Colegio de Sta.

Teresa de Avila

Saccharine Bites

Venice Grand Canal, Taguig City

saccharinebites@gmail.com

October 01, 2019

Abadilla, Althea Dominique

Bondad, Julia

Cervantes, John Mark

Lazo, Norelle Aki

Llamas, Kimberly Kyle

Lumbre, Hazel Lyn

Soliven, Cathleen

Viernes, John Carlo

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TABLE OF CONTENTS

Executive Summary………………………………………………2

Description of the product………………………………………...3

Definition of the Market……………………………………………4

Positioning Strategy……………………………………………….

Pricing Strategy……………………………………………………

Distribution Strategy……………………………………………....

Analysis of the competition……………………………………….

Organizational Structure………………………………………….

Organizational Chart…………………………………………….
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EXECUTIVE SUMMARY

Objectives:

•To create Healthy snacks or desserts which are both affordable for our customers

and are easy to create.

•By being recognized as legit entrepreneurs, our product can manufacture on a

larger scale.

•To create products that are Profitable.

•By creating food products that are appealing and satisfying to our customers, our

products will be Appetizing.

Vision:

To promote our products to customers or consumers by creating appetizing food

products and by utilizing our business strategies in order to manufacture our

products on a larger scale.

Mission:

By creating new, innovative, healthy and affordable food products that every

customer will enjoy to their satisfaction, our products can advocate the populace of

our country to attain a healthier lifestyle

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DESCRIPTION OF THE PRODUCT

The Saccharine Bites has been established last August 2019. As what the owners

observed now a day, sweet treats like our products has been extremely moving in our

current season. Development of a new product has been our main goal. Saccharine Bites

was named after being excessively sweet and so as the products were all sweet.

The products were innovated by the owners who were formerly studying in St.

Theresa School of Novaliches. After several researches we've came up different products

that will surely satisfy everyone's cravings. Food Industry has been closed to the hearts of

the owner and that enables them to create this kind of business to touch the hearts of every

sweet tooth. The goal of this business is to let the customer be extremely satisfying with

these excessively sweet products. The products were freshly made, and the owners ensures

that Saccharine Bites will always be up for every craving of their clients.
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Location

We choose this location Garden Villas, 1630 Upper McKinley Road McKinley

Hill, Cluster B, Taguig, 1630 Metro Manila because this place contains a large amount
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of our target consumers preferably those who love sweet baked products. We decided to

put our business here because most of our consumers can afford the product.

DEFINITION OF THE MARKET

Mostly customers always look forward to every market they got in to or in some

market that they've bought something in it, but the main problem is how do they become

consistent in buying your products? How do they become satisfied with the quality of the

product that they bought in your store? Now let’s do some ways to solve the main problems

of businesses holder.
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First is you must aim to the good qualities (it should be trusted by many) of the

recipes that u will put in the food you'll sell. Make sure that you have chosen skilled

workers to do the work inside your factory. You should have a high-tech machinery that

will make a good texture, mixture, and taste of your product. Lastly you should always

make sure that every process of the product is secured.

The target customers are anyone whose love to eat sweets specially children. We

will communicate with them by creating pages in different social media sites and by putting

ads (To com) to promote it nationwide (So that all my target customers will become aware

that we have the product that will satisfy their appetite). Provide some promos that every

holiday we'll be 35% off so that a lot of customers will have a chance to afford it. We will

give my customers (specially suki) a loyalty card that will give them a chance to have 2

free products from the store if they bought something 8 times in the following dates.

Communicate with products owner and offer them a partnership so that we could

have a supply of my needed recipes for making my product. 12 hours will be an excellent

time for the store, but we should have a substitution of workers every 6 hours

We will also communicate with the agencies that is holding people for job searching

but at the same time we will tell them to filter the employees so that we can get the good

one and after hiring, offer them a free training for making the product and how will they

manage it in order for us to have a successful flow of the business. Since it's just a small

business we will pay the workers every 15th day of the month which they will be given

40% of the sales divided on how many they are. We will do the book keeping and the
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marketing, and let my first-class workers to do the selling, second class if for the ordering,

and the third one is for the shipping. They will be rank based on their improvements,

experiences, backgrounds, and trainings.

