ST. MARY’S COLLEGE BAGANGA, INC.

Baganga, Davao Oriental

College Department
SY: 2018-2019

COURSE SYLLABUS

Course Name/Code: GE 5 – Purposive Communication

Course Credits: 3 Units
Course Description: This course practices writing, speaking, and presenting to different audiences and for various purposes. The five skills of communication
are studied and stimulated in advanced academic settings, such as conversing intelligently on a subject to impart, reporting on group work
or assignments, writing and delivering a formal speech, writing minutes of meetings and similar documents, preparing a research or
technical paper, and making an audio-visual or web-based presentation. The purpose of these combined activities is “to enable students to
practice strategies of communication with a clear purpose and audience in mind, guided by the criteria of effective communication and the
appropriate language” (CHED, 2013). The course is both pragmatic and aspirational; it helps students in using English language skills to
gain and share knowledge and insights with different discourse communities in the Philippines as well as sing these skills to create and
critique knowledge for the good of Philippine society.
Contact Hours/Week: 6 hours/week
Prerequisite: None
Course Objectives/Outcome: At the end of the semester, the students will be able to:

Knowledge
1. describe the nature, elements and functions of verbal and non-verbal communication in various and multi-cultural contexts;
2. explain how cultural and global issues affect communication;
3. determine culturally appropriate terms, expressions and images;
4. evaluate multimodal texts critically to enhance receptive skills; and
5. summarize the principles of academic text structure.

Skills
1. convey ideas through oral, audio-visual, and/ or web-based presentations for different target audiences in local and global settings
using appropriate registers;
2. create clear, coherent and effective communication materials;
3. present ideas persuasively using appropriate language registers, tone, facial expressions and gestures
4. write and present academic papers using appropriate tone, style, conventions and reference styles

Values
1. adopt cultural and intercultural awareness and sensitivity in communication of ideas;
2. appreciate the differences of the varieties of spoken and written language;
3. adopt awareness of audience and context in presenting ideas; and
4. appreciate the impact of communication on society and the world.
COURSE OUTLINE AND TIMEFRAME
Course Content/Subject Matter
Week 1-3 UNIT I: ACADEMIC RESEARCH FOR PHILIPPINE SOCIETY

Chapter 1: Communication in the Twenty-First Century

A Communication Models and Processes
B Communication Principles and Ethics

Chapter 2: Communication and Globalization

A Local and Global Communication in Multicultural Settings
B Varieties and Registers of spoken and written language

Week 4-6 UNIT II: COMMUNICATION AND ITS PURPOSES

Chapter 1: Evaluating Messages and/or Images

A Different Types of Texts Reflecting Different Cultures
a. The Message
b. The Purpose of the Message
c. The Message conveyed by the text and/or image
d. The Target Audience of the Message
e. Ways of Presenting the Message

Chapter 2: Communication Aids and Strategies

A Public Speaking
A Short History of Public Speaking
Sample Speeches of Public Speaking
B The Tools needed in Critical/Creative Presentation
Best Practices in Public Speaking
Sample Reports/ Presentation

Chapter 3: Communication for Various Purposes

A Obtain
B Provide
C Disseminate Information
D Persuade
E Argue

Week 7-9 UNIT III: COMMUNICATION IN THE PHILIPPINE SOCIETY

 Chapter 1: Communication for Work Purposes
A The Principles of Professional Communication
B Communication Materials from different workplace settings
C Intercultural Issues in Workplace Communication

Chapter 2: Communication for Academic Purposes

A Critical Analyses
B Academic Paper
C Academic Presentation

LEARNING PLAN

Desired Learning Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Outcomes Subject Matter References Activities (TLAs) Materials Table
(DLO)
1. explain UNIT I: ACADEMIC Uychoco, MT.,
communication RESEARCH FOR Communication for
process and PHILIPPINE SOCIETY Society: Purposive
model based on Communication, First 9
the data Chapter 1: Communication in Edition, 2018 Confirmatory Survey Quizzes and Output on Laptop hours
gathered; the Twenty-First Century identifying elements of AVR
2. demonstrate A Communication Chase, R. and Group Work communication (e.g.) LCD Projector
communication Models and Processes Shamo, S. (2013) identifying elements of sender, message, Human Resource
ethics; B Communication Elements of Effective communication in channel, receiver, effect) Books
3. discuss issues in Principles and Ethics Communication, 4th various texts Audio and/or Video clips of
local and global ed. Washington Utah: various media (e.g. TV
communication; Plain and Precious commercials, movies, newscasts,
and Publishing etc.)
4. describe and
promote world Texts from newspapers,
understanding magazines, journals
and appreciation
of various Lost in Translation video
languages. TED Talks “Pop Culture in the
Arab World”

