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NAME:

AGE:

GENDER:

INCOME:

OCCUPATION:

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1.In the category of NON FOOD ITEMS what do you buy from retail stores?

o Clothing
o Footwear
o Cosmetics
o Accessories

2.How much do you spend monthly on clothing bought from retail stores

o Below Rs 1000
o Rs 3000-6000
o Rs 6000-9000

3.How often do you shop for formal wear?

o Within 1 to 2 months
o Within 2 to 4 months
o 6 Months
o 7 to 11 Months
o 4.Name the formal brands you know?

5.Choose among the following brands, the brands you have ever shopped?

o Peter England
o Cambridge
o Thomas scott

6.Which is your most preferred brand?

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7.Choose among the given factors the important factors that make the chosen brand your favorite one

o Tv advertisement
o Print ad-newspaper
o Print ad- Magazines
o Print ad- Hoardings
8.Does the brand ambassador inspire you buy a particular brand?

o Yes
o No

9. Who do you prefer as a brand ambassador from which field

o A national level brand ambassador


o A regional level brand ambassador

10.You look upto brand ambassador from which field.

o Movies
o Sports
o Television Actors
o Other

11.Does the visual display of a particular brand in a retail outlet attract you towards that brand?

o Yes
o No

12.What kind of a visual display of formal wear do you prefer?

o On hangers
o On shelf

13.Where do you shop the formal wear mostly from ?

o Multiple brand outlet


o Large format slaves
o Exclusive brand outlets

14.When do you prefer shopping?

o Discount season
o Regular days
o There is no particular time shopping it depends on my mood and the free time I get.

15. Give your opinion about your specific brands?

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