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COMPARITIVE ANALYSIS BETWEEN QUALITATIVE AND

QUANTITATIVE
Point of Comparison Qualitative Research Quantitative Research
Focus of research Quality (nature, essence) Quantity (how much, how
many)

Philosophical roots Phenomenology, symbolic Positivism, logical


interactionism, empiricism, realism
constructivism 1

Associated Phrases Field work, ethnographic, Experimental, empirical,


naturalistic, grounded, realism
constructivist2

Goals of Investigation Understanding, Prediction, control,


description, discovery, description,
meaning, hypothesis Confirmation, hypothesis
generating3 testing

Design Characteristics Flexible, evolving, emergent4 Predetermined, structured

Sample Small, nonrandom, Large, random,


purposeful, theoretical5 representative

Data collection Researcher as a primary Inanimate instruments


instrument, interviews, (scales, tests, surveys,
observations, document questionnaires,
Computers)
Primary mode of analysis Inductive, constant Deductive, statistical
comparative method

Findings Comprehensive holistic, Precise, numerical


expansive, richly descriptive

Hypotheses Tentative, evolving, based on Specific, testable, stated prior


particular study6 to particular study

1
Sharan B. Merriam, Elizabeth J Tisdell, Qualitative Research., A guide to design and implementation (published by
JOSSEY-BASS;566)
2
Ibid
3
Bruce L. Berg, Howard Lune, Qualitative research methods for social sciences (published by progressive
international agencies:45,46)
4
ibid
5
https://www.snapsurveys.com/blog/qualitative-vs-quantitative-research ‘last accessed at 2.11.2017’
6
http://www.diffen.com/difference/Qualitative_vs_Quantitative ‘ last accessed at 2.11.2017’
Research setting Controlled setting not as Controlled to the degree
important possible

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