SPORTS MANAGEMENT: EUROPEAN

FOOTBALL

ECTS US Credits Language of instruction

6 3 (45 contact hours) English

DESCRIPTION AND GOALS

The course examines the sport management system of European football (soccer). The main
goal is that students become familiar with the basic characteristics of the management of a
professional football club. In order to do so, different areas of management are explored,
together with the main tasks that underlie each one of them.

Real Madrid, F.C. Barcelona, Manchester United or Bayern Munich are perhaps the clearest
examples of successful models of sports management, although there are also others closer to
home such as Athletic Bilbao, which will also be examined during the course.

An essential element around which everything is structured, is that football is a game. Practical
activities outside the classroom will be organized with this in mind.

PREREQUISITES

No previous experience or qualifications in soccer required.

CONTENT

1. INTRODUCTION
2. FINANCIAL REALITY
3. FINANCING AND SPONSORSHIP
4. MARKETING AND COMMUNICATION
5. SPORTS MANAGEMENT
6. FROM EUROPE TO THE WORLD
7. INNOVATION AND ENTREPRENEURSHIP
8. CASE STUDY: ATHLETIC BILBAO
9. METHODOLOGY OF FOOTBALL TRAINING
 METHODOLOGY

The course will combine lectures with activities that require the active participation of the
students. Debates, oral presentations and group tasks will play an important part.

For the practical aspects of football, there will be visits to key sports facilities in the area, and
technical sessions on the field of play.

ASSESSMENT

-Participation: 10%
-Assignments: 10%
-Football Practice: 20%
-Group Project: 30%
-Final Exam: 30%

BIBLIOGRAPHY

BEECH, JOHN; CHADWICK, SIMON. The business of sport management. Prentice Hall, 2004.
BILL, KAREN. Sport management. Learning Matters, 2009.
CANO, OSCAR. El juego de posición del F.C Barcelona: concepto y entrenamiento. MCSports,
2012.
CANO, OSCAR. El modelo de juego del F.C. Barcelona: una red de significado interpretada
desde el paradigma de la complejidad. MCSports, 2012.
CANO, OSCAR. El modelo de juego del Real Madrid con Mourinho. MCSports, 2013.
CANO, OSCAR. Del Bayern de Munich al Bayern de Pep. MCSports, 2015.
CERVERA, ADRIÁN. Modelo organizacional-estratégico del entrenamiento de fútbol. MCSports,
2013.
GÁLVEZ RUIZ, PABLO. Economía, gestión y deporte. Aranzadi, 2016.
GUINDOS, DANIEL. La construcción metodológica del modelo de juego. Fútbol de libro SL
Editorial, 2015.
GODDARD, JOHN; SLOANE, PETER. Handbook on the economics of professional football.
Edward Elgar Publishing Ltd, 2014.
HAMIL, SEAN; CHADWICK, SIMON. Managing football: An international perspective. Routledge,
2009.
PANZERI, DANTE. Fútbol: dinámica de lo impensado. Capitán Swing, 2011.
PANZERI, DANTE. Dirigentes, decencia y wines. Sudamericana, 2013.
ROCA, ALBERT. El proceso de entrenamiento en el fútbol. MCSports.
TAMARIT, XAVIER. ¿Qué es la periodización táctica? MCSports, 2009.
VAN DER BURG, TSJALLE. Football business: How markets are breaking the beautiful game.
Infinite Ideas Limited, 2014.

Articles:
SPORTS BUSINESS GROUP. Annual Review of Football Finance-Revolution (Highlights). Deloitte,
2015.

▪Note:
1. Class attendance is essential in all courses. Therefore, it will be checked daily. Missing
classes will negatively affect the student’s final grade.