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The distinction between the cost-sharing and are many case studies (e.g., Katz and Ordover,
the skill-sharing motives has important impli- 1990; Fransman, 1990; Murphy, 1991; Ouchi and
cations for management and public policy because Bolton, 1988; Dunning and Robson, 1988), but
current policy makers and other advocates of most treatments have been based on anecdotal
cooperative R&D tend to pursue the cost-sharing evidence, or on the accounts of a few highly
model. Japan is regarded as a forerunner in the publicized cooperative R&D projects. A deeper
practice of cooperative R&D. The most celebrated understanding of cooperative R&D requires a
example is the VLSI (Very Large Scale Integrated more systematic, cross-sectional analysis. The
circuit) project, conducted between 1975 and focus of the past empirical research has been on
1985, designed to help Japan catch up in the industry and firm characteristics of parti-
semiconductor technology. All of the major cipants in cooperative R&D (Scott, 1988; Link
Japanese semiconductor producers participated in and Bauer, 1987; Kleinknecht and Reijnen, 1992;
this project. The perceived success of the VLSI Kodama, 1991; Shirai and Kodama, 1989) or on
project motivated other countries to emulate this a simple comparison of two different sets of
‘Japanese style’ of collaboration. The 1984 U.S. cooperative R&D (Aldrich and Sasaki, 1995). In
National Cooperative Research Act was enacted general, the existing research on alliances does
to relax antitrust regulations in order to allow not provide any significant empirical evidence
the formation of research joint ventures. Major regarding the factors that determine cooperation,
cooperative R&D projects followed, including or on the likely outcomes of such cooperation
SEMATECH in 1987, a consortium of semicon- (Smith, Carroll, and Ashford, 1995).
ductor manufacturers, and the Department of The issue of motives has not been extensively
Defense sponsored flat-panel display project in examined with a few notable exceptions. Brock-
1994. All of these developments appear to be hoff, Gupta, and Rotering (1991) found from
aimed at achieving the VLSI project style, using their survey that the most important reason for
a cost-sharing or catch-up model with single- cooperative R&D arrangements in Germany is
industry cooperation. This project, however, is the possibility of developing synergy from the
atypical of Japanese cooperative R&D. exchange of complementary technical knowledge.
Organizational economics and organizational Hagedoorn (1993) found from his analysis of a
theory document the difficulties involved in journal article data base that technology comp-
organizing cooperative ventures in general lementarity is one of the most frequently cited
(Killing, 1983; Harrigan, 1985, 1986; Pucik, motives for technology cooperation. This litera-
1988; Borys and Jemison, 1989), and R&D con- ture, however, does not identify the conditions
sortia in particular (Doz, 1987; Hladik, 1988; which drive different motives to cooperate in
Osborn and Baughn, 1990; Jorde and Teece, R&D. Building upon this literature, this article is
1990). Though cooperative ventures and R&D a first attempt to analyze a large cross-section of
consortia are increasing rapidly, and are con- cooperative R&D projects by considering both
sidered as a vital alternative for a corporate strat- the motives to participate and the underlying firm
egy (Hergert and Morris, 1988; Hladik, 1988; capabilities and structure of competition. Japanese
Hagedoorn and Schakenraad, 1990), this article government-sponsored R&D consortia are exam-
suggests that the R&D costs in a cooperative ined in this article because of their importance
setting, in addition to the organization costs, in public policy debates. Given the qualitative
should enter the calculations of managers who nature of the issues, questionnaires were distrib-
intend to participate in cooperative R&D. uted to corporate R&D managers in order to
Cooperative R&D has been examined empiri- gather information.
cally by only a few studies and comprehensive This article is organized as follows. The second
empirical research is almost nonexistent. There section examines the existing literature to develop
a model that integrates and contrasts cost-sharing
and skill-sharing motives within the context of
in-house R&D or simple market transactions. Firms’ choice differences in firm capabilities. In the third sec-
of different modes of R&D execution is not a focus of this tion, the data on government-sponsored R&D
analysis, and so this analysis is ‘conditional’ in the sense that
it examines firms which choose to participate in consortia in Japan are described. The next two
R&D consortia. sections describe the research methods and the
Capability Heterogeneity and Cooperative R&D 145
results obtained. In the final section, implications forms, such as joint ventures, consortia, long-
are drawn from the findings. term contracting, and licensing. Such cooperation
is often referred to as alliances. Following Willi-
amson (1991), alliances are defined as inter-
FRAMEWORK FOR ANALYSIS organizational relationships in which the parties
maintain autonomy but are bilaterally dependent
Motives for participation in cooperative
to a nontrivial degree. Firms in alliances are often
R&D: Cost sharing vs. skill-sharing
recognized to possess heterogeneous capabilities,
In the economic literature, firms’ motives for and they may or may not be direct competitors
participating in cooperative R&D can be divided in the product market. The resource-based view
into two major classes: reasons related to R&D, suggests that a firm can be conceived as a port-
and reasons unrelated to R&D. There are two folio of core competencies (Prahalad and Hamel,
major R&D-related reasons: to enhance R&D 1990). Alliances can be viewed as opportunities
productivity through cooperation on R&D inputs for one partner to internalize the skills or com-
and to change the appropriability conditions of petencies of the other(s) to create next-generation
R&D outputs (Katz, 1993; Geroski, 1993). competencies (Hamel, 1991). Firms consist of a
Reasons unrelated to R&D include improved mar- knowledge base, and this knowledge—
ket access through partners and the collection of particularly technological knowledge—is often
government subsidies. ‘tacit’ (Polanyi, 1958) and not easily diffused
Past economic theoretical research that exam- across the firm’s boundaries. An organizational
ines how cooperation in the R&D input market vehicle, such as alliances, is required to effect
enhances R&D productivity focuses on three pri- this transfer (Kogut, 1988).
