SUBJECT: MEDIA AND INFORMATION LITERACY House

Bahay Kubo – made of bamboo and woven nipa leaves

Meal
Evolution of Traditional Media to New Media Dulang – low table, eating with bare hands
1. Pre-Historic Age Petroglyphs – illustrations created by abolishing part of a rock
2. Industrial Age surface by abolishing part of a rock surface by incising or
3. Electronic Age carving
4. New Information Age
Cave painting – paintings or drawings of animals
LESSON 1 PRE-HISTORIC AGE
Dance – dancing before the gods
1. Food
2. Water 1. Rituals – culture, passage of a child becomes an adult
3. Reproduction 2. Giving birth
4. Shelter 3. Death
5. Safety from wild animals 4. Good Harvest

- life was simple Body Art – expressions (identification)

- each group or tribe deviced their own language
- Oral communication was the primary medium
LESSON 2 INDUSTRIAL AGE
Filipino Clothing
Male: Bahag or G- String - started in England and other European countries
Female: Tapis (for lower part of the body) - British started travelling by train
- machine and machine manufacturers
Arrival of the Spaniards
- they covered women with long skirts or saya, loose blouse, Canterbury Tales – by George Chaucer
men with camisa chino
- use of iron and steel
- new energy sources like fuel, coal, steam engines
 - new machines
- factory system, labor, and specialization
- transportation and communication were developed
- agriculture, forestry, mining, fishing, extraction of minerals,
and the like
- steam locomotive
1. Printing Press – apparatus for administering pressure
to an inked surface (second millenium)
- by German Johannes Gutenburg (1440)
2. Dry Plates – work of Desire van Monckhoven, the
collodion dry plate since 1855
3. Telegraphy – long-distant broadcast or textual or
symbolic messages
- by Samuel Morse (1837)
4. Telephone – tele-communications device that allows
many users to administer a conversation
- by Alexander Graham Bell (1876)
5. Phonograph – power-driven recording and
reproduction of sound, also called gramophone
- by Thomas Edison
6. Film – also called movie, motion picture, theatrical
film, or photoplay, series of immobile images (1890)
LESSON 3 ELECTRONIC AGE
- In the last quarter of 1800, Thomas Alva Edison tried all
kinds of experiments on electricity
- Cassette recorders were invented in the 1990s
- Betamax, video player with CD and DVD
- Television has gone a long way
LESSON 4 NEW INFORMATION AGE
- In the early 1980 there were no Microsoft, limited
applications, and programs
- After a decade, Microsoft Office, other applications and
programs surfaced. In 1998, cellular phones were invented.
- In 2000, cellphones became more compact.
- Laptops and social networking applications
RADIO
- Wireless networks and mobile communication
- Radio broadcasting
TELEVISION
- Entertainment, update, news
PCs
MOBILE PHONES
- Cellular phone into mobile phones
INTERNET
- The Internet provides for an interactive platform for
businessmen, companies, and corporations to perform
transactions and negotiations. Several applications such as
Skype, Viber, or WhatsApp can enable people to talk with each
other through its live, real-time features. Transactions are much Interpretation – you must document facts that are not
easier and at a swifter place. primarly known

1. Entertainment Quotation – using someone’s words directly

2. Business - citation is needed
3. Government transactions
Paraphrasing – using your own words to explain a given idea
4. Online applications
5. Research a. Respect the author’s intention.
6. Online shopping and purchase b. Do not change the author’s main idea.
c. Do not ignore the information that conflicts your thesis
Industrial Age
- secondary: manufacturing statement.
- tertiary: accounting, banking, finance, retail, business d. Content or context matters.

LESSON 4 INFORMATION LITERACY LESSON 5 TYPES OF MEDIA

“Knowledge is power.” PRINT

- Involves the use of physical medium

Information – knowledge that someone knows about a subject
- Publishing media
Knowledge – collection of information - Newspaper – newsletter, books, journal

Indicates of Information Literacy Two Main Divisions:

- determine the extent of information needed 1. Reporters – the ones who write
- access the information 2. Editors – assign the stories to the reporters
- functionality
BOOKS
Common knowledge – fact that is known by everyone
- Series of pages

MAGAZINES
 - Contain essays, stories, poems, etc by many writers with 3. Few advertisements
photographs and drawing
- Printing started in Asia, particularly China
NEWSLETTER - Reproduction of books
- Education was only available to the nobility
- Provides information - With printing, education became more man-based
JOURNAL - Reached all levels in society
- Newspaper was developed in sending news (news boys)
- Scholarly articles
- Research EXTRA

