E64D95F0-2C69-4D32-B778-B06E92903588

Bharti Airtel Limited
Company Profile
Publication Date: 23 Jul 2010
www.datamonitor.com
Europe, Middle East & Africa Americas Asia Pacific
119 Farringdon Road 245 5th Avenue Level 46
London 4th Floor 2 Park Street
EC1R 3DA New York, NY 10016 Sydney, NSW 2000
United Kingdom USA Australia
t: +44 20 7551 9000 t: +1 212 686 7400 t: +61 2 8705 6900

f: +44 20 7551 9090 f: +1 212 686 2626 f: +61 2 8088 7405
e: euroinfo@datamonitor.com e: usinfo@datamonitor.com e: apinfo@datamonitor.com
ABOUT DATAMONITOR
Datamonitor is a leading business information company specializing in industry analysis.
Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased
expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive,
Energy, Consumer Markets, and Financial Services.
The company also advises clients on the impact that new technology and eCommerce will have on
their businesses. Datamonitor maintains its headquarters in London, and regional offices in New
York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies.
Datamonitor's premium reports are based on primary research with industry panels and consumers.
We gather information on market segmentation, market growth and pricing, competitors and products.
Our experts then interpret this data to produce detailed forecasts and actionable recommendations,
helping you create new business opportunities and ideas.
Our series of company, industry and country profiles complements our premium products, providing
top-level information on 10,000 companies, 2,500 industries and 50 countries. While they do not
contain the highly detailed breakdowns found in premium reports, profiles give you the most important
qualitative and quantitative summary information you need - including predictions and forecasts.
All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic,
mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc.
The facts of this profile are believed to be correct at the time of publication but cannot be guaranteed. Please note that the
findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith
from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor
can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.
Bharti Airtel Limited Page 2

© Datamonitor
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................4
Key Facts...............................................................................................................4
Business Description...........................................................................................5
History...................................................................................................................7
Key Employees.....................................................................................................9
Key Employee Biographies................................................................................10
Major Products and Services............................................................................20
Revenue Analysis...............................................................................................22
SWOT Analysis...................................................................................................23
Top Competitors.................................................................................................29
Company View.....................................................................................................30
Locations and Subsidiaries...............................................................................32

© Datamonitor
Company Overview
COMPANY OVERVIEW
Bharti Airtel (Airtel) is one of the leading providers of telecommunications services in India. The
company offers mobile, wire line, broadband and television services. It is also engaged in passive
telecom infrastructure services business through its subsidiary, Bharti Infratel. At the end of FY2009,
it had a customer base of 93.9 million for mobile services and 2.7 million for telemedia services. The
company primarily operates in India. It is headquartered in New Delhi, India and employs about
24,500 people.
The company recorded revenues of INR373,520.8 million ($8,150.2 million) during the financial year
ended March 2009 (FY2009), an increase of 38.3% over 2008. Increase in revenues was mainly
due to strong growth in customer base. The operating profit of the company was INR103,219.3
million ($2,252.2 million) in FY2009, an increase of 36% over 2008. Its net profit was INR78,589.5
million ($1,714.8 million) in FY2009, an increase of 22.9% over 2008.
KEY FACTS
Head Office Bharti Airtel Limited

Aravali Crescent
1 Nelson Mandela Road
Vasant Kunj
Phase II
New Delhi 110 070
IND
Phone 91 11 4666 6100
Fax 91 11 4666 6411
Web Address http://www.airtel.in
Revenue / turnover 373,520.8
(INR Mn)
Financial Year End March
Employees 24,538
Bombay Stock 532454
Exchange Ticker

© Datamonitor
Business Description
BUSINESS DESCRIPTION
Bharti Airtel (Airtel) is a leading provider of telecommunications services in India. The company
offers mobile, wire line, broadband and pay TV (television) services; it is engaged in related telecom
infrastructure operations and wholesale services. It also offers triple play services including voice,
internet and internet protocol (IP) TV. The company serves retail, carrier and enterprise customers.
At the end of FY2009, it had a customer base of 93.9 million for mobile services and 2.7 million for
telemedia services. The company mainly operates in India and Sri Lanka.
Airtel operates through four business divisions: mobile services, telemedia services, enterprise
services carriers and enterprise services corporate. The enterprise services carriers and enterprise
services corporate segments are grouped into the enterprise services group.
The company’s mobile services segment offers mobile services using GSM technology on 900MHz
and 1800MHz bands. At the end of FY2009, it had 93,923,248 mobile customers, representing a
market share of 24% of the wireless market in India. It offers post-paid, pre-paid, roaming and value
added services through its sales and distribution channel, covering 1,191,323 outlets. These services
are provided under the Airtel brand.
In January 2009, the company also launched services in Sri Lanka. These services have been
launched on 3.5G network. In January 2010, Airtel achieved a presence in Bangladesh by acquiring
a 70% stake in Warid Telecom, a wholly owned subsidiary of the Dhabi Group in Bangladesh offering
mobile services.
The telemedia services segment offers broadband and fixed line services through digital subscriber
line (DSL), direct-to-home (DTH) TV and IPTV services. At the end of FY2009, it had 2,726,239
customers, of which 39.3% were subscribing to broadband/internet services. The segment mainly
focuses on small and medium business enterprises.
The enterprise services group, including enterprise services carriers and enterprise services corporate
segments, offers a portfolio of services to carrier and large enterprise customers, respectively.
The carrier segment provides long distance wholesale voice and data services to carrier customers
as well as to other business units of Airtel. It also offers virtual calling card services in the overseas
markets. The business unit owns a national and international long distance network infrastructure
enabling it to provide connectivity services both within India and connecting India to other countries.
The national long distance infrastructure comprises of 101,337 route kilometers of optical fiber, over
1,500 MPLS (multi protocol label switching) and SDH POPs (points of presence) and over 1,491
POIs with the local exchanges, providing a pan-India reach.
Its international infrastructure includes ownership of the i2i submarine cable system connecting
Chennai to Singapore, consortium ownership of the SMW4 submarine cable system and investment
in capacities across a number of diverse submarine cable systems across transatlantic and transpacific

© Datamonitor
Business Description
routes. Additionally, in the recent past, it has announced investments in new cable systems such
as Asia America Gateway (AAG), India Middle East and Western Europe (IMEWE), Unity North,
EIG Europe India Gateway) and Eastern Africa Submarine Cable System (EASSy).
The corporate segment offers end-to-end telecom solutions to large enterprises in India. It provides
a full suite of communication services across data, voice and managed services. It specializes in
providing customized solutions to address unique requirements of different industry verticals including
BFSI, IT, ITeS, manufacturing and distribution, media, education, telecom, Government and retail,
among others.
Its services include internet, MPLS-VPN, domestic and international private leased circuits, satellite
services (VSAT), audio and video conferencing, data centre services, managed network services,
corporate value added services, EPBX, Centrex, contact centre solutions, toll free services, and
mobile enterprise enablement solutions.
Airtel’s other operations include passive infrastructure services. Bharti Infratel, a subsidiary of the
company, provides passive infrastructure services on a non-discriminatory basis to all telecom
operators in India. Bharti Infratel deploys, owns and manages passive infrastructure in 11 circles of
India. Bharti Infratel also holds 42% share in Indus Towers, a joint venture between Bharti Infratel,
Vodafone and Idea Cellular. Indus operates in 16 circles, including 4 circles common with Bharti
Infratel and 12 circles on exclusive basis. Bharti Infratel has 27,548 towers in 11 circles, excluding
the 35,066 towers in 12 circles for which the right of use has been assigned to Indus with effect from
January 2009. During FY2009, Indus Towers built 14,484 towers and had a portfolio of 95,154 towers
including the towers under right of use.

