POST

GRADUATE
in collaboration with
CERTIFICATE
IN
BUSINESS
ANALYTICS
(PGCM-BA)
Approved by AICTE,
Ministry of Human Resource Development,
Government of India

Software
Partner

*in ODL mode

 POST GRADUATE CERTIFICATE IN BUSINESS ANALYTICS (PGCM-BA)
Approved by AICTE, Ministry of HRD, Government of India
in collaboration with SAS

INTRODUCTION TO THE PROGRAMME

All India Management Association's one-year POST GRADUATE CERTIFICATE IN BUSINESS ANALYTICS is a programme approved by
AICTE, Ministry of HRD, Govt. of India. This unique programme is designed by academicians and endorsed by industry experts.
The lectures are delivered by senior professors and experienced industry professionals. The programme aims to equip the students and
working professionals with industry relevant skills in Business Analytics.

ABOUT THE PROGRAMME

Evolving technology and extensive data floating in verticals like sales, marketing, finance and social media etc., has made data
analysis imperative for the organisations. It helps organisations to understand and predict patterns, forecast, monitor and optimise its
processes. It helps the organisations in managing and supporting suppliers and taking more informed decisions. Business Analytics
is the combination of skills, technologies, applications and processes used by organisations to gain data-driven insights. These
insights can be used to aid decision-making across functional areas and industry sectors.

After consulting the Business Analytics practitioners and understanding the industry needs, AIMA has launched its one year
programme in Business Analytics. This unique, credit based programme is approved by AICTE, Ministry of Human Resource
Development. It is also endorsed by industry and certified by the leading software and analytical company - ® SAS.

PROGRAMME OBJECTIVES

ï To provide participants with industry-relevant skills that are required by Big Data Analysts, Business Analysts and Data Specialists.
ï Familiarise participants with key Big Data platforms and provide them the foundations of business and industry requirements.
ï Train participants on the most sought after programming languages ‘R’ and ‘SAS’.
ï To train participants on tools such as Hadoop, MapReduce, YARN, Hive, Pig, R etc.
ï Train participants to work on integrated projects to solve Business Analytics problems.
ï Equip participants with the knowledge and skills on smart data analysis and preparing them to secure various international certifications
in the field of analytics.

JOB ROLES EXPECTED AFTER THIS PROGRAMME

Business Data Big Data Business Analytics Data

Analyst Analyst Analyst Manager Scientist

MIS Data Visualisation Data Machine Learning Big Data

Consultant Consultant Engineer Engineer Specialist
PROGRAMME STRUCTURE

The programme is divided into 2 semester modules of 6 months each:

MODULE I MODULE II

1. Introduction to Analytics and R 6. Data Visualisation using Tableau

2. Data Analysis using R 7. Machine Learning

3. Introduction to Big Data 8. Data Mining

4. Advanced Analytics using R (Predictive Modeling) 9. One Optional Paper:

5. Base SAS Programming Marketing Analytics/HR Analytics/Fraud Analytics

PROGRAMME HIGHLIGHTS
ï Instructor-led training in blended learning mode
ï Face to face classroom teaching and online live classes (both the learning options are available)
ï 200 hrs comprehensive training (135 hrs live classes, 25 hrs of online recorded sessions and 40 hrs of capstone project)
ï Online doubt solving by experts
ï World class study material from leading publishers
ï 24x7 free access to online e-library containing books, reports & journals
ï On the job training & placement assistance after completion of the programme

CERTIFICATION

Post Graduate Certificate in Management (PGCM) - Business Analytics, (Approved by AICTE, Ministry of Human Resource
Development)

ASSESSMENT & EVALUATION PROCESS

The assessment process is divided into 2 levels.
A. Modular Assessment: Based on assignments, projects and practicals- 70% weightage
B. Final Assessment: Assessment on the basis of all subjects as per the course curriculum - 30% weightage
At the end of the course, the student will appear for an online examination of 90 minutes duration for each subject.

ELIGIBILITY
Category 1
ï Statistical students, Engineering graduates and MBA students

Category 2
ï Professionals who need to understand and get meaningful insights from the organisational and sectoral data.
ï Professionals who want to fast-track their career and improve their career and job prospects.
ï Business and Data Analysts, and Database professionals willing to foray into Big Data Analytics
ï Professionals/Organisations in Telecom, Banking, IT Consultancy, Retail & Healthcare who want themselves/their employees to be
proficient in Business Analysis.

ADMISSION PROCESS
ï Submit the Online Admission from through the link https://education.aima.in/showApplicationForm.action
ï Attach the graduation proof, passport size photograph and pay the programme fee online through Credit or Debit Card.
ï The fee can also be paid by submitting a Demand Draft in favour of “All India Management Association” at AIMA, Lajpat Nagar,
New Delhi Office.
PROGRAMME FEE

Payment Options:
ï Lump Sum Payment Option
Fee Particulars Fee

Onetime payment (at the time of admission) ₹ 75,000

ï Installment Option
For first module pay, at the time of admission and for the subsequent module, before the commencement of classes.

Fee Particulars Fee

First Module ₹ 39,500
Second Module ₹ 39,500

TOTAL ₹ 79,000
*One time registration fee of `1,000 will be charged at the time of admission. The fee above is inclusive of all academic charges, study material,
online course content, digital library, amongst other facilities provided by AIMA. All fees paid are non-refundable.

CLASS SCHEDULE
Classes are held on weekends, on Saturday/Sunday

ABOUT AIMA

All India Management Association (AIMA), as the national apex body of management profession in the country is committed to
enhancing the competence of management profession through its multifaceted activities. AIMA has a broad base of 68 Local
Management Associations including two cooperating LMAs abroad, with a membership of over 30,000. AIMA is represented on the
Boards of India's premier Business Institutions and also represented on Boards of Government bodies including the AICTE, National
Board of Accreditation, National Productivity Council to name a few. In addition, AIMA brings to the Indian managers, the best
management practices and techniques through numerous foreign collaborations with professional bodies and institutions.

ABOUT SAS

SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics
solutions and broad industry knowledge keep its customers coming back and feeling confident. With SAS®, you can discover
insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions and
drive relevant change.

ABOUT STATCRAFT

STATCRAFT is an organisation focused solely on analytics. With a number of registered patents of its own, STATCRAFT is
extensively engaged in analytics training and product development. To disseminate knowledge on analytics and R, it has also
closely worked with the Ministry of Small and Medium Enterprises (MSME), IIT Guwahati and Reva University etc.

For more details, please contact:

Programme Manager
All India Management Association (AIMA)
15 Link Road, Lajpat Nagar – Part III, Near Lajpat Nagar Metro Station, New Delhi – 110024
T: +91 011-47673000/49868399 Extn: 732; 709 | M: +91 92501 27573
E: pgcm@aima.in | W: www.aima.in