SOLO AROUND

BRITAIN & IRELAND SAIL

2011
julianmegson.com

In support of ‘the association for spina bifida and hydrocephalus‟

 Contents

 Partner Opportunity
 Affiliated Charity
 Sponsorship Proposal
 Title Sponsorship Package
 Working With You
 CSR
 Client Relation Benefits
 Budget
 Why Sponsor Sailing
 Engage Your Audience
 Sustainability and Environment
 Skipper Profile
 Contact Us
 Partner_Opportunity
We are looking for a title sponsor to join our single handed sailing campaign in 2011. Julian Megson is a disabled
yachtsman who aims to be the fastest disabled yachtsman to sail single handed and un-assisted around the coast of
Great Britain and Ireland.

Previous attempts by disabled sailors to circumnavigate Great Britain single-handed, have taken around 3 months or
more to complete. Julian aims to smash this time and complete the journey in just 3 to 4 weeks. This is a story of
endurance and will demonstrate the drive needed to succeed against the odds.

To add to this already impressive marketing and PR opportunity – British single-handed yachtsman Steve White, has
agreed to appear at the campaign launch or at the start. Steve White is one of Britain‟s top yachtsmen. He captivated
worldwide audiences during his successful campaign in the „Vendée Globe‟ single handed, non-stop around the world
yacht race in 2008/2009. Around 50,000 people turned out on the harbour wall to see him finish the race.

The Round Britain and Ireland sail is an integral part of Julian‟s ambition to compete against the able bodied in one of
the upcoming single handed transatlantic yacht races.

As partners in this team effort some of the benefits to you include;

 Media attention pushing your brand to a potential international audience

 A showcase for your products or technology
 A platform to highlight your environmental credentials and ideals
 Your chance to offer client hospitality at ports around the UK
 An internal motivational package
 As title sponsor you will be given the first opportunity to be part of Julian‟s long term goal, to compete in a single
handed transatlantic yacht race.
 Affiliated_Charity

Ability Beyond Disability...

During his sailing campaign, Julian Megson will team up with the charity ASBAH (Association for
Spina Bifida and Hydrocephalus), to help raise money for them and more importantly, to raise
awareness of their work. Julian has Spina Bifida and he knows some the challenges this can bring.
But he also knows that despite this disability, a high quality of life can be had and huge
achievements can be made. For this reason his partnership with ASBAH is the perfect fit.

ASBAH is a registered charity, which was formed in 1966, initially to help families and individuals
affected by Spina Bifida and Hydrocephalus. Today ASBAH is a community of individuals, families,
friends and professionals, sharing achievements, challenges and information on living with
hydrocephalus, or Spina Bifida, and related issues.

Working throughout England, Wales and Northern Ireland ASABH aims to provide help on any matter
related to the conditions it covers, including:

 A life-long opportunities programme of events

 A network of community and health and education advisers
 A helpline - 0845 450 7755
 A range of publications
 A comprehensive website - with different sections for adults, young people and professionals

ASBAH also support research and campaigns aimed at helping to improve the lives of individuals and families living with Spina
Bifida and Hydrocephalus

ASBAH also campaigns for equality both directly with local and national government but also through informing our members of
surveys and consultations and events they can take part in to ensure their voices are heard.

For more information on ASBAH please visit their website here: www.asbah.org
 Sponsorship_Proposal

Title Sponsorship Package

Julian Megson is seeking a Title Sponsor to partner with him for his single handed Around Great Britain
and Ireland sailing campaign by a disabled yachtsmen.

As Title Sponsor you will be entitled to;

 Naming rights to the boat for the duration of the campaign
 The right to brand the majority of the boat and sails in your corporate livery.
 The right to majority branding of the associated website.
 The right to brand the skipper's clothing and shore crew clothing.
 The right to brand project assets.
 Freedom to leverage the venture in any way you see fit.
 Title sponsor of the around Britain & Ireland voyage will have first opportunity to be part of Julian‟s
ultimate goal to compete against the able bodied in a single handed Transatlantic Yacht Race.

“It’s about demonstrating that disability need not be a barrier

to achieving something positive in your life.”

Geoff Holt, disabled circumnavigator of Great Britain

 Sponsorship_Proposal

Working With You

Even solo sailing is a team effort. Therefore it is important to us that we should aim to exceed your
expectations and offer a good return from our partnership. This venture will provide you with positive
media exposure, a „good news‟ story in uncertain economical times. You will have the freedom to
leverage on the story to suit and promote your brand for strategic advantage.

Corporate Social and Environmental Responsibility

Our sailing campaign effectively promotes corporate environmental responsibility and can link to
existing carbon neutral programmes. By partnering with us you will also be enabling our drive to raise
money and awareness for our chosen charity www.asbah.org.

Client Relation Benefits

Our „Around Britain‟ campaign creates a unique opportunity for you to interact and engage your clients and
cement working relationships. Here are a few ideas with which to highlight the importance of your client base.

 Create a series of Q&A live link ups with Julian during the Around Britain & Ireland voyage for you and your clients.
 Allow your clients and consumers to take active part in the „Around Britain & Ireland‟ venture during stopovers.
 Client hospitality at start, finish and during stopovers.
 Showcase your latest products or technology.
 Sponsorship_Proposal

Budget

Boat Purchase: Sigma 33 Offshore One Design £29,000.00

Skipper costs £3,000.00
Marina Fees £2,340.00
Media equipment £1,300.00
Navigation Charts £1,000.00
Wind generator and Fuel £1,300.00
Safety Equipment £2,135.00
Storm Jib and Sail work £2,700.00
Food £300.00
Marine electronics and navigation equipment. £10,500.00
Satellite communications and live GPS tracker £3,620.00

Initial outlay (including 10% contingency). £62,900.00

Less Resale of Boat - £25,000.00

Total Cost £37,900.00

Note:
To keep costs at a minimum, we will negotiate all items at the best price. Any remaining funds will be returned to the sponsor.
 Why_Sponsor_Sailing
Sailing sponsorship gives a unique platform for marketing
and has the potential to reach international audiences. It
comes with the unique asset of a yacht with large sail
area, which can branded and used as a billboard and
displayed at a variety of media and public environments.