Competition: How do we make our sales better than the other stores that sell the

same type of product we are selling (different recipes).

Strength: Connections within the powerful owners of products that will give us safe

and has high quality product, good and perfect machineries, skilled workers.

Weakness: Possible shortage of funds because of repairing of machines we have

inside the factory and other possible damages.

Before we build a store, it is understood that in the grand opening we should put a

suggestion box to gather all the opinions and suggestions of customers that will help us to

improve our product, so that we can have a good start that will lead us to success in the

end, besides we should provide them the things they needed and we shouldn’t stick with

one product, we originally had, we should put beverages, light food and etc. in order for

the customers to have a lot of choices for having their orders.

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POSITIONING STRATEGY

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

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Healthy snack and Not all individual New kind of recipe Possible copyright

dessert person can favor the for a healthy issues

taste of the product addition in the

market

Easy to make It could be too A good study for the Other food choices

sweet possibility of turning might be more

carrots into dessert appealing for

customers

Can be Good profit can be Profit is not

manufactured possible guaranteed

Low cost of

ingredients

S W O T

With the small Not all consumers A new possible Other sellers could

number of can relate to the addition to the possibly recreate

ingredient and mixture of carrots market which could the recipe and

limited amount of to muffins. promote healthy commit copyright.

labor, it is easy to eating and diet.

make.
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Because it has a The peanut butter A possible study Other food choices

wide variety of crispy balls could topic for the from other food

vitamins including be too sweet for the compatibility of establishment could

vitamins A and C, customers as every carrots and muffins be more appetizing

it is healthy snack ingredient of the us other desserts. and appealing, thus

and dessert. recipe is also sweet. affecting the profit

or income.

Ingredients are The life span of the If the products Profit or income is

easily accessible lemon is just short, became popular not guaranteed if

and has low cost. and it may spoil. with the local the product did not

consumers, a good get sold for at least

profit can be a ¾ of the stock.

expected.
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DISTRIBUTION STRATEGY

Direct sales /marketing

Direct sales/marketing is a kind of business where the producers will produce their

products and sell directly to the ultimate users in form of agents or sellers. The best example

for this kind of business is those products being offered personally, products online, door-

to-door selling etc. Direct selling doesn’t use advertisements and endorsements, but it is

directly selling to the consumers.

Saccharine Bites is the best example of direct sales. The business is selling sweets and

beverages. This is personally made by the owner and sells directly to the consumers. It is

directly sold by the consumers since the products were placed in the center of the city,
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Venice Grand Canal Taguig city. This is a place where many consumers are in, including

foreigners and tourist where the products are very in demand. The producer’s main purpose

is to give the satisfaction of the customers.

ANALYSIS OF THE COMPETITION

Competitors:
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Pie Face

Pie Face is an Australian micro bakery and café serving hand-crafted savory and

sweet pies, pastries, muffins, sandwiches, and award winning Di Bella Australian coffee.

Strength Weaknesses Opportunities Threats

Well-known
They can attract Not all customers preferred
Hand-crafted costly
more customers. Australian taste.
sweet pie

Pie Face can be our direct competitor because we offer the same product to the

market yet have variety of products which makes them well-known to the market. They

also serve hand-crafted sweet pie with different designs or faces engraved on it. They can

have a lot of potential customers but not all of them preferred Australian taste. Aside from

that, their products are costly.

Café Mary Grace

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Café Mary Grace is a homegrown café serving traditional cakes and pastries, as

well as ensaymada and cheese rolls. Menu also includes a number of signature dishes like

salads, pancakes, and more.

Strength Weaknesses Opportunities Threats

Well-known
They can have a Their location can’t
Great ambiance
costly lot of potential accompany large number
Wide variety of
customers. of customers.
products

Cafe Mary Grace can be our indirect customer because they offer different pastries

but not the same product as we offer. Their products are costly and not all customers can

afford the price yet they can still attract more customers because of the great ambiance and

their famous brand name. Even though their location is the best place to chill, they can’t

accompany large number of customers because they have small space.

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Boulangerie 22

Boulangerie 22 is a quick-service pastry shop that serves freshly baked and

authentic breads, cakes, pizza, and pasta. They even sell cute character cakes for special

occasions.

