
Direct Marketing Administrator
• Completed 42 direct mail projects in alignment with broad strategic business objectives.
Responsible for synthesizing the needs of internal business partners and translating goals into optimal
direct marketing programs that met budget and timing requirements.
• Collaborated with cross-functional team to clarify objectives, identify target customers, and execute
campaigns. Monitored, analyzed, and reported performance. Translated results into learnings with
recommendations for improvements in both methodology and creative.
• Drove growth in customer base: Led a direct mail campaign supporting the launch of a new division for
the commercial deposit management department which resulted in over $32 million in new loans.
Developed and launched a pilot referral program targeting the bank’s most lucrative consumer clients
which exceeded campaign goals by 176%.
• Selected by management to serve as dedicated liaison across multiple departments on a company-wide
initiative. Assessed efficiency of the bank’s current forms environment and evaluated new technologies
to streamline processes within the organization.
2003 – 2008 ALTRES, Inc. Honolulu, HI
A leading provider of HR management services, including payroll and benefits administration
Marketing Specialist
• Managed all of the marketing and advertising for the top four business units across the state of Hawaii.
Responsible for managing agency partners in the implementation of marketing programs to drive
recruitment for HR services across various media including print, online advertising, event marketing,
and direct mail.
• Defined campaign success metrics. Tracked, analyzed, and interpreted campaign results to make
strategic recommendations for continuous year-over-year improvement.
Direct Mail & eMarketing Specialist
• Established the company's first eMarketing strategy by launching email marketing campaigns for the top
two product lines.
• Created profiles for target customers. Acquired customer lists to build a new database for sales team.
Led sales force training on how to mine database to identify prospects.
2001 - 2003 Cosmo Enterprise, Inc. Honolulu, HI
Hawaii’s largest supplier of digital media management and production services
Sales & Marketing Manager
• Managed new customer acquisition initiatives using direct mail, print, and trade shows to build
awareness with target customers. Responsible for campaigns end to end, starting with concept
development through planning, production, budgeting, and management of project timeline.

E D U C AT I O N
1996-2001 University of Hawaii, Manoa Honolulu, HI
B.A. Speech Communications, 2001

SKILLS
• QuarkXPress, Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Acrobat)
• Microsoft Office (Word, Excel, PowerPoint, Publisher, FrontPage, SharePoint, and InfoPath)
• Certified eMarketer by the eMarketing Association
• CRM Systems (FrontRange Goldmine, Salesforce.com)
PERSONAL
• Graduate of Bank of Hawaii's management program: Pathways to Professional Excellence
• Protege of Ingage Mentors Executive Mentorship Program
• Volunteer for Big Brothers, Big Sisters of Hawaii