Chapter 2: Communication Dainton, M. & Zelley Class discussion of Reaction Paper and/or Article “Flight from conversation” 8
and Globalization E. (2015). Applying essay, “Flight from discussion forum on the hours
 Desired Learning Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Outcomes Subject Matter References Activities (TLAs) Materials Table
(DLO)
A Local and Global Communication conversation” or video impact of globalization Video “Connected but alone” in
Communication in Theory for “Connected but alone” on how people TED talks
Multicultural Settings Professional Life. A and “How Social communicate and vice
B Varieties and Registers Practical Introduction Media can make versa Video “How Social Media Can
of spoken and written 3rd ed. Sage History’ or “Wiring a Make History”
language Publications. Web for Global Good” Quiz and seatwork on
using culturally Video “Wiring a Web for Global
Biber, D. & Conrad S. appropriate terms, Good”
(2009) Register, Lecture and class expressions and images,
genre, and style. discussion on using varieties and registers of
Cambridge: culturally appropriate language
Cambridge Univ. terms, expressions
Press. and images, varieties Research and report on
and registers of various cultural and
language intercultural modes of
communication (e.g. use
Class discussion of of politically correct
cultural words in today’s world;
appropriateness in gender sensitivity
communicating as through language)
tackled in film/video

Exercises on using
culturally appropriate
terms, expressions,
and images

Interview invited
speakers/ students
1. evaluate and UNIT II: COMMUNICATION
construct AND ITS PURPOSES
languages
expressed in texts Chapter 1: Evaluating
and images; Messages and/or Images Mooney, A., Peccei, Lecture and class Invitation for people to Laptop 6
2. demonstrate A Different Types of J.S., La Belle, S, et.al. discussion on critical join cause-oriented AVR hours
effective Texts Reflecting (2010) Language, reading and listening events using various LCD Projector
communication in Different Cultures Society and Power: media such as email, Human Resource
 Desired Learning
Outcomes
(DLO)
a certain situation;
and
3. produce written
texts and other
types of such to
express specific
purpose.
Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Subject Matter References Activities (TLAs) Materials Table
a. The Message An Introduction, 3rd Exercises on analyzing social media, print Books
b. The Purpose of the ed. London: content of various and/or electronic Audio and/or Video clips of
Message Routledge. texts and images advertisements various media (e.g. TV
c. The Message commercials, movies, newscasts,
conveyed by the etc.)
text and/or image
d. The Target
Audience of the Authentic Texts about cultural
Message sensitivity from various media
e. Ways of (text messages; email messages;
Presenting the social media messages;
Message newspaper, magazine, and
journal articles; print and
electronic advertisements)

Video Clip Viewing

Chapter 2: Communication (Sample Public
Aids and Strategies Speaking, Tips for an Oral, Audio-Visual, “The World’s Worst Research 6
A Public Speaking Effective Public and/or Web-Based Presentation” hours
A Short History of Speaking) Presentations to promote
Public Speaking Lecture and Class cultural values (e.g.
Sample Speeches of Discussion on respect for elders,
Public Speaking Preparing Audio-Visual bayanihan spirit, etc.)
B The Tools needed in and Web-Based
Critical/Creative Presentations Public Service
Presentation Announcements
Best Practices in Public Group work and Class (audio/video, social
Speaking Discussion on media) about 21st
Sample Reports/ identifying problems Century Teaching-
Presentation with the research Learning Process
presentation in the
video Editorial writing about
environmental issues
Lecture and Class
Discussion on
Informative,
Persuasive and
 Desired Learning Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Outcomes Subject Matter References Activities (TLAs) Materials Table
(DLO)
Argumentative
Communication

