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Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two
varieties - bubbly & still in 1965 by Bisleri Ltd., a company of Italian origin. This company was
started by Signor Felice Bisleri who first brought the idea of selling bottled water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles
underthe brand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles & finally
advanced to PET containers.Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri
operations substantially and the turnover has multiplied more than 20 times over a period of 10
years and the average growth rate has been around 40% over this period. Presently we have 8
plants & 11 franchisees all over India. We have our presence covering the entire span of India. In
our future ventures we look to put up four more plants in 06-07.Ô We at Bisleri they value their
customers & therefore have developed 8 unique pack sizes to suit the need of every individual.
They at present have 50ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-
returnable packs & 5L, 20L which are the returnable packs Bisleri with added minerals & Bisleri
mountain water.It is their commitment to offer every Indian pure & clean drinking water. Bisleri
Water is put through multiple stages of purification, ozonised & finally packed for consumption.
Rigorous R&D & stringent quality controls has made us a market leader in the bottled water
segment. Strict hygiene conditions are maintained in all plants.

In our endeavor to maintain strict quality controls each unit purchases performs & caps only
from approved vendors. They produce our own bottles in-house.

P    


  
Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium bicarbonate
which are essential minerals for healthy living. They not only maintain the pH balance of the
body but also help in keeping you fit and energetic at all timesBisleri Natural Water is bottled in
its two plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of
250ml, 500ml, 1 litre, 1.5 litre, 2 litre and 5 litres

Vedica Natural Mountain Water comes to you in all its untouched purity, right from its source
Gushing from an aquifer with intense pressure, the natural mountain water is pushed above the
ground surface to a height of 5 meters above ground level, powerfully and consistently. Besides,
being naturally fortified with silica, the spring is naturally free form any Microbial infection or
pollution. Vedica Natural Mountain Water is also low on sodium, making it the perfect choice
for the health conscious. It has a high proportion of sulphates, which work as natural detoxifying
agents. And it¶s clear, sweet taste proves that it is free of calcium carbonate and magnesium
carbonate salts, which give some mineral waters a chalky taste. Scientifically put, the Total
Dissolved Solids in Vedica Natural Mountain Water is225mg/ltr. It is also high in sulphates, the
natural detoxifying agents. Ensuring that all you get with Vedica Natural Mountain Water is the
sweet taste of purity.
Vedica Natural Mountain Water is available in 500 ml and 1 litre bottles

  

This product is bottled drinking water at its best. Bisleri with added minerals has a TDS count
(total dissolved solids count) of approximately 100. It contains minerals such as magnesium
sulphate and potassium bicarbonate which are essential minerals for healthy living. They not
only maintain the pH balance of the body but also help in keeping you fit and energetic at all
times. Bisleri with added minerals is also put through multiple stages of purification to ensure the
elimination of all forms of bacteria9Æ  
    P    
 It is a medium scale company and it manufactures and sells
³Packaged Drinking Water´ The different departments of this company are: - The different
departments of this company are: -
Ô| Æ   
This is the plant in which the bottles are filled and packed under strict levels of hygiene and
safety as per the EU norms.
£Ô  Æ   
xÔ Caps Section
xÔ Preforms Section
This is the Department where pet material is processed to make preforms using 6 Ekou
injection moulding machine of 180 and 330 tonnes as per the requirements of the preform.
Preforms are available in various sizes according to the size of bottle.
Caps are made from a mixture of HDPE and LLDPE using 4 Cincinnati Milacron and 2 Windsor
injection-moulding machines.
†Ô     
àver here the raw water from the bore wells is treated in several stages before it is filled thus
making it very pure for human use.
ÑÔP Æ   
àver here the performs are blown into bottles. This department has various manual and fully
automatic stretch blow molding machines.
ë     
The water-testing lab ensures that the water safety standards are maintained as per the BIS and
EU norms.
!Ô ¯ Æ  "#
Æ  $ 
All rejected bottles, caps, jars and lumps of plastic material are sent over here for grinding in
order to re-use it. Before it can be grinded it is very carefully segregated in different groups.
They also buy plastic bottles from outside and grind them for resale. It is a fully automatic plant
-Ô Æ   
All the stock of finished, semi-finished goods is stored over here and is dispatched as per the
orders. Up to 50 tonnes of stock is dispatched in a day.

  % 
There are mainly three stages in the production cycle:

 Æ  &  In this stage, water is collected from bore wells which are then disinfected
using chemicals.

£ |  '   In this stage, water is passed through different filters to kill the bacteria
present in it. Then, the water is passed on to the next level for filling up.

† |    In this stage, the bottles are ozonated and then the water is filled in the bottles.

