Listing Optimization Checklist  

 
 

To build a highly optimized product listing, you need to focus 

on just four parts of your listing.  

The Four Parts of an Optimized Listing: 

1. Listing Title  

2. Images  

3. Bullet Points/Description  

4. Search Terms  

Listing Title   
Include the ​main keyword ​for your product at the b
​ eginning of your title. 
These are the most likely words a customer would use to find your product.  
 

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In this example, you can see they have added the main keyword straight after 
their brand name.  
 
An alternative to this would be to add “Wireless Barcode Scanner by 
Nadamoo” at the ​beginning.  
 
You should also include other keywords or search terms and benefits in your 
title, but always make sure the title:  
 
● Is easy to read  
● Makes sense 
 
In this example, they have included other search terms and features, but no 
actual benefits. They should have used some of the benefits from their bullet 
points.  
 

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Images  
The next critical feature of your listing are your images or photos. More often 
than not, ​this is the first thing buyers look​ at when deciding which product to 
purchase, so it’s critical you get some high quality photos of your product, and 
try and use as many of the available spots Amazon gives you as possible!  
 

 
 

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Even the most basic of smart phones can take incredible pictures, so there’s 
no reason NOT to have great photos for your product. 
 
Make sure your photos are at least 1000 pixels by 1000 pixels, which makes 
them zoomable:  
 

 
 
And, if you want to make things easy, you can simply hire a photographer to 
take them for you, which usually costs somewhere between $30 and $50. 

Bullet Points/Description  
The next critical areas to focus on are your bullet points and product 
description. This is your chance to tell your potential customers about your 
product and why they should purchase yours over everyone else's on Amazon.  
 

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Make sure your bullet points include: Search terms, and benefits and features 
of your product.  
 
Then, feel free to include a short bio of your brand in the description.  
 
If you aren’t sure about what to put here, let me show you a trick. The best way 
to figure out what your customers want in your product is to ​go look at your 
competitors and see what people don’t like about their products. 
 
Take a look at this product’s reviews:  
 

 
 

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This product got a terrible, one-star review simply because they didn’t have 
an instruction manual or any online instructions.   
 
Now that you know this, not only should you make sure to include that with 
your product, but you could also make sure you tell all your future customers 
your product “Includes a full color instruction manual to make sure you know 
exactly how to configure and use your new scanner.”  
 
Since another customer had an issue with the scanner working and getting 
support, you could also talk about your “5 year manufacturer warranty, along 
with world-class customer support.” 
 
You could quite easily include these two issues that your product overcomes 
in the first two or three bullet points, or even description:  
 

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Search Terms  
The last step in creating a highly optimized product listing is a “secret” field 
that most sellers don’t even know about. 
 
We already know that including your search terms in your title, bullet points, 
and description is important for getting your product to show up when 
customers are searching on Amazon. 
 
But one thing you ​don’t want to do​ is to start cramming all types of keywords 
in those three places, because it’s going to make your product look “spammy” 
and turn off buyers. 
 
Instead, put them in a little-known secret field called “Search terms” that is 
only visible inside your Amazon Seller Central account, once you are a seller.  
 
This field allows you to include up to 250 characters of valuable search terms 
that no one other than you will even know about. You simply include them in 
this field, separate them with a space, and within a few minutes, your product 
will be ready to show up for keywords that aren’t even visible to anyone 
looking at your listing. 
 

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Follow all these steps, and you will have a HUGE competitive advantage over 
everyone else!  

Don’t Miss Out 

Build your own brand. Create your dream business. Change your life. All with 
our ​FREE​ new video training series at ​www.amazingsellingmachine.com​. 
 
Get free templates for creating an amazing product listing for maximum 
sales, learn how to sound like a pro when talking with suppliers, and see how 
you can build a brand in just three easy steps. Plus... 

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Get access to our #1 product research tool, ​Profit Miner​. Find thousands of 
great product opportunities with high sales and low competition, giving you a 
HUGE advantage over everyone else. Get access to all of this for ​FREE ​at 
 
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