Product Description

These whiteboard paint kits are perfect for businesses, conference

rooms, co working spaces, retail and coffee shops, classrooms,
kitchens, kids rooms, home offices, cross fit boxes, gyms and more
that are looking for the traditional whiteboard smooth white
background look. We recommend applying ReMARKable white dry
erase paint over top of our ReMARKable base paint that you would
apply to the surface first.
MARKETING STRATEGIES

ADVERTISEMENTS -
(i) Online adverts-this is usually the easiest and most neglected means. We will
have an aesthetically designed website for www.idealpaint.com that fully
describes our products and benefits. We will also have our presence in social
media like Facebook and twitter for easy interaction with our customers.
(ii) Magazine adverts- we will make few magazine adverts, mostly at the pre-
launch of our products. This means of advert is effective but might be above
our advert budget at the beginning.

SITE TO SITE MARKETING -

This is also a major way the industry markets her products. Trained marketers
working for our distributors in the market for school, colleges, Universities and
institutes sites in different cities; like that Navi Mumbai, Mumbai suburban
and Thane etc.

SHOWROOMS -
We will have key distributors in every city set up a showroom/studio space
that will be tastefully. The walls of these spaces will be filled with a careful
arrangement of our product samples. In these spaces, customers are meant to
relax, view our samples and go over institute and colleges they have create
white board in this paint with the aid of our catalogue and a marketer.

CASH BACK POLICY -

Customers will be encouraged to return unused product to our point of sale
and get full cash back.
PROMO- will run promos like; buy 3 drums (60ltrs) get 4ltrs free.

FACTORS AFFECTS SALES :-

1) Price –

An increase in price of economy products will most likely result in a drop in

sales. The economy market segment will greatly move to a competitor product
of unchanged price.
2) Middle class customers -

Price changes will not affect this segment as dramatically. Although to a small
extent, an increase in price of premium quality products will see loyal
customers consume more (increase in sales) of economy class products of same
brand. Luxury class customers- increase in price is least likely to cause a
change in sales volume in this segment. However a wide increase in prices will
see them shift to substitute products like tiling and stone cladding.

3) Quality –

Increase or improvement in quality will decrease sales volume if it comes with

an increase in price especially in the economy and middle class market
segments.

SUCCESS FACTORS :-

1) Effective distribution network :-

Customers need a location that is convenient and accessible We need to be

mobile and also have depot in strategic locations. We intend to build a
database of customers and call them to know when to come and deliver the
goods to them. We shall equally have well maintained equipment and reliable
facilities that can respond and give you what you want without incessant
breakdown.

2) Reputation/good image :-

Success in the industry requires integrity, reliability and matching words with
action. Our Word is our bond; we shall strive to keep promises made. Good
customer relationship is the key to our breakthrough. As a result, we shall
handle complains effectively, show timely response to issues, known for quality
and durable products

3) Large /diverse market :-

We need to serve large market in order to be sustainable and keep our

machines busy. Therefore business Location is paramount for us. We shall
situate the business in a place accessible and convenient for our customers so
that we will be able to cover different segments of our market. Also, we shall
have peculiar Packages for different market segments.
COMPETITIVE ANALYSIS

1) ECO FRIENDLY :-

Remarkable is made with the utmost quality and ingredients. Remarkable is a water
borne product that is 100% environmentally responsible

2) LOW ODOR :-

Whiteboard paint can be pretty lethal with its horrendous and toxic smell, causing
sickness, Dizziness and headaches. Remarkable has removed toxic chemicals and is a
low odor coating

3) EASY TO APPLY :-

Whiteboard paint is a 2-part formula mixture that product a coating that can be
challenging to apply. Remarkable has made a formula is easy for an in experienced
painter to install.

4) 48 HOUR DRY TIME :-

For the fastest dry time in the entire whiteboard paint market place. Look no. further
than remarkable most competitors dry time is between 3-5 days.

5) SMART MARKER :-

We’ve team up with e-Quill to offer the world first smart whiteboard wall by combining
the e-Quill smart marker technology and Remarkable dry ease paint.

6) 10 YEAR WARRANTY:-

Remarkable offers a 10 year quality warranty on our product that protect you against
crocks and staining. We stand behind our product knowing it’s the highest quality dry
erase board paint on the market today.

7) EASY WIPE :-

The most important factor in a whiteboard surface is how well it erase will remarkable
erase. Clean and wipe off easily without having to scrub absolutely. Yes when installed
perfectly you will have a very smooth wipe that erase cleanly.
8) ONLINE SHOPPING :-

Get remarkable shipped right to your door. We offer convenient shopping options.
Right here on our website of if you prefer you can find remarkable on Amazon
delivered to you in as little as 1-2 days.

9) WHITE OPTION :-

For a traditional white look to your dry erase surface. Our white coating could be the
perfect match for your project.
SWOT ANALYSIS

Strength
 It is specializes in eco-friendly water based paint.
 It is an ISO 9001 & 14001 company hence confirm to
international standard for its practice
 It is a customer made product to meet customer needs.
 Wide variety of decorative & industrial paint.

Weakness

 It is a less market share & visibility as compared to major

paint brands.
 Large inventory may be cause of worry.

Opportunities

 Large & semi Urban , lower middle class as well as coaching

classs & school target area.
 It needs to advertise more strategy towards it's targets
customer as it would increase Brand awareness.

Threats

 Raw materials scarcity & volatility in price.

 Difficulty in diversify as large capital investment is required &
entry barrier is high with gaint companies having covered wide
range of products.
OPERATION PLANNING

In Operation Planning there are given below Input and output.

 Inputs :-

1) Land
2) Furniture and Office Equipment
3) Man Power

1) Land
The location of head office is situated in Thane and back office in
Bhiwendi .
The land are is divided into 2 section – Clerical office and Storage
section.

2) Furniture and Office Equipment

They are using ‘Tempo’, as well as ‘Trucks’ for transportation. Depends
on the local transportation services made. Transportation charges are
payed by Magic Bored Company and over Company both.

3) Man Power
 Number of employees
 Procedure of recruitment
 Training and development of worker
 Working hours
 Payment of salary
 Detailed organization structure
 Description of work
 Other facilities
 Output :-
I the output most important point for packaging. If good packaging then
product are not destroy and the product are deliver proper to the
customer.My company create a website www.IdeaPaint.comin this
website through deliver the ReMARKable paint to customer. The Magic
Bored Company supply the ReMARKable paint to over Company.