© Datamonitor
History
HISTORY
Bharti Airtel was established as Bharti Tele-Ventures (BTV) in 1995. The company started operations
in 1996.
In 2001, BTV entered into licenses for four fixed-line circles in addition to existing operations in
Madhya Pradesh. In the next year, the company went for an initial public offering of its shares.
During 2004, the company delisted its shares from the Delhi Stock Exchange, while its shares
continued to trade on the National Stock Exchange and the Bombay Stock Exchange.
Vodafone acquired a 10% stake in BTV for around $1.5 billion in 2005. In the next year, BTV’s name
was changed to Bharti Airtel Limited (Airtel).
In 2007, Bharti Infratel, a subsidiary of the company, announced plans to partner with Vodafone
Essar and Idea Cellular to form Indus Towers, an independent tower company to provide passive
infrastructure services in India. In the same year, it received license to provide telecom services in
Sri Lanka, and facility based operator license in Singapore to operate international carrier facilities
from Singapore.
In 2008, Airtel entered into two fiber-optic submarine cable agreements including one along with
eight companies of the global telecommunications industry to build a high-capacity fiber-optic
submarine cable that stretches from India to France via the Middle East; and another one along with
five international companies to build a high-bandwidth fiber-optic submarine cable linking Asia and
the US. Subsequently, Guernsey Airtel, a subsidiary of the Bharti Enterprise, launched its mobile
services in Guernsey, Channel Islands offering products and services under the Airtel-Vodafone
brand. Later in the year, Airtel entered into an exploratory discussion with MTN Group of South Africa
on the possibility of combining the two emerging market telecom companies. The discussion did not
result in a deal. Also in 2008, Airtel launched its virtual calling card service, Airtel CallHome, to enter
the UK market, and direct-to-home (DTH) TV services, direct TV, in India.
In January 2009, Airtel introduced its triple-play service by launching Airtel digital TV interactive, an
internet protocol (IP) TV, voice and broadband service. In February 2009, the company launched
the world’s first Windows based online desktop-powered by Microsoft and Nivio. This offering gives
access to a personal virtual desktop from any computer connected to the internet for Airtel broadband
customers.
In March 2009, Australia Japan Cable and Airtel entered into a partnership agreement to interconnect
their current and future networks in Guam. This agreement allowed both parties to offer services
from a number of locations including Singapore and the US West Coast to Australia.
In the next month, Airtel and Alcatel Lucent formed a joint venture to manage Airtel’s pan-India
broadband and telephone services and help its transition to next generation networks. In May 2009,

© Datamonitor
History
it entered the cloud computing market by launching Airtel Net PC, a low-cost online computer for its
broadband customers.
In August 2009, Airtel created a new terrestrial cable network to Bhutan. As part of this initiative,
Airtel inked a MoU with the Royal Government of Bhutan to extend fiber connectivity. Subsequently,
the company launched a corporate mailing solution for small and medium size enterprises (SMEs),
Airtel Hosted Mail. In the same month, it introduced its global wholesale service portfolio with a
network that will reach 50 countries across the continents of Europe, North America, Africa, Asia
and Australia.
Airtel and Cisco entered into a strategic business alliance in October 2009 to provide a set of unique
products and services including managed data services, hosted unified communications, connected
branch services and Cisco TelePresence. Subsequently, the company launched its ethernet services
in more than 25 global cities across Asia, Europe, North America and Australia.
In January 2010, the company entered into an agreement to acquire 70% stake in Warid Telecom,
a wholly owned subsidiary of the Dhabi Group in Bangladesh offering mobile services. Subsequently,
Airtel announced strategic organizational changes by creating a new dedicated International Business
Group that will be responsible for expanding the company’s operations outside India and South Asia.
In the following month, Airtel launched India’s first mobile app store, Airtel App Central, which includes
1,250 applications across 25 categories for business, games, books, social networking and other
needs.
In March 2010, the company entered the media and entertainment market by launching Airtel Digital
Media Business with the aim of offering content delivery solutions to the sector. Subsequently, Airtel
and Ericsson expanded their strategic partnership with a $1.3 billion network expansion contract.
As part of the contract, Ericsson will expand and upgrade Airtel’s network in 15 of India’s 22 telecom
circles.
In April 2010, Airtel, along with its partners, launched the Unity cable system, a 9,620 kilometer
submarine cable system linking Japan and the West Coast of the US. In the following month, the
company won 3G spectrum in 13 circles for INR122,954.6 million (approximately $2,732 million) in
an auction held by the Indian government.
In June 2010, the company completed the acquisition of Zain Group’s (Mobile Telecommunications
Company) mobile operations in 15 countries across Africa for an enterprise valuation of $10.7 billion.

© Datamonitor
Key Employees
KEY EMPLOYEES
Name Job Title Board

Sunil Bharti Mittal Chairman and Managing Director Executive Board
Manoj Kohli Chief Executive Officer, International and Joint Executive Board
Managing Director
Akhil Gupta Director Non Executive Board
Rajan Bharti Mittal Director Non Executive Board
Rakesh Bharti Mittal Director Non Executive Board
Chua Sock Koong Director Non Executive Board
N Kumar Director Non Executive Board
Craig Ehrlich Director Non Executive Board
Pulak Chandan Prasad Director Non Executive Board
Ajay Lal Director Non Executive Board
Arun Bharat Ram Director Non Executive Board
Nikesh Arora Director Non Executive Board
Tan Yong Choo Director Non Executive Board
Lim Chuan Poh Director Non Executive Board
Sanjay Kapoor Chief Executive Officer, India and South Asia Senior Management
Atul Bindal President, Mobile Services Senior Management
David Nishball President, Enterprise Services Senior Management
Krishnamurthy Shankar Director, Human Resources Senior Management
Shamini Ramalingam Director, Internal Assurance Senior Management
Joachim Horn Executive Director, Network Services Group Senior Management
S Asokan Executive Director, Supply Chain Senior Management
K Srinivas Joint President, Telemedia Services Senior Management
Srikanth Balachander Chief Financial Officer Senior Management
Jyoti Pawar Director, Legal and Regulatory Senior Management
Amrita Gangotra Director, IT (India and South Asia) Senior Management

© Datamonitor
Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Sunil Bharti Mittal
Board: Executive Board

