School Of Fashion Design

Duration: February to June 2020

Course Code: BFD 401
Course name: Fashion Forecasting
Credits: 4

Course Objective: The course will impart understanding about the fundamentals of Fashion Forecasting.

Course Learning Outcomes: Upon completion of this course students will be able to:
 Develop and apply their skills and knowledge of theoretical methods and practical applications of trend
forecasting to research and analyze trends that influence fashion and textiles products for the industry and end
consumers.
 Get information about the History of Fashion and fashion predictions
 Get information about the textile development, Fiber forecasting, colour Forecasting

Course Plan:

Uni Topics Covered Learning outcomes Teaching Aid Assessment No. of

t strategy and Lectur
No. tools es
I. Introduction: The evolution of fashion Get information about Lectures, Lectures, 5
- history of couture - 20th century the History of Fashion Presentations. assignments and
influences on fashion, 1900 – 1990's, and fashion predictions. class test.
highlights of famous fashion designers
- segments of fashion industry -
location of fashion markets -
forecasting specialties - prediction of
fashion- future of fashion.

II. The Powerful Consumer: Trendsetters Get information about Lectures, Market Lectures, 6
and leaders - market segments, the different types of the survey, assignments and
consumer research, socio-economic costumers, Fashion and consumer class test.
and psychological factors, buying trend in market. survey.
motives, fashion and consumer
research, quality movement in fashion
industry
III. Apparel: Women's Men's and Get information about Lectures, Market Lectures, 7
Children's: women's wear markets, the Fashion and Trend in survey, Fashion assignments and
history and growth, classifications, the market. Up and scanning. class test.
price points, size specialization - downs in the Fashion.
Growth of fashion.
selling seasons - promoting women's
wear - men's wear markets,
classifications, size specialization -
selling men's wear - children's wear
classifications, size classifications,
price lines - promoting children's wear
- fashion accessories and intimate
apparel.
IV. Forecasting for Designers and Get information about Lectures, Market Lectures, 12
Manufacturers: The fashion the textile development, survey, Fashion assignments and
forecasting process - steps in Fiber forecasting, colour scanning, class test.
developing a forecast - forecast reports Forecasting Visiting fabric
developing
- steps in textile development - fiber
companies.
forecast report, fabric forecast report -
steps in color forecasting - color
forecast.

Assessment and Evaluation Marks

Assignment, Class participation, training/internship/Attendence 20
Mid Term Examination 20
End Term Exam 60
Total 100

Prescribed Readings:
 “Fashion Forecasting (2nd Edition)” by Evelyn L. Brannon
 “Fashion Forecasting” By Kathryn McKelvey, Janine Munslow