Payu Brand Guidelines - Dec14

Corporate master
brand guidelines
Version 1.0 27/11/14
PayU Corporate master brand guidelines / September 2014
PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 1

Introduction PayU is a future-facing, global Our bold brand identity reflects our
payment service provider that is ambition. It will enable PayU to make
redefining the way people buy a greater impact, and build trust
and sell. amongst our customers and users,
in different markets worldwide.
Until recently the PayU brand
varied from market to market. We all need to work together to build
This is something we want to a strong, consistent brand. Please
change. As the company grows follow these guidelines and examples
we need to maintain a consistent closely so that PayU is always seen
brand around the world. These as one brand with one voice.
guidelines will help us do that.
PayU // Corporate
PayU Corporate master
master brand
brand guidelines
guidelines // September
September 2014
2014 Version 1.0 / 3
Contents 2 About 11 Our Branding Elements 29 Our Design Principles 45 Appendix
2 Introduction 12 Core Brand Elements 30 Design Principles 46 Brand Checklist
4 Contents 13 Our Logo 31 Printed Examples
5 Manifesto 14 Logo – Master 32 Examples – Business Card
6 Tone of voice 15 Logo – Exclusion/Minimum 33 Examples – Letterhead
16 Logo – Appropriate Usage 34 Examples – A4 Brochure
17 Logo – DOs & DON’Ts 35 Examples – DL Brochure
18 Logo – Products (Horizontal) 36 Examples – Print (x3)
19 Logo – Products (Stacked) 37 Examples – Signage
20 PayU – U Icon 38 On Screen Examples
21 Colour Palette - Overview 39 Examples – Email Signatures
22 Colour Palette - Usage 40 Examples – PowerPoint
23 Typography - Our Typeface 41 Examples – Pay Gate
24 Typography - Digital 42 Examples – Mobile & Apps
25 Typography - Spacing 43 Examples – Mobile Icon Assets
26 Photography – Look & Feel 44 Examples – Social Media
27 Photography – Feature
28 Photography – DOs & DON’Ts

Manifesto We are the online payment service We are:
provider dedicated to helping
businesses grow. • A dynamic current of innovation.
Our ambition and energy are • A vibrant network of potential.

reflected in everything we do. • And a global brand that is accepted
We make advanced technology as one of the locals.
accessible. And create opportunities
for our customers. While we are the centre of the
business world, we always make
sure our customers are the centre
of our world.
PayU // Corporate
master brand
brand guidelines
September 2014
2014 Version 1.0 / 5
Our tone
of voice
PayU // Corporate
master brand
brand guidelines
September 2014
2014 Version 1.0 / 6
Tone of voice
Our tone
Our tone of voice should be globally consistent. Warm + Human
These guidelines will help you find the right PayU helps to make businesses run smoothly.
balance of professionalism with personality. We are easy to understand, insightful and helpful.
of voice. Confident Everything we say shows we understand what

Trust is earned through open, honest and you need. Think global, act local and keep it
transparent communications. We are experts, natural. We like to empathise with people’s
so our words must reassure people that PayU needs not baffle them with technical detail.
will help them to deliver their business goals.
Local
To the point We are sympathetic to the spectrum of cultures
No one likes listening to someone talk endlessly we work with. The language we use should be
about themselves. We tell you what you want easy to translate and show an understanding
to know as clearly and concisely as possible and and cultural knowledge at a local level.
with a can-do attitude. We turn a very complex
technical process into a very simple payment tool
that everyone can use – we believe if PayU can,
you can too.

Tone of voice
Who we
Far from a cold, faceless and functional corporate We need to be aware that everyone’s needs
tone, PayU has a human warmth. We’re not trying are different. Some people require more technical
to be a friend (or pal) but we do put ourselves in information than others and at different stages
are & who

our customers’ shoes to ensure we keep things in their journey.
clear, simple and easy to understand – we always It is the right balance of ambition, technical
put you first. information and our warm personality that
we are Our aim is to become the payment service

provider in growth markets, so we need to
understand that we are talking to people
shows we understand our customers and
differentiates PayU from its competitors.
talking to.
with businesses, not just ‘business people’.
Busy individuals who may not have time to
understand every little detail about how PayU
works – they just want to be reassured that it
does work.
This vibrant spectrum of businesses from
growth markets across the world can range
from: one man with a mission to multi-million
pound companies.

Some say… We say… Here’s why…
Online payments made easy. We make payments easier for you. We’ve highlighted the ease and
Start accepting payments securely It’s online shopping only faster, safer innovation of PayU, our collaborative
online and over the phone with our and easier. Find out how easy it is nature and the key benefits of the
easy to use payment gateway service. to set up online payments – let’s online shopping experience in a
Tone of voice No set up fees or contracts. get started. refreshing way, without the use of
jargon or by giving too much detail
Our tone
of how it all works.
Some say… We say… Here’s why…
of voice Infrastructure
All aspects of the [BRAND’S]
infrastructure meet the highest
Secure for you
You don’t have to worry about a thing.
We guarantee all of your payments are
We understand how our customers
feel, so have removed the fear and
communicated the key benefit with
in action.
standards of security, integrity and safe and secure – you click and we’ll a sincere tone. We are a brand that
stability. And we have the right take care of it. cares about you not how impressive
control mechanisms to ensure it. we sound to you.
Here are some examples to

illustrate how our tone of voice Some say… We say… Here’s why…
can bring our brand to life. Globalize and Grow Your PayU is the fast, simple and secure Just because we’re a global company
Online Business payment service provider for your doesn’t mean we can’t be one of
Use Our Cross Border Payment business. We can help you grow. the locals. We put the needs of our
Expertise. [BRAND NAME] is the most We take care of every payment so you customers first, use ‘you’ and ‘your
knowledgeable global Payment Service can spend more time taking care of business’ to be more approachable
Provider in the world, processing your business. Simply log in wherever and we get straight to the point
international eCommerce payments you are in the world to get started. so we can help them as quickly
for more than 600 of the world’s most as possible.
recognized brands.

Tone of voice
Summary.
• We speak to everyone with the same •W
e put ourselves in their shoes to keep our
tone of voice - one brand, one voice. communications as natural as possible.
• We convey international scale •W

e avoid long sentences and only use of jargon,
with a local feel. acronyms, ‘technical speak’ when it is clearly
explained and relevant.
• We put our customers first and always
communicate a benefit to them, never •W
e used British English language, spellings and
just brag about us. grammar, also vocabulary that translates easily.
• We are professional but express a human

warmth that reassures our customers that
they are working with people, not machines.

