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Internship Report on

“AN ORGANIZATION STUDY WITH REFERENCE TO


Manipal Utility Packaging Solutions Pvt. Ltd., MANIPAL”
By
Ismail Rishan
4SX18MBA30

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY,


BELGAUM

In partial fulfilment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Internal Guide: External Guide:


Prof. Sushma V Sri. Vidhya Shenoy
Assistant Professor HR Manager
Sahyadri college of Engineering Manipal Utility Packaging
& Management Solutions Pvt. Ltd
Mangalore Manipal

Department of Business Administration


SAHYADRI COLLEGE OF ENGINEERING & MANAGEMENT
"Sahyadri Campus" N.H.48, Adyar, Mangalore-575007,
(2018-2020)

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DECLARATION

I, Ismail Rishan, hereby declare that the Internship report entitled “An
Organization Study” With reference to “Manipal Utility Packaging Solutions.,
Manipal” prepared by me under the guidance of Prof. Sushma V, Assistant Professor,
Department of Business Administration, Sahyadri College of Engineering &
Management, Mangalore, and external assistance by Sri. Vidhya Shenoy, HR
Manager, Manipal Utility Packaging Solutions, Manipal.
I also declare that this Internship work is towards the partial fulfilment of the
university regulations for the award of degree of Master of Business Administration by
Visvesvaraya Technological University, Belgaum.
I have undergone a summer project for a period of Four weeks. I further declare
that this project is based on the original study undertaken by me and has not been
submitted for the award of any degree/diploma from any other University/Institution.

Signature of the student


Place:
Date:

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ACKNOWLEDGEMENT

I wish to express my deep sense of gratitude for all the concerned people who have helped me to
complete this report successfully.

I am very thankful to Visvesvaraya Technological University, Belgavi for this wonderful opportunity to
undertake the internship study as a part of the fulfilment of Master of Business Administration degree.

I am highly indebted to Ms. Vidya Shenoy, HR Manager, Manipal Utilty Packaging Solutions, Manipal,
for her advice and suggestions at various stages in completing this report.

I express my special gratitude and thanks to Mrs. Sushma V Department of Business Administration, for
her valuable guidance and encouragement while doing this Internship study.

I am also grateful to all the Faculty members, and Non-teaching staff of the department of Business
Administration, Sahyadri College of Engineering & Management, Mangalore for the cooperation
extended to me during my internship work.

Ismail Rishan

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TABLE OF CONTENTS

Chapter No. Contents Page No.

I Introduction 5

 Executive Summary 6

II Organization profile

 Company background 15
 Nature of Business 16
 Mission, Vision & Quality statement 17
 Workflow Model 18
 Organization structure 19
 Product Profile 22
 Ownership Pattern 23
 Awards & Achievements 24
 Future growth & prospects 25

III Mckinsey’s 7S framework 28

IV Porters 5 Forces Model 32

V SWOT Analysis 35

VI Learning Experience 38

Bibliography 39

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CHAPTER 1
INTRODUCTION

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EXECUTIVE SUMMARY

This report describes the 4 -week’s mandatory internship conducted at Manipal Utility Packaging
Solutions Pvt. Ltd. The aim of the study was to study an organization, its structure, departments and its
functions. The purpose of the internship was to get an opportunity to connect the theory taught in
classrooms to the practical working in a real organization.
As per VTU rule every student of MBA program shall undertake an individual internship
programme for organization study. So, I have completed my internship of total 4 weeks (starting from
10th July 2019 to 8th August 2019), this internship gave me an opportunity to interact with most of the
employees of the company and it is the only opportunity I had to apply whatever I had studied
theoretically in an organization, it helped me to get a practical experience and got some insight about how
an organization functions.
Manipal Utility Packaging Solutions Pvt. Ltd has made a name for itself in the list of top suppliers
of Packaging Boxes, Corrugated boxes in India. Its HQ is located at Manipal, it is a subsidiary of the
Manipal group. The supplier company is located in Ahmedabad, Gujrat and is one of the leading sellers of
listed products. The chairman is Mr. Girish Kini. From a business perspective, an extensive study was
done on the ownership pattern, achievements and awards of the company, future growth and prospects.
Moreover, Mckensy’s 7S framework was applied to the company. A thorough SWOT analysis was
conducted to highlight strengths, weaknesses, opportunities and threats. A financial analysis was
conducted to determine the overall stability of the Company.
It can be concluded that the company has a strong background in its industry and will continue to
be the best company in India. The management is well prepared for the future technological challenges
and they have been adapting to the situation and the government agencies.

INTRODUCTION ABOUT THE INDUSTRY


Manipal Utility Packaging Solutions comes under Packaging Industries
The folding carton created the packaging industry as it is known today, beginning in the late 19th
century. The process involves folding carton made of paperboard that is printed, laminated, cut, then
folded and glued before transport to packagers. The cartons are shipped flat to a packager, which has its
own machinery to fold the carton into its final shape as a container for a product. The classic example of
such a carton is a cereal box.
Some styles of folding cartons can be made of E-flute or micro-flute corrugated fiberboard. and
flexographic presses or the newer digital platforms. Businesses are protecting their lesser-value
documents such as transcripts, coupons and prescription pads by incorporating some of the features listed
below to ensure that they cannot be forged or that alteration of the data cannot occur undetected. A

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number of technical methods are used in the security printing industry. Security printing is most often
done on security paper, but it can also occur on plastic materials.
Manipal Utility Packaging Solutions caters to customized packaging requirements. The division has
attained has attained ISI certification from the Bureau of Indian Standards, Bangalore and Explosive
License issued by Petroleum & Explosives Safety Organization, Nagpur. With all standard operating
procedures in place, this unit boasts of complete traceability of operations throughout the process

Manipal Utility Packaging Solutions delivers packaging solutions to diverse segments with its special
focus on pharmaceutical, food & beverages and personal products/toiletries segments. Latest technologies
like printing on non-absorbent surfaces and manufacturing of high-end folding cartons with value
additions like window patching are installed. The conversion capacity of the unit is closed to 800 tons of
paperboard per month and is spread across a production area of over 30,000 sq.ft.

