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Mr. Ming li
Director
Bank of Communication
Table of contents
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Unit 3 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . S
the only stationery shop 'in this street .It mainly carries ball
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The main business of the Sunshine stationery shop is going to
Customer profiles
students:
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They are keen on beautiful and fashionable covers of the
pupils.
stationery.
Some passerby.
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three groups were organized; the focus groups were as follows:
Questions:
shop?
offers?
What do you do when you can't find the thing you are
looking for?
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What kind of stationery do you want to buy most?
Complaints:
The size of the shop is not big enough to hold more than
fifteen customers.
to do so.
The color and style of the stationery can not satisfy the
students' fans.
Suggestions:
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The stationery shop should install a photocopier, a printer,
and bright.
the students.
Strengths:
The stationery shop is the only one to serve the pupils and
The cost of the new shop is low, this allows the Sunshine
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competitive.
retail's outlet.
The salary of the assistants and the rent of the shop are
Weaknesses:
students.
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There are no advertisements for the Sunshine stationery
customers.
Opportunities
customers of consuming.
vast stationery.
Threats:
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people to use recycled pens rather than to use ball pens.
shop.
Specific
so the aim of the shop is very clear: to serve the students whom
are the main customers. The shop will offer the best services to
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meet the customers' need.
Measurable:
following year.
Agreed:
Realistic:
consumption.
Time-bound:
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China. I loan 20,000 Yuan from the bank. According to the profit
every year, in ten years I can pay back all the loan and interests.
Select consultants.
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Order new stationery based on the decision made at the
consultant meeting
In Week Thirteen
In Week Fourteen
Rental cost: the new premises would cost RMB40, 000 to rent
each year.
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Decorating: the purchase of building materials and the labor
FLOORING 20,000
CEILING 7,000
LIGHTING 95,000
LUMBER 5,500
PAINT 51000
WONDOWS - 9,500
GLUE&TOOLS 1,000
would be RMB71,000
GOODS SHELVES40,000
RMB 16,000
WAGES 12,000
UTILITIES 2,000
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EQUIPMENT MAINTENANCE 1,000
EQUIPMENT 71,000
OPERATING 16,000
BUDGET
SUB-TOTAL 56,000
People-related:
shop.
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Time-related
The assistants may not be trained well until the eve of the
opening ceremony.
will be closed.
Product-related:
The new stock may not cater to the interests of the customers.
management.
Three measures:
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Prepare alternatives beforehand in case the dangers actually
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Objectives revenues and profit figures financial
profits by records
20%and 30%
respectively
within 2 years
2.To raise the Increased Stationery
profile and number of records
improve student.
competitiveness
of the stationery
shop within 2
years.
Outputs 1.Large enough Existence of Observation 1.That the new
premises new shop stationery shop sales staff are
2.Additional new services records competent and
services on operational honest
offer, these and in regular 2.The new
include: use department
"Comfortable store appears
sofas 3.That the
*Photocopying advice on new
stationery to
3.A functioning Regular Minutes of stock is correct
group of staff advice on consultant
and student stock and group meeting
consultants services
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equipment in
new shop
5.Order new
stock
6.Train new 4.Job offers
staff made and
7.Hold contracts
opening signed
ceremony
8.Identify 5.Consultants
consultant accept
group of staff appointment
and students
9. Hold initial
consultants
group meeting
INPUTS Human Equipment Financial That the bank
Additional Photocopier 247,OOORMB will be willing
to
sales staff Computer new as a loan from
lend the money
display the industrial
shelving and
Additional till commercial
bank
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The project will bring increases in revenue and profit by 40%
years to come.
The new stationery shop will surely satisfy the customers' needs,
statements.
and profit by 40%and 50% respectively one year after the plan
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New promises:
features:
class.
New services:
The Sunshine stationery shop will offer the best new services
choices.
passes.
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4. It is a place where the customers can change their monthly
tickets.
New facilities:
The stationery shop will order new goods shelves and purchase
Cost breakdown:
each year.
FLOORING 20,000
CEILING 7,000
LIGHTING 95,000
LUMBER 5,500
PAINT 5,000
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CEMENT &PUTTY 2,500
WINDOWS 9,500
GLUE&TOOLS 1,000
GOODS SHELVES40,000
RMB 16,000
WAGES 12,000
UTILITIES 2,000
Benefits:
by 40,000 yuan the first year when the project has been
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who then do not have to go out of the Huawen Road to get things
what they want. They will also find it enjoyable to browse there,
they will find that in the stationery shop, they can get the lately
Schedule:
The project will start one week after it is approved and budget is
finish, with two and a half months needed to decorate the new
only to meet the demands and needs of the students, but also of
residents areas.
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Location:
Services:
customers.
Benefits:
Costs:
Schedule:
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