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PART ONE

OVERVIEW

CHAPTER – 1 Recognition of Need

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Chapter1
Recognition of Need
1.1 Introduction

ICI Bangladesh Manufacturers Limited changed into a subsidiary of world famend multinational
ICI Plc. And become an indexed public limited enterprise under Dhaka Stock Exchange. In 1992
ICI Plc. Divested its shareholding via a management buyout and the enterprise call was changed
from ICI Bangladesh Manufacturers Limited to Advanced Chemical Industries (ACI) Limited.
ACI Formulations Limited, a subsidiary of ACI, have become a public listed enterprise via direct
listing and ACI Limited stands for the name “Advanced Chemical Industries limited” which
refers that they commenced their business with Pharmaceutical goods. After that they spread one
of a kind brunches of product lines inside their operation. ACI formulation Limited (ACI FL) is a
subsidiary of ACI limited, located at Gazipur in the out skirt of Dhaka. ACI FL manufactures
majority of the products of ACI Strategic Business Limited except for the Pharmaceutical
Division. The factory is equipped with the state of the art facilities for product formulations and
process innovation. These include modern computerized equipment like HPLC and GLC.

Since its inception in 1967, ACI Aerosol has been the primary preference for consumers in
Bangladesh. To ensure world magnificence efficacy and protection for humans, chemical
substances are obtained from world famend Japanese company: Sumitomo Chemical and Co.
Ltd. The effort to make certain the highest satisfactory has helped ACI Aerosol turn out to be
THE MOST EFFECTIVE INSECT KILLER. To meet the requirement of consumers of different
socio - economic groups, ACI Aerosol is available all around the country in five different sizes.
They are: 800 ml, 475 ml, 350 ml, 250 ml, and 125ml.

ACI launched its ‘ACI Cockroach Spray’, the first ever domestically manufactured Cockroach
killing Spray, in June 2008 with an objective of giving people relief from the risk of
Cockroaches. This product has made the whole technique of killing Cockroaches safer,
considering that using conventional products like powders and chalks are dangerous for health.
Efficacy of the product is very excessive and it lets in clients to eliminate cockroaches quickly.
Besides higher efficacy, ACI Cockroach Spray comes with a hunting nozzle, making its
application safe, convenient, and effective. ACI Cockroach Spray is available in two different
packs: 475ml and 250ml.

1.2 Present System

1.2.1 Organization
Organization implies shape and order. It is the arrangement of additives that allows to attain
objectives. ACI enterprise limited structure is given below. ACI aerosol organisation managed
by way of their more than 300 professional and skilled manpower and a big rapid over eighty
vehicles.
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1.2.2 Category
ACI limited has some working category -

 Innovative production.
 Marketing strategy.
 Human Resource (HR).
 Commercial Department.
 MIS Department.
 Training.
 Administration.

 ACI Aerosol is produced through a unique process of production and quality checking. The
Formulation Factory of ACI Aerosol is situated in Rajabari, Gazipur. This factory was
established with the technical collaboration of UNDP. The product is one of its kinds with
unique fragrance and mosquito killing ability. It is fully free from any environmentally
perilous material like CFC. ACI Aerosol has four different pack sizes. They are: 250 ml,
350ml, 475 ml and 800 ml.

 Being a developing country, the consumer brand product market and at the same time, the
consumer product industry of Bangladesh is growing. In this growing market, ACI has been
able to maintain its growth through its innovative marketing strategies. In Bangladesh, ACI
introduced the concept of quality management system by being the first company to achieve
ISO 9001 certification that reflects its commitment to quality in every aspect of business.ACI
covers the health care community of whole Bangladesh based in both urban and rural
markets, through its 18 strategically located depots.

 ACI HR works with a vision for creating a work-environment to foster creativity, innovation
and productivity for achieving business excellence through dynamic and dedicated people.

 Commercial Department of ACI is one of the most vital functional departments of the
Company which deals with the supply chain activities of ACI.

 MIS branch of ACI ensures the overall IT related helps for the company. This branch
manages a easy operation of software program’s, hardware hassle shooting and business
databases associated with sales and inventory. The MIS department is composed of
knowledgeable and professional programmers and software program developers. MIS affords
customized report and information evaluation to the management to facilitate powerful
selection making

 ACI has three conference halls in the ACI Centre. Mainly these halls are use for training
session. But these halls are also used for different events, millad, conference, hopes programs
and many others programs. Arrange those programs and schedule time is maintained by
administration department. For each program need to book conference halls before 2 day

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Fig 1.1 Organization Structure of ACI limited

Chairman

Managing
director

Executive Executive Executive Executive


director director Supports
director director
consumer Agribusiness logistics pharmaceuti
brands
cals

Consumer Brand Mobile Foods International Finance


brands commodi
core ty

Communicati
Business General on
director Manager,
sales

Human
Regional sales
Head of resource
manager
marketing

Management
Zonal manager information
PM system

Territory sales
manager Distributi
BM on

Sales
Executives Representatives

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Fig 1.2 Organization Structure of ACI Aerosol limited

Managing director

Executive director

Business manager, cc & PH

Sales Product Manager PD


manager manager & RA

Area manager Product officer Product development


officer

Marketing officer

Sales officer

 Administration processes the account section and the management section. They deal with
the cash flow management system of the company.