Manipal Utility Packaging Solutions produces labels from its units at Manipal, ManipalTech-UPSL,
Chennai,India and MPPL,Kenya. MUPS produces self-adhesive and wet decorative labels for niche
brands across industry verticals such as Breweries & Distillers, Automobiles, Banking, Consumer
Electronics, Entertainment, Garments, Telecom, Confectioneries, Packaged drinking water, FMCGs,
Stationeries, Pharmaceuticals, Chemicals, Computers/Peripherals and more
Manipal Utility Packaging Solutions produces high quality pressure sensitive adhesive, shrink sleeve,
flower sleeve and specialized security labels serving a broad spectrum of industry verticals with
customized labelling solutions.
The Manipal unit produces specialized labels with holograms & intaglio technology and has the
capability to print all types of labels in sheet form.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage,
sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.
Packaging can be described as a coordinated system of preparing goods for transport, warehousing,
logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In
many countries it is fully integrated into government, business, institutional, industrial, and personal use.

Package labeling or labelling is any written, electronic, or graphic communication on the package or on a
separate but associated label.

Packaging and package labeling have several objectives

Physical protection – The objects enclosed in the package may require protection from, among other
things, mechanical shock, vibration, electrostatic discharge, compression, temperature etc.

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Barrier protection – A barrier to oxygen, water vapor, dust, etc., is often required. Permeation is a critical
factor in design. Some packages contain desiccants or oxygen absorbers to help extend shelf life.
Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the
contents clean, fresh, sterile and safe for the duration of the intended shelf life is a primary function. A
barrier is also implemented in cases where segregation of two materials prior to end use is required, as in
the case of special paints, glues, medical fluids, etc.

Containment or agglomeration – Small objects are typically grouped together in one package for reasons
of storage and selling efficiency. For example, a single box of 1000 pencils requires less physical
handling than 1000 single pencils. Liquids, powders, and granular materials need containment.

Information transmission – Packages and labels communicate how to use, transport, recycle, or dispose of
the package or product. With pharmaceuticals, food, medical, and chemical products, some types of
information are required by government legislation. Some packages and labels also are used for track and
trace purposes. Most items include their serial and lot numbers on the packaging, and in the case of food
products, medicine, and some chemicals the packaging often contains an expiry/best-before date, usually
in a shorthand form. Packages may indicate their construction material with a symbol.

Marketing – Packaging and labels can be used by marketers to encourage potential buyers to purchase a
product. Package graphic design and physical design have been important and constantly evolving
phenomena for several decades. Marketing communications and graphic design are applied to the surface
of the package and often to the point of sale display. Most packaging is designed to reflect the brand's
message and identity.

Security – Packaging can play an important role in reducing the security risks of shipment. Packages can
be made with improved tamper resistance to deter manipulation and they can also have tamper-evident
features indicating that tampering has taken place. Packages can be engineered to help reduce the risks of
package pilferage or the theft and resale of products: Some package constructions are more resistant to
pilferage than other types, and some have pilfer-indicating seals. Counterfeit consumer goods,
unauthorized sales (diversion), material substitution and tampering can all be minimized or prevented
with such anti-counterfeiting technologies. Packages may include authentication seals and use security
printing to help indicate that the package and contents are not counterfeit. Packages also can include anti-
theft devices such as dye-packs, RFID tags, or electronic article surveillance tags that can be activated or
detected by devices at exit points and require specialized tools to deactivate. Using packaging in this way
is a means of retail loss prevention.

Convenience – Packages can have features that add convenience in distribution, handling, stacking,
display, sale, opening, reclosing, using, dispensing, reusing, recycling, and ease of disposal

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Portion control – Single serving or single dosage packaging has a precise amount of contents to control
usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for
individual households. It also aids the control of inventory: selling sealed one-liter bottles of milk, rather
than having people bring their own bottles to fill themselves.

Branding/Positioning - Packaging and labels are increasingly used to go beyond marketing to brand
positioning, with the materials used and design chosen key to the storytelling element of brand
development.

Packaging may be described in relation to the type of product being packaged: medical device packaging,
bulk chemical packaging, over-the-counter drug packaging, retail food packaging, military materiel
packaging, pharmaceutical packaging, etc.

It is sometimes convenient to categorize packages by layer or function: "primary", "secondary", etc.

Primary packaging is the material that first envelops the product and holds it. This usually is the smallest
unit of distribution or use and is the package which is in direct contact with the contents.

Secondary packaging is outside the primary packaging, and may be used to prevent pilferage or to group
primary packages together.

Tertiary or transit packaging is used for bulk handling, warehouse storage and transport shipping. The
most common form is a palletized unit load that packs tightly into containers.

These broad categories can be somewhat arbitrary. For example, depending on the use, a shrink wrap can
be primary packaging when applied directly to the product, secondary packaging when used to combine
smaller packages, or tertiary packaging when used to facilitate some types of distribution, such as to affix
a number of cartons on a pallet.

The packaging industry plays a crucial role, adding value to various manufacturing sectors including
agriculture, pharma, retail, FMCG, to name a few. Basically the market has been growing due to solid
demand from food and pharma industries. The paper packaging market contributes more than 30% to
overall packaging market share and dominates other packaging domains.

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Packaging and Printing Techniques
Corrugated box design
It is the process of matching design factors for corrugated fiberboard boxes with the functional physical,
processing and end-user requirements. Packaging engineers work to meet the performance requirements
of a box while controlling total costs throughout the system.
In addition to the structural design discussed in this article, printed bar codes, labels, and graphic design
are also vital.

