14/02/2020 THUNDERSTORM Dynamic Ad Insertion | Amagi

THUNDERSTORM
DYNAMIC AD INSERTION
AD

Server-side ad insertion platform for OTT content publishers and vMVPD

platforms

OVERVIEW FEATURES TECHNICAL SPECIFICATIONS CUSTOMER STORIES FAQS

What is THUNDERSTORM
Bene ts
Amagi THUNDERSTORM is an automated ad detection and OTT
dynamic ad insertion platform that enables content publishers and
vMVPD platforms to effectively monetize live linear OTT channels. It’s • Accurate, automated ad detection
based on an advanced, server-side ad insertion technology that can
• Hyperscaling for sports and live events
insert personalized, in-stream ads, without requiring any
customization to the streaming applications on the user’s device. • Flexible ad sourcing options
THUNDERSTORM supports wide range of OTT platforms, players, and
• Supports wide range of devices and platforms
devices which makes it the most versatile ad insertion solution
available today.

Unlike other server-side ad insertion alternatives, THUNDERSTORM

supports automated ad detection using advanced machine learning.
Using the technology, the platform can detect and replace ads with
more than 95 percent accuracy even though ad triggers are not
available . In case content publishers do want to use ad markers,
THUNDERSTORM can support multiple ad insertion markers including
SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark.

THUNDERSTORM is already the preferred choice of some of the

largest OTT networks and vMVPD platforms, and is tested to work
seamlessly with leading ad networks such as SpotX, Smaato,
Videology, Google DFP, Sizmek, and many more.

What can you use THUNDERSTORM for?

LIVE

To monetize linear OTT channels As a platform to monetize Monetizing live sports and
programmatically VOD content events

https://www.amagi.com/platforms/thunderstorm-dynamic-ad-insertion/ 1/5
14/02/2020
Generate ad revenues for OTT channels and
vMVPD platforms such as YouTube TV,
Amazon Prime Video, Verizon, Sony
PlayStation Vue, Roku, and Twitch.
Features
Scalable architecture
Reduce bottle-necks for scaling the ad
insertion system for millions of users to
serve the manipulated manifest le (playlist).
Automated monitoring alerts
Resolve any potentially critical issues using
system-generated automated service
monitoring alerts.
https://www.amagi.com/platforms/thunderstorm-dynamic-ad-insertion/
THUNDERSTORM Dynamic Ad Insertion | Amagi
Serve mid-roll, pre-roll, and post-roll ads while
playing VOD assets published on vMVPD
platforms or OTT web applications.
Advanced ML-based
ad detection
Detect ads in the absence of any ad markers
or use any of the industry standard ad
triggers such as SCTE, DTMF Cue Tones,
Packet 31 and Amagi Watermark.
Multiple ad network and ad
server compatibility
Source ads from any ad network supporting
VAST 2.0 and above speci cation for server-
side ad insertion. Compatible with all leading
ad servers.
Monetize live sports by supporting tens of
millions simultaneous viewers using high
concurrency ‘hyperscale’ feature.
Add new channels in less than 30
minutes
Con gure and manage channels using the
24x7 supported web platform to add a new
channel in less than 30 minutes.
Detailed analytics and reporting
View real-time statistics on ad detection and
insertion, impressions, users, sessions,
geography, along with ad network
performance statistics.
2/5
14/02/2020 THUNDERSTORM Dynamic Ad Insertion | Amagi

Flexible con guration options Higher granularity for targeting

Deploy Amagi THUNDERSTORM in multiple Target viewers using multiple targeting

ways, as per your unique needs. Choose best parameters such as Client IP, User Agent,
suited con guration of CDN, and OTT Unique User ID, among others.
applications.

INTERESTED IN AMAGI THUNDERSTORM ? SCHEDULE A DEMO

Technical Speci cations

Audio-video formats

Ad insertion capabilities

Ad networks and ad servers supported

Con guration options

Third-party integration

Ad-detection mechanisms

Customer Stories

OT T P L AT F O R M S OT T P L AT F O R M S

SONYLIV PARTNERS WITH AMAGI TO FURTHER WHY YUPPTV IS USING AUTOMATED AD

GROW OTT AD REVENUES DETECTION FOR MONETIZATION

https://www.amagi.com/platforms/thunderstorm-dynamic-ad-insertion/ 3/5
14/02/2020 THUNDERSTORM Dynamic Ad Insertion | Amagi

FAQs
SEARCH

In ad detection where the ngerprint matching is done with incoming ad in the stream with the one existing in library database, what
happens when a shorter duration of the same ad is served? For example, Nike ad is played which is of 20 seconds. Later Nike
releases an ad wherein the rst 5 seconds are same but the last 15 seconds is shortened by another 5 seconds, totalling 10 seconds.
Will there be a match in that case?

When the user has in-house ad sales, why do we need Google DFP? Can we completely get away from it?

What's the difference between normal and professional version of Google DFP?

My understanding is that AdX does not support SSAI. So, can platforms like HotStar/SonyLIV use both Amagi THUNDERSTORM and
AdX? Basically, can we use both SSAI and Client-Side Ad Insertion (CSAI)?

Can exclusivity and niche content drive 'Fill Rate'? Can we achieve high ll rates with niche content?

Does the ll rate depend on channel/content, or the given platform? For example, in case of a vMVPD platform, a user may watch
“Channel A” (higher audience ratings) and then switch to “Channel B” (relatively lower audience ratings). When the ad network serves
ads, does it consider that the user is no longer watching “Channel A” and now watching “Channel B”? In short, does it consider
impressions channel-wise or platform-wise?

What changes are done in the app installed at end-user?

What is the dependency of THUNDERSTORM on devices? We are testing it against multiple devices.

How many devices does THUNDERSTORM support now?

What's a VAST tag?

What's the role of the player? Does the same app use different players for different OS / device? How many players does
THUNDERSTORM support? Which important players THUNDERSTORM doesn't support?

How do we calculate the impressions of the ads played?

Can we see the demo of the THUNDERSTORM UI and console?

There are multiple formats of streams - RTMP, HLS and MPEG DASH. Which one is preferred?

NOT FINDING WHAT YOU’RE LOOKING FOR? ADD YOUR QUESTION FOR OUR EXPERTS.

EXPLORE SOLUTIONS PLATFORMS SERVICES

Our Philosophy Linear and VOD Content CLOUDPORT Cloud Playout Managed Broadcast Services
Delivery

https://www.amagi.com/platforms/thunderstorm-dynamic-ad-insertion/ 4/5
14/02/2020 THUNDERSTORM Dynamic Ad Insertion | Amagi
Amagi is a next-generation Leadership Team Channel Creation and STORM Channel Regionalization Managed OTT Ad Monetization
Broadcasting Services
media technology company Careers THUNDERSTORM Dynamic Ad
that provides cloud broadcast Sports Orchestration and Insertion
Amagi Partner Delivery
and targeted advertising
Program CLOUDPORT LIVE
platforms to TV networks and Geo-targeting Ads on Satellite
Blog TV
OTT providers, globally.
FAQ OTT Ad Monetization

FOR ENQUIRY FOLLOW US NEWSLETTER

cloudandme@amagi.com SUBSCRIBE
name@email.com

Copyright © 2019 Amagi | Privacy Policy TOP

https://www.amagi.com/platforms/thunderstorm-dynamic-ad-insertion/ 5/5