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SOCIAL

MEDIA
Planner

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DOWNLOAD!

SLAYITSOCIAL.COM
Branding Checklist 1
Brand Name

_________________________________________________
Mission Vision

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Target Market Long Bio

_________________________________________________

Short Bio

_________________________________________________
Brand Voice
Persona Tone & Manner

Language Purpose

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Branding Checklist 2
Logo

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Alt Logo Submark

_________________________________________________

Color Palette

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Fonts
1.

2.

3.

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SM Account Tracker
Username:
Password:

Username:
Password:

Username:
Password:

Username:
Password:

Username:
Password:

Username:
Password:

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Content Calendar
30 Days

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Posting Schedule

Time:
Number of post:

Time:
Number of post:

Time:
Number of post:

Time:
Number of post:

Time:
Number of post:

Time:
Number of post:

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Hashtags
Topic:
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Hashtags:

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Topic:
_________________________________________________

Hashtags:

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Topic:
_________________________________________________

Hashtags:

_________________________________________________

Topic:
_________________________________________________

Hashtags:

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Daily to-do list

1-2 posts Post a photo on your feed


Find and like 10 pages Share 1-2 stories
Like 5 posts per page Like, comment on, and save as many
Comment on at least 10 posts posts as you can (from your newsfeed)
Send a PM to 5 people/pages Engage with 5 hashtags
Follow 5 ideal clients
Send a DM to 5 new followers

1-3 tweets
5 reTweets
Follow 10 new people Create a new pin/week
Like and comment on 10 tweets Share it on social media
Send a PM to new followers Add 10 new pins on your board
Follow 5 Pinners

1-2 posts/week
Connect with 5 new people Post 1-2 videos/week
Follow 5 companies Share a sneak peek on social media
Like and comment on 5 posts Subscribe to 5 channels
Reblog 5 blog posts on your newsfeed Like and comment on 2 videos per account
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Weekly Monthly
Track ad campaigns Collect monthly stats
Check anaylytics Distinguish previous month's success
Create a posting sched for the week Study competitors' strategies
Check competitors' best-performing post Reseaech upcoming news and events

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Page Stats

Page likes/
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_________________________________________________

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followers
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JANUARY
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FEBRUARY
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MARCH
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APRIL
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MAY
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JUNE
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JULY
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AUGUST
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SEPTEMBER
_________________________________________________
OCTOBER
_________________________________________________
NOVEMBER
_________________________________________________
DECEMBER
_________________________________________________

SLAYITSOCIAL.COM
Planner
GUIDE &
IDEAS

FREE
DOWNLOAD!

SLAYITSOCIAL.COM
Branding Checklist 1
Brand Name

<insert brand name here>


_________________________________________________
Mission Vision

<a statement that defines the company's


<a statement that describes the desired
business, its objectives and its approach to
future position of the company>
reach those objectives>

_________________________________________________
Target Market Long Bio
<who are your customers and where are
they located>
_________________________________________________
<tell people about your brand/company,
Short Bio what you do, how will you help customer,
etc>

<use your elevator pitch>

_________________________________________________
Brand Voice
Persona Tone & Manner
<personal, humble, direct, honest,
<friendly, playful, inspiring, etc.>
etc.>

Language Purpose
<simple, complex, savvy, etc.> <sell, motivate, educate, etc.>

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Branding Checklist 2
Logo

<insert logo here>

_________________________________________________
Alt Logo Submark

<a shorter version of your main logo. <a simplified version of your main logo, to
Alternative logos are the variations of your use it as social media profiles picture,
main logo and it can be for example logo favicon, footer logo, on business stationery
without the tagline, a stacked version, icon, or other graphics. Submarks are usually in
badge and so on> geometric shapes like circles, rectangles,
triangles, squares etc>

_________________________________________________

Color Palette
<select colors that look good together>

_________________________________________________

Fonts
1.

2. <do not use too many fonts>

3.

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Content Idea
30 Days
tell people
go behind share a
about your post a tutorial ask a question
the scenes personal story
product

post
share your tell people to
share your facts/news shoutout
morning sign up to
favorite book about your other brands
routine your email list
industry

tell people give your


share a quick post
how you audience a answer FAQ's
tip testimonials
started gift

post a fill in post about


tag your share a
share a quote the blank events you're
clients success story
statement going to

show
someone thank your share your
go live share a joke
using your followers contact info
product

share a ask audience share content


share a loss or host a poll
charity you've what they from someone
a failure
partnered with need else

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Helpful Tools
SCHEDULING TOOLS
Hootsuite
Loomly
Social Sprout
Buffer
Planoly
Everypost

FONT STYLE EDITOR


Instagram Fonts
IGfonts.io
Lingojam

CONTENT MAKER/PHOTO EDITOR


Canva
Over
Easil
Adobe Lightroom

COLOR CHART
workwithcolor.com

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