Punzalan, Elijah Miguel S.

February 6, 2020
3CA1

Research entails having a creative output which help increase the knowledge on some
topics like culture and society. It is used to establish and confirm facts, solve new and
existing problems, support theories, or even develop new ones. It is also used to test the
authenticity of instruments, procedures, or experiments. However, approaches to
research depends on some epistemologies, which vary in both humanities and the
sciences. Communication is an important scope of study in our world today.
Communication research is done in order for us to confirm the process of communication
and help us interpret and understand the significance of communication in our lives
everyday. It often guides us to know and traverse through many interrelated components
that makes the perfect communication process, and help us develop an approach to a
more effective and appropriate communication.

Research is an act of learning something with careful and extensive studying in order to
get a deep knowledge of a certain subject. It is believed to be something systematic,
summarized, arranged, and recorded properly for it to be a successful one. Research is
not just limited to the sciences when it comes to its processes. It can also tackle and cater
to topics when it comes to people, scholars, artists, history. It can be used by a person in
order to gather extensive and relevant information in whatever field he sees appropriate.
Communication research is done and conducted in order to aid people in understanding
the phenomena in communication which may include simple daily routines like ordinary
conversations.

Some of the significance of research may include the collection of necessary and relevant
information. Research is a pertinent aspect in any profession. It’s primary intent is to
interpret, discover, and analyze information in order to amplify the human knowledge.
Media is a very sensitive field since it is linked to the masses which makes research in
communication and media a very vital part in the aspects of decision making, expression,
and analyzation of the views, news and information gathered. A must in news reporting
would be the objectivity and accuracy of the news being reported. Stories told on the
news must then be well researched before airing it live on television or even publishing it
for the masses. Media practitioners can enhance their job in a more effective manner
when they get to know more of their audience which then helps them to conceptualize
and plan programs fit for their target market.

Effective research in communication increase the awareness of the public and their
engagement. The impact of it would go further that just its explanations, but also
constructing bridges between research and the masses. It is of great value for the society
and impactful for the future generations to come since bridging the gap between the
researchers and the public would definitely make them as one by creating a mutual
engagement. Open communication and awareness are key to a good research since they
can make the public into conscious users and judges.

References:
What is Communication Research? (2019, November 19). Retrieved from
https://imotions.com/blog/communication-research/.
Zigu. (n.d.). Communication Research Definition: Marketing Dictionary. Retrieved from
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/6777-
communication-research.html.