Lecture and
Chapter 3: Communication for Discussion of Types of
Various Purposes Searles, G. (2014). Speeches and Public Formal One-Minute
A Obtain Workplace Speaking (Read, Speech based on current Video of “The Most Important 5
B Provide Communication: The Memorized, issues in Philippine Cannot Be Said”: Eddie Calasanz hours
C Disseminate Basics. Boston: Allyn Impromptu, Education (Impromptu) at TEDxADMU (youtube)
Information & Bacon, 6th ed. Extemporaneous)
D Persuade
E Argue Dainton, M. & Zelley Short Exercises:
E. (2015). Applying Asking for Information
Communication through Inquiry Letter
Theory for or Interview,
Professional Life. A Response to Queries,
Practical Introduction Incident Reports
3rd ed. Sage
Publications. Content Analysis
(Texts, Poem, Songs)

1. write various UNIT III:

communication COMMUNICATION IN THE
materials in the PHILIPPINE SOCIETY
workplace;
2. demonstrate Chapter 1: Communication for
communication in Work Purposes Adler, R., Elmhorst, Lecture and Class Workplace Documents Laptop 8
the field; A The Principles of J.M., & Lucas, K. Discussion on (e.g. minutes, memo) AVR hours
3. promote Professional (2012) Effective and Oral LCD Projector
understanding of Communication Communicating at Presentations in the Facilitating Human Resource
intercultural B Communication Work: Strategies for Workplace Demonstration (using Books
communication; Materials from success in business Communication Aids and Audio and/or Video clips of
4. provide critical different workplace and professions Analysis of Different Strategies-Tools of various media (e.g. TV
analysis or settings Searles, G. (2014). Communication Technology) commercials, movies, newscasts,
Workplace Materials etc.)
 Desired Learning Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Outcomes Subject Matter References Activities (TLAs) Materials Table
(DLO)
technical paper; C Intercultural Issues in Communication: The
and Workplace Basics. Boston: Allyn Writing Exercises on Video of “Giving Presentations
5. promote Communication & Bacon, 6th ed. Communication Worth Listening To”: Gordon
awareness of an Materials for the Kangas at TEDx Talks (youtube)
issue through a Dainton, M. & Zelley Workplace (e.g.
public service E. (2015). Applying minutes, memo, Sample communication materials
announcement. Communication requests, business/ from different workplace settings
Theory for technical/ incident (e.g. minutes, memo, request,
Professional Life. A reports/ letters) business/ technical/ incident
Practical Introduction reports/ letters)
3rd ed. Sage
Publications.

Bullock, R. & Goggin,

M. (2013). The
Norton Field Guide to
Writing 3rd edition.
W.W. Norton and
Company

Lecture and Class Analysis Paper (e.g.

Chapter 2: Communication for Discussion on literary analysis) or 8
Academic Purposes Communication for Technical Paper on hours
A Critical Analyses Academic Purposes political, social, cultural,
B Academic Paper economic or health,
C Academic Presentation Independent Research environment issue
(Topic Proposal,
Literature Review, Academic Presentation of
Data Gathering, Data Analysis or Technical
Analysis) Paper

