A FEASIBILITY STUDY ON INNOVATING THE ADVERTISING STRATEGIES

OF ROSA FLORA SALON

Submitted to:

Mr. Rowell Andrew R. Recio

Submitted by:

Erika Anne Raquem

Julio Miguel Antivo

Jayvee Dumaguing

Vallerie Dolan
 CHAPTER I

THE PROBLEM AND ITS SETTING

Introduction

Statement of the problem

This feasibility study is intended to evaluate the feasibility of promoting Rosa

flora salon through advertising. The statement of the problem are questions that are, to be

answered as study is being conducted furthermore, the question are related on the

variables of the study.

1.) Is there feasibility that to increase income of Rosa flora salon through the new

advertising strategies?

2.) How does more advertisement affect the income of Rosa flora salon?

3.) What other factors affects the salon advertising to increase sales?

Hypothesis

There is no significant effect that to increase of Rosa flora salon through the new

advertising strategies.
 Conceptual Framework

INPUT OUTPUT

 Service Promotion  Determining results from

Strategy of Rosa Flora the performed action on
Salon business
 Income of the business  Finding out if the business
 Customer Satisfaction is feasible and well
improved than before
 Determining if there is an
increase on sales of the
business
 Conducting findings,
summary and conclusions

PROCESS
 Negotiate to the owner
 Conducting survey to
customers
 Performing the strategy
being used on the
business
 Seeing the difference
between the sales before
and after using the
marketing strategy

Figure 1.0 Rosa Flora Salon’s Service Promotion

The researchers plan to complete and follow the Input, Process and Output

Method shown in the Figure 1.0 above. The conceptual framework presents how does
there searchers will determine and perform such activities related to the main focus of the

feasibility which is improving the service promotion of the actual business.

Scope and Limitations