Simulated watermarks
Printed with white ink, simulated watermarks have a different reflectance than the base paper and
can be seen at an angle. Because the ink is white, it cannot be photocopied or scanned. A similar effect
can be achieved by oroidin varnish which creates reflections under certain viewing angles only and is
transparent otherwise. Watermarks are sometimes simulated on polymer currency by printing an
according pattern, but with little anti-counterfeiting effect. For example, the Australian dollar has its coat
of arms watermarked on all its plastic bills. A Diffractive Optical Element (DOE) within the transparent
window can create a comparable effect but requires a laser beam for its verification.

Intaglio printing
Intaglio is a printing technique in which the image is incised into a surface. Normally, copper or
zinc plates are used, and the incisions are created by etching or engraving the image, but one may also use
mezzotint. In printing, the surface is covered in ink, and then rubbed vigorously with tarlatan cloth or
newspaper to remove the ink from the surface, leaving it in the incisions. A damp piece of paper is placed
on top, and the plate and paper are run through a printing press that, through pressure, transfers the ink to
the paper. The very sharp printing obtained from the intaglio process is hard to imitate by other means.
Intaglio also allows for the creation of latent images which are only visible when the document is viewed
at a very shallow angle.

Personalized Holograms
Holograms are brand authentication tools which find wide application across all industries, be it
universities, publishers, FMCG or pharmaceuticals. The Government also has large applications of this
feature.
MUPS provides holograms as a security feature to all its clients. Our in-house manufacturing unit allows
us produce personalized holograms for all our client requirements with security features like kinetic
image, covert laser feature, concealed image, multi- channel effect, guilloche patterns, micro/nano text,
etc, various types of holograms based on the security and application requirement. Tamper evident
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holograms are ruined if any attempt is made to remove it. Scratch holograms are fixed over a secure
code/number, which will be revealed when the hologram is scratched. The holograms can be provided in
roll or stripe formats to facilitate automatic application by a machine. Custom made holographic hot
stamping foils with registration marks trace the registration marks on them onto the substrate like paper or
PVC when stamped with the machine, as compared to the regular holography hot transfer foils in which
the complete foil transfers to the substrate. Both these types can also be made available depending on the
customer requirement.

Trays / Holders
Organized retailing requires the usage of trays/holders for the products to be displayed on the shelves
challenging the retailers, to make the products available as soon as it has arrived in the stores. Manipal
Tech caters to this need by providing Ready to Display Trays / Holders which serve the dual purpose of
packaging as well as display or shelf

The boxes can be designed in various sizes and shapes based on the customers requirements. The
production facility with its colour management techniques ensures that the art work colors are reproduced
precisely and the post press operations guarantee perfectly shaped boxes. Creative ability of Manipal
Tech’s packaging team, to provide innovative solutions to client’s requirement has been well appreciated
by the Industry and makes us the preferred choice of clients across Pharmaceutical, Consumer Goods, and
Retail Industries.

Micro printing

This involves the use of extremely small text, and is most often used on currency and bank cheques. The
text is generally small enough to be indiscernible to the naked eye. Cheques, for example, use microprint
as the signature line.

Optically variable ink


Optically Variable Ink (OVI) is made from mica. Colored magnetisable inks are prepared by
including chromatic pigments of high color strength. The magnetic pigments’ strong inherent colour
generally reduces the spectrum of achievable shades. Generally, pigments should be used at high
concentrations to ensure that sufficient magnetisable material is applied even in thin offset coats. Some
magnetic pigment is best suited for colored magnetisable inks due to their lower blackness. Homogenous
magnetization (no preferred orientation) is easily obtained on pigment made of spherical particles. Best
results are achieved when remanence and coercive field strength are very low and the saturating

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magnetization is high. When pearlescent pigments are viewed at different angles the angle of the light as
it's perceived makes the colour appear to change as the magnetic fields within the particles shift direction.

Holograms
A hologram may be embedded either via hot-stamping foil, wherein an extremely thin layer of only a few
micrometres of depth is bonded into the paper or a plastic substrate by means of a hot-melt adhesive
(called a size coat) and heat from a metal die, or it may be directly embossed as holographic paper, or
onto the laminate of a card itself. When incorporated with a custom design pattern or logo, hologram hot
stamping foils become security foils that protect credit cards, passports, bank notes and value documents
from counterfeiting. Holograms help in curtailing forging, and duplication of products hence are very
essential for security purposes. Once stamped on a product, they cannot be removed or forged, enhancing
the product at the same time. Also, from a security perspective, if stamped, a hologram is a superior
security device as it is virtually impossible to remove from its substrate.

Security threads
Metal threads and foils, from simple iridescent features to foil colour copying to foils with
additional optically variable effects are often used. There are two kinds of security threads. One is a thin
aluminium coated and partly de-metalized polyester film thread with microprinting which is embedded in
the security paper as banknote or passport paper. The other kind of security thread is the single or
multicolor sewing thread made from cotton or synthetic fibres, mostly UV fluorescent, for the
bookbinding of passport booklets. In recent designs the security thread was enhanced with other security
features such as holograms or three-dimensional effects when tilted. On occasion, the banknote designers
succumb to the Titanic effect (excess belief in the latest technology), and place too much faith in some
particular trick. An example is the forgery of British banknotes in the 1990s. British banknotes in the
1990s featured a "windowed" metal strip through the paper about 1 mm wide that comes to the paper
surface every 8 mm. When examined in reflected light, it appears to have a dotted metallic line running
across it, but when viewed through transmitted light, the metal strip is dark and solid. Duplicating this
was thought to be difficult, but a criminal gang was able to reproduce it quickly. They used a cheap hot-
stamping process to lay down a metal strip on the surface of the paper, then printed a pattern of solid bars
over it using white ink to leave the expected metal pattern visible. At their trial, they were found to have
forged tens of millions of pounds’ worth of notes over a period of years.