Multimodal Advocacy
Campaign (print, audio,
visual, web-based)
addressing current issues
(e.g. good governance,
responsible citizenship,
 Desired Learning Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Outcomes Subject Matter References Activities (TLAs) Materials Table
(DLO)
disaster preparedness,
environmental
preservation, poverty
reduction, teaching-
learning in the 21st
century, importance of
an effective
communication, etc.)
Suggested Readings Danesi, M. Language, Society, and Culture: Exercise and Activity Manual
and References Jourdan, C. and Tuite K. (eds). (2006). Language, Culture, and Society: An introduction to Linguistic Anthropology. Cambridge: Cambridge University
Press. pp. 40-65; 192-215.
Kramsch, C. (ed.). (2002). Language Acquisition and Language Socialization: Ecological Perspective. New York: Continuum. pp. 31-172
Schieffelin, B. B. and Ochs, E. (eds.). (1995). Language Socialization across Cultures. Cambridge: Cambridge University Press. pp.80-96.
Fabb, Nigel. (1997). Linguistics and Literature. Oxford: Blackwell. pp.1-24; pp.221-244
Duff, P. A. and Hornberger, N. (eds.). (2008). Language Socialization: Encyclopaedia of Language and Education Volume 8. New York: Springer. pp.87-
126; 145-160.
Hudson, R.A. (1996). Sociolinguistics. Cambridge: Cambridge University Press. pp.122-131.
Llamas, C, Mullany, L. and Stockwell, P. (eds.). (2007). The Routledge Companion to Sociolinguistics. Oxon/New York: Routledge. pp.49-92.
Utilization of Library and Internet Sources
Course Requirements  Research Reports/ Mini-Research – Make a summary report for the research on various cultural and intercultural modes of communication. Be able
to present essential details and facts from the manuscript/ findings by following the format expressed as briefly as possible. Your report will be
graded according to formality of the report (20%), content and relevance (30%), grammar (20%), organization (10%).
I. Introduction
A Theoretical Background of the Topic
B Statement of the Problem/Research Questions
C Review of Literature
D Summary – Conclusions and Recommendations
 Field Observations and Interview – The objective of this activity is to observe the development, changes and effects of language to culture and
society.
1. Observations will last for one to two days only depending on the activity.
2. Take note every single detail of your observation and interview
3. Also, write down the problems you have observed.
4. For evidences, make a timeline of the observation and write everything on your journal.

 Paper/ Literary Text Analysis – Follow instructions below.

1. Literary Piece or Paper will be given for your further reading.
2. You will be asked to analyze the text using a Literary Criticism you will choose (except Reader’s Response)
 Desired Learning Course Content/ Textbooks/ Teaching and Learning Assessment Task(ATs) Resource/ Time
Outcomes Subject Matter References Activities (TLAs) Materials Table
(DLO)
3. Write your language analysis on your notebook.
4. Analysis may or may not be recited. In this sense, you may be asked to pass you Analysis Paper.
 Reporting – Topics will be assigned. The reporter who will fail to perform the task will not be given chance anymore (unless condition requires). The
reporting will be graded according to content and mastery (20%), use of instructional materials (20%), and judicious use of time (10%).
 Presentation – Presentation promoting cultural values. You performance will be graded according to the strategies used (30%), practicality of the
activity (20%) and use of time (10%).
 Public Announcements – may be through audio/video, social media. Topics will tackle disaster preparedness
 Workplace documents – tasks shall be assigned during the discussion
 Multimodal Advocacy Campaign (addressing current issues in the society) – Your project will be graded according to content and relevance (30%),
creativity (10%), cleanliness and appropriateness (10%)
Grading System Quiz/Test – 15%
Class Standing/Reporting – 15%
Participation, Attendance and Conduct – 15%
Research Paper Report/Journal/Portfolio – 15%
Periodical Exams (Prelim, Midterm, Finals) – 40%
Classroom Policies The students are expected to follow the classroom rules as stated below;
 The Class must start with preliminaries with assigned prayer leaders every session.
 Deadlines are absolute. If you are absent the day an assignment is given, the due date will not be extended. Students are responsible for finding
out what they missed. However, unless notified, we will be following the class calendar that you receive with this syllabus. If in doubt, refer to
the class calendar if you are absent.
 Type and double-space all your assignments, unless told otherwise. Submit on time in order for them to be graded.
 Disconnect from phone when coming to class.
 Don’t plagiarize.
 Attendance is strictly checked. Students who miss the indicated number of absences will fail the course.
 Late comers are not permitted to get inside the classroom especially when it’s already 30-minute late.
 Students who will not be able to take the exam on the scheduled date must be able to take the exam within 5 days after the exam.
 The class must end with a closing prayer.

Prepared by: Checked by: Noted by:

ANGEL MAE M. PONTILLO, MAED MARICAR B. LEPORNIO, Ph. D. S. MA. MERMA LIZA M. SHALAH, RVM
Professor Education Program Dean Dean of College