mary motivations for cooperation: fixed cost- This learning function of alliances becomes
sharing among R&D participants, the realization especially important when firms try to enter a
of economies of scale in R&D, and the avoidance new business, to redefine their core industries, or
of ‘wasteful’ duplication (Katz, 1986; D’Aspre- when they respond to shifting industry bound-
mont and Jacquemin, 1988; Choi, 1990; Katz and aries. Firms whose activities are beginning to
Ordover, 1990; Motta, 1992). All three are scale- cross industry boundaries must acquire knowledge
based motives and they imply that the principal from other organizations in other industries. In
purpose of cooperative R&D is to set cost- this context, cooperative strategies can become an
sharing rules. indispensable mechanism for learning (Westney,
The emphasis on cost-sharing arises from the 1988; Kogut and Zander, 1992).
assumptions made regarding the nature of the These learning-based arguments imply that a
firms’ capabilities and the structure of compe- key objective of cooperative R&D is complemen-
tition. This literature typically assumes that firms tary knowledge or skill-sharing among parti-
are symmetrical in terms of their capabilities or cipants. Complementary knowledge here is
knowledge, which implies that the cooperating defined as knowledge that, in combination, yields
firms come from a single industry. Firms seek to better R&D results. Examples of such skill-
achieve a single R&D outcome, and it is sharing include the combination of optics and
implicitly assumed that there is only one efficient electronics, which led optoelectronics and the
way to yield this outcome. The participant firms, development of fiber-optics communication sys-
therefore, benefit from this efficient, nonduplica- tems, and the fusing of mechanical and elec-
tive approach. The game is over once this out- tronics technologies producing the mechatronics
come is achieved. A basis for these assumptions revolution, which has transformed the machine
is the desire to obtain interesting equilibrium tool industry (Kodama, 1992).
outcomes from the game theoretic models. As a One benefit of sharing complementary knowl-
result, however, this literature only addresses a edge is that such sharing can correct market
limited range of cooperative activity. failures in the R&D input market. The market
In the organizational literature the motives for for R&D inputs such as research personnel and
cooperation among firms are examined more previous R&D results is imperfect and subject to
extensively, and under quite different assump- asymmetric information and opportunism (Arrow,
tions. Cooperation among firms can take many 1962; Katz, 1993). Moreover, the resource-based
146 M. Sakakibara
view literature argues that the procedures and Other frequently mentioned motives for
competencies utilized by R&D are likely to be alliances related to market access or reduction of
highly specific to organizations and the technol- the commercialization period are not the focus of
ogies they employ, and may often be embodied this article, since the cooperative R&D I examine
in organizational routines. Many competencies or occurs at the early stage of the R&D process,
assets needed to conduct R&D are therefore non- and additional R&D efforts and product market
tradable (Barney, 1991; Dierickx and Cool, 1989) competition typically follow. These two motives
even in the absence of opportunism. Cooperative are more relevant to the later stages of R&D.
R&D can be considered as a means to internalize
and combine complementary resources and
Heterogeneity of firm capabilities and
knowledge that firms possess to overcome these
motives for R&D cooperation
problems. Cooperative R&D is also helpful to
shorten research time as compared to the firms There have been some attempts to examine the
setting up their own research efforts from scratch underlying conditions which lead firms to cooper-
(Contractor and Lorange, 1988), as the acqui- ate in R&D. In this subsection, three major con-
sition of competitively significant competencies ditions, including transaction costs, appropri-
may be a slow and uncertain process (Milgrom ability, and capability heterogeneity, are
and Roberts, 1990). discussed. These three conditions are not neces-
Complementary knowledge can also enhance sarily mutually exclusive. Each emphasizes a dif-
innovative productivity (Teece, 1992). Kodama ferent aspect of R&D cooperation; therefore, they
(1992) noted that ‘technology fusion’ or the com- are best seen as complementary.
bining of existing technologies into hybrid The most frequently argued condition, which
technologies becomes increasingly important for determines the mode of cooperation, is transaction
innovation. He identified cross-industry coopera- costs (see, for example, Hennart, 1988; Kogut,
tive R&D as the most important element of this 1988). Major sources of transaction costs in coop-
fusion. Also, in order to commercialize the inno- erative R&D include investments in transaction-
vative new product or process in a profitable specific or relation-specific assets, uncertainties
and timely manner, firms must secure access to regarding R&D outcomes and the execution of
complementary technologies and complementary the contractual agreement (Pisano, 1991), and
assets on favorable terms (Teece, 1986). An costs to monitor and bond parties to an agreement
application of this line of argument is Sinha and (Kogut and Singh, 1988). Cooperation in R&D
Cusumano (1991), where various conditions of is assumed to economize on the costs of transfer-
R&D cooperation are analyzed under the assump- ring or exchanging knowledge. The transaction
tion that cooperation among firms with comple- costs argument, however, does not view coopera-
mentary skills and resources increases the prob- tive R&D as a means of knowledge creation, nor
ability of a successful outcome. does it address the learning motives (Kogut,
In the following argument, I focus on cost- 1988), which are key aspects of R&D
sharing vs. skill-sharing as the primary motives cooperation.