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Magnetic ink
Because of the speed with which they can be read by computer systems, magnetic ink character
recognition is used extensively in banking, primarily for personal checks. The ink used in magnetic ink
character recognition (MICR) technology is also used to greatly reduce errors in automated (or
computerized) reading. The pigment is dispersed in a binder system (resin, solvent) or a wax compound
and applied either by pressing or by hot melt to a carrier film (usually polyethylene). Some people believe
that the magnetic ink was intended as a fraud prevention concept, yet the original intent was to have a
non-optical technology so that writing on the cheque, like signatures, would not interfere with reading.
The main magnetic fonts (E13-B and CMC7) are downloadable for a small fee and in addition magnetic
toner is available for many printers. Some higher resolution toners have sufficient magnetic properties for
magnetic reading to be successful without special toner.

Prismatic coloration
The use of colour can greatly assist the prevention of forgeries. By including a colour on a
document a colour photocopier must be used in the attempt to make a copy however the use of these
machines also tends to enhance the effectiveness of other technologies such as Void Pantographs and
Verification Grids by using two or more colours in the background and blending them together a
prismatic effect can be created. This can be done on either a traditional or a digital press. When a
document using this technique is attempted to be photocopied the scanning and re-creation by a colour
copier is inexact usually resulting in banding or blotching and thereby immediate recognition of the
document as being a copy. A frequent example of prismatic colouring is on checks where it is combined
with other techniques such as the Void Pantograph to increase the difficulty of successful counterfeiting.

Halo
Carefully created images can be hidden in the background or in a picture on a document. These
images cannot be seen without the help of an inexpensive lens of a specific line screening. When placed
over the location of the image and rotated the image becomes visible. If the document is photocopied the
Halo image is lost. A known implementation is Scrambled Indicia. Halo can be printed on traditional or
digital presses. The advantage of traditional presses is that multiple images can be overlaid in the same
location and become visible in turn as the lens is rotated. Halo is used as a technique to authenticate the
originality of the document and may be used to verify critical information within the document. For
example, the value of a coupon might be encoded as a Halo image that could be verified at the time of
redemption or similarly the seat number on a sporting event ticket.

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False-positive testing
False-positive testing derives its name because the testing requires both a false and a positive
reaction to authenticate a document. The most common instance is the widely available counterfeit
detector marker seen in many banks and stores. Counterfeit detector markers use a chemical interaction
with the substrate, usually paper, of a document turning it a particular color. Usually a marker turns
newsprint black and leaves currency or specially treated areas on a document clear or gold. The reaction
and coloring varies depending upon the formulation. Banknotes, being a specially manufactured substrate,
usually behave differently than standard newsprint or other paper and this difference is how counterfeits
are detected by the markers. False-positive testing can also be done on documents other than currencies as
a means to test their authenticity. With the stroke of a marker a symbol, word or value can be revealed
that will allow the user to quickly verify the document, such as a coupon. In more advanced applications
the marker creates a barcode which can be scanned for verification or reference to other data within the
document resulting in a higher degree of assurance of authenticity. Photocopied documents will lack the
special characteristics of the substrate so are easily detectable. False-positive testing generally is a one-
time test because once done the results remain visible so while useful as part of a coupon this technique is
not suitable for ID badges for example.

Fluorescent and phosphorescent dyes


Fluorescent dyes react with fluorescence under ultraviolet light or other unusual lighting. These show up
as words, patterns or pictures and may be visible or invisible under normal lighting. This feature is also
incorporated into many banknotes and other documents - e.g. Northern Ireland NHS prescriptions show a
picture of local '8th wonder' the Giant's Causeway in UV light. Some producers include multi-frequency
fluorescence, such that different elements fluoresce under specific frequencies of light. Phosphorescence
may accompany fluorescence and shows an after-glow when the UV light is switched off.

Thermo chromic ink


Security ink with a normal "trigger" temperature of 88 °F (31 °C), which will either disappear or
change colors when the ink is rubbed, usually by the fingertips.

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CHAPTER 2
ORGANISATION PROFILE

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COMPANY HISTORY / BACKGROUND
Manipal Utility Packaging Solutions Pvt. Ltd. is a part of Manipal Technologies Ltd. Manipal
Technologies Limited (MTL), based in Manipal was started in 1941 as Manipal Power Press offering
print services to Banks. Over the years MTL has grown as end to end secure print service provider
offering varied services such as security printing, variable data printing, digital printing, book printing,
pre media services, banking cards, smart cards, card management services, outsourced print management
services, smart cards, packaging solutions, payment system, examination solutions etc. and is specialised
in offering solutions to banking, publishing, government, telecom, retail, pharma, FMCG etc. MTL is
now serving customers across the globe and is having units in all metro cities in India, Kenya, Nigeria
and Germany. With only one letter press machine, a handful of 15 employees and just one client –
Syndicate Bank – the Manipal Technologies has grown by leaps and bounds over these seven decades,
since the 1941. Under the supportive leadership of Mr Mohandas Pai combined with the dedicated
headship of Mr Satish Pai, Manipal Press Ltd. (back then) quickly evolved from being a back office for
Syndicate Bank to a service provider to all the banks in the country. And by 1955, a Security Production
Division was established which became the first RBI approved security facility in India in 1984 for its
compliant backdrop.
Then, a Business Stationery Division in 1988 to assist the clients’ requirements was set up.
Subsequently, the nineties were mostly about expanding the production capabilities to newer industry
segments like Government, Corporate Companies, etc. and, basically, chalking a pan India presence.
Come 1997, Mr. Gautham Pai took over the operations at Manipal Technologies, just when the
global markets looked promising with their newly opened up avenues. Adapting to the changing times,
the security facility got IBA approval in 2000. Young dynamism of Gautham with the adoption of global
technologies resulted in the charting of newer business ventures. Like establishment of a Transactional
Production Division in 2003, Card Division in 2004 for the production of secure paper cards for the
Telecom Industry. Then Manipal Digital Systems in 2007, catering to the digital space and commercial
print space. Going bullish on their expansion, Manipal Technologies made substantial investments in
2008-09 with the setting up of a new Packaging division, a new Commercial Production facility and MCT
Cards and Technology Ltd – the largest secure card production facility in India. Starting 2008, Manipal
Technologies focussed its competencies in bringing forth objective industry solutions and products
catering the evolving needs of certain defined business verticals.