(  
¦ Ô The raw material (HDPE, LLDPE, PET) that is stored in the warehouses is transported to the
processing plant near by.
£ Ô In the cap department where caps are produced. HDPE and LLDPE which are in the form of
granules are emptied into the hopper of the injection moulding machine with a colorant and
the caps are produced of the characteristics green colour of Bisleri. The caps that are
produced are automatically packed into cartons. This semi finished product is transported,
after quality testing has been done, to what is called the filling department. In the caps
department there are 7 injection moulding machines
† Ô In the preforms department which is located in next to the cap department it is located in the
same plant. In the preforms department PET material is used to manufacture preforms which
are semi finished bottles. They are produced by using injection moulding machine. After the
preforms are tested by the quality assurance department, they are packed in cartons and
transported to the filling department. In the preforms department there are 7 injection
moulding machines
Ñ Ô In the blowing department the preforms which are obtained from the preforms department
are blown to form bottles. There are a total of 2 fully automatic blowing machines which are
directly connected from to the filler. There are about 5 more semi automatic and automatic
blowing machines which are producing bottles every day.
ë Ô The filling department is situated in a closed and a controlled environment to maintain the
hygiene. The bottles are transported from one operation to another on conveyor belt. The
bottles are directly loaded onto the conveyor belt, first bottles passed through UV light to
kill the bacteria, then the bottles are cleaned by pure water, then the bottles are filled to the
desired quantity and then they are automatically capped, then the sticker is put on the bottles
and the price, manufacturing date, batch number are printed by spraying machine on the
bottle itself, then the bottles pass through a screen of white light where workers manually
check all the bottles for any defects, lastly they are packed in cartons and stored in the
warehouse ready for transportation to its destination.
Ô Ô All the waste bottles are separated and they collected and send to the recycling department
for recycling where they are cleaned, grinded to a coarse powder which is again used in the
manufacturing process thus reducing wastages and being environmentally friendly. This
plant is also used for recycling of outside PET bottles and thus earning extra revenue.
- Ô In the water treatment plant the water from the 8 bore wells are stored in the Chlorinated
Raw Water Tank (CRWT), the chlorine in this tank is used to kill the germs, after that the
water goes through the sand filter where the solid wastes are removed, after this the water
passes through the carbon filter to remove the foul odour, then the water passes through the
Ultra Violet Light Chamber where the Water passes through it to cure the bacteria and
viruses, then the water passes through a reverse osmosis process to remove the dead
membranes of bacteria and viruses, then the water is passes through the silverisation
chamber to give the sparkle to the water, then the water passes through the ozonisation
process to remove the chlorine and to remove the and its stale odour.
ÿ Ô Availability of Raw Material: -
The main raw material for any bottling plant is water the location that the has been selected has 4
bore wells on site enough to supply water for whole year round such that the company does not
have rely on BMC for its water
$Ô )   * 
The factory is located right next to the western express highway therefore making it
easier for it to transport the finished goods to the different parts of the city as well out
station as well as out state.
£$Ô      & 
Parle Bisleri is located in a industrial area therefore there is abundant power available
Parle Bisleri gets it power from TATA Power they have provided a substation to meet
the needs of the factory.
†$Ô  &    
Bisleri has a fleet of trucks to meet the deliver needs of the company they Eicher trucks
and they also transport the finished goods and semi ± finished goods out of the state as
well as within the city. The fleet is of about 10 trucks.
Ñ$Ô (     &%   
Bisleri is located in Mumbai which is in the temperate zone therefore the temperature
are moderate and this area being in near the coast gets high rainfall which is essential
for the year round supply of water.
%$   &(  
$Ô      & ( 
Parle Bisleri Pvt. Ltd. is located in the city of Mumbai which is a metropolitan city it
has abundant skilled, semi-skilled and manual or unskilled labour.
£$Ô %    &* 
Parle Bisleri is located in the heart of Mumbai city and it is located very next to western
express highway which is connected to every part of the city and Mumbai has excellent
public transport it also has excellent canteen facilities for workers which give food to
the workers at a subsidized rate.
  (
The subject plant layout refers to the arrangement of machinery, equipment and other industrial
facilities such as receiving and shipping departments, tool rooms, maintenance rooms and
employee amenities ± for the purpose of achieving the quickest and smoothest production at the
least cost.
Bisleri plant at Andheri (E) has two different plants where the complete production takes place.
In the one plant the cap and the bottle preforms are manufactured and the other plant has the
place for preforms to be blown into bottles and the filling of the bottles is done. This building
also has the purification process of the water which has to be filled.
+¯ ÆÆ +Æ| ÆP, ) 

For bottled water, reliability and depth of distribution is key to success. Bisleri¶s processes
achieve these two objectives, very well.
With little belief in the distributor system, the company leverage its large fleet of truck to supply
bottled water directly to retailers through a system called µRoute Selling¶ where the driver of
truck is trained to be a service person. This ensures that water supplied is fresh and bottles are in
good shape. BISLERI has more than 80,000 outlets in the country. THE µRàUTESELLING¶
policy adopted by BISLERI for distribution is more expensive than more commonly followed
method of appointing distributors in different towns. This reduces the profit of company. The
dealer margin is reduced due to this .therefore not many dealer keeps BISLERI in many areas.
Indirectly this is reducing the coverage of BISLERI.

+  + P + %


All the remaining 12
Items 8 and 11 Items 9, 10, 15, 18
items
10% of 18 items 20% of 18 items
70% of 18 items
70% of Rs. 2,00,000 20% of Rs. 2,00,000
10% of Rs. 2,00,000

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