Social Media Marketing and SEO Details

Overview
Social media technologies are continuously transforming the ways
consumers interact with each other and with firms. These changes constitute
a fundamental shift in the marketplace--consumers have greater
opportunities to voice their opinions and connect with their peers, with
increased influence over marketers and brands. In this workshop, we
examine how organizations capitalize on social media and these consumer-
to-consumer interactions to support their marketing efforts. Specifically,
we’ll examine (a) how social media can be used to listen to consumers and
monitor their behaviour; (b) how to develop and deliver content that engages
consumers and is strategically integrated across platforms; and (c) how to
track the effectiveness of these efforts, (d) How to succeed with good SEO.
Finally, we’ll explore how to manage both the internal and external
dimensions of social media and SEO. We view these issues from a strategic
and a practical perspective, with a technical platform perspective.

After The Workshop:

This Workshop explores several aspects of the new Social Media
environment as well as technical SEO perspective , including topics such as
Social Media Research, keyword research we are going to use some tools for
Social Media Marketing and SEO which help you to have a better look at
Online Media aspect, When you complete this Workshop you will have a
richer understanding of the foundations of the new Social Media marketing
and SEO tactics and you will be able to rank your website landscape and
acquire a new set of stories, concepts, and tools to help you digitally create,
distribute, promote and price products and services.

email: digiinfy@gmail.com web: dignify.com

Day 1:
 Content Marketing
 Designing Content for online market place
 Distributing Content
 7A Framework
 Call-to-Action & Risk Reversal
 Content Marketing Channels
 Crafting a Content Marketing Strategy
 Ethics and Professionalism
 Plagiarism and Copyright Law
 Multimedia Content

 Integrated Marketing Communications

 What is IMC
 IMC Planning Process
 Steps of Effective Communications
 Consumer Information Processing
 Consumer Decision Making Process
 How Advertising Works – AIDA
 Consumer Approach to the Buying Process
 Marketing Communications Mix
 Crisis Management
 Paid/ Owned/ Earned Media
 Role of Paid Media in Social
 Importance of Earned Media in Social
 Managing Social Media

 Social Media Marketing

 Social Media Revolution
 #Socialnomics
 Social Pyramid

email: digiinfy@gmail.com web: dignify.com

  Social Network and Communities
 Attracting Attention Content
 Linking Content
 Motivating Action
 Using Social Media to learn about Customers
 Using Social Media for Co-creation
 Getting Used to Social Media Tools ( IBM Bluemix, Semantria,
Hashtagify.me, Boardreader, Klout)
 Social Monitoring
 Engagement Strategies
 Social Insight for Content Strategies
 Measuring Social Media ROI
 Real Time Marketing
 How to Develop ads for Facebook and Instagram?
 How to Develop ads for Twitter and Linkedin?
 Social IMC
 A/B Testing
 Security, Privacy and Governance
 Ethics in Social Media Marketing

 Influencer Marketing
 Influencer Marketing Strategy
 How to Find Influencers
 How to Engage Influencers
 How to Measure Influencer Marketing?

Day 2:
  Introduction to Search Engine Optimization
 History of Search Engine
 How search engine works

email: digiinfy@gmail.com web: dignify.com

  What is SEO
 What is SERP
 Need for SEO

  Keyword Analysis
  What is Keyword
 Importance of Keyword
 Types of Keyword
 How to use Keywords
 Keyword Spamming
 Keyword Stuffing
 Using Google Keyword Planner (GKP)

  SEO Architecture
 Designing according to Mobile
 Responsive of Website on different platforms
 Using HTTPs

  On page optimization
 Introduction to on page optimization
 Importance of on page SEO
 Factors Influencing on page SEO
 URL optimization
 Title tag optimization <title>
 Importance of Meta description
 Writing SEO friendly content
 Image optimization (Alt tag)
 Robot.txt creation
 Sitemap.xml creation
 Google Webmasters

email: digiinfy@gmail.com web: dignify.com

  Off page optimization
 Introduction to off page optimization
 Importance of off page SEO
  Backlinks
 Types of backlinks
 Creating Backlinks
 Methods of Creating Backlinks
 Web 2.0 Directory
 Listings on various local directories

  Testing and Correcting (SEO Audit)

  Google Analytics
 Google Webmasters
 Google Page Rank
 Using SEO tools (SEM rush , GKP, SEO Site check-up, ahrefs,
 Ubersuggest)
 Analytics
 A/B testing

  Algorithms
 Panda
  Penguin
 Hummingbird
 Florida
 Mobile
 Fred

email: digiinfy@gmail.com web: dignify.com

 
Hands-on Session

  Quiz
 
Interactive Q&A



Certification:Certificate of Participation will be provided to all the
 participants

E-books and  related study papers will be provided to all the
participants.

Workshop Duration: 2 days (12-14 Hours)

email: digiinfy@gmail.com web: dignify.com