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NATURE OF BUSINESS
Manipal Utility Packaging Solutions caters to customized packaging requirements. The division has
attained has attained ISI certification from the Bureau of Indian Standards, Bangalore and Explosive
License issued by Petroleum & Explosives Safety Organization, Nagpur. With all standard operating
procedures in place, this unit boasts of complete traceability of operations throughout the process

Manipal Utility Packaging Solutions delivers packaging solutions to diverse segments with its special
focus on pharmaceutical, food & beverages and personal products/toiletries segments. Latest technologies
like printing on non-absorbent surfaces and manufacturing of high-end folding cartons with value
additions like window patching are installed. The conversion capacity of the unit is closed to 800 tons of
paperboard per month and is spread across a production area of over 30,000 sq.ft.

Labels
Manipal Utility Packaging Solutions produces labels from its units at Manipal, ManipalTech-UPSL,
Chennai,India and MPPL,Kenya. MUPS produces self-adhesive and wet decorative labels for niche
brands across industry verticals such as Breweries & Distillers, Automobiles, Banking, Consumer
Electronics, Entertainment, Garments, Telecom, Confectioneries, Packaged drinking water, FMCGs,
Stationeries, Pharmaceuticals, Chemicals, Computers/Peripherals and more
Manipal Utility Packaging Solutions produces high quality pressure sensitive adhesive, shrink sleeve,
flower sleeve and specialized security labels serving a broad spectrum of industry verticals with
customized labelling solutions.
The Manipal unit produces specialized labels with holograms & intaglio technology and has the
capability to print all types of labels in sheet form.
Infrastructure & Technology:
Housed in the secure facility the Packaging and Labelling division boasts of high volume, high
speed, automated and secure production lines that guarantee an output of over 800 tons of paperboard per
month. The machines used are Heidelberg Foldergluer, Komroi Lithrone and Heiber 7 Schroeder
provides high quality cartons and multi colour print and labels affixed in the Cardline machines, Mark
Andy 2200 and Nilpeter FB and these units are quipped to print on a variety of materials such as Pressure
Sensitive Paper or Film and Non-Adhesive Paper/Board.

VISION

To lead in everything, we do by innovating & creating lasting impressions for development of the society.

MISSION

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To be a fresh, vibrant, media house that presents content from the perspective of people’s aspirations,
opportunities, accomplishments & enjoyment – urging the people & the society to greater prosperity.

VALUES

-Innovation & Creativity


We take up every opportunity to innovate and provide creative products and solutions not only to
overcome the existing pain points of our customers but also to meet their emerging needs.

-Leading & Pioneering


Our belief is that the desire to attain a leadership position can be achieved only through Innovation
including pioneering new technologies in each of our Strategic Business Units.

-Reliability & Trustworthiness


We understand that our customers’ & vendor partners need a reliable & trustworthy partner – in
terms of the quality of products & services as also in all the business transactions. Our work culture &
processes are aligned to this value.

- Honesty & Integrity

Honesty is the way of life in Manipal. The belief is that a positive work or home environment is
one that facilitates natural behaviour of every individual and with honestly being natural to all good
human beings – it makes working at Manipal easier for all employees.

- Respect for the Individual


We believe that the employees are the major stakeholders in the company and their motivation,
dedication and creativity is what enables us to succeed. Therefore, we respect each individual and provide
them the required space to grow and experiment.

WORK FLOW MODEL

What is Workflow Model

1. A process model specifically aimed at representing a development process, as opposed to an algorithm


or program.

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2. The conceptual representation of the structure of a workflow in terms of tasks, as well as control and
data dependencies among tasks.

3. The conceptual representation of the structure of a workflow in terms of tasks, as well as control and
data dependencies among tasks.

Workflow of Manipal Utility Packaging Solutions

1. Order Submission

As the first step, the company takes orders from the clients; most of the clients for MCT are
Banks and the orders will be placed for ATM cards, Passbooks and any other security printing
options.

2. Payment Confirmation

Once the order is placed the company provides estimation of production and certain amount
has to be paid as advance.

3. Manufacturing of the product

Once the payment got confirmed the company manufactures the products as per the
requirements and design developed by clients or the company itself.

4. Dispatch

After production the products will be sent to the clients or client’s customers (Bank’s
customers like account holders) on behalf of the clients.

What is a Workflow Diagram?

A workflow diagram is a visual representation of a business process (or workflow), usually done through
a flowchart. It uses standardized symbols to describe the exact steps needed to complete a process, as well
as pointing out individuals responsible for each step. The “workflow” as we know today can be traced
back to two American mechanical engineers, Henry Gantt and Frederick Wilson Taylor. Both were
known for their contributions towards the development of scientific management.

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Workflow Diagram of Manipal Utility Packaging Solutions

ORGANIZATION STRUCTURE

Managers must make choices about how to group people together to perform their work, five
common approaches functional, divisional, matrix, team and networking help managers determine
departmental groupings (groupings of position into departments). The five structures are basic
organizational structures, which are then adapted to an organization’s needs. All few approaches combine
varying elements of mechanics and organic structures. For example, the organizational design trend today
incorporates a minimum of bureaucratic features and displays more features of the organic design with a
decentralized authority structure, fewer rules and procedures, and so on.

