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AGE:
GENDER:
INCOME:
OCCUPATION:
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1.In the category of NON FOOD ITEMS what do you buy from retail stores?
o Clothing
o Footwear
o Cosmetics
o Accessories
2.How much do you spend monthly on clothing bought from retail stores
o Below Rs 1000
o Rs 3000-6000
o Rs 6000-9000
o Within 1 to 2 months
o Within 2 to 4 months
o 6 Months
o 7 to 11 Months
o 4.Name the formal brands you know?
5.Choose among the following brands, the brands you have ever shopped?
o Peter England
o Cambridge
o Thomas scott
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7.Choose among the given factors the important factors that make the chosen brand your favorite one
o Tv advertisement
o Print ad-newspaper
o Print ad- Magazines
o Print ad- Hoardings
8.Does the brand ambassador inspire you buy a particular brand?
o Yes
o No
o Movies
o Sports
o Television Actors
o Other
11.Does the visual display of a particular brand in a retail outlet attract you towards that brand?
o Yes
o No
o On hangers
o On shelf
o Discount season
o Regular days
o There is no particular time shopping it depends on my mood and the free time I get.
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