Our Branding
Elements
PayU // Corporate
master brand
brand guidelines
September 2014
2014 Version 1.0 / 11
Core Brand Elements
abcd
Our brand identity consists
of five key visual elements:
•O
ur logo
•T
he block Our Logo Our Block Our Typeface
•T
he typeface is a soft, warm & human has derived from the PayU logo is Ample Soft and it should be used
representation of the brand. and is a transferable element on all our communications to maintain
•O
ur imagery across our brand. a constant voice.
•O
ur colour palette
PayU Lime
Each has a distinct role as set
out in these guidelines. But when
these elements are combined,
using our principles, we’ll build more
engaging communications to help us Our Photography PayU Lime Accent Colours
demonstrate and expand upon our should feel warm, real and human. should be present as much can be used to help add visual interest
brand story. Not staged. The slight touch of lime as possible to help ensure and show diversity.
also adds a branded sense to all brand consistency.
photography.

Our Logo
The PayU brand has been created

with a soft, warm and human approach
in mind. This is evident in the soft
rounded corners of the characters
and the blocks. The uppercase ‘P’
and ‘U’ make it easier to recognise,
read and say. Whether you’re a
business or a customer, we always
put you first. Which is why the ‘U’
has been developed as a dynamic
and distinctive icon.
The U icon represents an

ever-evolving process of growth,
aggregation, strength and security
without the rigidity of being square.

Our Logo
Master
Our logo is our most universally

recognised asset, therefore it should
always be on a white background PayU Gradient Logo PayU Reverse logo
wherever possible. Our gradient logo is our primary logo. Our reverse logo is to only be used over our brand
To aid comprehension, this is used only on colours or an image. Please do not place over a busy
Only use our mono versions a white background and wherever possible. image and if legibility is a problem, please house
when required. Note: The gradient should not be altered in our block device. (for example - refer to page 36)
in any way.
PayU Lime PayU Green

C M Y K: 35 0 100 0 C M Y K: 70 0 100 25
R G B: 188 207 0 R G B: 188 207 0 Please note: These logos are only
to be used where, due to printing
PMS: 382C PMS: 370C
restrictions will not allow our primary
HEX: BCCF00 HEX: 438F29
gradient and reverse logos to be used.
PayU Mono Logo

The mono versions are only to be used if necessary
due to colour restriction or background colour.
Note: These versions have been altered for
printing restrictions

Our Logo
25px 25px
Exclusion zone 25px
and minimum size
The PayU logo should be given a place 25px
of prominence on a page. The logo

should not appear more than once on a
single page or screen. Always maintain
the required clear space around the Clear Space - Print Minimal Clear Space - Digital
logo. The solid white or black versions In print materials, the preferred amount of clear Maintaining a 25 pixel clear space
space around the logo is equal to the height is always preferable.
should be used only where the full
of the ‘a’.
colour logo is not an option.
DO NOT use the logo as part of a

sentence within a block of copy. 11mm
9px
50px
25mm
Minimum Logo Size - Print Minimal Logo Size - Digital

for print use, the logo should never be reduced In digital executions, the logo should
below the minimum size of 25 x 11mm. appear no smaller than 50px wide.

Our Logo
Appropriate usage
Our gradient logo should ONLY

be used on a white background.
DO NOT use over colour or image
of any sort. This is to ensure legibilty
and allow logo to stand out.
Our reversed (white) logo is a

little more versatile. This should be
used across both our brand colours
and imagery. When using over
imagery please ensure the logo is
legible. DO NOT place over image
if logo is fighting for attention
and/or washed out.

Our Logo
DOs & DON’Ts
DO NOT place the coloured logo DO NOT place the coloured logo on DO NOT re-arrange building blocks
on an image of any sort. If required a coloured background - even our
Take care to treat our logo with please house in our block device brand colours
respect, only use the provided logo
artwork. This page shows what
NOT to do.
DO use the provided logo artwork

and the correct logo version for the
right materials e.g. Pantone®, CMYK DO NOT stretch or distort DO NOT alter the colours DO NOT change proportions
versions for print and RGB, HEX for of elements
digital and websites.
DO NOT position logo on angle DO NOT place the logo over the DO NOT skew the logo or use a keyline
“U” icon or stroke around the logo

Our Logo
Product lock up - Horizontal
Product Name
This treatment is ONLY USED FOR
PRODUCT NAMES, not in any other
instances. This version has a dividing
line between the PayU logo and
the product name. Following this The space between elements is equal Our Ample Soft typeface is regular The cap height is aligned to
convention creates global consistency to the width of ‘a’ in PayU. and set to 60% black. the ‘a’ of PayU.
and eliminates one-offs that don’t look The dividing line is aligned vertically The baseline must always be aligned
like they’re part of the PayU brand. to the bottom of the descender and to the baseline of PayU.
top of the first building block.
Example
Product Name

Our Logo
Product lock up - Stacked
Here is another lock up option to

communicate a product, PayU entity, a
or service etc. It is ideal when dealing x

x
Product Name
with small screen sizes or long names.
Following this convention creates a
global consistency and ensures all

x
products look like they’re part of the
PayU brand. The space between the logo and the Our Ample Soft typeface is regular The cap height is aligned to
product name is twice the descender and set to 60% black. the ‘a’ of PayU.
of the ‘y’ in PayU.
The dividing line is extended and positioned It is always aligned left with the
to the left of the product lock up. PayU logo.
Example
Product Name

5.5mm or 14px
Minimal Clear Space - Digital

In digital executions, the logo should
PayU appear no smaller than 14px wide.
U Icon
The ‘PayU’ wordmark is our logo. 3. When spacial restrictions make

The ‘U’ icon is meant to be used where the use of the full logo impossible
size limitations don’t allow (e.g. favicon).
for the PayU logo, and/or where we 4. Within the PayU mobile experience.
need a shortcut graphic, such as a
Please don’t use it as a repeating
favicon. The ‘U’ should only be used
background pattern as it has been
in executions:
altered slightly from the existing ‘U’ PayU Lime
1. To represent PayU when the full logo to help balance the icon within the C M Y K: 35 0 100 0 PMS: 382C
is already present in the experience. housing device. R G B: 188 207 0 HEX: BCCF00
2. In environments clearly controlled Reverse white version PayU lime version
by PayU (e.g. PayU’s web page etc.). The reversed white version was This lime version should only be
originally created for the PayU used on our lime green background,
mobile experience. This is in design instances where space
the preferred version. is limited and the full logo is not
feasible.
Note: This must only be
used when housed in the device. Note: This must only be
used when housed in the device.
The keyline must be removed.

