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Master of Business Administration

Course Pack
for

Marketing Research and Analytics


MBA 3042M

Trimester III, February to April 2020

Faculty Teaching
Dr. Vinod Sharma

Institute of Management
CHRIST (Deemed to be University), Delhi NCR
INDEX

PAGE
S. No. PARTICULARS
NO.

1 ABOUT THE COURSE 01

2 SESSION PLAN 02

3 CO-PO MAPPING 8-12

ASSIGNMENTS

4 EVALUATION RUBRICS 13 to 27

AND EXAMINATION PATTERN


MISSION STATEMENT
(CHRIST - INSTITUTE OF MANAGEMENT)
To develop a community of socially responsible, creative and enterprising leaders to operate
in a knowledge-based, globalized and dynamic world

COURSE LEVEL OBJECTIVES

Mapped to CHRIST Graduate


Course Level Objective Code
Attribute
KNOWLEDGE
1 Domain Knowledge Domain Expertise CLO1
2 Knowledge Application Knowledge Application CLO2

SKILL
1 Problem Solving Skill Problem Solving Skill CLO11
2 Research Skill Research Skill CLO12
3 Analytical Skill Analytical Skill CLO13
4 Creativity Creative Thinking CLO14
5 Practical Skill Practical Skill CLO15
6 Decision Making (VUCA*) CLO16
7 Presentation Skill Verbal Skills CLO17
8 Report Writing Skill Verbal Skills CLO18

ATTITUDE
1 Team Work CLO21
2 Scientific Temperament CLO22
3 Global Perspective Global Perspective CLO23
4 Social Responsibility Social Sensitivity CLO24
5 Ethical Outlook Personal Integrity CLO25

* VUCA: Volatility, Uncertainty, Complexity and Ambiguity