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1) Consumer buyer behavior refers to how individuals and households purchase goods and services for personal use, while consumer markets encompass all personal consumption.
2) Many factors influence consumer behavior, including culture, social class, groups, lifestyle, personality, motivation, perception, learning, and attitudes.
3) The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Consumers may have different levels of involvement in the decision process depending on the situation.
1) Consumer buyer behavior refers to how individuals and households purchase goods and services for personal use, while consumer markets encompass all personal consumption.
2) Many factors…