COMPETITOR S.W.O.

T ANALYSIS

Your Business Competitor A Competitor B Competitor C

STRENGTHS kurleez LAY'S

- Advantages of proposition Different size of packets
- Capabilities
- USP's (unique selling points)
are available
Local brand Available for all income level
- Resources, Assets, People variety of product under Loyal customer
- Experience, knowledge, data
- Financial reserves, likely returns
the brand Good repute Brand conscious user
- Marketing - reach, distribution, awareness Experience of sales and High quality package
- Innovative aspects marketing team
- Location and geographical
- Price, value, quality largest distribution system
- Accreditations, qualifications, certifications vast domestic market
- Processes, systems, IT, communications
- Cultural, attitudinal, behavioural vast network of manufacturing
- Management cover, succession facility
WEAKNESSES Poor communication
Limited to the local market Nothing more than chips
- Disadvantages of proposition poor delivery
- Gaps in capabilities
damage to product while delivering to Elite class doesn't buy this
Unreachable at rural areas
- Lack of competitive strength
- Reputation, presence and reach retailer more often Health high cholesterol level
- Financials lack of retailer and distribution schemes Low market shares
- Own known vulnerabilities
- Timescales, deadlines and pressures improper or irregular supply
- Cashflow, start-up cash-drain poor packing of family size packing
- Continuity, supply chain robustness
- Effects on core activities, distraction
- Reliability of data, plan predictability
- Morale, commitment, leadership
- Accreditations, etc
- Processes and systems, etc
- Management cover, succession

OPPORTUNITIES Addition in new flavours

- Market developments Rising demand of irregular packing They can introduce more Awareness campaigns
- Competitors' vulnerabilities Improving supply systems for flaours and bring diversity with Extend market(local shop)
- Industry or lifestyle trends
established brands the changing taste of the
- Technology development and innovation
people Possibility of using more
Rising income level and changing
- Global influences channels for advertising
- New markets, vertical, horizontal consumption pattern
- Niche target markets Opening a global market
- Geographical, export, import
- Market need for new USP's
- Market response to tactics, e.g., surprise
- Major contracts, tenders
- Business and product development
- Information and research
- Partnerships, agencies, distribution
- Market volume demand trends
- Seasonal, weather, fashion influences
THREATS High taxation
- Political effects High taxation competitors
- Legislative effects competition between national and Competition between national
- Environmental effects
regional players and regional players
- IT developments
- Competitor intentions - various Increase in substitution
- Market demand
- New technologies, services, ideas
Higher advertisement of competitors
- Vital contracts and partners brands
- Obstacles faced
Increase in cheap product in a market
- Insurmountable weaknesses
- Employment Market
- Financial and credit pressures
- Economy - home, abroad
- Seasonality, weather effects

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