for firms to participate in cooperative R&D. A related basis for cooperation is appropri-
Another frequently mentioned motive to partici- ability conditions. Firms in industries with high
pate in cooperative R&D is to share and/or spillovers might be motivated to internalize exter-
reduce risks or uncertainties (Hagedoorn, 1993). nalities of R&D through the formation of R&D
The risk-sharing motive can coexist with the cost- consortia, and they might choose more hier-
sharing or skill-sharing motives, and it is difficult archical modes of cooperation over simple con-
to separate out its individual effects. In this arti- tractual relationships such as licensing. Appropri-
cle, I deal with government-sponsored R&D con- ability conditions might be useful to explain
sortia, which occur at the basic, or relatively differences in the willingness to cooperate in
early stages of R&D. I assume that the risk- R&D by different industry sectors. As Levin et
sharing motive, though important, is a secondary al. (1987) pointed out, however, there are many
issue here, as opposed to the more primary role other alternatives to improve appropriability con-
it plays in purely-private R&D cooperation which ditions.
typically occurs at the near-commercial stage. The resource-based view suggests that the
Capability Heterogeneity and Cooperative R&D 147
degree of heterogeneity in participating firms’ knowledge, which makes the agreement easier to
capabilities is another condition which leads firms achieve. Their capabilities are, therefore, likely
to cooperate in R&D. Capability heterogeneity to be homogeneous. Participants motivated by
is defined here as the breadth or diversity of cost-sharing might face fewer transaction cost
technological capabilities that firms possess. issues than skill-sharing cases, because cost-
Today’s highly sophisticated innovations often sharing motivated participants will have fewer
depend upon work across several areas of science asset specificity problems and uncertainties
and technology (Hagedoorn, 1993). Few firms associated with a research path. This transaction
have the breadth of knowledge required for such cost aspect, therefore, facilitates agreements
undertakings (Randor, 1991), and so a new com- among participants with homogeneous capabili-
bination of core competencies is necessary to ties.
build core competencies (Hagedoorn, 1995; Tyler The cost-sharing and skill-sharing motives are
and Steensma, 1995). not necessarily mutually exclusive. An R&D con-
The degree of capability heterogeneity can dis- sortium can pursue both motives simultaneously.
tinguish the different motives to participate in What I propose here is that the relative impor-
cooperative R&D. In the case of skill-sharing or tance of these motives can be distinguished by
learning-based R&D cooperation, what is the degree of capability heterogeneity among the
important is not only the outcome of the project, consortium’s participants. Thus I hypothesize:
but also the process of resource accumulation, or
learning in an R&D consortium. Participants with Hypothesis 1: The skill-sharing motive is
a skill-sharing motive might find it easier to reach relatively more important (than the cost-
an agreement to cooperate without a clear end sharing motive) in R&D consortia where the
result in mind than firms whose primary motive participants possess more heterogeneous capa-
for cooperation is cost-sharing. In addition, skill- bilities.
sharing is an important means for a firm to enter
a new business, implying that this motive is more Cost-sharing is generally assumed to be the objec-
likely in precompetitive R&D where conflicts of tive of cooperative R&D in much of the theo-
interests are less apparent. Moral hazard and retical economic literature, but there are serious
adverse selection problems will, therefore, be reasons to question this emphasis. Company out-
under control in this form of cooperation, lays on R&D that is closely related to cooperative
implying that R&D consortia motivated by skill- R&D projects typically comprise only a small
sharing can be sustainable without having a clear share of the company’s total R&D expenditure.2
agreement. Firms from different industries, there- Also, Shirai and Kodama (1989) documented that
fore, might find it easy to cooperate when their R&D consortia participants in Japan tend to be
motivation is skill-sharing, even though they fully large, listed companies. Therefore, even if sharing
recognize that participants become direct competi- fixed costs is a motive for R&D cooperation, it
tors in the target industry of an R&D consortium. cannot be due to capital constraints unless the
Also, the capabilities of participants in skill- scale of a project is very large. In some tech-
sharing ventures are likely to be heterogeneous nology fields, minimum efficient scale in R&D
so as to best combine complementary resources might be so large that a single company cannot
and knowledge. This implies that participants are conduct an R&D project on a technologically
likely to come from a wide range of industries. meaningful scale. Thus I hypothesize:
In contrast, cost-sharing, or scale-based R&D
cooperation, requires a relatively clearer under- Hypothesis 2: The importance of the cost-
standing of the objective and configuration of a sharing motive in firms’ decisions to partici-
cooperative R&D project, because the benefits of pate in R&D consortia is positively associated
cost-sharing and the realization of economies of with project size.
scale have to be understood by member firms
before the execution of the project. Participants
in R&D consortia motivated by cost-sharing are
likely to belong to a single industrial sector,
because they are more likely to have similar prior 2
Based on interviews with Japanese company executives.
148 M. Sakakibara
4
This data set was originally prepared for The Two Japans:
Reexamining the ‘Japanese Model’ of Competitiveness (Porter,
Takeuchi, with Sakakibara, forthcoming).
150 M. Sakakibara
Participants are typically large, listed companies ment (MITI) could be a potential source of bias
and, on average, the sales of frequent consortia in the answers. To minimize any biases, questions
participants are in the order of several hundreds were asked only about cooperative R&D projects
of billions of yen, although many small com- which have ended or reached the ‘near-
panies have also participated. completion’ stage. Questions which directly
evaluated the role of the government were mini-
mized. In addition, complete anonymity was
QUESTIONNAIRE DESIGN AND guaranteed. It turned out that responses were quite
SURVEY METHODS frank, and comments on questionnaires included
responses that were critical of the government,
Questionnaires to R&D consortia participants respondents’ own companies, and other participat-
were used to obtain the data for this article. ing companies. Therefore, it is reasonable to say
The questionnaire was aimed at high-level R&D that these answers reflected the honest opinions
managers who have supervised or participated in of the R&D managers in participating companies.
