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QUANTITATIVE
Point of Comparison Qualitative Research Quantitative Research
Focus of research Quality (nature, essence) Quantity (how much, how
many)
1
Sharan B. Merriam, Elizabeth J Tisdell, Qualitative Research., A guide to design and implementation (published by
JOSSEY-BASS;566)
2
Ibid
3
Bruce L. Berg, Howard Lune, Qualitative research methods for social sciences (published by progressive
international agencies:45,46)
4
ibid
5
https://www.snapsurveys.com/blog/qualitative-vs-quantitative-research ‘last accessed at 2.11.2017’
6
http://www.diffen.com/difference/Qualitative_vs_Quantitative ‘ last accessed at 2.11.2017’
Research setting Controlled setting not as Controlled to the degree
important possible