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A production possibilities frontier shows the various combinations of goods that an economy is capable of
producing with its existing stocks of economic resources and technology.
It slopes downward because given a fixed amount of inputs and a constant state of technology, the
production of more quantities of a particular good will always lead to the production of fewer quantities of the other
good. It may shift to the right if technology improves or the supply of factor inputs increases.
A rightward shift of the production possibility curve indicates an increase in the quantity of goods and
services that can be produced during a specific period of time.
The downward slope of the ppf reflects the trade-offs that occur as more resources are devoted to the
production of a particular good given a fixed supply of inputs or state of technology
CLOTHING FOOD
70 0
60 20
40 50
20 70
0 80
40
Series 1
30
20
10
0
0 20 40 60 80
Clothing
The production possibility curve is bowed out because some inputs are better suited to producing one particular good
than they are in producing another good.
40 Series 1
30 Series 2
20
10
0
0 10 20 30 40 50 55 60 70 80 90 100
Clothing
An Increase in the Production of Both Goods
90
80
70
60
50
Food
40 Series 1
30 Series 2
20
10
0
0 10 20 30 40 50 55 60 70 80 90 100
Clothing
The negative slope of the production possibility curve implies that the economy must give up certain quantities of
food to produce one unit of clothing.
Price performs very important functions in the economy, the rationing, signaling, and the resource-allocation
functions.
Rationing power of price allows the distribution of limited amounts of available output among buyers who are willing
to pay for them.
Prices signal producers as to what and how much of the product or the service they must produce.
Prices motivate producers to efficiently combine and utilize the resources need in the production of the most valued
commodity in the market.
Market
A market is an interaction between buyers and sellers of trading or exchange. It is where the consumer buys
and the seller sells. The goods market is the most common type of market because it is where we buy consumers
goods. The labor market is where workers offer services and look for jobs and where employers look for workers to
hire. Financial market includes the stock market where securities of corporations are traded.
Demand is one of the most important economic concepts that every entrepreneur must understand. It is the
willingness of a consumer to buy a commodity at a given price. The market demand is the sum of all the quantities of
goods and services people will buy at a certain price level.
The demand curve is a graphical illustration of the demand schedule, with the price measured on the vertical axis (Y)
and the quantity demanded measured on the horizontal axis (X).
12
10
8
Price
4 Series 1
0
1 2 3 4 5
Quantity demanded ( in bottles)
Income effect is felt when a change in the price of a good changes consumer’s real income or purchasing power,
which is the capacity to buy with a given income.
Substitution effect is felt when a change in the price of a good changes demand due to alternative consumption of
substitute goods.
After observing and evaluating the changes of price and quantity demanded, the Law of Demand can be
stated. It is then stated that, ceteris paribus or else being equal, people tend to buy more at lower prices and less at
higher prices.
The demand function: D = f(P,T,Y,E,PR,NC), which states that demand for a good is a function of Price (P), Taste (T),
Income (Y), Expectations (E), Price of Related Goods (PR) and number of Consumers (NC)
If consumer income decreases, the capacity to buy decreases and the demand will also decrease even when price
does remain the same.
Improved taste for a product will cause a consumer to buy more of that good even if the prices does not change.
Price of related goods also determines demand. Substitute goods are those that are used in place of each other.
Complements are goods that are used together.
P Qs
20 100
24 150
60 200
80 250
100 300
Supply Curve
The supply curve is upward sloping. The positive slope implies that there is a direct relationship between
price and the quantity supplies. Sellers sell more at a higher price.
Supply Curve
100
80
60
Price
40
Series 1
20
0
100 150 200 250
Quantity
Changes in Supply
A change in supply can be illustrated well by a shift in the location of the supply curve. An increase in all the
quantities supplied at each price level leads to a rightward shift in the supply curve.
80
60
Price
40
Series 1
20
0
100 150 200 250
Quantity
Determinants of Supply
Subsidies and taxes (government intervention). Subsidy: a payment from the government to
producers. It lower the cost of production. Tax: Excise taxes or indirect consumption taxes increase
the cost of production
Technology: new technology leads to more supply
Other related goods’ prices.
Resources costs. Land, labor and capital. Example: falling wages should increase supply of
manufactured goods since it becomes cheaper to produce goods ones the wages that the firms have
to pay have decrease
Expectations of producers of future prices. Higher expected prices should lead to an increase in
supply
Size of the market. Refers to the number of firms producing of goods
Market Equilibrium
The operation of the market depends upon the interaction between buyers and seller. Market equilibrium
exists when quantity supplied equals quantity demanded. Hence, there is no tendency for the market price to change
at equilibrium. Supposed the demand and supply functions of a product were described as Qd = 500 – 2P and Qs = -
100 +3P.
500 – 2P = -100 + 3P Table 2. Demand and Supply Schedule for Product X
500+100= 3P + 2P
600= 5P P Qd Qs
Pe= 120 80 340 140
100 300 200
Qe = 500 – (120) 120 260 260
= 500 – 240 140 220 320
Qe = 260 160 180 380