R&D consortia. In order to minimize misinter- There are, however, other potential biases that
pretation of questions, the questionnaire was pre- arise from the use of survey data. The methods
examined by several managers in industry and used to control for other such biases in the
government officials who have coordinated interpretation of the questionnaire responses are
R&D consortia. examined below in the analysis section.
The questionnaire’s unit of analysis is a Consortia participants were identified from the
company–project pair: a company’s answer to list of government-sponsored R&D consortia
questions relating to a particular R&D consor- mentioned earlier. 89 companies were asked to
tium. The questionnaire consisted of three parts. answer for 88 projects, which brings the overall
Part one focused on the motives for participating potential sample to 512, because many projects
in R&D consortia. Part two focused on issues had multiple participants whose responses were
relating to the design of the R&D consortium, all sought. There were 398 useable responses
including goals, industry participation patterns, from 67 companies concerning 86 projects, and
and organizational and coordination character- the overall response rate was 77.7 percent. The
istics. Part three focused on the outcomes of the projects covered represent 41 4-digit SIC indus-
projects, including both the perceived merits and tries. Some questions were left unanswered; there-
demerits, as well as on the overall evaluation of fore the number of effective responses per ques-
the project, and on the contribution of the project tion ranges from 355 to 398. Questions on
to the establishment of the participants’ competi- multiple projects conducted by a single company
tive position. In this article, the analysis concen- were typically answered by different R&D man-
trates on the selected results of parts one and agers, ruling out a bias by the same respondent.
two of the survey. Most answers were reported The selection of the questionnaire respondent for
on a 5-point Likert scale. For some questions, each firm was made by that firm’s contact person
respondents were asked to complement these at the JRIA. These contacts were asked to choose
numerical responses with detailed comments. This the most knowledgeable and highest-ranking R&
questionnaire was administered in July to D managers available who had participated in a
October 1993. particular R&D consortium.
Questionnaires were distributed to all com- Questionnaire respondents are mostly listed
panies who were members of the Japan Research companies, reflecting the fact that the majority of
Industries Association (JRIA), a nonprofit organi- the frequent consortia participants are typically
zation, and who had ever participated in govern- listed companies. Projects about which responses
ment-sponsored R&D consortia. JRIA was formed were obtained include world-famous ones such
by companies interested in building their R&D as the VLSI Project and the Fifth-Generation
capabilities, and its member firms come from a Computer Project, as well as more obscure proj-
wide range of industries. This organization was ects such as the coal gasification or processed
chosen in order to achieve a high response rate, food production technology-related projects.
and to obtain exact and objective answers. I followed a methodology used by Levin et al.
This organization’s affiliation to the govern- (1987) to analyze these answers. I treated ratings
Capability Heterogeneity and Cooperative R&D 151
along a 5-point semantic continuum as if they cipants’ (1 = not important, 5 = very important),
were interval data. This interpretation, rather than and two measures of the cost-sharing motives,
treating the data as ordinal, allowed me to make asked as ‘to share fixed costs among participants
comparisons among questions. Questionnaires and realize economies of scale in R&D’ and ‘to
were designed to ensure that cross-question com- avoid wasteful duplication of research by dividing
parisons would arise naturally in the minds of the tasks among participants’.5 Other motives
the respondents. The same scale, 1–5, was printed which are considered to be especially relevant
on each question. to participation in government-sponsored R&D
Although the use of semantic scales to assess, consortia in Japan, such as catching up with
for example, the importance of alternative motives advanced technologies already developed by over-
of R&D consortia participation introduces con- seas competitors, are included with those of cost-
siderable measurement error, more readily quanti- or skill-sharing. The correlation matrix of these
fiable proxies were not available. One could argue variables and all other variables used in this study
about the subjective nature of the data, since the is in Appendix 2.
scale of the responses is arbitrary, and may be Table 2 illustrates the general pattern of
quite nonlinear (responses might tend to concen- responses. In addition to the overall sample
trate on the middle score 3, or some might sys- means, it presents an analysis of variance calcu-
tematically favor high scores). There are many lated in two ways: one based on the difference
techniques available to control for differences among projects; the other on the difference among
among respondents in means and variances, but industries to which the projects belong. Industries
their application generally means abandoning one are aggregated into the 12 clusters proposed by
or more dimensions along which the data might Porter (1990).
be informative. For example, I am interested in It is found that firms perceive gaining access to
interconsortia or interfirm differences in answers complementary knowledge as the most important
to a single question; controlling for fixed effects objective of the project. Sharing fixed costs is
among respondents would vitiate such measures, one of the least important objectives. I conducted
since I expect a respondent’s mean score over a two-tailed t-test on the difference of mean
all questions to depend on his/her own consortia rankings between complementary knowledge-
or firm. Standardizing the variance of each sharing and other motives. The test is on the
respondent’s answers also raises similar problems: distribution of the difference between answers
the distribution of ‘correct’ responses is unknown using paired observations, where the null hypoth-
and it almost certainly differs among consortia esis is that the mean of differences is zero. The
or firms. Cockburn and Griliches (1987), for mean of the complementary knowledge-sharing
example, tried various transformations on the data objective is significantly different from that of
in Levin et al. (1987) to correct for these effects. the second most important objective, entering a
Their transformations did not appreciably change new business, at the 5 percent level, and it is
the performance of the variables. significantly different from all the other reasons
I examined the distribution of questionnaire at the 1 percent level.
responses to check if there is any consortium or The analysis of variance columns show that
industry which drives the result to one way or the importance of sharing complementary knowl-
other and confirmed there are no apparent ‘out- edge is robust among projects or industry clusters.
liers.’ The importance of this motive is not significantly
different across projects or industry clusters.