Primary
PayU lime PayU Green
Pantone 382C Pantone 370C Rich Black White
C. 35 M. 0 Y. 100 K. 0 C. 70 M. 0 Y. 100 K. 25 C. 30 M. 30 Y. 30 K. 100 C. 0 M. 0 Y. 0 K. 0
Colour Palette R. 166 G. 195 B. 7

HEX: A6C307
R. 67 G. 143 B: 41
HEX: 438F29
R. 19 G. 16 B: 13
HEX: 13100D
R. 255 G. 255 B: 255
HEX: FFFFF
Overview
Secondary
PayU Blue PayU Pink PayU Yellow PayU Purple PayU Aqua
Primary
Secondary
PayU’s signature colour is the PayU
lime on a white background. This Use the accent palette to create
Pantone 3262C Pantone 233C Pantone 109C Pantone 259C Pantone 3265C
should always be considered as the visual interest, engagement and
C. 80 M. 0 Y. 30 K. 0 C. 10 M. 100 Y. 0 K. 0 C. 0 M. 10 Y. 100 K. 0 C. 60 M. 100 Y. 0 K. 0 C. 65 M. 0 Y. 40 K. 0
primary colour. Our primary colour show diversity. Please note the R. 0 G. 173 B: 186 R. 215 G. 0 B: 127 R. 255 G. 221 B: 0 R. 131 G. 31 B: 130 R. 84 G. 187 B: 171
palette should be used across the colour pairings – the colours that HEX: 00ADBA HEX: D7007F HEX: FFDD00 HEX: 831F82 HEX: 54BBAB
majority of our materials – whether appear on top of one another are Blue Pairing Pink Pairing Yellow Pairing Purple Pairing Aqua Pairing
that’s adverts, product posters, intended to be used together,
Pantone 316C Pantone 1955C Pantone 166C Pantone 2627C Pantone 335C
customer communications or DO NOT MIX. The colour on top
C. 100 M. 45 Y. 50 K. 45 C. 25 M. 100 Y. 40 K. 30 C. 0 M. 60 Y. 100 K. 0 C. 70 M. 100 Y. 0 K. 50 C. 100 M. 15 Y. 80 K. 5
promotional items. should always be the dominant R. 0 G. 72 B: 82 R. 149 G. 18 B: 71 R. 239 G. 125 B: 0 R. 71 G. 15 B: 81 R. 0 G. 133 B: 88
colour - see next page. HEX: 004852 HEX: 951247 HEX: EF7D00 HEX: 470F51 HEX: 008558
Primary - Web
Primary lime should always be Neutral
Neutral
the dominant colour used online
(see RGB & HEX values). If required The neutral palette is intended
tints of our PayU green can be to be used sparingly to organise
used sparingly. information and create functional
Cool Gray 7C Cool Gray 2C Warm Gray 2C Warm Gray 5C
environments.
C. 20 M. 15 Y. 10 K. 40 C. 10 M. 5 Y. 3 K. 5 C. 15 M. 5 Y. 25 K. 5 C. 10 M. 15 Y. 15 K. 30
R. 148 G. 150 B: 155 R. 227 G. 228 B: 226 R. 225 G. 220 B: 216 R. 181 G. 171 B: 168
HEX: 94969B HEX: E3E4E2 HEX: e1dcd8 HEX: B5ABA8

Primary Secondary Secondary
Ample Soft Bold Ample Soft Bold Ample Soft Bold

Colour Palette 40/42pt 40/42pt 40/42pt
Usage Ample Soft Regular Ample Soft Regular Ample Soft Regular
20/22pt 20/22pt 20/22pt
DOs
• The more vibrant colour should always
be the dominant colour
• Headlines are to be displayed in our primary Ample Soft Bold Ample Soft Bold Ample Soft Bold
accent palette except over an image or solid colour 40/42pt 40/42pt 40/42pt
• Our secondary accent palette is to be used in Ample Soft Regular Ample Soft Regular Ample Soft Regular
headlines and copy when placed over the primary 20/22pt 20/22pt 20/22pt
accent colour Body copy: Ample Soft
Regular @ 10/12pt, Where
quidi aligene sciendae nat
quia nones porepe voloritiis
Body copy: Ample Soft
Body copy: Ample Soft
possible use the grid lines ut el et, ut diae qui nonem. possible use the grid lines ut el et, ut diae qui nonem. possible use the grid lines ut el et, ut diae qui nonem.
to hang copy from to create to hang copy from to create to hang copy from to create
• Body copy is to be set as 80% black except when consistency. consistency. consistency.
reversed over solid colour or image

• Tints of the primary accent colour can be
used more sparingly
Ample Soft Bold Ample Soft Bold Ample Soft Bold
• Our palette should compliment our imagery
40/42pt 40/42pt 40/42pt
Ample Soft Regular Ample Soft Regular Ample Soft Regular
DON’Ts 20/22pt 20/22pt 20/22pt
• Our palette has been selected to have a

primary colour acompanied by a secondary of the
similar tone. THESE ARE NOT TO BE MIXED.

abcd
Typography Ample Soft
Our Typeface
Our typeface is Ample Soft.

It’s a typeface that allows us to
communicate how we’re different
but it also has the softness and
simplicity to communicate our human
and straight-forward personality.
Please see the appendix for alternate Light Regular Medium Bold
typefaces for different languages. Preferred font choice Preferred font choice Preferred font Preferred font choice
for pull quotes for body copy choice for page/ for body intro header.
section headers
& headlines
Ample Soft Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Alignment: left align is preferred. Right align is okay when required Italics: can only be used where required by style conventions,
abcdefghijklmnopqrstuvwxyz
by the design, but centre align should be avoided. such as names, titles or quotes.
1234567890!@£$%^&*()
Headlines and Subheads: you can use sentence case but never all caps. Kerning and Tracking: in Adobe applications, kerning should always
Ample Soft Regular be set to optical and tracking should never be set to less than -10
Intro Copy, Body Text, and Legal Disclaimers: should always be
ABCDEFGHIJKLMNOPQRSTUVWXYZ in sentence case. or greater than 10 for body copy and -30 for headlines.
Initial Caps: only use on buttons, marks, labels, and PayU entities.
1234567890!@£$%^&*()

Typography Ample Soft - Medium
Digital ABCDEFGHIJKLMNOPQRSTUVWXYZ
Ample Soft is our primary and preferred 1234567890!@£$%^&*()
digital typeface. Content and hierarchy
will determine typeface weight.
Open Sans is our secondary typeface, Open Sans - Regular
this is usually used within body copy,
site navigation and buttons etc. ABCDEFGHIJKLMNOPQRSTUVWXYZ
If either two typefaces are unavailable
please use Arial regular, this may be
required across PC operating systems
or electronic internal documents.
1234567890!@£$%^&*()
Please see the appendix for alternate
typefaces for different languages. Arial - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DO NOT use Open Sans or Arial for
any print materials. abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