Job Title: Chairman and Managing Director
Since: 2001
Mr. Sunil Mittal has been the Chairman and Managing Director at Bharti Airtel since 2001. He is the
Founder and has been a Director at Bharti Airtel since 1995. He founded Bharti in the year 1976.
Mr. Sunil Mittal has been conferred with one of India's highest civilian awards, Padma Bhushan. He
was the President at Confederation of Indian Industry from 2007 to 2008. He is also a member of
the Prime Minister's Council on Trade and Industry. Mr. Sunil Mittal serves as a member of the Board
of Governors of two management and technology institutes of India, the Indian Institute of
Management, Lucknow and the Indian Institute of Technology, Mumbai. He co-chairs the Bharti
School of Telecommunication Technology and Management at the Indian Institute of Technology,
Delhi. He is also a member of the Harvard Business School India Advisory Board and the INSEAD
Global India Council.
Mr. Sunil Mittal has been the co-chairman of the World Economic Forum in 2007 in Davos and is a
member of its International Business Council. He is also on the board of the International
Telecommunication Union, the United Nations Agency for information and communication technology.
He graduated from Punjab University in India. Mr. Sunil Mittal is an Honorary Fellow of The Institution
of Electronics and Telecommunication Engineers and alumnus of Harvard Business School.
Manoj Kohli
Board: Executive Board

Job Title: Chief Executive Officer, International and Joint Managing Director
Since: 2010
Mr. Kohli has been the CEO, International and Joint Managing Director at Bharti Airtel since April
2010. Prior to current appointment, he was the CEO and Joint Managing Director at Bharti Airtel,
and before that he was the President and CEO at the company. He is a member of the GSM
Association Global Board, and Cellular Operators Association of India (COAI). He was also the
Chairman at the COAI from 2001 to 2002.
Mr. Kohli started his career in 1979. Prior to joining the company, he has worked with DCM and
Escotel at various senior leadership positions. He is a Commerce and a Law Graduate, and holds
an MBA degree from FMS, Delhi University, Delhi. He also attended the Executive Business Program
at the Michigan Business School and the Advanced Management Program at the Wharton Business
School.

© Datamonitor
Akhil Gupta
Board: Non Executive Board

Job Title: Director
Mr. Gupta is a Director at Bharti Airtel. He is also the Deputy Group Chief Executive Officer and
Managing Director at Bharti Enterprises. He has also been representing the Indian Telecom Industry
and Bharti regularly at various forums and important seminars in India and abroad. He is a Chartered
Accountant by qualification and has over 27 years of professional experience in industry. He has
also done an Advanced Management Program at the Harvard Business School in the year 2002.
He is also a member of the Advisory Board of Confederation of Indian Industry.
Rajan Bharti Mittal

Job Title: Director
Mr. Rajan Mittal is a Director at Bharti Airtel. He is also the Managing Director at Bharti Enterprises
and Group Lead Director of Bharti's Wholesale and Retail Business. Mr. Rajan Mittal is the Vice
President at FICCI (Federation of Indian Chambers of Commerce and Industry) and Member of
FICCI's executive and steering committees. He is a Member of the Managing Committee and Standing
Committees of PHDCCI. He is also a Member of the Council of Management of All India Management
Association and a Member of Executive Committee of International Chambers of Commerce India
Chapter. He was the Chairman at Retail Committee of FICCI in 2007, Chairman of Infrastructure
Committee in 2006, Chairman of Telecom Committee in 2001, 2002 and 2003 and Chairman of
Telecom & IT Committee in 2004 and 2005. He was the past President of Association of Basic
Telecom Operators (now Association of Unified Telecom Service Providers of India) from 1999 to
2000. He is a Trustee of Bharti Foundation, which is dedicated to the promotion of education and
child welfare. Mr. Rajan Mittal is an Arts graduate from Punjab University and an alumnus of Harvard
Business School.
Rakesh Bharti Mittal

Job Title: Director
Mr. Rakesh Mittal is a Director at Bharti Airtel. He is the Vice Chairman at Bharti Enterprises and
the Vice Chairman and Managing Director at Bharti TeleTech. Mr. Rakesh Mittal is Member of
National Council since 1999. He has been Past Chairman of Northern Region and various CII National
Committees. Mr. Rakesh Mittal is also a member of Agricultural and Processed Food Products Export
Development Authority (APEDA) and Punjab Education Development Board. He serves on the
Governing Boards of many educational institutes in India and abroad. Mr. Rakesh Mittal is also a
Trustee of the Bharti Foundation. Mr. Rakesh Mittal is an Electronics Engineer.

© Datamonitor
Chua Sock Koong

Job Title: Director
Since: 2001
Ms. Koong has been a Director at Bharti Airtel since 2001. She joined Singtel in 1989 as Treasurer.
She was appointed as the Chief Financial Officer in 1999. In 2006, she assumed the positions of
Group Chief Financial Officer and Chief Executive Officer International. She was appointed as the
Deputy Group Chief Executive Officer in 2006 and in 2007, she assumed the position of SingTel
Group Chief Executive Officer. Ms. Koong holds an Honours Degree in Accountancy from the
University of Singapore and is a Certified Public Accountant and a Chartered Financial Analyst.
N Kumar

Job Title: Director
Since: 2001
Mr. Kumar has been a Director at Bharti Airtel since 2001. He is the Vice Chairman at The Sanmar
Group. He is a Graduate Engineer in Electronics and Communication Engineering. He is the Honorary
Consul General of Greece in Chennai and the Honorary Business Representative of the International
Enterprise Singapore. Mr. Kumar is an active spokesperson of industry and trade and was the
President at Confederation of Indian Industry. He is also on the Board of various public companies.
Craig Ehrlich

Job Title: Director
Since: 2009
Mr. Ehrlich has been a Director at Bharti Airtel since 2009. He has served as the Chairman of the
GSMA, GSH global telecom association. He joined Hutchison Whampoa in 2003 as a board member
of Hutchison Telecommunication Group and advises the group 3G and 2G businesses worldwide.
In the Philippines, he is the Vice Chairman of Eastern Communications, the former cable and wireless
company. In addition, he is Chairman of Taiwan’s largest cable television company, Kbro. He is
Chairman and Founder of Novare Technologies. He has been involved in Asia’s communications
industry since settled in Hong Kong 1987 and joined Hutchison Cablevision as Managing Director
and was a founding member of the team that launched Star TV, Asia first satellite delivered
multi-channel television network. Mr. Ehrlich is a graduate from University of California Los Angeles.
He received his Masters degree from Occidental College and Postgraduate Fellowship from Coro
Foundation.
Pulak Chandan Prasad

© Datamonitor

Job Title: Director
Since: 2001
Mr. Prasad has been a Director at Bharti Airtel since 2001. He is the Founder and Managing Director
at Nalanda Capital. Prior to creating Nalanda, he was the Managing Director and co-head of the
India office at Warburg Pincus. He joined Warburg Pincus in 1998. From 1992 to 1998, Mr. Prasad
was a Management Consultant with McKinsey & Company in India, US and South Africa. He has a
B. Tech Degree from the Indian Institute of Technology, Delhi and a MBA from the Indian Institute
of Management, Ahmedabad.
Ajay Lal