These results suggest that the importance of shar-
ANALYSIS ing complementary knowledge is pervasive. On
the other hand, there is substantial variation
Motives for participation in cooperative R&D
Firms’ motives for participating in R&D consortia
were examined by asking about the general objec- 5
Although the use of a single question to address the skill-
tive of the projects. There is a measure of the sharing motive could potentially bias this construct, this con-
cern is mitigated by management comments from question-
skill-sharing motive, asked as ‘to gain access to naire preexaminations which indicate that the meaning of this
the complementary knowledge of other parti- question was well understood.
152 M. Sakakibara
Table 2. General objective of the project from participants’ point of view:a Analysis of variance of differences
among projects and among industries
among projects and industry clusters on the participants,’ and the cost-sharing motive is meas-
responses relating to the objectives of catching ured as the average response to the questions ‘to
up with overseas competitors and entering new share fixed costs among participants and realize
businesses. This finding suggests that the impor- economies of scale in R&D’ and ‘to avoid wasteful
tance of these reasons has changed, most likely, duplication of research by dividing the tasks among
over time. Project and industry variations are participants.’ RELATIVE is defined as the differ-
significant for the cost-sharing and avoidance of ence of these two constructs.
wasteful duplication objectives. This result high- Since the scores of questionnaire answers may
lights the importance of analyzing the differences not follow the normal distribution, the full data
in capabilities of participating firms over various sample is split into subgroups according to the
projects. Catching up with domestic nonparti- degree of capability heterogeneity—homogeneous
cipants is not found to be an important reason to and heterogeneous—of the participating firms in
form R&D consortia, and this finding is robust the R&D consortia. The means of the scores for
among both projects and industries. the RELATIVE variable for each of the two
subgroups are then compared. These subgroups
were designated in several ways. In all of the
Motives of participation and capability
classifications, measures of the breadth of indus-
heterogeneity of participants
try participation are used as a proxy for the
In order to test Hypotheses 1, I constructed a degree of capability heterogeneity among parti-
variable, RELATIVE, which represents the relative cipants. It is assumed that the degree of hetero-
importance of the skill-sharing motive vis-à-vis the geneity between industries is greater than that
cost-sharing motive. The skill-sharing motive is within an industry. In other words, wider industry
measured as the response to the question ‘to gain participation is assumed to bring less overlapping
access to the complementary knowledge of other and potentially more complementary knowledge.
Capability Heterogeneity and Cooperative R&D 153
The first classification of capability heteroge- and 3-digit product count measures. The details
neity used to split the sample is obtained by of the diversity measures’ calculation and the
using the questionnaire responses to the question method of main business identification are
‘How wide was participation from other indus- explained in Appendix 3.
tries?’ (1 = from single industry, 5 = wide variety The results of this analysis are shown in Table
of industries), with responses of 3 or less classi- 3. The differences in the means of the RELA-
fied as homogeneous, and of 4 or more classified TIVE measure between the heterogeneous and
as heterogeneous. This split was determined by homogeneous subgroups are significant under all
the mean of the overall scores. subgroup classifications, and this significance is
The other classifications used to split the sam- at the 1 percent level for all four of the diversity
ple are obtained by calculating several measures
of the participating firms’ diversity of core busi-
nesses in each R&D consortium. The
heterogeneity/homogeneity distinction is deter- Table 3. Relative importance of the skill-sharing
motive vis-á-vis the cost-sharing motive and the capa-
mined by splitting the full sample in half by the bility heterogeneity of firms in R&D consortia
means of these measures. This calculation
requires the assumption that the firm’s core tech- Score: Relative importance of the skill-sharing motive
vis-à-vis the cost-sharing motive (RELATIVE)a
nology resides in its main line of business,
implying that the more diversified is the parti- Measures of Means of the scores in the
cipants’ industry mix, the more heterogeneous capability subgroupb
the technological capabilities of the participants heterogeneity of
become. In some consortia, a project consists of firms in R&D Homogeneous Heterogeneousc
several subprojects. The diversity of the whole consortia
project, therefore, may not reflect the extent of
Questionnaire 0.552 0.771**
participating firms’ actual interaction. One advan- response measured (0.08) (0.07)
tage of the classification based on the question- Palepu total entropy 0.448 0.798***
naire responses is that it reflects the ‘perceived’ measuree (0.07) (0.08)
heterogeneity in the participating firms’ capabili- Palepu unrelated 0.423 0.781***
ties, compensating this potential bias of the diver- entropy measure (0.08) (0.07)
sity measures. The diversity measures, on the Montgomery 2-digit 0.373 0.775***
other hand, give a more objective measure of the SIC measure (0.09) (0.07)
capability heterogeneity in R&D consortia. Montgomery 3-digit 0.414 0.763***
The use of ‘heterogeneity in industry back- SIC measure (0.09) (0.07)
ground’ as a proxy for capability heterogeneity
is a potential source of measurement error. Some Source: Author’s calculations from 362 responses.
