Course Title BUSINESS COMMUNICATION

Course Code DGN301

301

Lecture : 3

Practical : 0
Course Credit
Tutorial : 0

Total : 3

Course Learning Outcomes

At end of the course, students will be able to:

• Understand the communication process, barriers to it, techniques for overcoming them
and for assessing the effectiveness of communication.
• Produce and use appropriately a range of written communication.
• Understand the purposes of presentations and speeches and how to prepare for their
delivery.
• Demonstrate the choice & use of visual aids.
• Understand the formal structures, procedures & documentation necessary for successful
interviews.
• Demonstrate positive group communication ex exchanges.

Detailed Syllabus
Module Topics No. of
No. Sessions
SECTION I
INTRODUCTION TO BUSINESS COMMUNICATION
[A] Basics
Meaning, importance
Process
Types of communication
Levels of communication
Guidelines/Principles for effective Communication
Features/Nature/Characteristics of Communication
1 8
Channels of communication

[B] Non-verbal
verbal communication
Sign language
Kinesics: Body language
Vocalics: Paralanguage
Proxemics: Space language
Chronemics: Time language

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 Haptics: Touch language

[C] Barriers to communication

Hurdles in effective communication
Overcoming barriers
Listening skills

EFFECTIVE BUSINESS WRITING

Characteristics of effective correspondence.

Layout of business letters.
2 8
Parts of Business letter
Etiquettes of Electronic mail
Letter of Enquiry, orders, complaints, seeking permission

INTERPERSONAL COMMUNICATION

Working in group and teams, Types, Importance

3 Advantages & disadvantages of group 5
Leadership: Types of Leadership, qualities of good leader
Decision making: Types, Process & Techniques of Decision Making

SECTION II
EMPLOYMENT COMMUNICATION
Job search
Resume: Types of resume, How to design resume
Job Application letter
Recommendation letter
4 Interviewing skills: Types of interview, How to prepare for interview 8
Group discussion
• Tips for success in GD
• Characteristics of GD
• Evaluation Components in GD

PROFESSIONAL PRESENTATION
Features of a good presentation
Organization of presentation
Delivery of presentation
5 Visual aids in presentation 6
Six helpers of Presentation
Tips of Presentation
Traits of good presenter

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 PRACTICAL SESSIONS
6 Mock interview & group discussion 7
Presentation of students
Reference Books

1. P.D.Chaturvedi & Mukesh Chaturvedi, Business Communication

Communication,, Pearson Education India,
2004.
2. Meenakshi Raman & Sangeeta Sharma,
Sharma 2nd Edition,Technical Communication
ation –Principle
and Practice, Oxford University Press.
3. Matthukutty M Monippally, Business Communication Strategies, Tata Mc-- Graw Hill.
4. Reuben Ray, Communication Today,
Today Himalaya Publishing House.
5. Asha Kaul,, Business Communication, 2ndEdition, Prentice Hall of India.

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