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Sierra Schofield

English Composition IV

Mr. Rudebusch

6 February 2020

Product Prospectus

When a nurse practitioner is mentioned very few individuals can explain what that title

consists of. Many are unaware that they have probably been to a nurse practitioner for their

health care or that our country relies heavily on their service to provide adequate healthcare.

Because of the public’s lack of knowledge on the professionals, I decided for my senior product

to design a campaign that will inform the public on how nurse practitioners expand access to

primary care and to encourage the choice of nurse practitioners as their primary health care

provider. The campaign will consist of an informational flyer and a website that I will design

myself. Currently, there is an extreme shortage throughout the United States of health care

providers. The goal of running a campaign to educate the public on nurse practitioners is to get

more of the public comfortable with making a nurse practitioner their primary healthcare

provider, which will combat the problem of long waits to see other professionals.

To produce this product, I will need to create a website through ​weebly.com​, and a flyer

through ​Word. ​I will need to put in time to research what information is best to include in this

campaign that will not only educate the viewers, but keep them interested. It will be extremely

important that the campaign is ethically pleasing as well, or it will not get the public’s attention.

Once I have the flyer designed, I plan to print and laminate it, so that I have a physical example
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of the overall design. I may have to enlist the help of someone on the school staff to help me

laminate my flyer when I am ready.

The most enjoyable aspect of designing this campaign will be to make the overall product

look pleasing to the eye. I think it will be fun to use my creativity to decide exactly what I want

this campaign to appear as. Ensuring that I include enough educational information about nurse

practitioners, while still keeping the campaigns interesting for the common person will be the

most difficult. Coming up with some kind of catchy slogan for viewers to remember might help

with that. Overall, the whole goal of a campaign is to get the attention of the public, so it is not

necessary that viewers can name every single thing a nurse practitioner does in a day, as long as

they now understand the credibility of the professionals.

My next step will be to start creating the layout of the website and gathering information

on what I want to include in this campaign. Having a detailed plan on what I want to create and

how I will achieve this makes me feel prepared for this product. As with anything, it is important

that I manage my time and plan accordingly to ensure everything runs smoothly.