a
The skill-sharing motive is measured as the response to the
industries might consist of diverse groups of firms question ‘to gain access to the complementary knowledge of
whose capabilities are highly differentiated, while other participants’, and the cost-sharing motive is measured
firms in different industries may have similar as the average response to the questions ‘to share fixed costs
among participants and realize economies of scale in R&D’
skills. The technological ‘closeness’ of industries, and ‘to avoid wasteful duplication of research by dividing the
however, is reflected in the SIC classification, tasks among participants’ (range: 1 = not important; 5 = very
and one could argue that this is what the SIC important). The relative importance of these two motives is
the difference of these two constructs. The range of this
classification is for (Griliches, 1992), supporting relative importance measure is from −4 to 4.
the validity of this proxy. Empirically, a better b
The means of the scores for the RELATIVE variable for
proxy is not readily available. subgroups are shown. Standard errors in parentheses.
c
T-Tests are comparisons of the means for two subgroups,
The diversity measures I use here are drawn homogeneous and heterogeneous. ***Significant at the 1%
from the diversification literature. In this analysis, level; **significant at the 5% level, *significant at the 10%
the diversity measures used in Palepu (1985) and level, using a two-tailed test.
d
Responses to the question ‘How wide was participation from
Montgomery (1982) are calculated for each other industries?’ (1 = from single industry, 5 = wide variety
R&D consortium by using the 3-digit SIC codes of industries), with responses of 3 or less classified as homo-
of the participating firms’ main businesses. These geneous, and of 4 or more classified as heterogeneous.
e
Explanations of diversity measures are in Appendix 3. The
measures are Palepu’s total (DT) and unrelated split is determined by the overall sample means of these meas-
(DU) entropy measures, and Montgomery’s 2- ures.
154 M. Sakakibara
measures. These results provide support for Another potential bias is the so-called ‘social
Hypothesis 1. desirability bias.’ One might give a high score
I conducted a sensitivity analysis by testing to the question which implies that smart people
alternative segmentations of the sample between or a good firm will respond with a high score.
homogeneous and heterogeneous. These alterna- For example, one might expect that responding
tive segmentations were obtained by splitting the with higher scores to skill-sharing motives will
sample differently such as by moving one answer lead him/her to be better perceived than if he/she
class to the other side or by using the median to responds with a high score to the catching-up-
split the sample. I found that the results are with-overseas-competitors motive. There is evi-
robust with respect to these changes. dence, however, that this bias is under control
It is worth noting that, as the results of Table in two respects. First, the construction of the
2 suggest, firms find that, on average, the skill- RELATIVE measure, and the analysis of the
sharing motive is more important than the cost- association of this measure with the difference in
sharing motive in R&D consortia. Table 3 reflects capability heterogeneity of consortia, eliminates
this finding, with the average score of the skill- the effect of this bias, which might appear on
sharing motive being higher than that of the cost- the difference of the ‘level’ of two questionnaire
sharing motive in both the homogeneous and responses, if any. Second, it is confirmed that the
heterogeneous subgroups.6 perceived success score mentioned above does
There are potential biases which might distort not increase over time, while the motive of catch-
these results. All of the questions were asked ing up with advanced overseas competitors
after the project was completed, or at the near- decreases over time, suggesting the respondents
completion stage. One could argue that the proj- are ‘rational.’8
ect’s success or failure might change the percep- The provision of government subsidies is
tion of the associated R&D managers towards it. another source of potential bias. In projects where
An organization’s past performance has been the government finances a significant proportion
shown to influence a host of managerial percep- of the budget, the cost-sharing motive may be
tions and actions (Milliken and Lant, 1991). For less important, since the government contribution
example, one can argue that if a project turned will ease the financial burden on participants. To
out to be a success, managers might give higher account for this potential bias, I split the sample
scores to skill-sharing motives relative to cost- into two according to the extent of government
sharing motives. To eliminate this bias, I financing, and carried out the analysis on the
regressed the scores of the relative importance subsample with a low degree of government
measure on the response to the question ‘What involvement.9 If this bias is significant, then the
is your overall evaluation of the project?’ (1 = level of the cost-sharing motive in this subsample
complete failure, 3 = so so, 5 = impressive would be expected to be higher than the case of
success), after confirming these two measures are the whole sample. This subsample yielded vir-
not correlated. I then took the residual and used tually the same results as ones in Table 3, con-
it as a relative importance measure to replicate firming that the relative importance of two
the analysis in the Table 3. This transformation
did not change the results, suggesting that the
perceived success does not affect the relative
of motivations could be assessed through a time-series analysis
importance of the two motives.7 of R&D consortia. Such an approach, however, would be
empirically limited to ongoing projects. Additionally, man-
agement concerns that government decisions relating to these
6
In the case where the sample is split according to the projects could be adversely impacted by negative responses
questionnaire response, the average score assigned to the skill- potentially adds an alternative bias.
8
sharing motive is higher in the ‘heterogeneous’ subgroup than This test is conducted by splitting the sample into three by
in the ‘homogeneous’ subgroup, while the average score decades of the starting year of the project and testing if
assigned to the cost-sharing motive has the reverse pattern. the difference of means of these subsamples are statistically
These patterns hold for the cost-sharing motive when the significant or not.
9
sample is split by using any of the diversity measures, but This subsample of projects includes the ones whose stated
the patterns for the scores assigned to the skill-sharing motive coverage by the government is less than 100 percent. This
vary depending on the diversity measure used. split, and the detailed explanation of the effect of the govern-
7
On a related note, firms’ motives for cooperation may also ment financing, is found in the section entitled Analysis:
change over a project’s lifetime (Doz, 1996). This evolution Effects of cooperative R&D on R&D spending.
