Curriculum Map: Entrepreneurship

Content Item Teaching

Author Year Pages
Type Number Note

Becoming an Entrepreneurial Leader

Entrepreneurship Reading: Becoming Core
Applegate 8051 2014 37p No
an Entrepreneurial Leader Curriculum

Dyer,
The Innovator's DNA Gregersen, Article R0912E 2009 10p No
Christensen
An Entrepreneur's Journey: Simi
Multimedia
Nwogugu Davis, Spence 810701 2009 68m Yes
Case

Wasserman,
Curt Schilling's Next Pitch Bussgang, Case 810053 2009 30p Yes
Gordon

Elasto Therm: The Next Step Sharpe, Weber Case 813030 2013 14p Yes

Cesar Zanchet and Adezan: A Zerio, Miranda Case TB0037 2008 15p Yes
Different Kind of Leadership

Recognizing and Shaping Opportunities

Entrepreneurship Reading: Applegate, Core

Recognizing and Shaping 8056 2014 39p No
Carlson Curriculum
Opportunities

Disciplined Entrepreneurship Sull Article SMR156 2004 9p No

FreshTec: Revolutionizing Fresh Alvarez,

Produce Case 511059 2010 24p Yes
Johnson

Entrepreneurs at Twitter: Building a

Brand, a Social Tool or a Tech Parker, Mark Case 910M28 2010 10p Yes
Powerhouse?

Dragonfly Therapeutic Retreats: Wong, Chung,

Case HKU855 2009 16p Yes
Creating an Affordable Indulgence Lau

Continued……
Developing Business Plans and Pitching Opportunities

Entrepreneurship Reading: Applegate, Core

Developing Business Plans and 8062 2014 45p Yes
Carlson Curriculum
Pitching Opportunities

How to Write a Great Business Plan Sahlman Article 97409 1997 11p No

EndoNav Zenios, Spitzer Case E214 2006 25p Yes

Cork'd: Building a Social Network for

Coles Case 911206 2010 14p Yes
Wine Lovers

Zipcar: Refining the Business Model Hart, Roberts,

Case 803096 2005 20p Yes
Stevens

Attracting Talent and Building Ecosystems

Entrepreneurship Reading: Attracting Applegate, Core

8068 2014 34p Yes
Talent and Building Ecosystems Carlson Curriculum
Ecosystem Advantage: How to
Williamson,
Successfully Harness the Power of Article CMR521 2012 23p No
Meyer
Partner

Entrepreneurship Simulation: The Mollick Simulation WH0001 2014 60m Yes

Startup Game

SaferTaxi: Connecting Taxis and Coles, Edelman Case 913041 2013 10p Yes
Passengers in South America

Apple's Core Wasserman Case 809063 2008 8p Yes

Saloner,
Amanda's Restaurants (A) Case E326A 2009 16p Yes
Raffaelli

Financing Entrepreneurial Ventures

Entrepreneurship Reading: Financing Kerr, Nanda, Core Yes

8072 2014 46p
Entrepreneurial Ventures McQuade Curriculum

Bootstrap Finance: The Art of Start-Ups Bhide Article 92601 1992 9p No

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Continued…
Working Capital Simulation: Managing
Growth V2 Dahiya Simulation 7070 2014 45m Yes

Negotiating Equity Splits at UpDown Wasserman,

Role Play 812701 2012 120m Yes
Malhotra
Nanda, Kerr,
PunchTab, Inc. Case 812033 2011 20p Yes
Barley
Global Remediation: Funding Future
Sapp Case W13175 2013 9p Yes
Growth
Cohen,
PlanetTran Case 209029 2008 7p Yes
Malloy

Partnering with Venture Capitalists

Entrepreneurial Reading: Partnering Core
Bussgang 8240 2015
with Venture Capitalists Curriculum

