Dr. B.

Senthil Arasu

Dr. B. Senthil Arasu

Email Id: arasu@nitt.edu
Telephone no: +91 94432 11106 (Mobile)

EDUCATION:

• Ph.D , Share Price Behaviour and Market Efficiency in NSE, India - A Spectral Analysis of Random
Walk Hypothesis
• M.B.A , Finance
• B.E. , Electronics and Communication Engineering.
 

Publications

Books:

• Engineering Economics and Financial Accounting

• Total Quality Management

Publications:

• A paper titled “Managing in the era of change- Challenges and perspectives in the area of
finance” was published in an international conference proceedings organized by JIMS with a
theme Managing in the era of change- challenges and perspectives volume numberISBN 81-7446-
226-0, page282-305
• A paper titled “Managing Global competitiveness-what Indian mutual funds must do” was published
in an international conferenceproceedings organized by JIMS with a theme Managing Global
 competitiveness-what Indian companies must do volume number ISBN 81-7446-274-0, page180-
191
• A paper titled “Creating competitive advantage in global economy” was published in
an international conference proceedings organized by DSPR, New Delhi with a theme
Management and Technology :Vision 2020
• A paper titled “Creating competitive advantage in global economy-Indian perspective” was published
in an international conference proceedings organized by World Business Congress of
International Management development Association(IMDA) held inVancouver, Canada
• A paper titled “Stock price behavior in NSE : Testing the weak form of efficiency.” was published in
an international conference proceedings organized by Adaikalamatha Institute of
Management.
• A paper titled “Stock price behavior in NSE : Testing the weak form of efficiency.” was published in
the UGC sponsored national conference proceedings organized by Madras University.
• A paper titled “Entrepreneurs – Networking for innovation.” was published in the UGC
sponsored national conference proceedings organized by Annamalai university.
• A paper titled “Success Determinants of Service Brand Extensions in India – An Empirical Study.”
Will be published in the International conference on marketing organized by Athens Institute for
Education and Research, Athens, Greece.

Journals:

• An article titled “Indian Stock Market Efficiency after the Introduction of Derivatives.” was published
in the Journal, MATS Business Review, Vol. No. 1, Issue No. 1, Page No. 59 – 73.
• An article titled “Indian Stock Market Efficiency before and after the Introduction of Derivatives.”
was published in the Journal, PSG Journal Management Research, Vol. No. 1, Issue No. 1, Page
No. 59 – 73.
• An article titled “Customer Relationship Management – The Winning Strategy.” was published in the
Journal, Tatva, Vol. No. 3, Issue No. 1, Page No. 27 – 36.
• An article titled “Indian Stock Market Efficiency before and after the Introduction of Derivatives – A
Spectral Analysis.” was published in the International Journal, Gyan.
 

Awards and Distinctions

• State Government of Tamilnadu award as one of the best project for For the project titled
“Television receive only system” .
• “Equity Research on consumer Electronics Industry” published in the Journal by Institute of
Chartered Financial Analyst.
 

Academic Contributions

• Lectured to the business people of Virudhunagar town titled “Financial Management to Small
Traders” on 20-7-1997
• Guest lecture to the students of PACR Polytechnic titled “Inventory Management” on 24-5-1999
• Guest lecture to the students of VPM college titled “Financial Derivatives” on 22-9-2000
• Guest lecture to the students of SFR college titled “International Trade” on 6-1-2001
• Guest lecture to the students of SFR college titled “International Trade” on 5-3-2001
• Guest lecture to the students of PACR polytechnic titled “Management Accounting” on 10-9-2001
• Guest lecture to the students of PACR polytechnic titled “Book Keeping” on 11-9-2001
 • Guest lecture to the students of PACR polytechnic titled “Financial Management” on 12-9-2001
• Guest lecture to the students of PACR polytechnic titled “Investment Management” on 13-9-2001
• Guest lecture to the students of SFR titled “Export management” on 26-3-2002
• Lectured on “Mutual funds” at Jansons School of management
 

Research and Teachings

Focus Areas:

• Fundamental and Technical Analysis

• Indian Capital Market
• International Trade Finance and Documentation
• International Finance
• Advanced Financial Management
• Merchant Banking and Financial Services
• Financial Management
• Management Accounting
• Human Resource Management
• Operations Research