Capability Heterogeneity and Cooperative R&D 155
motives is not affected by the extent of govern- robustness of the project size and heterogeneity
ment financing. variables.
Since the dependent variable is a discrete vari-
able which takes a value from 1 to 5 with 0.5
Relationship between the project size and the
intervals, ordered probit is a preferred way for
importance of the cost-sharing motive
this estimation. Because of the computer software
Regression models were estimated to examine the constraint, however, I could not conduct the
relationship between the project size and the cost- ordered probit estimation with 66 company
sharing motive as a test of Hypothesis 2. I use dummy variables. I conducted ordered probit esti-
the following specification: mations for the specifications without company
dummy variables, and obtained essentially simi-
COSTSHARING ij = a + b1 PJTSIZEj + b2 HET- lar results.
EROGENEITY j + Sb m COMPANYm + eij
Effects of cooperative R&D on R&D
The dependent variable, COSTSHARING ij, is the
spending
average of Likert-scale scores on the importance
of the two cost-sharing motives mentioned before, To see how the R&D consortia have affected
taken from firm i’s questionnaire response with R&D spending, companies were asked how much
respect to project j. I include several independent of their own money was spent on R&D related
variables; PJTSIZEj is the total project budget, in to the consortia project. Project-related R&D
real terms as of the project’s first year, for project spending is a firm’s R&D spending in project-
j; HETEROGENEITYj refers to capability hetero- related areas including its outlays in the R&D
geneity measures used in the previous analysis, consortium and additional R&D conducted at the
and they are included in some regressions to firm’s labs. R&D spending is measured here as
control for the effects of capability heterogeneity a percentage of the government outlay per firm on
on the importance of the cost-sharing motive as the project. 11 Earlier discussions with companies
outlined in Hypothesis 1; COMPANYm are com- indicated that firms would generally be willing
pany dummy variables included to control for and able to provide such percentage figures,
firm-specific effects such as the ease of R&D whereas they would not be willing to disclose
financing and other characteristics of the firms’ absolute expenditures for each R&D activity. In
industries. Hypothesis 3 predicts b1 to be positive. a consortium, the government precommits its con-
Table 4 shows the results of ordinary least- tribution to the project as a percentage of the
square estimations. Regression 1 shows that the total project budget. The total scale of the project
coefficient on the project size variable is positive is also typically precommitted by the government,
and significant at the 5 percent level, supporting but it is changeable as the project proceeds. Firms
Hypothesis 2. Regression 2 is conducted to con- pay the rest of the project’s expenditure, and they
trol for the consortia capability heterogeneity optimize in-house R&D spending related to the
effects. The coefficients of the diversity measures consortium. Table 5 shows the results of the
are negative and significant at the 1 percent level, responses to the question. On average, firms
consistent with Hypothesis 1. The coefficients on undertook private R&D spending equal to more
the project size variables remained positive and than 87 percent of the government’s budget allo-
significant at the 5 percent level. Table 4 reports cated to that firm. Table 5 suggests that govern-
the case when the Montgomery 3-digit SIC diver- ment-sponsored cooperative R&D does not neces-
sity measure is used. Other diversity measures sarily ‘crowd out’ private R&D.
yield similar results. In order to test Hypothesis 3, the relationship
Regression 3 shows these basic results do not between the relative importance of the skill-
change when company dummy variables are sharing motive vis-à-vis the cost-sharing motive
included. The F-test on the results of regressions
2 and 3 shows that the hypothesis that the com-
pany dummy variables are jointly significant is 11
This way of measuring private R&D spending might sound
rejected at the 5 percent level,10 suggesting the odd to U.S. readers, but this is a standard way of communicat-
ing with Japanese R&D managers. In government-sponsored
R&D consortia in Japan, government funding is typically
10
The F-statistic is 1.14, which does not exceed the critical allocated to each participant. A firm measures its R&D invest-
value of F66, 264 = 1.32 at the 5 percent level. ment as a percentage of this allocated fund.
156 M. Sakakibara
Table 4. Association between the size of the project and the cost-sharing motive (OLS, standard errors
in parentheses)
Dependent variables: the cost-sharing motivea
Note: ***significant at the 1% level, **significant at the 5% level, *significant at the 10% level, using a two-tailed t-test.
a
The dependent variable is the average response to the questions ‘to share fixed costs among participants and realize economies
of scale in R&D’ and ‘to avoid wasteful duplication of research by dividing the tasks among participants’ (range: 1 = not
important; 5 = very important).
Table 5. Private R&D spending on R&D consortia related R&D (as percentage of government budget)
Question: How much did your company spend your own money on this project related R&D?
Overall sample Frequency distributions: ( ) are Likert scales assigned to each answer
means
2.74 Didn’t spend 50% of Same amount Twice as much More than
(0.06) at alla (=1) government as government as government twice (=5)
budget (=2) budget (=3) budget (=4)
45 141 120 32 47
and R&D spending is examined by estimating cover all expenses, and firms also typically
regression models. In government-sponsored proj- choose to make in-house R&D investments that,
ects, R&D consortia exert two effects on R&D in their judgment, are closely related to the coop-
spending: one is the effect of the government erative projects. This R&D investment occurs
budget on the consortia, and the other is the effect because the activities of the R&D consortia are
of cooperation on R&D. Though it is difficult to only a part of the firm’s entire R&D program,
separate these two effects, I chose a subsample and private R&D competition typically proceeds
of firms that conducted cooperative R&D on a behind the cooperative R&D projects.
consignment basis; i.e., their R&D costs in the I assume that the effects of the government
consortia were supposed to be 100% covered by budget are the same among firms in this subsam-
the government, in order to control for the effect ple, and investigate how the relative importance
of government subsidies. For this type of project, of the two motives affected the firms’ own
firms have to spend their own money on the R&D spending. The regression equations have
project, because the government budget does not the following specification:
Capability Heterogeneity and Cooperative R&D 157
Table 6. The effects of cooperative R&D on private R&D spending after controlling for the governmental
budget effect (ordered probit, standard errors in parentheses)
Dependent variables: Project-related private R&D as percentage of government budget per firm on a project
Note: ***significant at the 1% level, **significant at the 5% level, *significant at the 10% level, using a two-tailed t-test.
