Inovation Process Steps

The innovation process starts with a problem such as:

Step 1: Define the - increasing sales;
Problem - improving the production process;
- satisfying the particular customer needs and etc.

Step 2: Methods of generating new ideas:

Generate Ideas - Focus Groups
- Brainstorming
- Problem Inventory Analysis

Methods of evaluation:
Step 3:
- SWOT analysis
Evaluate the Ideas - Evaluation matrix
- Pass / fail evaluation

Step 4: Choose the The best innovative idea is that one that best fits your
criteria and shows great results on your method for
best Idea / Ideas estimation.

- Design - Manufacturing
Step 5: Develop the - Engineering
- Prototyping
- Distribution
- Branding
Idea - Test in the business - Marketing and sales
environment

Strategy elements to consider:

Step 6: Implement
the Idea - Get personnel and management involved
- Train the staff
- Make a business plan
- Consider outside factors and details

Steps of the monitoring process:

Step7: Monitoring - Collect data during the process of implementation

- Compare the collected data with required results for
the particular moments
- Decide what actions have to be done to improve the
process

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