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My First Product - My First Canvas

PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER


1. Unavailability of nannies No need to ask for help.
PROPOSITION Core values of the team.
SEGMENTS
and senior citizen/ care Search - View profile - 24*7 trained domestic We are not just another 1. Families
takers Select domestic help help with round the clock maid agency. We have 2. Parents
customer support. strong ethics where
2. Unorganized market Aggregating the domestic 3. Office spaces and
Interview videos and employees come first.
place of maids and cooks help professionals under residential societies
one platform to make customer reviews about
hiring our trained domestic help
No renewal fees and free
KEY METRICS replacements if the CHANNELS
service is unsatisfactory SMS Alerts
NPV
Emails
IRR
App Notifications(Once
Visit Rate
Downloaded)
Prospect Rate/Lead Rate
TV Advertisements
Offer Rate
Newspaper Advertisements
Take Rate/Conversion
Posters/Banners/Hoardings
Rate
Leaflets
Cost per Impression
Event Sponsorships
Cost per Visit
Referral Programs
Cost per Prospect
Cost per Offer
EXISTING HIGH-LEVEL EARLY ADOPTERS
ALTERNATIVES Return on Marketing CONCEPT
1. Unmarried IT
1. People are hiring Investment Hirify = Ola/ Uber of professionals and college
domestic help through Customer Acquisition Cost domestic help students staying alone ,
maid bureaus or reaching away from family
out to their friends/ Retention Rate
2. Single parents
relatives who have already Net Promoter Score
hired a domestic help. 3. Dual Income household
Activity per Salesperson
in a nuclear family and
2. BookMyBai
Bounce Rate grandparent family setting
Exit Rate 4. Patients
Return on Ad Spend

COST STRUCTURE REVENUE STREAMS


Branding - around 2 lakhs (one time investment) Child care/Elderly care at Rs.500/day, Rs.2500/week, Rs.7500/month,
Rs.82,500/year
Legal Procedures - 3 lakhs
Cook at Rs.180/day, Rs.900/week, Rs.2700/month, Rs.29,700/year
IT Infrastructure and development - 10 lakhs
Maid at Rs.80/day, Rs.400/week, Rs.1200/month, Rs.13,200/year
Operational Cost(Space rent, promotion and marketing, salary of
employees, training and development, IT maintenance and support) -
13.13 crores
Miscellaneous expenses - 15 lakhs
Lean C anvas is adapted from The Business Model C anvas (BusinessModelGeneration.com) and is licensed under the C reative C ommons Attribution-Share Alike 3.0 Un-ported License.

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