158 M. Sakakibara
only feasible because of weak antitrust enforce- More empirical research on cooperative R&D
ment, and use this argument as a foundation of is necessary and should be encouraged. This pa-
asking further relaxation of the U.S. antitrust law. per illustrated the usefulness of using question-
This article showed that many R&D consortia naire results to answer economic questions, such
can be ‘interindustry’ in nature. The application as the relationship between motives for partici-
of antitrust law is less relevant for these types pation and R&D spending. This article also high-
of projects than for those motivated by cost- lighted the value of collecting original, compre-
sharing concerns because of the low concentration hensive data in order to understand a large
of participation by firms in a single industry. population of cooperative R&D projects. The
This article also showed that skill-sharing R&D future direction of the research includes further
cooperation is likely to be competition-enhancing, analysis at the project level, including the out-
because it tends to increase private, competitive comes of the projects and determinants of these
R&D spending in the target technology. More- outcomes. Firm-level analyses, such as the effects
over, if this form of R&D cooperation entices of R&D cooperation on firm-level R&D spending,
new entry into a line of business, this scheme is R&D productivity, and the spillovers among
even more procompetitive. R&D consortia participants and to nonparti-
There are limitations to this analysis. I used cipants, would be also important to evaluate the
the breadth of industry participation as a proxy whole effect of firms’ participation in cooperative
for the capability heterogeneity of R&D consortia R&D.
participants. There is a possibility that this proxy
picked up an alternative aspect of participant
variation: whether or not the firms are currently ACKNOWLEDGEMENTS
direct competitors in product market, rather than
if their capabilities are homogeneous or hetero- This article is based on my Harvard dissertation.
geneous. While the participants become direct I would like to thank Joel Baum, Richard Caves,
competitors in the target product market of R& Gary Chamberlain, Glenn Ellison, Drew Fuden-
D consortia in either case, being current direct berg, Zvi Griliches, Adam Jaffe, Tarun Khanna,
competitors may favor cost-sharing motives. Cur- Marvin Lieberman, Michael Porter, Yishay Yafeh,
rent direct competitors might be unwilling to Hideki Yamawaki and seminar participants at
share skills because of the potentially lasting Harvard, UCLA and MIT for this Special Issue
effect this sharing would have on competitors’ for helpful suggestions on earlier versions of this
capabilities, which implies that skill-sharing may paper. I would also like to thank the guest editors
have a negative effect on a firm’s current com- and two anonymous referees for their detailed
petitive position. In contrast, cost-sharing is a comments that considerably improved this paper.
one-time gain for all the participants, which might Ken Serwin, Aya Chacar, and Rajesh Chakrabarti
make current competitors more agreeable to shar- provided valuable research assistance. I am also
ing costs than to sharing skills. grateful to the Japan Research Industries Associ-
A more precise proxy of capability heterogen- ation, especially Toyoharu Sumikama and Akira
eity such as the sum of each participant’s techno- Numata, for their help in managing the survey. I
logical portfolio could also be used. This can be would also like to express my appreciation to
calculated from the patent data, for example, Chihiro Watanabe and Toshihide Kasutani at the
by constructing the R&D stock of each firm. Ministry of International Trade and Industry,
Unfortunately, for the Japanese firms, only very Japan for the coordination and helpful suggestions
recent data on domestic patents is electronically for the survey. I also wish to thank the 398 R&D
available, but this calculation can be done for the managers who responded to my survey. Financial
U.S. firms in the analysis of U.S. R&D consortia. support from the Harvard Business School
Another limitation might come from the use Division of Research and the Center for Inter-
of questionnaire results. Even though the ques- national Business Education and Research at the
tionnaire methodology is the only way to collect UCLA Anderson Graduate School of Manage-
a large sample of qualitative data, these data ment is gratefully acknowledged. This research
have limitations due to the subjective nature of was partly conducted when the author was a
the results. Special Researcher at the National Institute of
160 M. Sakakibara
Science and Technology Policy, Science and Dunning, J. H. and P. Robson (eds.) (1988). Multina-
Technology Agency, Japan. Any remaining errors tionals and the European Community. Basil
Blackwell, New York.
are my own. Fransman, M. (1990). The Market and Beyond:
Cooperation and Competition in Information Tech-
nology Development in the Japanese System. Cam-
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162 M. Sakakibara
163
164 M. Sakakibara
SO D
joined the project. I used 1963 data for the diversity = 1 − 2
analysis of the data in the 1960s and earlier, Mj
1972 data for the 1970s, and 1986 data for the j
1980s, due to the availability of the source.
where
Calculation of diversity measures mj = share of firms that are in industry segment
j, where j is measured at the 2- and 3-
Palepu entropy measures digit SIC code
Total diversity:
For the calculation, it is assumed that each firm
O
n has an equal share in an R&D consortium.
DT = Piln(1/Pi )
i=1