TOTAL MARKETING BUDGET

JAN
BUDGET ACTUAL
Paid Advertising 1,500 1,600
Branding & Creative 9,000 8,500
Website 2,400 2,000
Content Marketing 3,400 2,800
Public Relations 25,000 24,000
Product Marketing 1,400 1,800
Events 11,000 14,000
Personnel 96,300 80,000
Other

MONTHLY TOTAL 1,50,000 1,34,700

JUL
BUDGET ACTUAL
Paid Advertising 1,500 1,700
Branding & Creative 9,000 8,435
Website 2,400 2,600
Content Marketing 3,400 3,400
Public Relations 25,000 24,000
Product Marketing 1,400 1,760
Events 11,000 9,790
Personnel 96,300 87,900
Other

MONTHLY TOTAL 1,50,000 139,585

ANNUAL
 BUDGET
Paid Advertising 18,000
Branding & Creative 1,08,000
Website 28,800
Content Marketing 40,800
Public Relations 3,00,000
Product Marketing 16,800
Events 1,32,000
Personnel 11,55,600
Other

Annual Total 18,00,000

 FEB MAR QUARTER-1
BUDGET ACTUAL BUDGET ACTUAL BUDGET
1,500 1,700 1,500 1,750 4,500
9,000 8,345 9,000 8,900 27,000
2,400 2,100 2,400 4,650 7,200
3,400 3,000 3,400 3,200 10,200
25,000 23,000 25,000 24,100 75,000
1,400 1,500 1,400 1,375 4,200
11,000 11,000 11,000 11,000 33,000
96,300 80,000 96,300 80,250 2,88,900

1,50,000 1,30,645 1,50,000 135,225 4,50,000

AUG SEP QUARTER-3

BUDGET ACTUAL BUDGET ACTUAL BUDGET
1,500 1,900 1,500 1,203 4,500
9,000 15,000 9,000 10,230 27,000
2,400 900 2,400 500 7,200
3,400 3,400 3,400 3,400 10,200
25,000 28,000 25,000 25,000 75,000
1,400 1,270 1,400 1,203 4,200
11,000 11,000 11,000 9,400 33,000
96,300 90,000 96,300 93,270 2,88,900

1,50,000 151,470 1,50,000 144,206 4,50,000

ANNUAL
ACTUAL BALANCE
18,686 -686
114,305 -6,305
26,040 2,760
39,600 1,200
299,170 830
16,875 -75
134,165 -2,165
11,00,855 54,745

17,49,696 50,304
QUARTER-1 APR MAY
ACTUAL BALANCE BUDGET ACTUAL BUDGET
5,050 -550 1,500 1,980 1,500
25,745 1,255 9,000 8,100 9,000
8,750 -1,550 2,400 2,900 2,400
9,000 1,200 3,400 3,400 3,400
71,100 3,900 25,000 23,100 25,000
4,675 -475 1,400 1,400 1,400
36,000 -3,000 11,000 9,675 11,000
2,40,250 48,650 96,300 96,500 96,300

4,00,570 49,430 1,50,000 1,47,055 1,50,000

QUARTER-3 OCT NOV

ACTUAL BALANCE BUDGET ACTUAL BUDGET
4,803 -303 1,500 1,900 1,500
33,665 -6,665 9,000 12,000 9,000
4,000 3,200 2,400 3,000 2,400
10,200 0 3,400 3,400 3,400
77,000 -2,000 25,000 25,000 25,000
4,233 -33 1,400 1,467 1,400
30,190 33,000 11,000 14,000 11,000
2,71,170 17,730 96,300 1,00,000 96,300

4,35,261 44,929 1,50,000 1,60,767 1,50,000

MAY JUN QUARTER-2
ACTUAL BUDGET ACTUAL BUDGET ACTUAL
1,300 1,500 1,053 4,500 4,333
7,950 9,000 7,345 27,000 23,395
3,100 2,400 2,490 7,200 8,490
3,400 3,400 3,400 10,200 10,200
25,000 25,000 25,000 75,000 73,100
1,200 1,400 1,000 4,200 3,600
14,000 11,000 9,300 33,000 32,975
82,700 96,300 90,235 2,88,900 2,69,435

138,650 1,50,000 139,823 4,50,000 4,25,528

NOV DEC QUARTER-4

ACTUAL BUDGET ACTUAL BUDGET ACTUAL
1,200 1,500 1,400 4,500 4,500
9,750 9,000 9,750 27,000 31,500
1,000 2,400 800 7,200 4,800
3,400 3,400 3,400 10,200 10,200
27,970 25,000 25,000 75,000 77,970
1,000 1,400 1,900 4,200 4,367
10,000 11,000 11,000 33,000 35,000
90,000 96,300 1,30,000 2,88,900 3,20,000

144,320 1,50,000 1,83,250 4,50,000 4,88,337

RTER-2
BALANCE
167
3,605
-1,290
0
1,900
600
25
19,465

24,472

RTER-4
BALANCE
0
-4,500
2,400
0
-2,970
-167
-2,000
-31,100

-38,337