Job Title: Director
Mr. Lal is a Director at Bharti Airtel. He is a Senior Partner and Managing Director at AIF Capital.
He has over 20 years experience in private equity, project finance and corporate banking. Prior to
joining AIF Capital in 1997, Mr. Lal worked with AIG Investment Corporation and Bank of America.
Mr. Lal has represented AIF Capital on the boards of a number of large corporations across Asia.
He is an Engineer from IIT New Delhi and an AMP graduate from Harvard Business School. He also
holds an MBA from IIM Calcutta
Arun Bharat Ram

Job Title: Director
Since: 2006
Mr. Ram has been a Director at Bharti Airtel since 2006. He commenced his career with DCM. He
is the founder and Chairman of SRF. Mr. Ram was the President at Confederation of Indian Industry
(CII) and is currently Chairman CII Family Business Council. He is the Co-Chairman of the Indo
German consultative group. Mr. Ram graduated in Industrial Engineering from the University of
Michigan, US and holds a Diploma from the Technical University of Darmstadt, Germany.
Nikesh Arora

Job Title: Director
Since: 2008
Mr. Arora has been a Director at Bharti Airtel since 2008. He is the President, EMEA Operations
and Senior Vice President at Google. Since joining Google in 2004, he has held several positions
with the company. Most recently, he led Google’s global direct sales operations. His main areas of

© Datamonitor
focus have been consulting, IT, marketing and finance. Prior to joining Google, he was the Chief
Marketing Officer and a member of the Management Board at T-Mobile. In 1999, he started working
with Deutsche Telekom and founded T-Motion, a mobile multimedia subsidiary of T-Mobile
International. Prior to joining Deutsche Telekom, Mr. Arora held management positions in Putnam
Investments and Fidelity Investments in Boston. He holds a Master’s degree from Boston College
and MBA from Northeastern University. He also holds the CFA designation. In 1989, Nikesh graduated
from the Institute of Technology in Varanasi, India with a Bachelor’s degree in Electrical Engineering.
Tan Yong Choo

Job Title: Director
Since: 2009
Age: 45
Ms. Tan has been a Director at Bharti Airtel since 2009. She is a nominee of Singtel on the board
of Bharti Airtel. Ms. Tan began her career with SingTel in 1994 as Finance Manager. She was
appointed Group Financial Controller in 2007. Prior to joining SingTel, Ms. Tan was with Wilson
Learning Asia as the Finance and Administrative Manager. Some of the other companies in which
she worked previously include Arthur Anderson, IBM and Coopers & Lybrand (now
PricewaterhouseCoopers). Ms. Tan graduated from the National University of Singapore in 1986
with an Honours Degree in Accountancy.
Lim Chuan Poh

Job Title: Director
Since: 2009
Age: 54
Mr. Lim has been a Director at Bharti Airtel since 2009. He is a nominee of Singtel on the board of
Bharti Airtel. Mr. Lim joined SingTel in 1998. He was appointed as the CEO International at the
company in 2006. Besides overseeing the performances of SingTel’s overseas investments including
AIS (Thailand), Airtel (India), Globe (Philippines), Telkomsel (Indonesia), PBTL (Bangladesh) and
Warid (Pakistan), Mr. Lim is also responsible for driving the group’s regional mobile initiatives and
supporting the growth objectives of SingTel’s business groups through strategic investments. He
also serves on the boards of several companies, including SingTel’s regional mobile associates,
Telkomsel (Indonesia) and Warid Telecom (Pakistan).
Mr. Lim is also the Chairman at Bridge Alliance. Previously, he was the Executive Vice President
for various business groups in SingTel. Mr. Lim holds a Bachelor of Engineering Science (Honours)
from Balliol College, University of Oxford, the UK and a Master in Public Health Engineering from
Imperial College of Science and Technology, University of London.

© Datamonitor
Sanjay Kapoor
Board: Senior Management

Job Title: Chief Executive Officer, India and South Asia
Since: 2010
Mr. Kapoor has been the CEO, India and South Asia at Bharti Airtel since April 2010. Previously,
he was the Deputy CEO at the company from March 2009 to April 2010. He has over 25 years of
experience, of which 11 years have been in the telecommunications sector. Mr. Kapoor joined the
Bharti Group in 1998 and has since held a number of senior management positions across the
Mobility arena. He created a strategic blueprint for the telecom group and managed its early
deployment before accepting the position of President and CEO at TeleTech Services (India) in
2003. In 2006, Mr. Kapoor was made the President of Bharti Airtel’s Mobile Services. In March 2009,
he was elevated from President, Mobile Services to a newly created position of Deputy CEO.
Prior to joining the Bharti Group, Mr. Kapoor worked with Xerox India as Director, Operations Support.
He spent 14 years with the global document management company, handling a range of key portfolios,
ranging from sales and marketing to general management functions. He commenced his professional
career in 1983 as an Executive Trainee with Jay Engineering Works. During the past 11 years, Mr.
Kapoor has played an active role in various industry forums, including COAI, CII, NASSCOM and
GSMA. He holds a Bachelor’s degree in Commerce (Hons) from Delhi University, an MBA from
Cranfield School of Management (UK) and is a Graduate of Wharton’s Advanced Management
Program.
Atul Bindal

Job Title: President, Mobile Services
Mr. Bindal is the President, Mobile Services at Bharti Airtel. He is a member on the Airtel Management
Board, and chairs the Mobile Management Board. Prior to this, Mr. Bindal was the President,
Telemedia Services. He is a Mechanical Engineer from Delhi University, and a Post Graduate in
Management from the Indian Institute of Management, Calcutta. Before moving to Bharti, Mr. Bindal
was the Commercial Director, Asia Pacific with DHL at Singapore with executive responsibilities for
Sales, Marketing, Customer Service, Pricing and E Commerce. Previously, Mr. Bindal served with
AlliedSignal/Honeywell for almost seven years across India, Asia Pacific and US in various operating
and functional roles. He was Vice President and General Manager Asia, Middle East and Africa for
the Power Systems Business. Earlier, Mr. Bindal has worked in various leadership roles in Marketing,
Sales and General Management with American Express, Lipton and Shell.
David Nishball

Job Title: President, Enterprise Services

© Datamonitor
Mr. Nishball is the President, Enterprise Services at Bharti Airtel. He has over 25 years of experience
spanning various roles and functions in the telecommunications industry, including 15 years in
international markets. Prior to joining Airtel, Mr. Nishball was the Senior Vice President, Asia Pacific,
for Orange Business Services (formerly Equant) based in Singapore. He was responsible for managing
Orange’s business operations in ASEAN, Japan, Korea, Greater China, India and Australasia.
During his career, Mr. Nishball has held a number of strategic positions at AT&T and other AT&T
companies. He was head of business sales and managed services for AT&T Asia Pacific. He also
served as the Vice President of Concert Asia Pacific, a joint venture between BT and AT&T. Mr.
Nishball was a founding officer of WorldPartners Company, a global telecommunications services
venture between AT&T, KDD (Japan), Singapore Telecom and Unisource, serving as the Vice
President, Marketing.
Krishnamurthy Shankar