Manipal Technology follows the Functional structure. The functional structure group positions
into work units based on similar activities, skills, expertise, and resources, production, marketing, finance
and human resources are common groupings within a functional structure.

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Managing director

CEO

General manager

Marketing Finance Production R&D HR


manager Manager Manager
manager Manager

Manager Manager Manager


South Region Central Region North Region

Branch Manager Branch Manager Branch Manager

Marketing Officer Production Officer HR Officer

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People & Skills

Senior Manager- Production and Planning

He plans, organize, lead and responsible for the P & L of the unit.

Senior Manger –Prepress

To provide end to end prepress solutions to customers. To support production in prepress


requirements.

Program Manager

He implements job validation and sustains job validation every month. Active coordination with
marketing and planning heads on performance of different product segment and P & L analysis.

Manager- Production

Plans, organize, lead and control the production and delivery of products and services as needed to
keep external paying customer satisfied. He is also responsible for team building and to ensure the
smooth flow of operation.

Visionary Leadership for Manufacturing

Assistant Manager- Quality

VLFM is led by a team responsible for achieving the machine wise targets with quality standards.

Assistant Manager- Quality

To provide overall quality control and assurance as per customer requirements related to
commercial printing products.

Senior Executive-web

Taking care of Web Offset operations as per customer requirements related to commercial printing
products. Taking care of Man, Material and Machines.

Senior Foreman-sheet fed

Taking care of sheet fed operations as per customer requirements related to commercial printing
products.

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Production, Planning and Control

Attains the projected EBITDA and Revenue level. Achieve target SFI. Validation of completed
jobs (Profit Analysis). Job planning on whole-form order receiving processing, invoicing and payment
collection. Raw Material Planning, Customer service, Hi-flex & SAP implementation.

Senior Executive-manual Binding

Taking care of all finishing / converting operation as per customer requirements related to
commercial printing products and getting the products ready for dispatch. Automation of manual
operations which indirectly cut down the manpower dependency and increasing EBITDA without
effecting regular workflow.

Assistant Manager Dispatch

Taking care of dispatch operation as per customer requirements related to Commercial Printing
Products.

PRODUCT – SERVICE PROFILE


1. Mono Cartons: Packaging utilization is very high in a consumer driven market like India.
Besides consumer goods pharmaceuticals, IT, telecom etc also require large volumes of mono-
cartons. Manipal Technology serves industries like Pharmaceutical, Food and beverages,
Consumer Goods, and Retail by meeting their packaging requirements. Each industry has specific
requirements of the cartons – while consumer good prefer bright colourful packaging with
numerous post press operations, pharmaceuticals prefer austere looks with security features. We
provide high quality products tailor made to suit each client’s requirement. Besides the standard
shapes we also provide special die cuts to produce products with unusual shapes. Window
patching and inside liner capabilities are also available. Our capability and quality output makes
us the preferred partner to large consumer goods and pharmaceutical companies for their Mono-
carton requirements.
2. Corrugated Boxes: Corrugated boxes are often used in the transport packaging world. The
corrugated industry has a strong focus on R&D with the aim of optimizing the strength-to-weight
ratio. Corrugated boxes are available in many different styles and combinations, from standard
box sizes to customized solutions. Corrugated board is one of the few packaging materials that
can be cut and folded to various shapes and sizes. Arguably one of the most dynamic packaging
solutions available, corrugated boxes offer many benefits to consumers.
Benefits of corrugated boxes:
 Extremely lightweight
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 Versatile, used in many industries
 Completely recyclable
 Low purchase costs vs. alternative transport packaging products
 Corrugated Packaging

In order to find the right corrugated solution, there are a few things that need to be taken into
consideration, including its design, the type of flute used and overall paper quality. All of these
aspects help define what type of corrugated packaging is right for your situation and product.
Different types of corrugated packaging solutions:

Double Wall Corrugated


Double wall corrugated consists of two facings, two corrugated mediums and an inner liner in
between, adding up to five papers in total. The most common type is BC, which consists of one B-
flute and one C-flute.

Triple Wall Corrugated


If a stronger box is needed, a triple wall corrugated can be considered. Triple wall board consists
of seven layers of paper, in which three of them are flutes. These triple wall boxes are named
according to the same system as double wall (for example: BCB)

Slotted Boxes
The slotted boxes can often be found as double folded sheets of corrugated board, which fold
simply into a four-sided box. The top flaps meet in the center and can be taped, glued or stapled
closed. To save space and transport costs, slotted boxes are shipped folded to the customer.

Die-Cut Boxes
Die-cut boxes are good solutions when high technique, special sizes, and/or a high degree of
customization is needed. The die-cut process ensures a higher degree of accuracy in size and
consistency, and allows for almost any shape or style of box to be manufactured.

Edgeboards
Edgeboard consists of several laminated layers of strong paperboard. High quality reusable carton
board is glued together under high pressure to produce an extremely stable profile element.

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3. Trays: Organized retailing requires the usage of trays/holders for the products to be displayed on
the shelves challenging the retailers, to make the products available as soon as it has arrived in the
stores. ManipalTech caters to this need by providing Ready to Display Trays / Holders which
serve the dual purpose of packaging as well as display on shelves.

The boxes can be designed in various sizes and shapes based on the customer’s requirements. Our
production facility with its colour management techniques ensures that the art work colours are
reproduced precisely and the post press operations guarantee perfectly shaped boxes. Creative
ability of ManipalTech’s packaging team, to provide innovative solutions to client’s requirement
has been well appreciated by the Industry and makes us the preferred choice of clients across
Pharmaceutical, Consumer Goods, and Retail Industries.