Typography
Hierarchy and Spacing
Headline:
Headlines
Leading:
Ample Soft medium
Desired value is headline type size
+2pt (e.g. 60pt +2pt = 62pt leading).
Sub head message: Ample Soft medium
Adjust as required.
Tracking: Body Copy Header: Ample Soft Bold. Body Copy Sub Header: Ample Soft Medium
Adipiscing elit. Aliquam vitae consequat Etiam volutpat conse quat augue sit amet rutrum.
-30 and set to optical kerning
mi, vel interdum urna. Ut eget tristique
wherever possible. Body copy: Ample Soft Regular Adipiscing elit.
metus, in egestas dolor. Adipiscing elit.
Aliquam vitae consequat mi, vel interdum urna.
Aliquam vitae consequat mi, vel inter-
Body copy Ut eget tristique metus, in egestas dolor. Adipiscing
dum urna. Ut eget tristique metus, in
elit. Aliquam vitae consequat mi.
Leading: egestas dolor.
Should be the body copy type

size +3pt (e.g. 15pt +3pt = 18pt leading).
Tracking:
Footer/Legal Copy: Ample Soft Regular. Adipiscing elit. Aliquam vitae consequat mi, vel interdum urna. Ut eget tristique metus,
-10 and set to optical kerning in egestas dolor. Adipiscing elit. Aliquam vitae consequat mi.
wherever possible.

Photography
Look and Feel
• Bright, colourful and vibrant

• Natural and informal
• Positive, optimistic and dynamic
• Aspirational but realistic
• Ensure it feels natural within
the environment
• Use lime green as an accent
or spot colour
Note: An accent of lime adds a unique quality to

our photography, and communicates that PayU
is part of everyday life. When deciding what to
turn lime/green in our images, the green grass
and trees all show our accent. But you can choose
something small, like an iPad cover or seat,
or something large, like a car or bicycle.
The lime/green should feel natural not retouched
or over dominant.

Generic
Photography
Feature
How we select our photography.

•R
espect the businesses and
people that we support
Merchant
• Include a range of businesses,
from small to large
•S
how the diversity of the markets
and the people in them
•F
eature customers as well
as businesses
•S
how people using devices, laptops,
tablets and mobiles
Buyer
We have three types of imagery.
How we use these images depends
on who we’re trying to engage.
They are:
• Generic
• Merchant
• Buyer

Photography
DOs DOs
• Choose photos that reflect the brand’s
personality of soft, warm and human
• Always strive for diversity in ethnicity,
age, locale and situation
• Reflects our clients and their businesses
• Natural and not staged
• Bright, colourful and vibrant
• Aspirational but realistic
• Must show our lime/green accent DONTs
DON’Ts
• Don’t use photos that were obviously posed
or shot in a studio with models
• Don’t use multiple bright colours/saturated
colours in the photo, cluttered backgrounds,
or busy compositions
• Don’t use images with treatments applied
• Don’t use unrealistically composed images

Our Design
Principles &
Examples
PayU // Corporate
master brand
brand guidelines
September 2014
2014 Version 1.0 / 29
Our Design Principles
Dynamic
In a busy world, our brand will Let’s use our brand elements in fun and engaging
ways. Don’t think of them as mandatory elements
stand out for its simplicity and
that you must include, but opportunities to surprise
straight-forward nature. and engage our audiences. Never design anything
We have three guiding principles to without considering how it can be memorable to
the reader.
benchmark our materials against.
These principles are:
Simple
Our brand elements are simple. And the way we
put them together should always be the same.
Our materials should connect with people, not
confuse them. Think less is more and use space
to help create clear messages.
Bold
We’re a proud organisation, and our materials should
reflect this. Be brave with scale and surprise readers
now and again. Use every oppotunity to express our
warm, human approach while creating conversation.

Printed
Examples

PayU
Business Card
Shelley Purcell
Marketing Director
This is the PayU business card shelley.pursell@payulatam.com
template. Notice the consistent use

Calle 93 B No. 17-25 Telephone: +57 1 756 31 26 ext. 492
of our Ample Soft Medium and Regular Oficina: 301 Mobile: +57 313 868 9791
Bagota, Columbia Skype: shelly.pursell
typeface for all information. Please
ensure that all information is correct
before submitting your card for print.
Note: Templates will be provided.
Printing recomendation: 350gsm premium paper

with a matte laminate finish. This holds colour
well and is a sustainable source.
LATAM / INDIA / CEE / MEA

www.payulatam.com

PayU
Letterhead 00/00/00
First and Second Name
Address Line One
Adress Line Two
POST CODE
This is the corporate letterhead Dear First and Second Name,
template. All text should be in Ample

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultricies velit quis ipsum auctor
pulvinar. Nam aliquet arcu et diam dapibus gravida. Ut fringilla, lectus at aliquet tincidunt, orci
dolor volutpat sapien, imperdiet lobortis justo enim eget leo. Ut venenatis nisl eget enim
Soft Regular if the document is to be

hendrerit aliquet. Etiam urna mauris, hendrerit id purus eget, laoreet ultricies sapien. Quisque
dolor dolor, gravida sed hendrerit sed, aliquet eu tellus. Ut in sem nec mi aliquet faucibus.
Maecenas rutrum turpis quam, non mattis leo vestibulum non. Nullam pretium tellus eros, et
printed for distribution. In the case

pellentesque velit consequat non. Fusce consequat laoreet accumsan.
Aenean at neque eros. Suspendisse quis dictum eros. Fusce tristique turpis ac faucibus suscipit.
Phasellus euismod urna lacus, id tempus purus pulvinar nec. Vestibulum at lectus nisi. Aenean
that the document is to be distributed ut fermentum quam, sollicitudin euismod leo. Donec quis porttitor leo, quis ultricies neque. Ut
ornare nunc ac nisl feugiat, in tempor dui consequat.
electronically, the typeface will be

In faucibus enim et elementum auctor. In vestibulum risus et sodales blandit. Nulla interdum
dolor nec odio aliquam hendrerit. Proin mollis, lorem a venenatis sagittis, orci purus elementum
tortor, rhoncus feugiat eros massa sed velit. Vestibulum et nulla sapien. Maecenas ac
Arial Regular.
pellentesque velit. Praesent dignissim sit amet dui ac placerat. Nulla facilisi. Aliquam id porta
nisi, id suscipit nunc.
Maecenas erat libero, rutrum at nisi in, consectetur aliquam felis. Mauris quis malesuada
neque. Sed blandit magna sit amet neque facilisis, vel semper risus ornare. Morbi nec neque
pharetra, fringilla quam quis, vehicula leo. Proin vel lacinia odio. Ut id porta lacus. Integer lectus
magna, gravida a blandit quis, commodo et nulla. Nam cursus augue nibh, vitae malesuada
Note: Templates will be provided. diam rutrum eu. Quisque non pulvinar lacus. Donec sed mollis elit. Aliquam blandit et risus non
molestie. Nam fermentum massa lorem, vitae congue nisi viverra non. Sed vitae quam nec nisi
pellentesque pretium .
Printing recomendation: 120gsm paper with a

