Chapter 3

Research Design

3.1 Research Method Used

This study made an assessment of the effectiveness of Land Bank of the Philippines

online banking services as determinants of frequency of use by depositors from Brgy. San

Lorenzo, Makati City for Second Quarter, 2010

The descriptive-survey method of research was used in this study. According to E.

Adanza (2004), The Descriptive method of research is designed for the investigator to gather

information about present conditions. The main objective of the study is to describe the nature

of a situation as it exists at the time of the study and to explore the causes of particular

phenomena

According to W. Fox (2007) descriptive survey method is aimed at casting light on

current issue or problems through a process of data collection that enables them to describe

the situation more completely than was possible without employing this method. It is suitable

for situations where researchers believe that the information does not exist in order to solve

problems. Therefore they have to examine the circumstances, collect the data, analyse and

interpret the data and reach a satisfactory solution.

Wilson (2000) defined descriptive- survey research design as involving population or

universe based on the data gathered from a sample drawn from them.

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 According to M. S Bayat (2007) descriptive survey research aims at describing a

particular occurrence or set of occurrences at a particular time.

3.2 Venue, Population, Sample, Sampling Scheme

This study was undertaken in Brgy. San Lorenzo located in #65 Amorsolo St. Makati

City. Management approved the request to contact 40 respondents. They were selected

through Quota sampling scheme.

3.3 Description of Respondents

The respondents of this study are the Land Bank depositors of Brgy. San Lorenzo,

Makati City. These respondents were described using certain selected demographic variables

as Online Banking Services Use, Type of Account, Type of Occupation, Range of Monthly

Income And Often Use Of Online Banking Services.

3.4 Procedures for Gathering Data

First, a referral letter was endorsed to the management of the research venue. It sought

permission to conduct the survey within their facilities and Premises. Upon receipt of

confirmation letter from the management of the research venue, fifty questionnaires were

photocopied for distributions to the respondents. Administration of the questionnaires followed

with some verbal instructions for clarity.

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It took the researchers one day to collect back forty questionnaires. The respondents were not

very busy at the time of the data gathering.

3.5 Instrumentation

A researcher-made questionnaire was designed for the purpose of gathering data. This

questionnaire was pre-tested among ten respondents who did not actually participate in the

survey.

The questionnaire has four essential parts as the following;

Instructions clarified to the respondents how and what to do with the questionnaire.

It solicited responses through the multiple-choice questions and through the checklist.

Classification information asked questions from the respondents pertaining to

their demographic profile as Online Banking Services Use, Type of Account, Type of

Occupation, Range of Monthly Income and Often Use of Online Banking Services.

Information sought made up the body of the questionnaire. Data obtained from

this part of the questionnaire enabled the researchers to answer the defined problems

of the study. The checklist contained the pertinent questions asked.

Request for cooperation expressed thanks to the respondents for their time and

assistance.

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3.6 Statistical Treatment of Data

The following statistical tools were used to interpret the gathered data

Percentage

It can be used for the distribution of scores. Fraction or ratio with 100 as the fixed and

understood denominator. (D. Nardi 2010)

Formula:
f
% = x 100
n

where:

%= means percentage

F= means frequency

N= means number of respondents or total sample

Ranking Method

This formula is to be used to identify the position of an individual or a group in a series of

ranks. ( A. Garcia, J. Nuevo, E. Sapa 2007)

Rank 1- variable with the highest frequency

Rank 2- variable with the second highest frequency and the succeeding numbers for the

others

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Rank for the variable with the same frequency

Formula:

R1 + R2
R= 2

Where:

R1- is the rank of the variable as arranged in chronological order

R2- is the rank of the other variable

Weighted Mean

Is used to calculate an average that takes into account the importance of each value

with respect to the overall total. (Naval Bajpai 2009)

Formula:
fx
Wm=
N

Where:
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 Wm= refers to the total number of observation in each mean

fx= refers to the product of frequency

N= refers to the total number of cases or total sample

Kruzal- Wallis Test (H-TEST)

Is a generalization of the two-sample of three or more groups. It is a nonparametric test

of null hypothesis that the distribution of a response variable is the same in multiple

independently sampled populations. (Stokes, Davis, and Koch 2000)

Formula:
12 { R1 2 + R2 2 + R3
– 3 ( N + 1)
N= N (N+1) ∑ 2
} – 3 ( N + 1)
N1 N2 N3

Where:

N= refers to the total number of observation in all samples

N1= refers to number of observation is the 1st sample

R1= sum of the ranks of the 1st sample

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