Values and Uses - Single sheet of broadcast paper

- Reporters are original researchers 1950s

- In-depth analysis on topic - Filipino comics
- Intended for academic audiences - Darna, Superman, Batman, Dyesebel
Authors: BROADCAST MEDIA
1. Academician - Transmits information immediately to the widest possible
2. Researchers audience
3. Professors - Most convenient
4. Scholars - Most improper
Language:
RADIO
1. Specialized language of discipline - Source of information
2. More complex writing style
Broadcasting – transmission of radio and television for
Graphics: general public
1. Charts, formulas, graphs
2. Serious appearances
Two Sources of Profit: Field of Education – administrative operation

1. Manufacture and sale Entertainment

2. Advertising medium
Media Convergence – merging of the three types of media
TELEVISION

- 1930 Print Media Broadcast Media

- Early ones were black and white
- 1970’s became colored
- all sizes
- electronic age New Media
FILM, MOVIE, MOTION PICTURE
Indigenous Sources
- Big screen
- Filipinos are known to be highly attached to different
NEW MEDIA superstitious beliefs.
- Basis for agriculture, food preparation, health care,
- Uses the newest means of communication, digital technology education, conservation
INTERNET UNESCO – United Nations Educational, Scientific, and
- Provides communication Cultural Organization
- Jeanette Cansing Serrano (former Chairperson)
ENIAC – first computers
1. Traditional Medicines and Health Care
CAI – Computer Assisted Instructions Dawak – ritual intended for couples to bear children
(Tingguian)
First Wave – agricultural
Ud-udong – to free a sick person from spirits that
Second Wave – industrial inhabit his or her body
2. Traditional Agriculture
Government transactions – data-based computers - the Philippines is an agricultural country
 3. Traditional Cultural Expressions 4. Journals
a. Music and Dances 5. Maps
b. Literature 6. Digital Sources
c. Weaving
- Library sources are still relevant today despite the advent of
4. Related Genetic Sources
the Internet
- different variations for each products

Republic Act No. 8371 – recognize, protect, and promote the Internet Sources – commonly known as the Net (1969)
rights of indigenous cultural communities Language – technical and symbolic ingredients or codes and
conventions
Indigenous Knoweldge – comes from traditional practices that
are passed on through generations Media Languages – codes and conventions
- unique to a specific culture or society
Codes
Indigenous – native; local; originating or produced naturally in
a particular region 1. Technical – sound effects
2. Symbolic – connotative, denotative
Library Sources 3. Written – headlines, captions
Roles of Libraries in the Society Conventions – usual feelings of viewers or audiences upon
1. Facilitators of information decoding
2. Custodians of National and Cultural riches Agenda-Setting Theory – media has the tendency to
3. Innovators of information-seeking practices manipulate its way
4. Facilitators of other activities
Media and Media Audience
Henry Ward Beecher – “..the library is not a luxury, but one
of the necessities of life.” - Media is powerless without the consumers

1. Books Two Faces of Audience (Potter, 2012)

2. Magazines
1. Human mind as machines – they are like robots that
3. Newspapers
receive information, decode them, and give meanings
Hashtag (#) – in order to promote exclusivity among Twitter LESSON 6 COPYRIGHT/FAIR USE/PLAGIARISM
users
Intellectual Property Rights – the right of an individual who
2. Interpretive Beings uses his creative intellectual faculties to produce something and
claim it as his own
Effects on the Audience
Copyright – set of rights granted to the author or creator of the
1. Physiological – focuses on the human brain, being a work, to restrict other’s ability to copy, redistribute, and re-
physical organ of the body. This programming refers to shape the content.
stimuli, whether positive or negative
2. Cognitive – concerns learning and how knowledge can Fair Use – limitation granted by copyright law to the author of
be altered by continuous exposure. a creative work
3. Affective – anchored by emotions
- media may trigger man’s emotional inclination
towards something he perceives LESSON 7 NETIQUETTE
4. Attitude – evaluative judgment which relates to
comparing an object to a standard 1. The right to suffrage
5. Behavior – is the overt action of people 2. Freedom of expression
6. Belief – falls under cognition
Citizen – person who owes allegiance to a government and is
- The angle of the audience being anti-social individuals entitled to its protection
because of media is also discussed.
Netizen – citizens who are part of the social media platform
Media and the Producers or Stakeholders

Stakeholders – persons or businesses that have invested

LESSON 8 BULLYING
money on something
Digital Divide – economic and social inequality with regards
Market – means of negotiation
to access, use of, or impact of information and common
Norms – customs technologies
Internet Addiction – excessive or poorly controlled LESSON 10 WEARABLE TECHNOLOGY
preoccupations, urges, behaviors regarding computer use
- Literally wearing the gadget
Cyberbullying – bullying using the net - around since the 1960s