4. Cartons with specific solutions such as


 Window with intermittent cut
 Pre –sealed inner tube
 Window with pre-heated creasing lengthwise and shaped die cut

Manipal Utility Packaging Solutions delivers packaging solutions to diverse segments with its special
focus on pharmaceutical, food & beverages and personal products/toiletries segments. Latest technologies
like printing on non-absorbent surfaces and manufacturing of high-end folding cartons with value
additions like window patching are installed. The conversion capacity of the unit is closed to 800 tons of
paperboard per month and is spread across a production area of over 30,000 sq.ft

OWNERSHIP PATTERN
Manipal Utility Packaging Solutions Private Limited is an unlisted private company.

Manipal Utility Packaging Solutions was incorporated on 15 February, 2008. The company has 6
directors and 3 reported key management personnel. The registered office of the company is at
UDAYAVANI BUILDING,, PRESS CORNER,, MANIPAL, Karnataka.

The total paid-up capital is INR 40.70 cr. The last reported AGM (Annual General Meeting) of the
company, per our records, was held on 27 September, 2018. Also, as per our records, its last balance
sheet was prepared for the period ending on 31 March, 2018.

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CIN U21014KA2008PTC045299
Manipal Utility Packaging Solutions PRIVATE
Company Name
LIMITED
RoC RoC-Bangalore

Registration Number 45299

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 15 February 2008

Age of Company 11 years

BOARD OF DIRECTORS
The company has 6 directors and 3 reported key management personnel.
The longest serving directors currently on board are Tonse Satish Upendra Pai and Tonse Gautham Pai
who were appointed on 15 February, 2008. They have been on the board for more than 11 years. The
most recently appointed director is Nagarmutt Padmakar Nayak, who was appointed on 16 August,
2016.

Tonse Gautham Pai has the largest number of other directorships with a seat at a total of 19 companies.
In total, the company is connected to 32 other companies through its directors.

DIN Director Name Designation Appointment Date

00104361 Tonse Satish Upendra Pai Director 15th February 2008

00120314 Tonse Gautham Pai Director 15th February 2008

00164114 Perdoor Vaman Mallya Director 3rd October 2013


02589021 Laxminarayan Rao Karpe Director 3rd October 2013
03599282 Abhay Ananth Gupte KMP 1st April 2015
00879383 Tekkar Yashwanth Prabhu Director 08th July 2015
02589021 Nagarmutt Padmakar Nayak Director 16th August 2016
03123657 Vandana Amit Khatuwala KMP 01st July 2018
03575154 Gopinathan Anil Shankar KMP 16th March 2019

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Awards and Achievements
 IPAMA Awards-2009 – Carton 7 Containers

Future Growth and Prospects


Manipal Utility Packaging Solutions objective is to achieve greater growth by the year of 2020.
The products have come up to the international standards as well. The company wants to expand on a
global level along with expansion of clients and product portfolio. Manipal group is backed by a sturdy R
& D and Product Development team which is constantly researching new products, services and
practices to add value to its customer’s businesses and provides diversified exposure to global trends to
enhance skill-sets and as a result, productivity. The in-house technical information library houses the
latest multi-media and is constantly updated to help the workforce stay abreast. At Manipal groups,
process improvements is a habitual activity and quality is a watermark across the procedures and makes
sure that the company attracts new business clients and is capable of competing internationally as well
and every year, the R&D cell receives fresh impetus through additional investments and a renewed
mandate to improvise resulting in enhanced productivity and recommend process improvements to
reduce cost, to identify long term revenue opportunities and to add value to existing and prospective
customers.

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CHAPTER 3
MCKINSEY’S 7S
FRAMEWORK

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Introduction:
Two people developed this framework called McKinsey’s 7s framework. The two people who
developed this framework were Tom Peters and Robert Waterman, who were consultants at the
McKinsey’s. They published their 7s model in the article named “The art of Japanese Management” and
“In search of excellence”. It is important part of the organization. In this 7s framework there will be a
soft-S and a hard-S strategy, systems and structure are the hard-S and style, staff, skill and shared values
are the soft-S.

Hard-S
• Strategy: The direction and scope for a long period of the organization is strategy.
• Systems: It will govern the day to day activity of formal and informal procedure of the
organization.
• Structure: The way how the organization is structured and includes who reports to whom.

Soft-S
• Style: The style of leadership is adopted in the organization.
• Staff: The employees of the organization and their general capabilities towards the work.
• Skill: The actual skill and competencies of the employees working for the organization.
• Shared Values: The value and beliefs of the organisation ultimately guide employees towards the
work ethics.

DIAGRAM SHOWING MCKINSEY’S 7S FRAMEWORK:

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7’s Model with reference to MCT Cards and Technologies

1. Strategy: Being Packaging Manufacturer, strategy is to become leader in the industry. The
strategy includes providing best services to their clients and expanding their services
internationally along with research and development in the field.

2. Systems: The systems and procedures of the company are very important to maintain better
services to clients. So, it is well defined and available to respective members and employees. This
procedure will create good opinion in the minds of members of the company and it helps in
development of the society.

3. Structure: It is the hierarchy and various departments that co-ordinate the activities in the
management. It tells about lines of communication in the organization. Is decision making and
controlling is centralized and decentralized? The organisational structure is designed according to
the rules and regulations as per the act. It consists of President, board of directors and manager.

President

Vice president

Board of Directors

General Manager

Branch Manager

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4. Style: It is one of the seven levels which the top management can use to bring about change in the
organization according to McKinsey’s frame work, becomes evident through the pattern of action
taken by the members of the top management team over a period of time. The McKinsey’s frame
work considers “Style” as more than the style of top management. The conduct of the doings and
managing at each operational unit has effective internal control. Manager is taking decisions
individually, within the laid down rules and regulations and instructions given by the top
management.