Your Sincerely
satin smooth finish, designed for digital print
and is laser printer safe.
First Second name
Position title
Calle 93 B No. 17-25

Oficina: 301 Telephone: +57 1 756 31 26
Bagota, Columbia Email: info@payulatam.com www.payulatam.com

Our PayU lime is to Business sector Amplesoft Regular 10/13pt
always be the first

colour seen Amplesoft Bold
40/42pt
Amplesoft Regular
20/22pt
Pay U SA
ul. Marcelinska 90
60-324 Pozan
t. +48 61 630 6050
f. +48 61 860 2722
e. sandbox@payu.pl
The company entered into the Registry by the
Full-bleed images help break up

District Court for Poznań – Nowe Miasto and Wilda in
Poznań, 8th Commercial Department of the
National Court Register under KRS number
0000274399. NIP: 779-23-08-495, REGON No.
300523444. Share capital: 4,000,000 PLN paid in full.
content-heavy publications
PayU
Customer Communications Page/Section Header:
Amplesoft Medium
Sub Page/Section Header: Amplesoft Medium
- A4 Brochure
This copy expands on the theme of the article.
Body copy: Amplesoft Regular @ 10/13pt, Body copy: Amplesoft Regular @ 10/13pt,
Where possible use the grid lines to Where possible use the grid lines to
hang copy from to create consistency. hang copy from to create consistency.
Aliquam vitae consequat mi, vel interdum
urna. Ut eget tristique metus, in egestas Etiam volutpat consequat augue sit
dolor. Adipiscing elit. Aliquam vitae amet rutrum. Dae erum repudae dolo
consequat mi. et quidi aligene sciendae nat quia nones
porepe voloritiis ut el et.
Body copy: Amplesoft Regular @ 10/13pt,

Where possible use the grid lines to
hang copy from to create consistency.
Etiam volutpat consequat augue sit

amet rutrum. Dae erum repudae dolo Body Copy Header: Amplesoft Bold @ Small pull copy: Body copy: Amplesoft Regular
12/3pt Adipiscing elit. Aliquam vitae Amplesoft Bold @ @ 10/13pt, Where possible use
et quidi aligene sciendae nat quia nones
8/11pt Adipiscing
porepe voloritiis ut el et. consequat mi, vel interdum urna. Ut the grid lines to hang copy
ene sciendae nat
eget tristique metus, in egestas dolor. quia nones porepe from to create consistency.
Adipiscing elit. Aliquam vitae consequat voloritiis.
mi, vel interdum urna. Ut eget tristique Etiam volutpat consequat
Each communication style is different White Space

metus, in egestas dolor. augue sit amet rutrum. Dae
erum repudae dolo et quidi
Body copy: Amplesoft Regular @ 10/13pt, aligene sciendae nat quia
Where possible use the grid lines to hang nones porepe voloritiis ut el
copy from to create consistency. et, ut diae qui nonem.
Body Copy Sub Head: Amplesoft • Nem suntias derem ipidem

Medium @ 10/13pt sit amet rutrum quidi quisaccaest
aligene sciendae nat.
and the visual style we use for each

• Endebit fuga. Ut explis
Etiam volutpat consequat augue sit amet comnimi, odit
Use white space with confidence. Don’t try and say

rutrum. Dae erum repudae dolo et quidi • Eudiscipit od estrumet, si
aligene sciendae ad que enem
nat quia nones porepe voloritiis ut el et.
Evelia quis alia prae quodion
• Nem suntias derem ipidem quisaccaest sequiasit volorum quasima
• Endebit fuga. Ut explis comnimi, odit volume delHiciis eatent eosae
• Eudiscipit od estrumet, si ad que enem pra non none voloriam faceate
differs accordingly. too much all at once. This can also be balanced with
Body copy: @ 10/13pt Reg,
Evelia quis alia prae quodion sequiasit Adipiscing elit. Aliquam vitae
volorum quasima volume delHiciis eatent consequat mi, vel interdum
eosae pra non none voloriam faceate urna. Ut eget tristique metus,
Body copy @ 10/13pt Reg, Adipiscing elit. in egestas dolor.
Body Copy Sub Head: Amplesoft Medium
either image or colour.

@ 10/13pt sit amet rutrum. Etiam volutpat
consequat augue sit amet rutrum. Dae erum “Pull Quote:
Legal copy Amplesoft Regular @ 6/7pt enem evelia quis alia prae quodion sequiasit volorum quasima volume delHiciis eatent eosae pra non none voloriam faceate sequibus vel iures ilitiorum il eos vit Atur? Mod
essequa turesse quamet earumquam reius eos qui audi dolecer ovitatquo illaccum nonsendem. Apiciusam, el intinvenis maio cus pera vendentem rerum ducia volorissum fuga. Et quide quuntibus ut pelest aut pe
in rerciiscitat ut alitiusdam rest aut ut re maximus ullacero con nit, undame exces molorum repudit
repudae dolo et quidi aligene sciendae nat quia
nones porepe voloritiis ut el et, ut diae qui nonem.
Amplesoft light
@ 18/20pt
Templates have been created for the

Evelia quis alia prae quodion sequiasit volorum
quasima volume delHiciis eatent eosae pra non
none voloriam faceate Body copy: @ 10/13pt Reg,
Adipiscing elit.
Adipiscing elit. Aliquam vitae consequat mi, vel Aliquam vitae
interdum urna. Ut eget tristique metus, in egestas
dolor. Adipiscing elit. Aliquam vitae consequat mi.
con sequat mi,
Body copy: Amplesoft Regular @ 10/13pt, Where
vel inter dum
possible use the grid lines to hang copy from to urna. Ut eget
following formats: Grid

create consistency.
tristique metus,
Etiam volutpat consequat augue sit amet rutrum. in egestas dolor.
Dae erum repudae dolo et quidi aligene sciendae nat
quia nones porepe voloritiis ut el et, ut diae.
Adipi scing elit”
Page/Section Header:
Amplesoft Medium
1. A4 Portrait Use the grid as rigidly or as flexibly as you wish. Sub Page/Section Header: Amplesoft Medium “Pull Quote: Amplesoft light. Adipiscing elit.
This copy expands on the theme of the article. Page Number / Section: Amplesoft Reg @ 7pt Page Number / Section: Amplesoft Reg @ 7pt
Aliquam vitae consequat mi, vel interdu.
Wherever possible, all copy, image or colour should

Body Copy Header: Amplesoft Bold @ Body copy: Amplesoft Regular @ 10/13pt,
10/13pt Adipiscing elit. Aliquam vitae Where possible use the grid lines to
Use the grid flexibly

consequat mi, vel interdum urna. Ut hang copy from to create consistency.
2. DL
eget tristique metus, in egestas dolor.
Adipiscing elit. Etiam volutpat consequat augue sit
amet rutrum. Dae erum repudae dolo
hang off the grid.

