QUANTITATIVE RESEARCH

Used to examine the relationship between variables, quantify the problem by way of generating
numerical data and explain the phenomenon by way of gathering data.

QUANTITATIVE DATA COLLECTION METHOD:

1. Online Surveys
2. Questionnaire Surveys
3. Mobile Surveys
4. Face-to-face interviews
5. telephone interviews
6. longitudinal studies
7. Data Mining
8. Online polls

Quantitative approaches are best used to answer what, when and who questions and are not well suited
to how and why questions.

CHARACTERISTICS OF A QUANTITATIVE RESEARCH.

Purpose Explain, predict, and/or control phenomena through focused

collection of numerical data.
Approach to Inquiry Deductive, objective focused, and outcome-oriented
Hypothesis Specific,testable, and stated pro to a particular study
Theoretical-Conceptual Framework Provides an explicit explanation why the problem under study
exist by showing how the variables are related to each other;
extensive use of variables
Review of Related Literature Extensive, does significantly affect particular study.
Sampling Mostly random but not all the time. Intent to select large
representative sample in order to generalize results to
population.
Measurement Standarized, numerical,at the end
Data Collection Strategies Administration of test and questionnaires. Non participant
observation
Data Analysis Raw data are numbers performed at the end of the study,
involves statistics.
Data Interpretation and Conclusion Conclusions and generalizations formulated at end of the study,
stated with pre-determined degree of certainty
 STRENGTHS AND WEAKNESSES OF QUANTITATIVE RESEARCH

STRENGTH WEAKNESS
1. Easy to analyze because it provides numerical 1. Improper representation of the target
data that can be easily interpreted. population might hinder the research for achieving
its desired purposes and objectives
2. The findings of the study can be generalized to 2. Related secondary data are sometimes not
the population about which information is available or accessing available data is difficult to
required. obtain through structured data collection
instruments
3. The data gathered can be very consistent, 3.Lack of resources for data collection.
precise and reliable
4. Clear documentation can be provided regarding 4. Difficult to understand the context of a
the content and application of the survey phenomenon.
instruments so that the other researchers can
assess the validity of the findings.
5.Quantitave studies can be replicated 5. Inability to control the environment
6. The effects of extraneous variables can be 6. Studies are expensive and time-consuming
controlled
KINDS OF QUANTITATIVE RESEARCH.

1. Survey Research -People questioned are sampled at random.

2. Descriptive Research
3. Correlational Research
4. Evaluation Research
5. Causal-Comparative Research
IMPORTANCE OF QUANTITATIVE RESEARCH:
-Allow researchers to judge behavior and then
present the findings in a accurate way.
-Describes what exist and may help uncover new
facts and meaning.
-Describe, Observe and Document
-Produce statistical information about aspects of
education that interest policy makers and
educators.
-Relationships between two variables.
-Aims to assess the effects,impacts or outcomes of
practices,policies or programs.
-How different groups are affected by the same
circumtances.
-cause and effect relationship

Quantitative research is useful when carrying out a large scale needs assessment or baseline survey. It is
a social research that employs empirical methods and empirical statements.

 It is more objective and reliable

 Test theories and hypothesis
 Use statistics to generalize a finding
 Less detailed
 Researcher’s subjectivity is less recognized.