Job Title: Director, Human Resources
Since: 2007
Mr. Shankar has been the Director, Human Resources at Bharti Airtel since 2007. He is a member
of the Airtel Management Board. Prior to joining the company in 2007, Mr. Shankar worked with
Unilever Asia-Africa as the Vice President, Human Resources. He started his career with Eicher
Tractors in 1984 as Unit Personnel Officer and thereafter he has held various roles in Hindustan
Lever and Unilever, spanning the diverse areas of HR, as well as key business partnering functions.
Mr. Shankar has over 22 years of professional experience in enterprise level roles. He is a member
of the Global Mobile HR Steering Board. He holds a post graduate Diploma in Personnel Management
and Industrial Relations from XLRI Jamshedpur.
Shamini Ramalingam

Job Title: Director, Internal Assurance
Ms. Ramalingam is the Director, Internal Assurance at Bharti Airtel. Prior to joining Airtel, she worked
with Telstra from 1985. During her 23-year stint, Ms. Ramalingam has held various key positions at
Telstra. She was the National Manager of Business capability and solutions at Telstra during 2006–08.
From 2003 to 2006, she was the Group Manager, Fraud and Revenue Assurance at Telstra. Ms.
Ramalingam has worked previously at the University of Melbourne as the Senior Financial Officer.
She is a graduate in Commerce and started her career with GJ Coles in 1982.
Joachim Horn

Job Title: Executive Director, Network Services Group

© Datamonitor
Since: 2009
Mr. Horn has been the Executive Director Network Services Group at Bharti Airtel since April 2009.
He has about 24 years of global experience in technology and networks. Prior to joining Airtel in
current position, he served was with T-Mobile as Group Chief Technology Officer. During his tenure
at T-Mobile, Mr. Horn was responsible for leading a large scale network modernization in the core,
radio and service platforms. He worked in various leadership positions with leading international
companies such as Siemens and T-Mobile. Mr. Horn also served as GSMA board member and was
the Chairman of the GSMA strategy committee. He is a Computer Science Graduate from Wedel
University.
S Asokan

Job Title: Executive Director, Supply Chain
Since: 2006
Mr. Asokan has been the Executive Director, Supply Chain at Bharti Airtel since 2006. He is a
member of the Bharti Airtel Management Board. His career spans 26 years across a variety of
functions in materials, vendor development, sales, marketing and IT in the automotive and engineering
industries. He started his career at Bharat Heavy Electricals as a graduate engineer trainee and
moved to the Eicher Group of Companies. Prior to joining Bharti, Mr. Asokan was at Tata AutoComp
Systems. He is an Honours graduate in Mechanical Engineering from Madurai University and a
member of Cost and Works Accountants of India. He also attended leadership training programs
from Ross School of Business Management, Michigan University.
K Srinivas

Job Title: Joint President, Telemedia Services
Mr. Srinivas is the Joint President, Telemedia Services at Bharti Airtel. He joined Bharti Airtel in 2002
and as a Chief Executive Officer, led the operations of mobile services in Andhra Pradesh and Delhi.
In 2006, he was appointed as the Executive Director for Mobile Services for the Eastern Hub
comprising of the newly rolled out operations of West Bengal, Orissa, Bihar and North East. In June
2008, his portfolio was expanded to include the operations of Gujarat and Maharashtra & Goa.
Simultaneously, he led the launch of Airtel’s first 100% venture overseas. He is also a member of
the Airtel Management Board. He has 22 years of working experience, including early years in
Britannia Industries Limited and Hindustan Lever Limited. Mr. Srinivas is a Mechanical Engineering
graduate and a PGDM from IIM Bangalore (1987).
Srikanth Balachander

© Datamonitor
Job Title: Chief Financial Officer

Since: 2008
Mr. Balachander has been the Chief Financial Officer at Bharti Airtel since 2008. He is a member
of the Airtel Management Board. He worked with Unilever for more than 23 years. He joined Hindustan
Unilever in 1985 as a Management Trainee, and performed various finance roles such as Exports
Accountant, Factory Commercial Manager and Corporate Accountant. He also had a stint in the
Purchase function in personal products business. He then moved on to human resource to lead the
remuneration function. From 2001 to 2005, he was the Vice President, Finance and Commercial.
In 2005, he moved to London to lead a global finance transformation program. He worked closely
with IBM, Cap Gemini and Deloitte on this program. Mr. Balachander holds a Commerce degree
from the Madras University, graduating from RK Mission Vivekananda College. He is a qualified
Chartered Accountant.
Jyoti Pawar

Job Title: Director, Legal and Regulatory
Since: 2009
Ms. Pawar has been the Director, Legal and Regulatory at Bharti Airtel since January 2009. She is
a member of the Airtel Management Board. Prior to Bharti, she worked as an Advocate, with Mulla
& Mulla Craigie Blunt & Caroe (Solicitors & Advocates, Mumbai), for eight years. From 2000 to 2008,
Ms. Pawar worked as General Counsel for GE Capital, India. She has over16 years of extensive
exposure in Civil / Criminal Litigation, Commercial Arbitration, Corporate laws, devising and
implementing advisory work on company formation, promoter agreements, joint ventures, mergers
and acquisitions, SEBI Laws, Finance Laws, commercial and transactional work. Ms. Pawar also
has experience in Policy and Process Compliance and Regulatory Compliance. She holds a law
degree from Mumbai and a Solicitors degree from UK College of Law and is a member of the UK
Bar Association.
Amrita Gangotra

Job Title: Director, IT (India and South Asia)
Since: 2010
Ms. Gangotra has been the Director, IT (India and South Asia) at Bharti Airtel since 2010. She has
experience in IT across FMCG, telecom and IT industries. Ms. Gangotra joined the company as the
Vice President of Solution Engagement for Mobile Business in 2002. Prior to her current assignment,
she was the Chief Information Officer of mobile services business unit at Airtel. Additionally, Ms.
Gangotra headed Airtel’s IT operations, governance across all lines of businesses and B2C application
innovation groups. She has been on global advisory boards such as like IBM, Intense Technologies,
Intel, AIMA etc. She is the President of The Data Warehousing Institute (TDWI), India Chapter. Prior

© Datamonitor
to joining Airtel, Ms. Gangotra was the Chief Information Officer and General Manager, IT Service
Management for HCL Comnet. She spent nine years with Nestle India and was involved in
implementation of a comprehensive ERP application across business groups in India that was a
standard across Nestle Asia Pacific zone. She joined Allen Bradley as a Research Officer for
developing/automating heuristic and statistical models on market surveys, after completing post
graduation in Operations Research from Delhi University in 1988. Ms. Gangotra also completed
executive management programs from CCL and INSEAD.