Body copy: Amplesoft Regular @ 10/13pt, et quidi aligene sciendae nat quia nones
Where possible use the grid lines to porepe voloritiis ut el et, ut diae qui
hang copy from to create consistency. nonem.
Body Copy Sub Head: Amplesoft Body Copy Sub Head: Amplesoft
Medium @ 10/13pt sit amet rutrum. Medium @ 10/13pt sit amet rutrum.
quidi aligene sciendae nat quia nones Evelia quis alia prae quodion sequiasit
porepe voloritiis ut el et, ut diae qui. volorum quasima volume delHiciis eatent
eosae pra non none voloriam faceate
Evelia quis alia prae quodion sequiasit Body copy: @ 10/13pt Reg, Adipiscing elit.
volorum quasima volume delHiciis eatent Aliquam vitae consequat mi, vel interdum
eosae pra non none voloriam faceate urna. Ut eget tristique metus, in egestas
Small body copy: Amplesoft Regular
@ 8/11pt Adipiscing elit. Aliquam Body copy: @ 10/13pt Reg, Adipiscing elit. dolor. Adipiscing elit. Aliquam vitae
Secondary colours
Photography
vitae consequat mi, vel interdum consequat mi.
urna. Ut eget tristique metus. urna. Ut eget tristique metus, in egestas
dolor. Adipiscing elit. Aliquam vitae
consequat mi. asfsdf asfsdf asfsdf
dsfgdfg dsfgdfg dsfgdfg
Etiam volutpat consequat augue sit
amet rutrum. Dae erum repudae dolo X.XX% X.XX% X.XX%
et quidi aligene sciendae nat quia nones Table copy: Amplesoft Reg 8/11pt – simoditatia
porepe voloritiis ut el et, ut diae. conseque di simus re ne etur, nonsequiatur
assinctatet maximus ditatia conseque di simus
Use these throughout the brochure in addition to

re ne etur, nonsequiatur assinctatet maximus
Use a mixture of imagery. Always ensure the

Body Copy Sub Head: Amplesoft
Use scale creatively

Medium @ 10/13pt sit amet rutrum.
Eosae pra non none voloriam faceate
Body copy: @ 10/13pt Reg, Adipiscing elit.
XX% urna. Ut eget tristique metus, in egestas
photography, but always keep their use to internal

photography relates to the subject of the item.

consequat mi.
for headlines
Don’t be afraid to bleed images. pages only.
Page Number / Section: Amplesoft Reg @ 7pt
Page/Section Header at Page Number / Section: Amplesoft Reg @ 7pt
Use secondary
Amplesoft medium @
Headlines colours internally 90/95pt A second message
Note: Template will be provided.
Be playful with text sizes, keeping headlines uses a 30% tint of the
short and punchy. background. Body Copy Header: Amplesoft Bold @
10/13pt Adipiscing elit. Aliquam vitae
consequat mi, vel interdum urna. Ut
eget tristique metus, in egestas dolor.
Adipiscing elit. Aliquam vitae consequat
metus, in egestas dolor.
Evelia quis alia prae quodion sequiasit
volorum quasima volume delHiciis eatent
urna. Ut eget tristique metus, in egestas
consequat mi.

Where possible use the grid lines to hang
copy from to create consistency.
Etiam volutpat consequat augue sit amet

rutrum. Dae erum repudae dolo et quidi
aligene sciendae nat quia nones porepe
voloritiis ut el et, ut diae.
Page Number / Section: Amplesoft Reg @ 7pt Page Number / Section: Amplesoft Reg @ 7pt

Page/Section Header:
Amplesoft Medium
@ 27/29pt Amplesoft
Page/Section Sub Header: Amplesoft Medium
Medium@ 12/14pt Adipiscing elit. Aliquam
24/26pt
PayU vitae consequat mi, vel interdum urna.

Amplesoft Regular
12/14pt
Customer Communications
hang copy from to create consistency.
- DL Example
voloritiis ut el et, ut diae. Website: Amplesoft Regular
Ut eget tristique metus, in egestas dolor.

Adipiscing elit. Aliquam vitae consequat.
Eosae pra non none voloriam faceate
Aliquam vitae consequat mi, vel interdum.
When working in DL format, the grid hang copy from to create consistency.
may change but the fundamental rules

from the previous page will still apply. Legal copy Amplesoft Regular @ 6/8pt enem evelia quis alia prae quodion sequiasit
volorum quasima volume delHiciis eatent eosae pra non none voloriam faceate sequibus
vel iures ilitiorum il eos vit Atur. Business sector Amplesoft Regular 8/10pt
Note: Template will be provided.
Pull out Copy:

Body Copy Header: Amplesoft Bold @ 10/13pt Adipisc-
ing elit. Aliquam vitae consequat mi, vel interdum urna.
Ut eget tristique metus, in egestas dolor. Adipiscin.
Printing recomendation: 200gsm bright white Amplesoft Body copy: Amplesoft Regular @ 10/13pt, Where
possible use the grid lines to hang copy from to
create consistency.
premium matte paper, this holds colour well medium @ Body Copy Sub Head: Amplesoft Medium @ 10/13pt.
Quidi aligene sciendae nat quia nones porepe voloritiis
and provides a double-sided smooth matte finish. 40/42pt. ut el et, ut diae qui. Evelia quis alia prae quodion
sequiasit volorum quasima volume delHiciis eatent
eosae pra non none voloriam faceate Body copy:
@ 10/13pt Reg, Adipiscing elit.
Evelia quis alia prae quodion sequiasit
volorum quasima volume delHiciis eatent Aliquam vitae consequat mi, vel interdum urna.
Body copy: @ 10/13pt Reg, Adipiscing elit. In egestas dolor. Adipiscing elit. Aliquam vita.
Aliquam vitae consequat mi, vel interdum Etiam volutpat consequat augue sit amet.
urna. Ut eget tristique metus, in egestas
consequat mi. Body Copy Sub Head: Amplesoft Medium @ 10/13pt.
Eosae pra non none voloriam faceate Body copy: @
Body copy: Amplesoft Regular @ 10/13pt, 10/13pt Reg, Adipiscing elit. Aliquam vitae consequat mi,
Where possible use the grid lines to hang vel interdum urna. Ut eget tristique metus, in egestas
copy from to create consistency. dolor. Adipiscing elit. Aliquam vitae consequat mi.

voloritiis ut el et, ut diae.
Medium 8/10pt Medium 8/10pt Medium 8/10pt
X.XX% X.XX% X.XX%

Table copy: Amplesoft Reg 8/10pt – simoditatia conseque di simus
re ne etur, nonsequiatur assinctatet maximus ditatia conseque di
simus re ne etur, nonsequiatur assinctatet maximus

PayU
Customer Communications
- Press ads
Press Ads (using the block device

as a key visual)
•S
upporting text should be positioned Headline message:
within a clear area of the poster Headline message: Amplesoft medium
Amplesoft medium
ugue sit am. @ 47/50pt A second
•T
ry to establish a visual hierarchy message uses a 30%
Copy: Amplesoft regular @ Body copy: Amplesoft
between the supporting text and tint of PayU lime.

