PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER
1. Unavailability of nannies No need to ask for help. PROPOSITION Core values of the team. SEGMENTS and senior citizen/ care Search - View profile - 24*7 trained domestic We are not just another 1. Families takers Select domestic help help with round the clock maid agency. We have 2. Parents customer support. strong ethics where 2. Unorganized market Aggregating the domestic 3. Office spaces and Interview videos and employees come first. place of maids and cooks help professionals under residential societies one platform to make customer reviews about hiring our trained domestic help No renewal fees and free KEY METRICS replacements if the CHANNELS service is unsatisfactory SMS Alerts NPV Emails IRR App Notifications(Once Visit Rate Downloaded) Prospect Rate/Lead Rate TV Advertisements Offer Rate Newspaper Advertisements Take Rate/Conversion Posters/Banners/Hoardings Rate Leaflets Cost per Impression Event Sponsorships Cost per Visit Referral Programs Cost per Prospect Cost per Offer EXISTING HIGH-LEVEL EARLY ADOPTERS ALTERNATIVES Return on Marketing CONCEPT 1. Unmarried IT 1. People are hiring Investment Hirify = Ola/ Uber of professionals and college domestic help through Customer Acquisition Cost domestic help students staying alone , maid bureaus or reaching away from family out to their friends/ Retention Rate 2. Single parents relatives who have already Net Promoter Score hired a domestic help. 3. Dual Income household Activity per Salesperson in a nuclear family and 2. BookMyBai Bounce Rate grandparent family setting Exit Rate 4. Patients Return on Ad Spend
COST STRUCTURE REVENUE STREAMS
Branding - around 2 lakhs (one time investment) Child care/Elderly care at Rs.500/day, Rs.2500/week, Rs.7500/month, Rs.82,500/year Legal Procedures - 3 lakhs Cook at Rs.180/day, Rs.900/week, Rs.2700/month, Rs.29,700/year IT Infrastructure and development - 10 lakhs Maid at Rs.80/day, Rs.400/week, Rs.1200/month, Rs.13,200/year Operational Cost(Space rent, promotion and marketing, salary of employees, training and development, IT maintenance and support) - 13.13 crores Miscellaneous expenses - 15 lakhs Lean C anvas is adapted from The Business Model C anvas (BusinessModelGeneration.com) and is licensed under the C reative C ommons Attribution-Share Alike 3.0 Un-ported License.