Calculator wrist watch – 1975

LESSON 9 MASSIVE OPEN ONLINE CONTENT Google Glass – 2014

(MOOC)
Benefits of Wearable Technology
Virtual Self – upgraded version of yourself
1. Physical activity fitness
- the use of Internet has become limitless through the years 2. Enhanced social networking
- Learning is constant 3. Personal safety
- Teacher’s table is situated in front, and the students’ 4. Health care monitoring
armchairs are facing the teacher 5. General increased wireless connectivity

Distance Education – learning even without being physically

present with the teacher
LESSON 11 3D TECHNOLOGY
- MOOC is an online course that encourages people to interact
- 3D or three-dimensional
in order to share knowledge
- too realistic
Purpose: - 2D – height/width

1. Higher knoweldge Kinds of 3D

2. Workplace connection
3. Lifelong learning 1. 3D Display
2. 3D Printing
3. 3D Pens
LESSON 12 UBIQUITOUS LEARNING newspapers
- Internet and mobile phones
Ubiquitous – can be found almost everywhere
Print Media – trained journalists who studied to learn the
Global reach – getting information that are readily available principles of media writing
everywhere
News writing – factual and objective
- 5Ws and 1H
LESSON 13 MEDIA AND INFORMATION LITERATE Feature writing – journalists write about places to visit during
INDIVIDUAL: BETTER ECONOMIC summer complete with photos about scenic spots
OPPORTUNITIES

English Proficiency
LESSON 15 PEOPLE IN MEDIA
1. Listening
2. Speaking - areas in media:
3. Reading
4. Writing 1. Journalism – informs the public
5. Viewing 2. Advertising – endorses something
3. Public Relations – introduces something
Two Kinds of Jobs

1. Voice Job
2. Non-voice Job LESSON 16 DIFFERENT DIMENSIONS OF TEXT
INFORMATION AND MEDIA

Text – words used to create meaning

LESSON 14 PEOPLE AS MEDIA
Media – mass media which reach out to people in different
places
- Journalism, advertising, and public relations through
Information – knowledge about something
Text Information – interpreting words in order to generate
knowledge
Hashtag (#) – online trends Text information – can be tedious to look at. Words, numebrs,
and other symbols might not be effective for some to
Culture – component in connecting information to people understand
Denotation – literal interpretation of ideas or actual meaning - use of visuals like photos and illustrations

Connotation – idea or quality that a word generates aside from Design Principles and Elements
its original meaning
1. Contrast
Formal information – birth certificates, government records, a. Size
news report b. Color
- factual 2. Alignment
- word placement
Informal information – highly opinionated and subjected 3. Repetition
- reminder for important terms
Paragraphs – groups of sentences that is driven by a single
- more emphasis, highlighted
idea
4. Proximity
Lists – enumeration of anything under the sun

Tables – representation of data

LESSON 18 DIFFERENT DIMENSIONS OF VISUAL
Demographic Analysis – age, sex, and racial composition INFORMATION AND MEDIA

Disposition Analysis – mood or attitude Visual information – pictures and graphics

Knowledge Analysis – audience’s awareness about the topic Realism – what we see is absolute reality

Sources of Visual Materials

LESSON 17 PRODUCTION AND EVALUATION OF 1. Original Art – history

CREATIVE TEXT-BASED PRESENTATION 2. Photographs – memory
USING DEISGN 3. Prints – knowledge
Advantages of Visual Materials Design Elements

1. Effective for an illiterate receiver (academically 1. Point

challenged) 2. Shapes
2. Helps in oral communication 3. Valve
- establish recall a. Vertical – authority
3. Easy explanation b. Horizontal – relaxation
4. Simple presentation c. Diagonal – action
5. Prevents wastage of time 4. Texture – roughness or smoothness
6. Helps in quick decision 5. Balance
7. Popular 6. Unity

Disadvantages of Visual Materials Nine Multiple Intelligences (Howard)

1. Costly 1. Interpersonal
2. Complex presentation 2. Intrapersonal
3. Incomplete method 3. Visual Smart/Spacial
4. Wastage of time 4. Naturalistic
5. Difficult to understand 5. Mathematically smart
6. Problem for a general reader 6. Existentialist
7. Musical
Selection Criteria 8. Bodily
- visuals are highly subjective 9. Verbal

1. Catchy
2. Concise LESSON 19 DIFFERENT DIMENSIONS OF AUDIO
3. Comprehensive INFORMATION AND MEDIA
4. Convincing
- Music is everywhere
Audio – term relating to sound that is heard on a recording
broadcast

Radio – first and original broadcasting medium (1904-1922)

Modern devices – MP3 players

CD – store music or audio file

Hearing – process, function, or power of receiving sound

Listening – accurately receive and interpret messages