10/13pt Etiam volutpat conse Regular @ 10/13pt, Where
quat augue sit amet rutrum. possible use the grid lines
to hang copy from to
Adipiscing elit. Aliquam vitae create consistency.
consequat mi, vel interdum
the block device

urna. Ut eget tristique metus,
in egestas dolor. Adipiscing elit.
Aliquam vitae consequat mi.
•P
lease follow the text sizes and
www.payulatam.com
margins created in the design Body Copy Header: Amplesoft Bold @

10/13pt Adipiscing elit. Aliquam vitae
Copy: Amplesoft Reg @ 10/13pt Etiam volutpat
conse quat augue sit amet rutrum. Headline message at Amplesoft
consequat mi, vel interdum urna. Ut
eget tristique metus, in egestas dolor. Adipiscing elit. Aliquam vitae consequat mi, vel
medium @ 30/32pt Aliquam vitae
templates
Adipiscing elit. Aliquam vitae consequat interdum urna. Ut eget tristique metus, in egestas
metus, in egestas dolor.
Body copy: Amplesoft Regular @ 10/13pt, Where

consequat mi, vel.
possible use the grid lines to hang copy from to
create consistency. Copy: Amplesoft regular @ 10/13pt Etiam volutpat Body copy: Amplesoft Regular @ 10/13pt, Where
conse quat augue sit amet rutrum tristique. possible use the grid lines to hang copy from to
•C
reate big, bold and direct headlines Adipiscing elit. Aliquam vitae consequat mi, vel
interdum urna. Ut eget tristique metus, in egestas
create consistency.
that will engage customers

•T
ry to create strong compositions
www.payulatam.com www.payulatam.com
when placing it over a photographic

image
Note: Templates will be provided.

PayU
Signage
Our brand should be represented both

externally and internally. This should
be present in the internal experience
of our office space. Here are some
examples.

On Screen
Examples

PayU
Email Signatures
In an effort to remain one brand, one

voice we have simplified our email
signatures. This will ensure that the
email signature will look the same Shelly Purcell Marketing Director
x
across the board from desktop to Telephone: +57 1 756 31 26 ext. 492
mobile to tablet. Please follow the Mobile: +57 313 868 9791
Skype: shelly.pursell
specified font, text size and colour x
Calle 93 B No. 17-25 Oficina: 301 Bagota, Columbia
for your operating system. x
Nimodictem quiae oditect emperi nus ea es rehent quo tem res modia quaesto dolor simin pro ma porepuda dis ratiossequam aut ma
sae sit endio. Leceste voluptate nobit, nullanditi dolorum qui conectis eseque expel expe vel ium fugias ate od modipsamus et, id eum
dolor sae rem fugiam, suntiae maxim voluptae sumqui imporion res magnimaxim dolupta ectist arciend ipsusam inciam nos arciist
velit, volupicium ra cust vendame volupta .
• All non-logo text should be in Arial. This is to

ensure consistency across all digital platforms.
Employee names/position should Contact/address details should
• The logo is to have adequate clearance to be set in Arial Medium be set in Arial Regular
accommodate the employee name and the Type size - 9pt. Type size - 9pt.
office address. Text for this should both sit Name - R 188 G 207 B 0 Contact/address details - R 127 G 126 B 126
below the logo. Position - R 127 G 126 B 126

Divider slides
Section
introduction.
Sub Head goes here, Sub Head
goes here.
Section
introduction.
Sub Head goes here, Sub Head
goes here.
PayU
PowerPoint Look & Feel
Content slides
What is the business What is the business

problem we want
Your PowerPoint should include: Typeface problem we want to solve?
to solve? Body Copy Sub Header: Ample Soft

Medium Etiam volutpat conse quat
augue sit amet rutrum.
Body Copy Sub Header: Ample Soft
•F
ront cover All type is set in Ample Soft, Body Copy Header: Ample Soft Bold.
Adipiscing elit. Aliquam vitae consequat
metus, in egestas dolor. Adipiscing elit.
Aliquam vitae consequat mi, vel inter-
Body Copy Sub Header: Ample Soft Medium
Etiam volutpat conse quat augue sit amet rutrum.
Body copy: Ample Soft Regular Adipiscing elit.
Aliquam vitae consequat mi, vel interdum urna.
Ut eget tristique metus, in egestas dolor. Adipiscing
dum urna. Ut eget tristique metus, in
Regular, and Medium - refer to

elit. Aliquam vitae consequat mi.
egestas dolor.
Body Copy Sub Header: Ample Soft Body Copy Sub Header: Ample Soft
• Divider slides
Medium Etiam volutpat conse quat Medium Etiam volutpat conse quat
augue sit amet rutrum. augue sit amet rutrum.
our typography pages. If Ample Soft is

•C
ontent slides
not available, please use Open Sans.
Content & image slides
•C
ontent and imagery slides
Sharing your PPT document
•C
harts and graphs What is the business
What is the business
When sharing a PPT document it is problem we want

to solve?
problem we want
to solve?
Colour backgrounds
Body Copy Header: Ample Soft Bold.
best to export as a PDF as other users

Adipiscing elit. Aliquam vitae consequat mi,
Body Copy Sub Header: Ample Soft vel interdum urna. Ut eget tristique metus,
Medium Etiam volutpat conse quat in egestas dolor. Adipiscing elit. Aliquam vi-
augue sit amet rutrum. tae consequat mi, vel interdum urna. Ut eget
tristique metus, in egestas dolor.
Our primary lime should always may not have the Ample Soft font.
Body Copy Sub Header: Ample Soft Etiam volutpat conse quat augue sit
Medium Etiam volutpat conse quat amet rutrum.
augue sit amet rutrum. Body copy: Ample Soft Regular Adipiscing elit.
urna. Ut eget tristique metus, in egestas dolor.
Body Copy Sub Header: Ample Soft Adipiscing elit. Aliquam vitae consequat mi.
be visable on the front cover,

while our accent colours can be

used to identify sections - refer Front cover options Content slide options
to our colour usage page.
What is the business What is the business
problem we want problem we want to solve?
to solve?
Assets to be provided.
Headline goes here.
Sub Head goes here, Sub
Headline Body Copy Header: Ample Soft Bold.
Adipiscing elit. Aliquam vitae consequat mi,
Ample Soft Bold.
Ample Soft Bold.
goes here.
vel interdum urna. Ut eget tristique metus,
Adipiscing elit.
Head goes here. in egestas dolor. Adipiscing elit. Aliquam vi-
Aliquam
tae consequat mi, vel interdum urna. Ut eget
tristique metus, in egestas dolor.
Sub Head goes here, Sub Etiam volutpat conse quat augue sit
amet rutrum. Ample Soft Bold.
Head goes here. Body copy: Ample Soft Regular Adipiscing elit.
Adipiscing elit.
Aliquam
urna. Ut eget tristique metus, in egestas dolor.
Adipiscing elit. Aliquam vitae consequat mi.