© Datamonitor
Major Products and Services
MAJOR PRODUCTS AND SERVICES
Bharti Airtel (Airtel) is a leading provider of telecommunications services in India. The company's
key products and services include the following:
Consumer services:
Mobile
Home phones
Broadband and internet
Calling cards
Wireless internet
Digital TV
Digital TV interactive (triple play service)
Enterprise services
Data and IP solutions:

Internet access
Data transport solution
Satellite services
MPLS solutions
Online desktop
Hosted mail
Satellite services:
Global satellite service
Domestic satellite circuits
Voice solutions:
Mobility solutions
Fixed line and broadband
Enterprise value added services
Conferencing:
Audio conference service
Video conference service
Web conference
Global wholesale:
Wholesale data
Wholesale voice
Global network

© Datamonitor
Major Products and Services
Brands:
Airtel
digital TV
digital TV Interactive

© Datamonitor
Revenue Analysis
REVENUE ANALYSIS
Bharti Airtel
The company recorded revenues of INR373,520.8 million ($8,150.2 million) during the financial year
ended March 2009 (FY2009), an increase of 38.3% over 2008. Increase in revenues was mainly
due to strong growth in customer base. In FY2009, India, the company's largest geographic market,
accounted for 93.9% of the total revenues.
Bharti Airtel generates revenues through four business divisions: mobile services (80.5% of the total
revenues in FY2009), telemedia services (9.1%), enterprise services carriers (7.1%) and enterprise
services corporate (3.3%). The company’s other operations accounted for 0.1% of total revenues
in FY2009.
Revenues by Division
In FY2009, the mobile services division recorded revenues of INR274,918.5 million ($5,998.7 million),
an increase of 36.8% over 2008.
The telemedia services division recorded revenues of INR30,930.9 million ($674.9 million) in FY2009,
an increase of 13.7% over 2008.
The enterprise services carriers division recorded revenues of INR24,186.2 million ($527.7 million)
in FY2009, an increase of 10.6% over 2008.
The enterprise services corporate division recorded revenues of INR11,152.7 million ($243.4 million)
in FY2009, an increase of 19.9% over 2008.
The others division recorded revenues of INR361.9 million ($7.9 million) in FY2009, compared to
INR49.8 million ($1.1 million) in 2008.
Revenues by Geography
India, Bharti Airtel's largest geographical market, accounted for 93.9% of the total revenues in
FY2009. Revenues from India reached INR320,749.8 million ($6,998.8 million) in 2009, an increase
of 31.8% over 2008.
Others accounted for 6.1% of the total revenues in FY2009. Revenues from others reached
INR20,800.4 million ($453.9 million) in 2009, an increase of 29.6% over 2008.

© Datamonitor
SWOT Analysis
SWOT ANALYSIS
Bharti Airtel (Airtel) is a leading provider of telecommunications services in India. The company
offers mobile, wire line, broadband and pay TV services. It also offers triple play services including
voice, internet and IPTV. The company serves retail, carrier and enterprise customers. The company
is an integrated telecom company with presence in infrastructure, wholesale services, enterprise
and customer services, and presence in other related areas of the telecom market. Integrated
operations provide a competitive advantage to the company by allowing it to maintain control on
quality of services delivery and expand its offerings. However, increasing competition in the Indian
telecom market may affect its market share in coming years.
Strengths Weaknesses
Integrated operations Decreasing ARPU

Strong brand value Relatively weak corporate house
Significant strategic partnerships
Opportunities Threats
Low penetration rates Increasing competition

New services Regulations
Expanding international presence
Strengths
Integrated operations
Bharti Airtel (Airtel) is an integrated telecom service provider in India. Over the years, the company
has transformed from voice-only telecom company to an integrated telecom company. It has a
presence in infrastructure, wholesale services, enterprise and customer services, and presence in
other related areas of the telecom market. Its infrastructure operations include tower business and
international submarine cable operations. The wholesale services include voice and data services
to carrier customers and virtual calling card services in the overseas markets. Its enterprise offerings
include end-to-end telecom solutions for large enterprise across data, voice and managed services.
The company’s consumer presence includes mobile and fixed line telephony, data services, TV and
related value added services. Additionally, in April 2009, Airtel announced a joint venture with Alcatel
Lucent to manage Airtel’s pan-India broadband and telephone services and help its transition to next
generation networks.
The company’s integrated operations provide synergies from presence in different areas of the
telecom market to launch several new services to diversify its portfolio and to have a control on

© Datamonitor
SWOT Analysis
quality of service delivery. For instance, the company launched triple play services with ‘Airtel digital
TV interactive’ providing telephone, broadband and TV on a single line. It also launched the world’s
first Windows based Online Desktop-powered by Microsoft and Nivio, giving access to a personal
virtual desktop from any computer connected to the internet for Airtel broadband customers.
This strategy also made the company the first private telecom service provider to have a presence
in all the 23 telecom circles of India. It is the second largest telecom company, and largest private
sector telecom player in India.
Integrated operations provide a competitive advantage to the company by allowing it to maintain

control on quality of services delivery and expand its offerings.
Strong brand value
The company has established a significant brand image. It was ranked among the top brand in
various categories. In 2008, Airtel was selected as the best advertiser for the year 2008 by The
Economic Times (Brand Equity). The agency, afaqs, selected Airtel as the ‘Buzziest Brand 2008’
and the ‘Brand with the Longest Buzz (three consecutive years)’. It was also ranked second on the
list of the most trusted brand in the country. In 2008, the company also won multiple industry accolades
including four ABBY Awards, two EFFIES Awards, WOW Award for the Airtel Delhi Half Marathon
and the Singapore Outdoor Award for Airtel-Rajdhani Express. Furthermore, the company intends
to be the most admired brand in India by 2010.
The company’s strong brand image allows it to launch new services to market and stay distinguished
from others.
Significant strategic partnerships
Airtel has strategic alliances with various leading industry players. The company has a long standing
strategic alliance with SingTel, which has enabled it to further enhance and expand
telecommunications network in India. Moreover, SingTel has an investment in Bharti which is one
of SingTel’s largest investments made in the world outside Singapore.
It also has alliances with equipment and technology partners. Its equipment partners include Alcatel
Lucent, Ericsson, Nokia Siemens Networks and Huawei. Its technology partners include IBM which
has been working closely with the company to transform IT systems, key business processes and
establishing an enterprise integration platform. Its telephone services and long distance networks
equipment partners include Siemens, Cisco, Wipro and Tellabs, among others. It is also associated
with Nortel, IBM Daksh, Mphasis, Firstsource, Teleperformance, Aegis and HTMT for providing
application servers and interactive applications to enhance digital lifestyle for its customers. It also
works with globally renowned organizations such as On Mobile, Comviva, Yahoo, Google and
Cellbrum to provide unique customer experience through dedicated call center operations. It also
has a strategic partnership with Infosys to provide a suite of products, including devices, experience
in the areas of CRBT (caller ring back tone), Music on Demand, Email services and other Airtel Live

