Академический Документы
Профессиональный Документы
Культура Документы
photojournalism
&
www.o2creation.org - @o2creation
The event is not what happens. The event is that which can be narrated.
Allen Feldman - Formations of Violence
BUT...
Photographic narration
is sequential. It brings us a series of events, which are supposed to be connected. Photography fails to create an obvious bond between each of this events and the big picture.
When you read a story, you need to know the context to learn more about it.
David Guttenfelder/Associated Press
Context
(universe)
Experience
(interaction)
For the things we have to learn before we can do them, we learn by doing them.
Aristotle
1991
Marsha Kinder
The author of Labyrinth mentions the commercial transmedia superstructures in her book Playing with Power in Movies, Television, and Video Games and explains the power of Transmedia storytelling in the advertising business.
src: Transmedia Memoir - Geoffrey Long
1999
1999
Release of The Blair Witch Project based upon a Transmedia narration involving a web plateform & comics (october).
2003
MIT media studies professor publishes in the MIT Technology Review an article titled Transmedia Storytelling in which he refers to the term Transmedia and defines it as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels.
Henry Jenkins
2006
Henry Jenkins
Goes further in his study in his book Convergence Culture where he definitively coins the term Transmedia which, to him, immerses an audience in a storys universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.
2010
jeff gomez
CEO de Starlight Runner Entertainment, successfully promotes the TRANSMEDIA PRODUCER credit which has been officially endorsed in April by the PGA (Producer Guild of America).
Transmedia definition
A Transmedia Narrative project or franchise must consist of
Three (or more) narrative storylines existing within the same fictional universe. On any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
src: Code of Credits - New Media - Producers Guild of America http://bit.ly/crULzO
definition Transmedia
A Transmedia Narrative project or franchise must consist of
A strong story, opened, taking place in a rich universe. The use of one medium over the others as a spine for the whole experience. An honest and long term relashionship built with the audience around a reciprocical engagment.
Crossmedia / Transmedia
storytelling
Today
Tomorow
Crossmedia
bla bla movie bla bla web bla bla bla bla book
Crossmedia
bla bla movie bla bla web
transmedia
bla bla creator bla bla web
storytelling
UGC audience
transmedia
One universe, multiple bla bla stories dispersed across creator bla bla web bla bla movie bla bla book multiple platforms
UGC audience bla bla game bla bla comics
crossmedia
movie
Whole is LESS than the sum of its parts. Dissatisfaying conclusion to consuming all media.
src: Jeff Gomez Starlight Runners
transmedia
movie
book game
transmedia
The whole is MORE satisfaying than the sum of the parts! Euphoria of collecting the pieces.
examples
examples
La Zone
La Zone
La Zone
La Zone
Later on, a photo book has been published by La Gat Lyrique and les ditions Nave.
Comic Strips by Paul OConnell for the British Photography Journal OConnell thought carefully about how best to approach the work, opting to remix Bleasdales images into completely new scenes rather than simply redraw them.
Katie Louise Dixon
insidedisaster.com
But problem:
> The audience of the documentary is small. > The target audience is around 55 years and + > Theres a single broadcast channel, which means one chance to watch the documentary.
It Allows:
> to reach a younger audience. > to add entry points to the story.
collapsus.com
transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
Usage is similar to Inside Disaster a platform dedicated to fiction is used to hook the audience and return it to the factual platform.
transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
The organization of the narrative uses a layer system where each matches a certain type of content or a piece of the story and where interactivity and monetization can be integrated.
transmedia activism
use transmedia storytelling to raise awareness on social & public interest projects. Example: "Coalition on homelessness of san francisco"
Narration is extended in the real world using augmented reality which allows more interactivity.
www.o2creation.org @o2creation