1.2.3 Working Procedure


Chemicals are received from world renowned Japanese organisation: Sumitomo Chemical and
Co. Ltd. The attempt to make certain the highest exceptional has helped ACI Aerosol emerge as
THE MOST EFFECTIVE INSECT KILLER. To meet the requirement of clients of different
socio - economic organizations and ACI Aerosol produce in Formulations Unit which positioned
in Rajabari, Sreepur, Gazipur . For manufacturing the use Aspire Aerosol Filling Machines,

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Capacity: 5000 To 25000 Cans/eight Hours, five To 10 Hp . Active elements are
Permethrin(C21H20Cl2O3) & D-Phenothrin (C23H26O3) the ones imported from Japanese
business enterprise and all other local substances wich used to manufacture ACI aerosol .Aerosol
is to be had all over the united states in 5 unique % sizes. They are: 800 ml, 475 ml, 350 ml, 250
ml, and 125ml.At the very first ACI arosol is manufactured inside the manufacturing facility then
from the factory 1/2 of the quantity of aerosol is despatched immediately to the distribution
points and then to the stores by using a few rented cars and relaxation half of of the amount of
aerosol is despatched to depots to store. When in want then from the depots to distribution point.

1.2.4 Mission Statement


ACI's Mission is to enrich the quality of life of the people through responsible application of
knowledge, technology and skills. ACI is committed to the pursuit of excellence through world-
class products, innovative processes and empowered employees, to provide the highest level of
satisfaction to our customers.

1.2.5 Vision Statement

 Provide products and services of high and consistent quality, ensuring value for money to
our customers.
 Endeavour to attain a position of leadership in each category of our businesses.
 Develop our employees by encouraging empowerment and rewarding innovation.
 Ensure superior return on investment through judicious use of resources and efficient
operations, utilizing our core competencies.

1.2.6 Goal

 Quality
 Customer Focus
 Innovation
 Fairness
 Transparency
 Continuous Improvement

1.3 Problem Identification


There are some initial problems found in this organization -

 Packaging is not very appropriate for market.


 Trade offer aren't checked by means of employees.
 They don’t give sufficient provide for customers.
 Monitoring system isn't very well.
 Sales representatives aren't sufficient.
 They don’t give sufficient facilities for their buyer.

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1.4 Initial solution of the problems
There are some recommendations for ACI Aerosol-

 Packaging should be improved. Like packets size, design, color etc.We offer you several
types and forms of packaging such as: straight, flat base, quad-welding

 Trade offer should be checked and doing something different from its competitor may help
the brand to remain strong. The trade price of the ACI Aerosol Insect Spray 275 Ml Tk 305
where Mortein 450ml Tk 270. It is therefore, the price gap between the ACI Aerosol and
others Aerosol brands was high. Retailers purchase lower trade priced products.

 More cut price provide for its clients have to be provided. Consumer Offer .They need to
provide 15% -20% cut price for a sure time for customers at the same time as other logo
don’t deliver . Generally the primary and closing week of every month is taken into
consideration as the buying cycle for aerosol.

 An effective monitoring device have to be implemented. We have found ACI marketplace


share turned into very low. While we have been asking to retailers, they complained for
irregular monitoring.SR (Sales Representative) and distributors didn’t come often for
imparting ACI aerosol. It is therefore, others aerosol logo got danger to grab that
marketplace.

 More cognizance wished of its communication with the retailer, sales consultant. They ought
to heir more income representative for selling product and communicate with the customers.

 Buyers should provide much priority .Like they ought to provide sufficient information of the
product. Sample must send to the buyers. And particularly the satisfactory price ought to
provide to the buyers that they are able to afford. And product ought to supply in given time
is likewise developed.

1.5 Conclusion

Working capital management is one of the most vital finance functions for any manufacturing
employer. ACI Ltd as one of the largest business enterprise of the Bangladesh. has to manipulate
working capital for maintaining quality activities and growth profitability. It keeps different
types of stock level for different inventory degrees and manage massive quantity of cash,
receivables and payables. As a result ACI Ltd faces many troubles in determining finest guiding
principle of working capital management. So ACI Ltd can lessen stock periods, receivables
period, and day by day income first-rate and accelerate sales extent to make certain efficient
WCM policy.

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