PayU
Pay Gate
PayU as an all-in-one PayU as a payment method

payment method To indicate that PayU is an accepted
To indicate that customers can pay payment method, in addition to,
with their credit card or bank account but separate from other payment
when using PayU, use one of the methods, it is preferred that the PayU
PayU housing devices shown below. acceptance mark always be placed as
the first option. Position the payment
marks in either landscape or stacked
formats as shown on the right.
Secured Payments by
All non-logo text for module templates Stacked version
is in Arial Regular. Use also when text

size is smaller than 8pt.
Example
Horizontal version

PayU
Mobile and Apps
App Store Home Screen
The App Store home screen is a
opportunity to showcase engaging
The approach for mobile was to messaging in a simple and bold way.
leverage the PayU responsive website

first while creating easy journeys for PayU
PayU S.A
both payments and express check
outs. By doing this we will increase
mobile adoption and conversion,
as well as be accessible in emerging
markets where mobile apps and
payments are widely used over Online payments
desktop experiences. made easy

PayU
Our Mobile Icon Assets
It will look like
this once processed
by Apple.
There are two sets of assets for
mobile launch icons, Apple and Android.
Apple Icon
TM
The Apple set contains pngs for both Android App Icon
TM
Required for the App Store

PayU_Android_App-icon_512.png
iPhone and iPad apps. Apple will add PayU-Apple-App-icon_1024.png
rounded corners to the icon when your
app is submitted to the Apple app
store, DO NOT add any other effects
e.g. gloss effect and/or gradient.
iPhone App iPod Touch Android App Icon

TM
PayU-Apple-App-icon_114.png PayU-Apple-App-icon_57.png PayU_Android_App-icon_48.png
iPad App iPad App

PayU-Apple-App-icon_72.png PayU-Apple-App-icon_144.png

PayU
Social Media (Facebook)
Whether we like or share, it is vital that

our brand is represented consistently
across our social media spaces.
Our profile picture shows who
we are on social media sites.
For maximum visibility of our brand,
especially at smaller sizes, our logo
sits against our lime green background.

Appendix

PayU
Brand Checklist
The following is a short checklist that you can use against your Colour Palette Grid
item to see how close you are to ‘on brand’. Please read through
• Are PayU’s primary colours the hero of the collateral? • Are you following the specific grid supplied with each template?
the guidelines to make sure you have a good grasp of the scope
of your project. This checklist specifies a few additions for our • Have you used the accent / neutral palette appropriately? • Are you following the logo placement rules?
global market. (Refer to Colour Palette Usage) • Are you being creative with our grids?
Logo Photography Global

• Are you using the correct logo? • Are you using photography that emphasises the PayU’s • PF Beau Sans Pro (Light, Regular, SemiBold & Bold) has been
brand personality (soft, warm & human)? selected for all copy in Cyrillic.
• Are you following the clear space regulations?
• Are you following the guidelines around • Are you adding a lime accent to your photography? • Hasan Manal (Light, Regular, Medium & Bold) has been
selected for all copy in Arabic.
the logo don’ts? Tone of voice
• Heis ASC Simplified Chinese (Light, Medium, & Bold) has
Typeface • Is the language uncomplicated? Is it simple and direct?
been selected for all copy in Mandarin.
• Are you using Ample Soft or • Are you putting the customer first?
• Troia (Rounded Light, Troia Rounded, & Rounded Bold) has
alternate typefaces? • Does you messaging have a natural, warm and human feel? been selected for all copy in Turkish.
• Are you following our typeface rules? • Are you following the same fundamental typography rules?
(Heirarchy & Spacing etc.) • When selecting images, are you ensuring these are
specific to your market and product?


Payu Brand Guidelines - Dec14

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Payu Brand Guidelines - Dec14

Загружено:

Авторское право:

Доступные форматы

Corporate master

PayU Corporate master brand guidelines / September 2014

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 1

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 4

Our ambition and energy are • A vibrant network of potential.

of voice. Confident Everything we say shows we understand what

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 7

are & who

we are Our aim is to become the payment service

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 8

Some say… We say… Here’s why…

Here are some examples to

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 9

• We convey international scale •W

• We are professional but express a human

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 10

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 12

The PayU brand has been created

The U icon represents an

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 13

Our logo is our most universally

PayU Lime PayU Green

PayU Mono Logo

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 14

The PayU logo should be given a place 25px

of prominence on a page. The logo

DO NOT use the logo as part of a

Minimum Logo Size - Print Minimal Logo Size - Digital

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 15

Our gradient logo should ONLY

Our reversed (white) logo is a

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 16

DO use the provided logo artwork

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 17

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 18

Here is another lock up option to

or service etc. It is ideal when dealing x

global consistency and ensures all

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 19

Minimal Clear Space - Digital

The ‘PayU’ wordmark is our logo. 3. When spacial restrictions make

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 20

PayU lime PayU Green

Pantone 382C Pantone 370C Rich Black White

C. 35 M. 0 Y. 100 K. 0 C. 70 M. 0 Y. 100 K. 25 C. 30 M. 30 Y. 30 K. 100 C. 0 M. 0 Y. 0 K. 0

Colour Palette R. 166 G. 195 B. 7

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 21

Ample Soft Bold Ample Soft Bold Ample Soft Bold

reversed over solid colour or image

• Our palette has been selected to have a

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 22

Our typeface is Ample Soft.

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 23

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 24

Should be the body copy type

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 25

• Bright, colourful and vibrant

Note: An accent of lime adds a unique quality to

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 26

How we select our photography.

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 27

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 28

PayU / Corporate master brand guidelines / September 2014 Version 1.0 / 30

• We convey international scale •W

• We are professional but express a human

The ‘PayU’ wordmark is our logo. 3. When spacial restrictions make

• Our palette has been selected to have a

• All non-logo text should be in Arial. This is to