© Datamonitor
SWOT Analysis
applications. It also has a joint venture with Alcatel Lucent for managed services for its broadband
and fixed line/ telephone services.
Strategic partnerships will enhance the company’s ability to introduce new services and compete
effectively.
Weaknesses
Decreasing ARPU
The company has been experiencing decline in its average revenue per user (ARPU) in India during
recent years. Despite having one of the world’s lowest tariffs for local and long distance calls, the
company continued to decrease its charges in India to cope up with the competition. As a result,
Airtel’s ARPU decreased from $7.5 at the end of FY2007 to $6.8 at the end of 2008 and $5.02 at
the end of December 2009. Although, the company managed to register revenues growth due to
new customer additions, its overall revenue growth rate and margins continued to decline. As a
result, the company’s future success in India will depends on its ability to attract new customers and
retain existing customers, lack of which will affect the company’s revenues and profitability.
Relatively weak corporate house
Bharti Enterprises, the promoter and major shareholder in Airtel, has a relatively weak corporate
house image compared to its major competitors. Despite having a strong brand value for Airtel brand,
Bharti Enterprises as a corporate house is relatively weak. The company’s major competitors are
promoted or manly held by large corporate house such as Tata Group (Tata Communications and
Tata Teleservices), Aditya Birla Group (Idea Cellular) and Reliance Anil Dhirubhai Ambani Group
(Reliance Communications). By contrast, Bharti Enterprise is not a conglomerate. Companies being
part of a conglomerate group will have synergies in various aspects, including relationship with
various agencies, well established distribution network, cooperation between different units and
brand recognition.
While its weak corporate image did not have a negative effect on the company, its competitors from
strong corporate houses that were relatively late entrants into telecom market have been able to
capitalize on their recognition to gain market share and growth.
However, Bharti Enterprises has expanded its presence in other areas such as retail and insurance,
and continues to venture into other fields.
The company’s relatively weak corporate image will be a competitive disadvantage.
Opportunities

© Datamonitor
SWOT Analysis
Low penetration rates
The Indian telecom market is one of the less penetrated markets in the world. The Indian market
has low penetrations rates in the mobile, broadband and related services segments. The market
recorded significant growth in recent times to register about 600.7 million telecom customers at the
end of 2009. This allowed it to surpass the US to become the second largest market in the world
after China. Furthermore, the telecom penetration rate in India was 51.1% at the end of 2009 with
a wireless penetration rate of 47.91% and broadband penetration of 0.73%. Low penetration rates
signify potential for growth in coming years. The government of India is targeting 1 billion telecom
customers by 2015 and 20 million broadband customers by 2010. The growth in this market is being
driven by increasing urbanization, rising income levels and a large young population.
Airtel is the leading player in the Indian telecom market. Low penetration rates will allow it to continue
its revenue growth in coming years.
New services
The company has been introducing various new services in recent times. In October 2008, it launched
direct-to-home (DTH) TV services, digital TV, in India. In January 2009, Airtel introduced its triple
play service by launching Airtel digital TV interactive, an internet protocol (IP) TV service combined
with telephone and broadband. In August 2009, it launched corporate mailing solution, Airtel Hosted
mail, powered by Microsoft Exchange Server 2007 for SMEs.
In addition, the company won 3G spectrum in 13 circles in an auction held by the Indian government
and concluded in May 2010. As a result, Airtel will be able to launch its 3G services in near term to
offer a range of high bandwidth mobile services, such as mobile TV and video calling. Further, the
company’s leadership position in the Indian telecom market offers it a better chance to upgrade its
existing customers to 3G service, besides allowing it to add new customers.
The company’s new services will allow it to diversify its offerings and tap the growth potential of the
market, as well as allow it to increase its ARPU.
Expanding international presence
The company has been expanding its presence outside India in recent times through acquisitions
and product launches in various countries. The company’s experience in the Indian market and its
low cost business model has enabled it to enter various emerging markets, such as Sri Lanka,
Bangladesh and Africa. Airtel entered the Sri Lankan market for telecom services in January 2009.
In August 2009, it also created a terrestrial cable network for Bhutan. As part of this initiative, Airtel
entered into a memorandum of understanding with the Royal Government of Bhutan to extend fiber
connectivity. Additionally, in January 2010, the company acquired a 70% stake in Warid Telecom
(Bangladesh), a wholly owned subsidiary of the Dhabi Group and fourth largest mobile operator in
Bangladesh. Warid Telecom (Bangladesh) became Airtel’s second major activity outside India after
Sri Lanka; it provides significant growth opportunities for Airtel, as the country had a low telecom
penetration rate of 34% and broadband penetration rate of 0.4% at the start of year 2010. Further,

© Datamonitor
SWOT Analysis
the deal will also benefit Airtel due to its proximity from its principal operations in India which are
well established with international connectivity and strong infrastructure capabilities.
Airtel continued its acquisition spree by completing the acquisition of Mobile Telecommunications
Company/Zain Group’s mobile operations in 15 countries across Africa for an enterprise valuation
of $10.7 billion. Through this Airtel becomes the sixth largest in-country integrated telecom operator
in the world with a total customer base of approximately 180 million in 18 countries. Further, this
acquisition provided Airtel access to telecom markets in 15 countries of Africa including Burkina
Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar,
Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia. Further, most of these regions
have a telecom penetration of less than 50% and broadband penetration of less than 10%, providing
significant growth opportunities for Airtel in coming years.
The company also launched various products to achieve presence in different countries. It launched
the virtual calling card service in the UK, Singapore and Canada, at a calling rate of 1 cent per minute
in the US on its online calling card service www.airtelcallhome.com. It also made its overseas prepaid
recharge service available online and in over 150 money exchanges in the UAE.
The company’s expanding presence will diversify its operations and enhance its brand image, besides
allowing it to gain economies of scale in the long term.
Threats
Increasing competition
The competition in the Indian telecom market has been increasing in recent time owing to expansion
of existing players and entry of new players. In recent times, the market has experienced launch of
services in new circles by existing players and migration to GSM technology by CDMA players.
Furthermore, mobile players are also entering the enterprise business by launching their national
and international long distance operations.
For instance, Reliance Communications extended its services on GSM, in addition to CDMA, in
December 2008. International players such as Vodafone and NTT DOCOMO also made a direct
entry into the market. Vodafone acquired a controlling stake in Hutchison Essar, which operated as
Hutch brand, and rebranded Hutch to Vodafone. NTT DOCOMO entered the market as TATA
DOCOMO through an alliance with Tata Teleservices, a CDMA service provider operation under
the brand name Tata Indicom and subsidiary of Tata Communications. Additionally, Tata Teleservices
also launched Virgin Mobile services targeting young generation through a brand franchise agreement
with Virgin Group.
Additionally, in March 2009, Telecom Regulatory Authority of India (TRAI) recommended the entry
of mobile virtual network operator (MVNO) in India, further increasing the competition.

© Datamonitor
SWOT Analysis
An increasing competition may affect the company’s market share in coming years.
Regulations
The telecom regulations in India have been increasing in recent times. The regulations on
communication in India are handled by the Department of Telecommunication (DoT) and TRAI. In
recent times, there have been significant modifications and additions to regulations. For instance,
in March 2009, TRAI released its regulations on quality of service (QoS) for the telecom sector
standards for both wireline and wireless services. For wireline services, TRAI has specified that
billing complaints should be resolved within a maximum of four weeks. For cellular services, the
benchmark for call drop rates has been revised from less than 3% to less than or equal to 2%. Also
in March 2009, TRAI also released QoS DTH operators, mainly concentrating on matters related to
packages and charges.
The regulatory changes may affect the company’s revenues, and compel it to make changes in
organization to adapt to new regulations.