Strength Weaknesses Opportunities Threats

Quick service

Freshly baked Their location can’t

They can attract
products costly accompany large number
many customers.
Great ambiance of customers.

Nice staffs

Boulangerie 22 is our indirect competitor because they serve freshly baked products that

are not the same as our baked product. They serve quickly and their staffs are nice to the

customers. They have a great ambiance yet they can only accompany small number of

customers. Their products are costly but they can still attract many customers because of

the ambiance of the store.

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Chaira’s Pastry

Chaira’s Pastry specializes in handcrafted gelato desserts, gelato-based milkshakes,

donut gelato, dessert toast. It is also known for its affordable 3 scoop gelato for only P120.

Pastries, coffee, pizza, and more are also served.

Strength Weaknesses Opportunities Threats

Good marketing They can be

Costly
strategy known for Not all customers preferred

Hand-crafted Small serving of creating gelato- gelato for dessert.

gelato desserts product based desserts.

Chaira’s Pastry is our indirect competitor because they sell hand-crafted gelato

desserts that are not the same as the product we offer. Their price is costly for a small
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serving of dessert but since they have a good marketing strategy, they can attract potential

buyers. They can be known to the market because they are unique for creating gelato-based

desserts. But not all customers preferred gelato for dessert.

Gran Caffe Lavena

Gran Caffe Lavena is a beautiful Venetian restaurant franchise along Venice Grand

Canal in Bonifacio Global City (BGC) that serves authentic Italian dishes, beautiful

pastries and desserts. There’s also the same restaurant in Venice, Italy.

Strength Weaknesses Opportunities Threats

Well-known They can attract

Not all customer preferred
especially by costly foreign
Italian taste.
Italian customers customers in the
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Good ambiance area especially

They have the Italians.

same restaurant

in Italy

Gran Caffe Lavena can be our indirect competitor because they sell Italian pastries

that are not similar to the product we offer. They are well-known to the market and can

attract more customers especially the Italians because they have the same restaurant in

Italy. Their restaurant also has good ambiance yet their products are costly. Even though

they can attract foreigners, their business location is in Philippines and not all Filipino

customers preferred Italian taste.

ORGANIZATION CHART
OF THE SACCHARINE BITES
MANUFACTURING ENTERPRISES
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John Mark
CEO

Hazel
Executive Secretary

Aki
Public relations

Responsibilities and Duties

CEO

Kimberly
Production VP
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The Chief Executive Officer (CEO) has overall responsibility for creating, planning,

implementing, and integrating the strategic direction of an organization.

Executive Secretary

Maintaining executive's agenda and assist in planning appointments, board meetings,

conferences etc. Attending meetings and keep minutes.

Marketing VP
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Vice President (VP) of Marketing oversees marketing strategies and efforts in order to

strengthen company's market position and achieve desired business goals. In order to

attract Marketing Director that best matches your needs, it is very important to write a

clear and precise Marketing Director job description.

Production VP

As someone who has the company's growth in mind and has a vision for the company's

future, the VP of Manufacturing has heavy influence on the planning, implementation and

directing of all manufacturing activities.

Sales VP
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Work closely with the marketing function to establish successful support, channel and

partner programs. Manage key customer relationships and participate in closing strategic

opportunities.

Public Relation

Public relations agencies don't buy ads, they don't write stories for reporters, and they

don't focus on attractive paid promotions. They rather promote the brand by using editorial

content appearing on magazines, newspapers, news channels, websites, blogs, and TV

programs.

Product Services
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An industry description and outlook, including statistics. Historical, current and projected

marketing data for your product/services. A detailed evaluation of your competitors,

highlighting their strengths and weaknesses.

Manager

Develop and implement best practices and learning plans to meet business objectives.

Assist management in operations, resource management, budget, revenue accounting, etc.

Develop standard procedures to manage and maintain business operational and financial

objective.
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Logistics

Equipment name function

 Muffin pan  To put the raw

muffin.

 Mixing bowl  Used to mix all

the ingredients.

 Measuring spoon  Used to measure

condiments.
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 Wooden spoon  Generally used

for cooking.

 Measuring cups  Used for

measuring

condiments. Ex.

flour

 Muffin liner  Used as a

container for the

unbaked muffins.