A STUDY OF NAGAMMAL MILLS IN NAGERCOIL

CHAPTER 1

1.1 INTODUCTION:

Sir.p.kumaraswamy m.s the grand son of the great industrialist and

planter late pioneer s.kumaraswamy sir.p.kumaraswamy is the chairman .established in the
year 1956 Nagammal mills pvt ltd is a golden jubilee company with iso 1956 certification.
The mill was opened with japanese and the indian make machinery. Kumaraswamy had to
survive against heavy odds in life and even worked as servant in a yarn shop. And finally he
decided to go to Chennai in search of a better job at the age of fourteen with the premission
of his moyher. PROF K.N sivaraj pillai, Madras University, helped him to get a job at
addisons transport company. He worked as a fitter in a workshop and then as driver in
lakshmi vilas motor service nagercoil. In 1940 kumaraswamy and his brothers, nellaiappan
and nagamani joined together and administered the pioneer motor service in a systematic
manner.

nagammal mills private limited,

mrs.pioneer kumaraswamy,

vetturnimadam nagercoil-629003

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 Board of directors

Enterpreneur: kumaraswamy

Managing directors: Latha kumaraswamy

1.2 FORM OF OWNERSHIP:

The indurtries are the most important thing requried is the capital.

The nagammal mills industry are unincororated business owned by a single

person who is responsible for its liabilities and entitled to its profits.

proprietor: kumaraswamy

He is exclusive title to a thing one who holds the title to a thing in his (or)
her own right possesses the dominion (or) ownership of a thing in his (or) her own right

1.2 LICENSE (OR) REGISTRATION:

There are some regulations and restriction one with regard to

establishing industries in certain categiors this done by making it mandatory to obtain
licenses before selting up such as industry.

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1.3 ORGANISATION STRUCTURE:

managing dircetor

administrator
1person

team leader team leader team leader 3

1person 2person person

Group of
Group of cleaning /
Kelding construction auxiliary
group skilled workers
workers

Group of designer
workers

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1.5 SOURCE OF FINANCE:

In this industry the sources of raising borrowed funds include loans from
commerical banks, deposits and trade

Nagammal mills (p) ltd industries are the source of finance is fund from banks, finanical
institution are to be credited for this industries.

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 CHAPTER 2

2.1 NUMBER OF EMPLOYEES:

The Nagammal mills (p) ltd industries have 75 workers in this industry. the
mills industry offers employees the opportunity to further their education the and developed
their skill providing on average 5 (or) 7 days of training per employee in this year. the group
of employee are divided into the different working department. the employees are more
techical skill persons and more created persons in this mills industry.

2.2 RECRCUITMENT PROCESS:

Recrcuiment is a procees of finding and attracting the potential

resources for filling upthe vancant positins in an organisation. it sources the candidates with
the abilities and attitude, which are required for achieving the objectives of an organization.

Recruitment process is a procees of identifying the jobs vacancy,

analyzing the job requirement, reviewing application, screening, shortlisting and selecting the
right candidate.

To increase the efficiency of hiring, it is recommended that the

hr team of an organization follows the best practies (as shown in the following image).

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 Recrcuitment planning

Strategy development

Searching

Sreening

Evaluation and control

2.3 TRANING:

In this indutries the employees are trained for 6 months (or) 12

months the sccurate training will be available in this industry. the training are

Teaching to know about the steel industries and how to make the
product there are physical training, on job training, instructors guides and lesson plans and
more training are given to this industires.

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2.4 APPRAISAL OF EMPLOYEES:

whether you offering praise (or) construcetive criticism, the

industries board of direction are keep this points

*prepare appraisal in writing

*deliver feedback in person

*relate the appraisal to our business goals

*engage in a two way dialogue

*don’t say never (or) always

*set goals for the coming year.

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 CHAPTER 3

3.1 Product:

The nagammal mills (p) ltd industries are manuctured the cotten yarn. the
product is high quality and fair prices. in this industries continues to invest in employing the
laest technology, to design tools, software and experiened profeessional, to design sinks
aesthentically with production capacity of mire than 50,000 cotton per annum production
policies ensure our products always high standard

*100% grey cotton yarn

*counts ranging from 60s to 120s

*carded/combed

*single/doubled

*plain reel/cross reel

*cone yarn

*gassed & mercerised yarn

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3.2 MANUFACTURING PROCESS:

*purchase of raw material

*blowing room

*bale breaker

*willowing

*batting

*breaker scutcher

*lapping

*finishing scutcher

*carding room

*carding

*sliver lap

*combing

*drawing

*slubbing

*intermediate

*fine roving

*roving

*spinning

*ring spinning

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 *mule spinning

3.3 Raw Materials And Equipment:

The raw material which is used in the cotton textile industry is

cotten, fibre or yarn. More over to make clothes

THE Raw materials used are;

*cotton, silk, jute, and also flax etc...

3.4 Slogan For Nagammal Mills Indudtry:

“our inspiration”

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 CHAPTER 4

4.1 Marketing Of Product /Services

A marketing plan for a textile industry company sets forth a

specific market strategy that idendtifies marketing goals and objectives with time – specific
actions for achieving them. the textile industry includes the design and manufacturing of
textiles and other fabrics. distribution channels include manufactures, importers and retailers.
as a result of the wide scope of distribution channels, as wellas the variety of product and
service segment, each marketing plan will vary widely, and will be particularly tailored
toeach company’s goals and objectives.

*marketing goals

*target market

*web marketing strategies

*market plan action

*naics for market research

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4.2 CHANNEL OF DISTRIBUTION:

In this company distribution channels include wholesales,

retailers, distribution, and the customer. some ways the industries is direct distribution
channel have been followed the manufacture sells directly to the consumer

*Producer Retailer Consumer

*Producers Consumers

4.3 ADVERTISING:

Advertising can be effective way of reaching large number of target.

succesfull advertising depends on identifying the right media to reach our target audience
cost effectively. there is awide range of online and print option in the adverting are followed
this industry.

*internet

*notice

*outside banner

*newspapers

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4.4 SALES PROMOTION:

Sales promotion is the activities which include advertising and publicity

in our industry publicity aimed at stimulating consumer purchasing and effective selling by
dealers sales promotion includes free sample, a premium on sale and dealer incentive contest,
fairs and exihbitions, public relations activities etc.

*sales promotion are the target of market

*selection of promotional tools

*planning the sales promotion programme

*pre-testing

*implementation

*evaluvation

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4.5 Sales management:

This industrie gives a sales management services .sales management

services has helped clients improve their sales organisation effectiveness and increase
revenue we work for company presidents, business executives, owners and the entrepreneurs.

sales management

coaching

assessments

recruiting

planning

operations

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 \

CHAPTER 5

5.1 CONCLUSION:

In conclusion, nagammal mills is an established textile industry in

nagercoil and company is well versed with the market dynamics. the company is one of the
dominating textile industries in indian market. the company has serveral competitors in the
indian market. one of the biggest competitors in the textitle industry is nagammal mills
pvt.limited. victoria ltd produces similar product to nagammal mills. nagammal mills also
facesthreats of new entracts and this force is affected by the ability of other indutries
industries to enter into the indian market.

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