© Datamonitor
Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Bharti Airtel Limited
Vodafone Group PLC

NTT DoCoMo, Inc.
Reliance Communications Ltd
Tata Communications Limited
Virgin Mobile
Mahanagar Telephone Nigam Limited (MTNL)
Aircel Limited
Bharat Sanchar Nigam Ltd.
Idea Cellular Ltd.
Tata Teleservices Limited

© Datamonitor
Company View
COMPANY VIEW
A statement by Sunil Bharti Mittal, Chairman and Managing Director of Bharti Airtel is given below.
The statement has been taken from the company’s 2009 annual report.
The history of your Company is marked with some memorable years. However, the past year was,
without a doubt, transformational in many respects. Our focus on spreading the benefits of
telecommunications in rural India has yielded particularly gratifying results. With our country-wide
network and targeted initiatives, such as the joint venture with IFFCO, we are touching and
transforming the lives of people and making a positive impact across rural India, in unprecedented
ways.
Even as major economies around the world grappled with a severe recession, India experienced a
relative slowdown but remained a rare oasis of growth. Our 6.5% GDP growth in 2008-09 is the
slowest since 2003, but still robust and remarkable in comparison. The telecom sector continues to
play an important part in the Indian growth story. Your Company, with 100 million customers, is
eminently placed to leverage the benefits of the strong customer trust that we have been able to
build. The addition of new services such as DTH and IPTV will ensure Airtel retains and further
strengthens its brand leadership.
As a first step towards pursuing our international aspirations, we commenced operations in Sri Lanka.
The runaway success of the launch has justified our conviction that the Airtel business model can
be effectively and profitably replicated in other countries. We are determined to pursue our
international strategy going forward. In the near future India is likely to witness plenty of action as
new players and new technologies, including 3G, enter and significantly influence market dynamics.
3G technology has data capability and will play an important role in bridging the digital divide by
taking wireless broadband to even the remotest corners of the country. The government has already
formulated guidelines for the auction of 3G spectrum and your Company will be bidding for allocation
of additional spectrum when the process is finalized.
Employees have always been at the centre of our endeavour. I would like to express my appreciation
for their continuous commitment to our success. During the course of the year, we have undertaken
key apex-level organisational changes in order to manage future growth opportunities, leverage
scale and build the cost synergies of ‘One Airtel’. I believe our management team has the leadership
capability to take Bharti Airtel to the next level.
In the course of running its business, Bharti Airtel touches millions of lives in positive ways. We
remain eager to keep changing lives, even beyond the domain of our business. The Bharti group
has established Bharti Foundation, which is focused on providing quality education to underprivileged
children in rural India. The Foundation is well on its way toward realising its goal of schooling 100,000
children. I am happy to note that an increasing number of our employees are participating in this
programme, both through financial contributions and volunteering.

© Datamonitor
Company View
Francis Heng and Kurt Hellstrom have retired from Bharti Airtel’s Board. I thank them for their valuable
counsel and guidance during their tenure. At the same time I welcome our new members Craig
Ehrlich, Nikesh Arora and Quah Kung Yang who have joined as non-executive directors. I am also
delighted to inform you that Manoj Kohli has joined the Board as executive director.

© Datamonitor
Locations and Subsidiaries
LOCATIONS AND SUBSIDIARIES

Head Office
Aravali Crescent
1 Nelson Mandela Road
Vasant Kunj
Phase II
New Delhi 110 070
IND
P:91 11 4666 6100
F:91 11 4666 6411
http://www.airtel.in
Other Locations and Subsidiaries
Bharti Airtel Bharti Airtel

Splendid Towers Unitech World
Opp.Begumpet Police Station Cyber Park Tower-A
Begumpet Sector-39
Hyderabad 500016 Gurgaon 122 001
IND Haryana
IND

Zodiac Square B-2 Third Floor
2nd floor South Block
S.G. Road Bahu Plaza
Opp Gurudwara Jammu 180 012
Ahmedabad 380 054 IND
IND

N.H. Bypass Interface Bldg No. 7
Kundanoor Junction 7th Floor
Maradu P.O Off Malad Link Road
Kochi 682 304 Malad West
IND Mumbai 400053
IND

© Datamonitor
Locations and Subsidiaries

3rd floor C6/53 Airtel Tower
Epari Plaza 12 Rani Laxmi Bai Marg
Kharvela Nagar Hazratgunj
Bhubaneswar 751 001 Lucknow 226001
IND IND

7th Floor 270 Udyog Vihar
Anand Vihar Phase II
Boring Canal Road Gurgaon 122001
Patna 800001 Haryana
Bihar IND
IND

C-25 Industrial Area No. 55 Divyasree Towers
Phase-2 Opp Jayadeva Hospital
SAS Nagar Banerghatta Road
Mohali 160 055 Bangalore 560 076
IND IND

3rd & 4th Floor Megaplaza
Metro Tower 4th floor G.S. Road
Near Vijay Nagar Christian Basti
Indore 452010 Guwahati 78005
Madhya Pradesh Assam
IND IND

Oceanic Towers Infinity Building
101 Santhome High Road 6th floor
Santhome Sector V
Chennai 600 028 Salt Lake
IND Kolkata 700 091
IND

© Datamonitor

E64D95F0-2C69-4D32-B778-B06E92903588

Загружено:

Сведения о документе

Исходное описание:

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

E64D95F0-2C69-4D32-B778-B06E92903588

Загружено:

Авторское право:

Доступные форматы

Bharti Airtel Limited

Publication Date: 23 Jul 2010

t: +44 20 7551 9000 t: +1 212 686 7400 t: +61 2 8705 6900

Datamonitor is a leading business information company specializing in industry analysis.

All Rights Reserved.

Bharti Airtel Limited Page 2

Bharti Airtel Limited Page 3

Head Office Bharti Airtel Limited

Bharti Airtel Limited Page 4

Bharti Airtel Limited Page 5

Bharti Airtel Limited Page 6

Bharti Airtel Limited Page 7

Bharti Airtel Limited Page 8

Name Job Title Board

Bharti Airtel Limited Page 9

KEY EMPLOYEE BIOGRAPHIES

Sunil Bharti Mittal

Board: Executive Board

Board: Executive Board

Bharti Airtel Limited Page 10

Board: Non Executive Board

Rajan Bharti Mittal

Board: Non Executive Board

Rakesh Bharti Mittal

Board: Non Executive Board

Bharti Airtel Limited Page 11

Chua Sock Koong

Board: Non Executive Board

Board: Non Executive Board

Board: Non Executive Board

Pulak Chandan Prasad

Bharti Airtel Limited Page 12

Board: Non Executive Board

Board: Non Executive Board

Arun Bharat Ram

Board: Non Executive Board

Board: Non Executive Board

Bharti Airtel Limited Page 13

Tan Yong Choo

Board: Non Executive Board

Lim Chuan Poh

Board: Non Executive Board

Bharti Airtel Limited Page 14

Board: Senior Management

Board: Senior Management

Board: Senior Management

Bharti Airtel Limited Page 15

Board: Senior Management

Board: Senior Management

Board: Senior Management

Bharti Airtel Limited Page 16

Board: Senior Management

Board: Senior Management

Board: Senior Management

Bharti Airtel Limited Page 17

Job Title: Chief Financial Officer

Board: Senior Management

Board: Senior Management

Bharti Airtel Limited Page 18

Bharti Airtel Limited Page 19

MAJOR PRODUCTS AND SERVICES

Data and IP solutions:

Bharti Airtel Limited Page 20