5. Staff: The staff composition is well organized. Both experienced and fresher are appointed as
employees. The company appoints an employee and trains them and makes them expert in their
tasks, in order to improve the efficiency of the staffs; all the facilities are given to them for
example good salary with annual increments are provided. Year-end bonus to all staff members is
given to motivate them.

6. Skill: Manipal Utility Packaging Solutions Pvt. Ltd. is trying to update the knowledge of the staff
members to meet the requirements of the business goal and requirements of members. Training
policies and programmes are properly planned, improved and updated on a continuous basis to
improve the skills of the staff. Skill represents the distinctive capabilities of personnel or of the
organization as a whole. The skill and competence of the employees have been kept updated to
meet the requirements of the customers keeping in view the changes in the environment. The
company staffs have different skills for their own works. Highly qualified professionals in the
company have major skills like technical, finance, economical, marketing, and public skills.

7. Shared Values: This is the sort of invisible software which works well when all the above 6S are
performed properly and successfully and also when institution work to the desired level of output.
Shared values refer to the guiding concepts values and aspirations that unite an organization in
some common purpose they guide employees of any organization toward valued behaviour. It
refers to the core or fundamental values and central beliefs that are widely shared in the
organization and serve as guiding principles that are important.

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Chapter 4
Porters 5 Forces Model

32
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Bargaining power of Buyers:
An assessment of how easy it is for buyers to drive prices down. This is driven by the: number of
buyers in the market; importance of each individual buyer to the organisation; and cost to the buyer of
switching from one supplier to another.
The business has just a few powerful buyers, they are often able to dictate terms; but due to
integrated services the clients don’t have much to bargain as well.

Bargaining power of Suppliers:


An assessment of how easy it is for suppliers to drive up prices. This is driven by the: number of
suppliers of each essential input; uniqueness of their product or service; relative size and strength of the
supplier; and cost of switching from one supplier to another.
Most of the suppliers Manipal Utility Packaging Solutions are from the parent group- Manipal
Technologies, so they enjoy the benefit of this.

Threat of New Entrants:


Profitable markets attract new entrants, which erodes profitability. Unless incumbents have strong
and durable barriers to entry, for example, patents, economies of scale, capital requirements or
government policies, then profitability will decline to a competitive rate.
There are lot of restrictions and hurdles to enter into packaging industry so the threat of the new
entry is very low here.

Threat of Substitutes:
Where close substitute products exist in a market, it increases the likelihood of customers
switching to alternatives in response to price increases. This reduces both the power of suppliers and the
attractiveness of the market.
Due to integrated services for their clients there isn’t any considerable substitution for the
company’s products as mono carton is one of the most sold products of the company so there is no threat
of substitute.

Competitive Rivalry:
This looks at the number and strength of your competitors. How many rivals do you have? Who
are they, and how does the quality of their products and services compare with yours?
Competitive rivalry for Manipal Utility Packaging Solutions is minimal, and no one else is doing
what they do; they have integrated services for their client which is their competitive advantage.

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CHAPTER 5
SWOT ANALYSIS

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SWOT analysis is a process of analysing organisation’s internal Strength and Weakness, and
external Opportunities and Threats. Besides, SWOT is an analytical framework that measures what an
entity can and cannot do. It is very helpful for the organisation to accomplish goals. It should be based on
logic and rational thinking such that a proper strategy improves organizations business strength and
opportunity and at the same time minimizes its weakness and threats. By analysing the SWOT an
organization come out with best strategies that will help to achieve the set goals.

Strengths:
Strength is internal factors which effect an organisation in achieving their objectives.
The major strengths of the company are

 Integrated services provided by the company.


 Manipal Group’s global assess for technology.
 Experienced workforce.
 Vast Industry Knowledge

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Weaknesses:
Weakness is an internal factor where the business needs to improve to remain economical. These are the
contrary characteristic of the business that hinders the business.
Some of the weaknesses of the organization are

 Buyers for the firm’s product are low in number.


 Government regulations in the industry.
 Threat of Substitute products like biodegradable

Opportunities:
These are external factors that influencing the efficiency of the company which are uncontrollable factors
represent the growth of society in the external situation. It helps the organisation to gain more profit.
Some of the important opportunities that the business has are
 Potential of expansion in the export market
 Attracting more business clients
 Low manufacturing cost
 Technological growth.
 E-commerce boom

Threats:
It is the external factors which affects the growth of the organisation.
Major threats facing by the company are
 Environmental issues
 Threat on expansion due to government control.
 Threat of competition

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CHAPTER 6
LEARNING EXPERIENCE

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My internship started on 10th July 2019 in Manipal Utility Packaging Pvt. Ltd. under the guidance
of internal guide Prof. Sushma V, Department of Business Administration, Sahyadri College of
Engineering & Management, Mangalore and external guide Ms. Vidya Shenoy, HR manager, Manipal
Utility Packaging Pvt. Ltd for period of 4 weeks and ended on 8th August 2019.
This company is a premier one in the packaging industry. I did this internship as an academic
study under the VTU; it gave me lot of experience. This study highlighted that the company is mainly
focusing on members’ fulfilment through various activities. The study discloses that the company
continues to identify new areas and activities that require attention, for example the very unique activities
like personalized Holograms, Tray holders, mono carton corrugated box within a single company, which
help the clients to decrease their costs and also provides convenience to meet future possibilities. Apart
from this, studying this company helped me to understand about the company’s core competency,
strategy and integrated activities which cannot be easily copied and are a major competitive advantage in
the industry.

Bibliography

Websites
www.manipaltecnologies.com/retail-fmcg/packaging
www.tofler.in/manipal-utilty-packaging-solutions-private-limited/company
www.zaubacorp.com/company/manipal-utilty-packaging-solutions-private-limited/45299

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