How to Negotiate with VCs Malhotra Article R1305F 2013 8p No

Sahlman,
WebTracker Case 915543 2015 15p Yes
Roberts

A Day in the Life of a Venture Strebulaev,

Case E444 2014 21p Yes
Capitalist Ranzetta, Hoyt

Leslie, Kiessig,
Blue River Technology (A) Case E480A 2013 20p Yes
Siegelman

Experimenting in the Entrepreneurial Venture

Entrepreneurship Reading: Eisenmann, Core

Experimenting in the Entrepreneurial 8077 2014 31p Yes
Ries, Dillard Curriculum
Venture

Why the Lean Start-Up Changes

Everything Blank Article R1305C 2013 9p No

Dropbox: 'It Just Works' Eisenmann,

Case 811065 2011 22p Yes
Pao, Barley

Eisenmann,
Rent the Runway Case 812077 2011 20p Yes
Winig
Piskorski,
Eisenmann,
foursquare Case 711418 2011 16p Yes
Bussgang,
Chen
Selling and Marketing in the Entrepreneurial Venture

Entrepreneurship Reading: Selling Core

and Marketing in the Entrepreneurial Cespedes 8086 2014 39p Yes
Curriculum
Venture
Cespedes,
Customer Discovery and Validation Eisenmann, Note 812097 2011 20p No
for Entrepreneurs Blank

Nanda Home: Preparing for Life After Case

Ofek, Avery 511134 2011 24p Yes
Clocky
Cespedes,
Andrew Sullivan and Faraway Ltd Case 813104 2012 10p Yes
Godden

SmartOps Corporation: Forging Wilcox, Yemen Case UV5755 2011 11p Yes
Smart Alliances?
Isaacs,
Wallit Case B5693 2012 11p Yes
Schaefer

Scaling Entrepreneurial Ventures

Entrepreneurial Reading: Scaling Core Forthcoming
8082
Entrepreneurial Ventures Curriculum 2105

Why Entrepreneurs Don't Scale Hamm Article R0212J 2002 6p No

Eisenmann,
CloudFlare, Inc.: Running Hot? Case 813145 2013 17p Yes
Godden
Lassiter,
1366 Technologies: Scaling the Nanda,
Case 812133 2012 24p Yes
Venture (Abridged) Richardson,
Wagonfeld
Applegate,
Ze-gen: Commercializing Clean Tech Lyons, Case 811014 2010 22p Yes
Prozeller
Groysberg,
Big Spaceship: Ready to Go Big? Case 409047 2009 38p Yes
Slind

Launching New Ventures in Established Companies

Entrepreneurial Readings: Launching Core Forthcoming

New Ventures in Established 5272
Curriculum 2015
Companies
Continued…
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Meeting the Challenge of Corporate Garvin,
Article R0610G 2006 14p No
Entrepreneurship Levesque

Exploring New Business Kelley Case BAB691 2012 15p Yes

Opportunities at LoJack

BP's Office of the Chief Technology

Officer: Driving Open Innovation Wolcott, Lippitz Case KEL366 2007 14p Yes
through an Advocate Team

Wawa: Building a New Business Wolcott Case KEL240 2006 14p Yes
Within an Established Firm
Applegate,
Bonnier: Digitalizing the Media Nylen,
Case 813073 2012 26p Yes
Business Holmstrom,
Lyytinen

Launching Global Ventures

Entrepreneurial Reading: Launching Core Forthcoming

5277
Global Ventures Curriculum 2015

The Global Entrepreneur Isenberg Article R0812J 2008 8p No

Applegate,
ReSource Pro Case 812031 2011 24p Yes
Kerr, Koll, Lane

Mobile Telecommunications: Two Jones, Case KEL805 2014 18p Yes

Entrepreneurs Enter Africa Campbell

Trying to Create a Stir: Opening a Kupetz, Moon Case W10022 2011 8p Yes
Coffee Shop in Korea

INGLOT: Conquering the World Huy, Necas Case INS523 2014 27p Yes