How does t h e pr ogr am

ben ef it you ?
WE ARE
- Sh ar ed ow n er sh ip - DMs can help DIGITAL M ARKETING.
with the things Marcom leaders don't
have the resources or time for:
- making the web an overall
better experience
- developing email plans
- leader in social platforms
- Cr oss-bu sin ess collabor at ion - the
team shares ideas and concepts that
have worked well in other divisions
to implement into theirs.
- On goin g assist an ce - assign DMs
ongoing/ long term tasks
- Develop r epor t in g r equ ir em en t s

Legr an d, Nor t h Am er ica

60 Woodlawn Street
West Hartford, CT 06110
DIGITAL M ARKETING
1.877.BY.LEGRAND (295.3472
www.legrand.us
BROCHURE
www.legrand.us/dm-program

designed to be better.?

PROGRAM OVERVIEW
LNA Digital Marketing supports the various
Business Units in the execution of the digital
marketing strategy ensuring to support the
corporate objectives, such as:
- In bou n d m ar k et in g an d lead
gen er at ion - lead attraction, capture and
nurture through digital channels
- Con t en t st r at egy im plem en t at ion -
web and email
- Per f or m an ce an alysis - analyzes traffic
and behavioral data, trends, and
patterns, and propose appropriate
recommendations
TOOLS & ACTIVITIES
Salesf or ce - customer relationship manager
- Lead Capture
- Telemarketing campaigns - lead
qualification
Par dot - email communications
- Marketing automation - lead nurture
- Batch & Blast (product launches, internal
announcements)
Sit ecor e - content management system
- Website updates - marketing landing
pages, product pages, promotion,
announcements
Google An alyt ics - digital results reporting
- Analyze web traffic & trends - report out
and make recommendations
DIGITAL MARKETING PROGRAM
We want to support you in all things digital.
OUR GOALS & OBJECTIVES
Related to CMO strategic objectives
Websit e Su ppor t
Use the website to achieve our inbound
marketing goals: increase traffic, visitors, time
spent on page, SEO effectiveness, etc.
Em ail M ar k et in g
Use email marketing to nurture our prospects. RESPONSIBILITY BREAKDOWN
Continually improve and streamline our email
Product Support
practices: improving design & layout, A/B
testing subject lines, content, imagery, etc, - Build & maintain product pages & resources
improving click and open rates. - Internal emails (for product launch, training,
surveys)
Pr odu ct Lin e Digit al Su ppor t - IDW data support
Pro-actively show the product lines the value Marcom Support
of the DM program. Provide regular reporting - Lead capture (create web forms, SFDC
with recommendations on the website, email, campaigns)
telemarketing, sales opportunities, etc. Offer - Event, trade show promotion and follow up
ideas on improving content, engagement, support
- Digital advertising support
social posting, and calendars, etc.
- Web triage and clean up (SEO, keywords,
Lead Gen er at ion meta data)
- Social media management
Ensure that leads are being generated on the - Email nurture campaign support
site and qualified through the telemarketing - Video strategy
team. Building and optimizing form capture - Contest support
practices, telemarketing scripts and guidance, Ot her
ensure leads are effectively supporting the - Reporting
sales teams. - Retail & E-commerce
- Agency Support
- Sales team support (content pack)