With solo sailing there is the opportunity to identify with the

skipper and their journey at an emotive level. Your clients,
shareholders and employees can have the once in a
lifetime opportunity to sail on the same yacht used during
the voyage and to learn firsthand exactly what the skipper
encountered when at sea.

Sailing sponsorship allows your brand to align itself with

campaigns focussed on performance, determination and
pushing limits.

It has a strong association with environmental responsibility

as a venture which harnesses natural power for
performance.
 Engage_Your_Audience
Cutting edge technology allows unprecedented
coverage over the entire circumnavigation and has
brought offshore sailing to the forefront of world sporting
events. Sailing has been transformed from being remote
and invisible to being a popular spectator event with a
global following.

Television and Radio broadcasters can connect their

audiences directly to skippers with live interviews, as
satellite and video/audio technology allows for instant
communication, wherever they are in the world.

TV and Radio audiences can follow up and engage via the internet, either visually with video, still
images as well as from written blogs, and audio. Animated computer graphics that display the relative
positions of the yacht in real time continue the advancement in technology. This has made sailing
more tangible and has brought gripping stories to a global audience, directly into their living rooms
and workplaces.

“…we were able to link up live to the boat, while they were sailing in the Doldrums, and have the crew answer shareholders questions
live while racing. That was a powerful message to our shareholders, to be able to showcase our technology in such an amazing way”.

Carl-Henric Svanberg, CEO, Ericcson

 Sustainability and the Environment

It would be difficult to think of a better demonstration of sustainability and a more environmentally

friendly venture than sailing. This campaign is perfect for any sponsor who wants to emphasise their
„green‟ credentials and demonstrate they are serious contenders at the leading edge of making this
world a better place.

When sailing a long voyage, the generating and efficient use of power is finely balanced and is
always at the forefront of the skipper‟s mind. The yacht has to be self-sufficient for the entire voyage. It
must generate and sustain enough power to run the navigational instruments, telemetry devices,
media and communications, auto-pilots, and all onboard systems. It is a crucial and integral part of
this venture that during the Around Britain circumnavigation, the technology we use is able to
generate as much power as possible, while being efficient enough to use as little power as possible.
The use of solar panels and wind turbines and energy efficient devices are now common place in the
world of long haul sailing.
 Skipper_Profile

“I believe life is for living and I want my life to be full of the most wonderful experiences and to challenge my abilities. But
much more than that, I want to show that living with disability does not mean having to live a less than ordinary life and that
the ability to excel is within us all.

Living with disability just means things can be harder, but the harder the challenge, the greater the achievement when you
succeed.”

Julian Megson

On the face of it, Julian is a most unlikely candidate for sailing. He grew up in modest
surroundings within a working class family in land-locked Bradford, England. He has a
condition called Spina-Bifida, a disability which affects the spine and makes walking
difficult. But he has never let this stand in his way of living his life to the full. His love of
adventure has taken him half way across the Atlantic Ocean as well as sailing off the
coast of Britain, Channel Islands and Northern France.

He started sailing in February 2007 and since then he has never looked back. It began on
a stormy night during one of his first few days at sea. The wind was gusting to over 60
knots; it howled and whistled through the rigging like a Hollywood soundtrack. Julian was
at the helm as big waves crashed over the decks. When asked what it was about that
night that compelled him to sail, he is unable to answer other than to say his skin bristled
with something he can‟t begin to describe. It‟s a cliché for sure, but never in all his life did
he feel so alive.
 Skipper_Profile

With sailing he suddenly found himself being able to challenge himself where his disability
held little disadvantage. It‟s not about trying to be the same as others, but about living his
life to the full. He knows with sailing he has a chance to make his mark, attain
achievements beyond thought possible and to go where most able bodied people
would not dare. Sailing is a fire in his belly that just refuses to go out.

One of Julian‟s deepest desires is to prove to people living with disability that „foolish
dreams‟ can come true regardless what difficulties life has presented. He hopes by sailing
around Great Britain and Ireland, that it will inspire disabled people to do even greater
things themselves. He says if he can do it, then anyone can.

In just a short time Julian has already demonstrated his drive. He‟s sailed with Steve White
on his Open 60 race yacht and crewed on a 65 foot yacht on a 1200 mile voyage from
The Azores. He sails his 24 foot boat single handed and with friends off the coast of Britain
at every opportunity.

Julian is determined to succeed and he refuses to accept his lot. He continues to work
hard and to seek opportunities to increase his offshore sailing experience. His ultimate aim
is to be the first disabled person in the world to compete against the able bodied, and
win, in a main stream single handed transatlantic yacht race.

“You” could be a part of that.

 Contact_Us
To discuss the partnership opportunity surrounding Julian's Solo 'Around Britain & Ireland' campaign, please contact;

Julian Megson
Telephone: +44 (0) 01535 210 796 (evenings)
Mobile: +44 (0) 7880 711349 (anytime)
Email: julian@julianmegson.com

Fiona Megson
Onshore Operations
Telephone: +44 (0) 01535 210 796 (evenings)
Mobile: +44 (0) 7769 652772
Email: fiona@julianmegson.com

Website: julianmegson.com